Blog - Cambridge Chamber of Commerce

 

A new year has begun and with it comes challenges ahead for businesses.

 

Even though there are signs economic conditions are improving, such as a relatively fast drop in inflation and labour market additions, many small businesses are likely to feel the pinch of rising interest rates, the threat of a looming recession, and persistent labour shortages in 2023.

 

We reached out to Noah Jensen, a partner at Racolta Jensen LLP in Cambridge, to get a sense of what businesses can expect in the coming year:

 

 

Q.  What priorities or potential pitfalls should businesses wishing to expand in 2023 keep in mind?

 

Noah: Keep acquisitions open as an option. There are quite a few business owners with established businesses who are looking to divest themselves into retirement. Lower-mid market acquisitions (say, less than $10 million in value) are starting to see more supply than there is capital for private equity/investment firms to invest, especially on smaller deals. Acquiring an established brand with a customer list and team of trained employees that have complementary customers, production process, and/or supply chain partners can help achieve more scale by eliminating redundancies in the combined business after the acquisition is complete.

 

Avoid over-committing on cash, or over-hiring of employees. In the start-up world they   call this “lengthening the runway” by containing overhead costs. Labour is a fixed cost in the short-term and a variable cost in the long-term, be selective on who is being hired for what as many customers in the business-to-business landscape are being more thoughtful about purchases and many things are being delayed.

 

 

Q. How should businesses prepare for potential economic slowdowns this coming year?

 

Noah: Evaluate pricing. Costs have risen substantially in the past two years and there are still some businesses that have not adjusted their prices to their customers. If you have not changed pricing because your competitors have not changed theirs, you may have an issue with productivity to look at. If the market price has gone up and you have not changed your price, look at a price increase as an option. If your customers are unable to accept a price increase, look at the profitability of the relationship and consider not serving the client any longer.

 

Be clear on terms of payment with customers and suppliers to think through forecasting your cash flow over the next several months. Look into how this can be done with your accountant and/or bankers to see about a back-stop financing facility if needed. It is generally better to ask for financing facilities when your company is showing good financial results. You will not regret doing so now before things get too grim.

 

Think through your cost structure for any commitments to experiment with new products or services for your business that you thought would improve the productivity of your business. Are they all working? Is there anything that could be cut?

 

If you are in the business-to-business market, talk to your customers. What trends are they seeing from your competitors that they like or don’t like? How could you provide a better solution for them?

 

Do you have any redundant assets on your balance sheet? This would be assets that have no value to the operations of your company that have monetary value.

 

 

Q. Will this be a good year for businesses to make productivity investments?

 

Noah: Productivity investments will need to continuously be considered in today’s economic climate. Whether you are in dairy production or robotics, your competitors are purchasing equipment and/or software that is allowing them to get work done with less labour (a necessity in today’s labour market).

 

 

Q. How important is it for businesses to ensure they have a solid succession plan in place?

 

Noah: It is important to always consider the contingency plan of your business. If you are young with the intention of running your business for the long-term, failing to plan for what happens if you are suddenly disabled or facing terminal illness will put you and your family in a precarious position if any of those events transpire and you are unable to run the company. Certain insurance products mitigate the financial impact of this, but you still need to consider what shape your company will be in if you are eventually able to return to work.

 

If you are older and considering retirement, you should be thinking about this five-10 years out. Some considerations:

  1. Customer concentration: try to avoid having a lot of revenue tied to one customer relationship
  2. Supplier concentration: try to avoid having a lot of your inputs concentrated with one supplier.
  3. Management aptitude: always be grooming someone else (or a couple of internal candidates) to do your job.
  4. Cash flow: the valuation of the company is often determined on a multiple of cash flow. If you are selling at five times multiple, a $1 increase in cash flow increases your value by $5. So, make sure you are dialed in on profitability.
  5. Structuring: the structure of corporations will make a difference in the taxation of the sale, and you should be thinking of this a couple of years prior to sale.

 

Q.  What should business owners consider if they are planning an acquisition in the coming year?

 

Noah: Be aware of market trends. With uncertainty in the system related to financing costs (interest rate driven) and risk tolerance of people investing in private companies, there will be ebbs and flows in the low-mid-market mergers and acquisitions environment.

 

According to a recent poll, 2022 Q4 had a pull-back in interest on the buy-side of acquisitions which could indicate that the bargaining power could tilt in the favour of buyers rather than sellers. We have seen a lot of interest in our existing clients wanting to sell. Mainly related to age/retirement.

 

Be aware of the quality of earnings that are presented. While many people had an amazing fiscal 2022, if you broke it down by quarters, they were increasing prices to their customers faster than they were adjusting their costs for labour. Additionally, certain industries would have been on fire during the low-financing cost era (residential/industrial construction, auto sector manufacturing), that will be facing downturns in the upcoming year or two.

 

Q. Will 2023 be a good year to start a new business?

 

Noah:  Every year is a good year to start a new business if you have a good idea or good contacts in a particular field. The difficult thing about right now is that people currently employed will probably be seeing the best of the best in terms of offers for their labour time and talents due to the shortage.

 

The upside to starting a business right now is that a lot of people throw in the towel when there is the amount of uncertainty as there is right now with the changing economic landscape. This creates new opportunities for people.

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The City of Cambridge’s holiday season is packed with an array of unforgettable sights and lights thanks to Winterfest.

 

Previously known as ‘Christmas in Cambridge’, the festival – which runs until Dec. 31 - offers a wide range of activities and events to entice people to visit the downtown cores of Galt, Preston and Hespeler, providing a valuable opportunity to check out local businesses.

 

“The festival takes place in all three downtown cores which brings prosperity to all three,” says Leanne Bond, Recreation Co-ordinator, Special Events for the City of Cambridge.

 

She says many of businesses are extending their hours to ensure festivalgoers get the chance to check out what the downtown cores have to offer.

 

Cambridge Chamber of Commerce President & CEO Greg Durocher says the festival is a great opportunity for businesses to showcase themselves.

 

“More important than ever before because it’s so easy and convenient to online shop that we need to encourage people to remember they have small businesses in their communities that help build a strong economy locally and employ their friends and family,” he says. “It’s important to do what we can to support the small businesses in our community.”

 

Greg says support is especially needed since the holiday season is the most important time of the year for small businesses.

 

“Having an event like Winterfest gets people out and about, and maybe opens their eyes to opportunities where they can help a business and themselves by finding that special gift. It just makes good common sense,” he says.

 

The fun kicked off Friday night (Nov. 25) when hundreds of people took part in the annual Phil Kline’s Unsilent Night walking tour, which began with an official ‘countdown’ at City Hall followed by a leisurely stroll through Galt’s core to enjoy more than 30 light installations accompanied by the American composer’s music.

 

“We used to have it (Unsilent Night) on a Thursday night leading into our Cambridge Christmas Market, so it was two events in one,” says Leanne, noting Unsilent Night has grown exponentially so having it to kick off the month-long schedule of events made sense. Also, she says of the 37 cities hosting this event Cambridge was the only city in Canada selected.

 

“There’s some pretty good kudos with that,” says Leanne, noting the festival has been named for the past three years as one of the top 100 festivals by Festivals and Events Ontario. “We’ve really been adapting, pivoting and changing and making some big differences to the City of Cambridge and are really proud of that.”

 

Throughout the pandemic, the City of Cambridge turned to hybrid and outdoor pop-up holiday events, including the successful Winter Illumination display which saw a variety of light exhibits placed around the community, including a giant heart outside the Cambridge Chamber of Commerce office on Hespeler Road.

 

“We’re really proud of the fact we kept everything moving forward as best as we possibly could,” says Leanne, adding having an array of sponsors and community partners, including the Chamber, has been vital for the success of Winterfest. “We really couldn’t do this festival without them.”

 

Winterfest at a glance:

 

CP Holiday Train preshow (Wednesday, Nov. 30) – Starts at 3 p.m. at Malcolm Street Train Station. This event raises support for the Cambridge Food Bank.

 

Preston – Winter Ice and Lights features light displays all month in Central Park, plus a pop-up concert Thursday, Dec. 8 starting at 7 p.m.

 

Galt – Cambridge Christmas Market will feature the work of more than 60 local artisans and crafters, plus a range of live entertainment at City Hall Civic Square both days starting at noon. It takes place the weekend of Dec. 10-11 at the Cambridge Centre for the Arts and David Durward Centre.

 

Hespeler – Music and Lights in the Village takes place Friday, Dec. 2 at Town Hall, and the Idea Exchange starting at 7 p.m. and features a variety of holiday lights, tree lighting, musical entertainment, crafts, and food. (The event coincides with the village’s annual Santa Claus Parade on Saturday, Dec. 3 starting a noon.)

 

New Year’s Eve Party – Winterfest wraps up Dec. 31 by ringing in the New Year with a family skate at the Hespeler Arena from 4-8 p.m. The fun will include entertainment, games, an inflatable obstacle course and concession stand snacks.

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Since the late 2000s, Black Friday has become a retail staple in Canada surpassing the traditional Boxing Day sales as the most popular annual sale in this country.

 

Initially, the term ‘Black Friday’ can be traced back to 1869 when two Wall Street financiers attempted to purchase all of America’s gold to pump up its value. Their play for the gold failed, however, the term stuck and eventually more than 100 years later became associated with sales when retailers began noting they were ‘in the black’ as soon as Christmas shopping started.

 

“It has become another one of those consumer ritual occasions and from a buyer/retailer perspective it is now a key point on the calendar we all start to strategize for leading up to and following,” says Brad Davis, Associate Professor at Wilfrid Laurier University’s Lazaridis School of Business and Economics, who specializes in consumer behaviour and trends.

 

However, despite the ‘ritual’ aspect of shopping on Black Friday (Nov. 25) and Cyber Monday (Nov. 28), experts expect sales this year won’t be as brisk as in years past.

 

“Most of the signs indicate kind of a suppression of general sales for Black Friday and Cyber Monday,” says Brad, adding sales in 2021 were down by about 7% compared to the previous year. “I think last year we had this post pandemic burst of saved money and a desire by consumers to let loose. But it’s sort of settling back now into more normalcy because people have got it out of their systems.”

 

Factor in supply chain issues and the cost of inflation affecting consumers’ decisions, and Brad says the outcome could hold some surprises.

 

“There’s a lot of interesting question marks about consumers’ mood and are they going to be naturally a little more reticent to do impulse purchases because of inflation, rising prices and just general worry,” he says. “However, the flipside of that is anything that states: ‘regular retail on sale’ and consumers respond to it. They may be more susceptible to respond to that kind of pitch because they are worried about rising prices and think this is an opportunity to get stuff ‘at a deal’.”

 

Brick-and-mortar stores versus online shopping

 

“We saw online sales trending up before the pandemic and I’ve always said the pandemic and the response to it didn’t change anything, it just dramatically sped up existing trends,” says Brad, noting how much more ‘comfortable’ people are with ordering online for many items.

 

Not surprisingly in 2020 when things were locked down, Black Friday sales grew by 31% compared to pre-pandemic 2019 levels. And even with stores being reopened in 2021, Black Friday and Cyber Monday ecommerce sales still rose by 11.9% the whole month of November.

 

“Cyber Monday was actually starting to encroach, if not beat, Black Friday anyway before the pandemic in terms of popularity,” says Brad, adding the concepts of ‘Black Friday Month’ or ‘Cyber Monday Week’ have become more of reality now that larger retailers like Amazon and Target have implemented earlier sales.

 

However, when it comes to in-person shopping he says the tactile experience of going into a store remains a social exercise many consumers will continue to crave.

“We are still, by nature, two million old hunters and gatherers. We just do it in malls now,” jokes Brad. “I think we’re always going to have the need for physical retail.”

 

 

Supply chain and demand

 

Fear of shipping delays last year prompted many consumers to start their holiday shopping earlier on, and experts believe that has continued this year fueled by soaring gas prices plus global shipping complications.

 

Anecdotally, Brad says he’s heard that some categories of electronics are now very difficult for retailers to have in their inventory in effort to pull off some of the major deals they once offered on Black Friday.

 

“If you can’t physically get the stuff, what is that going to do if you want provide longer hours at your store?”

 

At the same time, he says some retailers may have higher volumes of inventory they are trying to clear out.

 

“You may not be seeing deals across the board anymore but instead, seeing a weird patchwork effect of deals going on as a direct reflection of what we have been going through,” says Brad.

 

Advice for business owners

 

When it comes to navigating Black Friday and Cyber Monday, Brad urges business owners to not get caught up in the ‘hype’ surrounding these shopping events.

 

“Make sure you do your due diligence and make sure you are making smart decisions and not just for that day, but a period of time,” he says, explaining trying to clear out too much inventory may lead to cashflow trouble down the line as consumers stock up on items and wait several months before spending again. “Don’t get caught up in the hype. You need to sit down and rationally look at the numbers to see if you need to clear out that inventory.”

 

* With files from the National Post and Calashock Commerce

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Keeping workers safe and healthy is an important component of any well-run company.

 

However, managing the protocols and requirements that surround it is often an area that creates frustration for many businesses.

 

“A lot of companies put health and safety on the backburner prior to the pandemic,” says Ray Snow, President of Heartzap Safety Training & Equipment in Cambridge, noting the costs that often surround it. “But now they realize they can’t put it on the backburner and have to address it and that’s what we’re seeing now.”

 

He says companies that had once been shut down during the pandemic are seeing a larger Ministry of Labour (MOL) presence of in the community and are paying close attention.

 

“MOL is at construction sites and knocking on company’s doors seeing if they have their policies in place and are they following health and safety rules, and nobody today can afford to have their operations shutdown again.”

 

For that reason, he recommends businesses revisit their health and safety policies and protocols to make sure they are up to date.

 

“But not everyone has that ability,” says Ray, noting larger corporations have the staff to manage health and safety compared to SMEs. “An SME may have a health and safety committee, but they may not have a designated staff person that does health and safety management on a regular basis.”

 

He suggests an outside health and safety audit, which Heartzap provides, is a viable alternative to ensure a business is meeting the correct standards and practices, possibly saving them money in the end. According to Ontario’s Workplace Safety and Insurance Board, the average cost of a lost-time injury is $106,500 - $21,300 in direct costs (WSIB premiums) and $85,200 in costs to the company of the injured employee.

 

“We’re not there to point out all the faults. We’re there to help and grow with you,” says Ray. “Health and safety has always had that negative ‘cracking the whip’ connotation. It’s really more about education.”

 

Through a wide variety of virtual training courses, something Heartzap has offered for several years prior to the pandemic in a blended online and in-class format, he says companies can ensure staff working remotely can remain up to date on their training as part of any work-from-home policies.

 

“The shift is changing in the world and in Canada on how people learn. They don’t necessarily have to be in a classroom all day long,” says Ray, noting keeping current on rapidly changing health and safety guidelines has been a big concern for Heartzap clients. “As much as the government did a great job creating templates for everybody, they still required somebody to go look at them on a bi-weekly or weekly basis because it changed so much. The biggest concern now is getting people up to speed.”

 

He says the costs surrounding health and safety training have risen, just like they have for most businesses and that supply chain issues have affected the availability of products causing potential delays in delivery.

 

“I think everybody is kind of two and half years behind in health and safety in terms of training or policy work or reviewing their facilities, but everybody wants it done today,” says Ray, noting like many sectors, staffing shortages are causing delays. “We only have so many staff to get out there and get the job done.”

 

As a result, he recommends businesses don’t wait until the last minute when it comes to reviewing or updating their health and safety policies.

 

“If you want it done for the fall or winter, don’t wait for the fall and winter to come.”

 

To learn more, visit Heartzap Safety Training & Equipment.

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The Cambridge Chamber of Commerce and Ontario Chamber of Commerce (OCC) welcomes the return of the Legislature and looks forward to working with Premier Ford, his new cabinet, and all parties to champion the province’s competitiveness, productivity, and growth.

 

To put its members’ concerns’ front and centre as the Legislature returns, the OCC today released its Blueprint to Bolster Ontario’s Prosperity, which provides a letter to each provincial cabinet minister outlining key policy priorities.

 

“Businesses across Waterloo Region are looking to the government to develop policies that will spur local and regional economic growth and job creation,” said Cambridge Chamber of Commerce President & CEO Greg Durocher.  “The government must create the right conditions to support business stability, predictability, and confidence. There must be a balance between short-and long-term solutions to address our current and future challenges.”

 

Some key highlights in the Chamber network's Blueprint to Bolster Ontario’s Prosperity include:

  • Addressing Ontario’s labour market challenges by boosting immigration, removing barriers to labour mobility, and introducing workforce development strategies for key sectors such as construction, health care, tourism, and hospitality, and transportation.
  • Bolstering our health care system by developing a health human resources strategy, delivering on digital health, and addressing backlogs in routine vaccines, diagnostics, and cancer screenings.
  • Continuing to prioritize lowering the administrative burden on business and ensuring that regulation is streamlined and effective.
  • Planning for Ontario’s long-term energy needs to ensure businesses and residents continue to have access to reliable, clean, and affordable energy for generations to come.
  • Propelling housing affordability through increased supply and regulatory reforms to fuel the industry and help organizations attract and retain talent.
  • Advancing regional transportation connectivity and fare integration as well as broadband infrastructure projects in collaboration with the private sector.
  • Modernizing public procurement to support small businesses and equity seeking entrepreneurs to diversify the supply chain.
  • Seizing Ontario’s opportunity to lead in the global green economy by minimizing uncertainty, supporting cleantech, mobilizing clean energy solutions, and strengthening climate adaptation.

 

“The past few years have been characterized by tremendous uncertainty: a prolonged pandemic, record-high inflation, supply chain disruptions, labour shortages, and geopolitical turmoil. If we want our economy and people to emerge stronger amid so much uncertainty, Ontario must focus on creating the right conditions to support competitiveness, productivity, and growth,” said Rocco Rossi, President and CEO, Ontario Chamber of Commerce. “We are providing all Ministers with a blueprint for steps that can be taken to ensure we are bolstering Ontario’s prosperity – we look forward to continued collaboration with the Government of Ontario and all parties over the next four years.”

 

The OCC’s blueprint letters includes both policy asks where immediate action is required to support business and foundational recommendations for long-term prosperity and were informed by OCC’s diverse membership.

 

READ THE LETTERS.

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The fallout from the Rogers outage continues to be tallied even as Innovation, Science and Industry Minister Francois-Philippe Champagne prepares to appear before a parliamentary committee sometime this month to answer questions regarding this nationwide disruption that cost businesses thousands of dollars.

It’s been estimated, according to a recent article published by BNN Bloomberg, the Canadian economy took a $142 million hit when a major service outage July 8 affected more than 12 million Rogers’ customers.

 

The system-wide cable internet and cellular network failure, which included subsidiary brands of Rogers Wireless, Fido, Cityfone and Chatr, was blamed on a maintenance update in its core network and in some cases, repairs took several days before all services were fully restored. Rogers has agreed to compensate customers affected by the outage, but many have now been left wondering what the next outage could bring?

 

We asked two local IT experts – Five Nines IT Solutions President & CEO Douglas Grosfield and MicroAge Kitchener owner Robert Jolliffe – to share their thoughts on what businesses can do to ensure they are better prepared for the next big outage.

 

Q. What can business owners do to prepare for potential interruptions?

 

Robert: First, they should determine if they can run their business off their cell phone by hot spotting. During the Rogers outage, some people had their business internet and cell phone both with Rogers, and that left them without a back-up option.  

 

The second thing a business can do, is have two internet connections on your business premises from two different providers. If your business is at a certain size and an extra $100 (or less) a month for a backup internet connection is a negligible cost, the second connection is worthwhile investment. Even if you are not using it, you have the insurance of a back-up connection.  

 

The backup could even be the lowest, cheapest connection available, which will get you through a day or two until your main connection is back up. It’s also worth considering whether one of your connections should be wireless; Starlink is an example of wireless internet connection.  

 

Douglas: Assuming a business is using proper perimeter security devices, most industry standard firewalls will easily support having two ISP connections and will use them in many ways.  You can have them active / passive, meaning if your primary connection fails, all traffic fails over to the secondary connection with nearly zero disruption, and fails back to the primary once it again becomes available. You can also do load balancing or ‘bond’ them such that traffic with different priorities (i.e., data vs voice) uses the appropriate connection and thus has no adverse effect on the other.  Check if your cellphones support dual SIMs; many do nowadays.  You can then have a SIM from more than one cellular provider and ensure reliable communications. An alternative would be to pay for minimal ‘lines’ for key or critical users, at a secondary provider, so that a manual swap of SIMs can get them back in business quickly.  Note that these things mean a different number, but in the short term can provide connectivity and communications.

 

Q. What would be the simplest piece of advice you could offer businesses when it comes to navigating these interruptions?

 

Robert: Have a backup plan. If there's a fire in the building, you have an evacuation plan. If the if power goes out, you know what you're going to do for your business. Treat internet failure the same way.

 

Douglas: Do not allow yourself to believe you are exempt from disruptions like this. Talk to a trusted technical partner about your options and like anything else, take the first step to achieve a goal.  If as a business owner your primary goal is not to protect that business, its clients and staff, its data, and systems, and to ensure the business continues to thrive and grow, then you’re doing it wrong.

 

Q. Do you see further interruptions like these becoming more commonplace and can they be prevented?

 

Robert: They won't become more commonplace, but they will be more severe because more of our society is connected to the internet now.  

The big telecom companies are going to put in more fail-safes, so the likelihood of it happening again is low. But as time goes on and society becomes more connected to the internet the likelihood of it causing disruptions is higher. 

For example, during the Rogers outage many people couldn't pay for things. 

Another example would be grocery stores that have digital price tags on the shelves. They're using this so that they can push price changes out from their head office, electronically across all the stores. So just imagine if you needed an internet connection for that, and all the prices get set to zero and then the internet went out?

 

Douglas: Yes, these companies are in business to generate profit, no surprises there.  Their investment (in the absence of legislation or other government-mandated investments) in the backbone networks and infrastructure, and the security of same, are going to be tightly budgeted and controlled.  Add to this the fact there is little competition and low likelihood of that changing anytime soon, and the communications landscape in Canada is ripe for this sort of disruption.  Toss in external issues such as cyber-attacks, and we can see that our current highly vulnerable national communications infrastructure needs overhauling and investment.

 

Don’t get me wrong, you can protect yourself by doing the right things regardless.  Endpoint protection, firewalls, redundant Internet connections, mobile device security, VPNs, encryption, etc.  All readily available technologies, inexpensive and simple to implement and manage with expert help and advice.

 

Q. Are businesses too reliant on one telecommunications company to deliver their service?

 

Robert: I would say that, yes. If a business only has one internet connection which is connected to an almost consumer grade firewall, then they are too reliant on one company. At first, if that internet connection goes down, that business is okay to go a day without internet. Then they grow to a size where it’s not okay to go a day without internet, but they don't change anything.  There are higher end firewalls that will allow them to mesh two connections, from two providers. So, if the main internet connection goes down, the other one from the other provider kicks in seamlessly. Employees and users on the network won’t even notice a disruption.  

 

Douglas: The communications market in Canada is radically different than in the U.S., for example, where there are far more options. However, having more providers requires subscriber density, meaning how many paying customers per square mile for example, to support the infrastructure.  For example, cellular service across a large geographic area requires mostly the same infrastructure (i.e., towers, networks etc) for 10 clients as it would for thousands or tens of thousands.  Without enough subscribers, it is cost prohibitive. Relying on one provider is very risky and given the simplicity and low cost for redundancy in this space, is both a mistake and a missed opportunity for businesses.  Business as usual when your competitors are not, is a huge advantage and costs very little.  Spread out your risk, eliminate by using proven technology to do so.

 

 

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The forecast is looking good for the summer tourism season in Waterloo Region.

 

After two years of uncertainties, restrictions and pivoting due to the pandemic, the hospitality and tourism sector is poised for a significant comeback.

 

“Everything is coming back this summer,” says Michele Saran, CEO of Explore Waterloo Region. “There is so much pent-up demand, and it seems like the concerns about COVID-19 are receding and people are feeling a lot more confident to get out and about.”

 

Compared to last year at this time, she says tourism operators in Waterloo Region, including hotels and attractions, have already seen a higher demand in the first quarter of this year.

 

“It’s going incredibly well so far, but there are still labour shortages and supply chain issues,” says Michele. “I know some of our hotels can’t run at full capacity just yet because of these shortages which is a shame because we’ve been hit so hard the last couple of years.”

 

To offset some costs surrounding the implementation of health and safety protocols to keep patrons and employees safe, Explore Waterloo Region and RTO 4 (Regional Tourism Organization 4 Inc.) distributed nearly $600,000 to support 125 attractions, hotels, and other operators in 2020 and 2021 through the Tourism Adaption and Recovery Program (TARP).

 

“Our industry was the first hit, hardest hit and the last to recover is what we say, and we still have those impediments in a way with these labour concerns,” says Michele.

 

She says this summer Explore Waterloo Region is taking a ‘divide and conquer’ approach when it comes its marketing tactics.

 

“As we are easing out of COVID-19 we’re looking to our local operators and BIAs to market our region to local residents,” says Michele. “We as Explore Waterloo Region are expanding a little further out with our marketing focus and trying to encourage people from the GTA to get out of the city and come to a place where it might be a little less urban, but with all the amenities of the big city; close to nature where they can get out and enjoy walking and bike trails and still have incredible culinary and cultural experiences, just with a little less of the crowds.”

 

Michele says the many festivals and attractions Waterloo Region has to offer this summer will be a big draw, such as the Cambridge Scottish Festival and the Canada Day celebrations which features a parade and returns to Riverside Park with fireworks.

 

“People are feeling a bit safer in being groups but still outside,” she says, noting this should be a good summer for domestic tourism due to long lineups at major airports which has been blamed on staff shortages and COVID-19 screening.  “There is still a little bit of concern about travelling internationally so I think this is the summer we really have to take advantage of the opportunity to get people in and around Waterloo Region to come and experience everything we have to offer.”

 

For a detailed look at what’s available, visit Explore Waterloo Region.

 

A few summer highlights in Cambridge:

  • Kin Carnival (May 26)
  • Cambridge Tour De Grand (June 12)
  • Cambridge Celebration of the Arts (June 17 – Civic Square)
  • Host Springs Music Festival (June 25 – Central Park)
  • Cambridge Celebrates Canada Day (July 1 - Riverside Park)
  • Thursday Night Live Performances (July 7, 14, 21 and 28 - Mill Race Park Amphitheatre)
  • Hespeler Village Music Festival (July 9 – Forbes Park)
  • Cambridge Scottish Festival (July 15-16 – Churchill Park)
  • Forbes Park Movie Night (Aug. 18 – Forbes Park)

 

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The collective power of the Chamber movement to assist businesses succeed was front and centre at the Ontario Chamber of Commerce’s recent AGM and Convention.

 

Approximately 150 delegates, the majority representing Chambers and Board of Trades from across the province, gathered at the Pearson Convention Centre April 28-May 1 in Brampton to network, hear from Ontario political leaders, and debate policy issues to assist them in their advocacy work with government on behalf of businesses.

 

“Ensuring businesses have the legislative backing and supports they need to succeed and prosper plays an important role for all Chambers and Boards of Trade,” says Cambridge Chamber of Commerce President & CEO Greg Durocher, who led a strategy session on delivering Chamber services across a diverse membership base and was joined at the event by in-coming Chamber Board Chair Kristen Danson. “The conference is a great place to share new ideas and connect with other Chamber leaders from around the province.”

 

This was the first in-person AGM the OCC has held since the pandemic and featured appearances by the Ontario leaders of the Liberals (Steven Del Duca), NDP (Andrea Horwath) and Green (Mike Schreiner), as well as the Hon. Prabmeet Sarkaria, President of the Treasury Board of Ontario. All four spoke about the strength and importance of the business community and what their parties can do to help our economy.

 

Also, Canadian Chamber of Commerce President and CEO Perrin Beatty was on hand to offer an update on the Chamber network from a national perspective.

 

“It’s great for the Chamber network to hear from all sides of the political spectrum,” says Greg, noting potential policy resolutions are formulated from a wide range of issues and concerns.

 

This year, 34 resolutions were up for debate on a variety of topics ranging from improving supports to employers, to the creation of a construction strategy for tiny homes.

 

The Cambridge Chamber’s policy calling for the creation of a ‘backstop’ for the implementation of mandated workplace vaccination policies was among 32 that received approval from delegates. The approved policy calls for the Ministry of Labour to include elements within the articles of the Occupational Health & Safety Act to provide protection against discriminatory legal actions aimed at businesses that wish to implement such a policy.

 

“It’s important that businesses have the protections they need in order to operate in the manner which they feel works best for them,” says Greg.

 

The approved policies now become part of the OCC policy ‘playbook’ in its efforts to advocate for change with provincial and federal levels of government.

 

Besides adopting policies, the conference wrapped up with an awards ceremony to recognize the achievements of Chambers and Boards of Trades.

 

The Cambridge Chamber, in partnership with the Greater Kitchener Waterloo Chamber of Commerce, was presented with the Chair’s Award for Innovative Program or Service to recognize the success of their rapid screening kits program which has been adopted by Chambers provincewide. Since April of 2021, the program has resulted in the distribution of more than one million kits to more than 7,500 businesses throughout Waterloo Region.

 

“This program has made a huge difference to thousands of businesses in our region, and we couldn’t be more pleased,” says Greg.

 

For more information about the kits, visit https://chambercheck.ca.

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Ontario’s economic outlook remains uncertain for businesses and households as labour shortages, high energy costs, supply chain disruptions, and inflation continue to hit home. Ontario's business community needs a clear and predictable path forward to support economic recovery and growth. 

 

In preparation of the budget’s release, the Cambridge Chamber of Commerce and Ontario Chamber of Commerce (OCC) released the 2022 Ontario budget submission with recommendations to the Government of Ontario to ensure a strong and sustainable recovery. 

 

“In the upcoming budget, we would like to see the government direct sufficient resources towards the hardest-hit sectors, while laying the groundwork for a sustainable and inclusive economy,” said Cambridge Chamber of Commerce President & CEO Greg Durocher. “The submission notes that the crisis has created new problems and exacerbated pre-existing ones. Government must work to resolve these longstanding issues to ensure Ontario remains an attractive destination to start and grow businesses.”

 

OCC’s 2022 provincial budget submission provides recommendations to the Government of Ontario under the following categories: Economic Recovery; Resilient Communities; and Modernizing Regulation and Fiscal Policy.

 

Some key highlights include proposals to:  

  • Support entrepreneurship and small business growth with targeted business supports and access to public sector procurement.
  • Strengthen Ontario’s workforce by boosting immigration and training programs.
  • Make housing more affordable through increased supply and regulatory reforms.
  • Advance regional transportation and broadband infrastructure projects.
  • Bolster our health care system and address major backlogs in diagnostics and cancer screenings. 
  • Seize Ontario’s opportunity to lead in the global green economy. 
  • Remove barriers to interprovincial trade and labour mobility.

 

“The pandemic has made it clear that we cannot have a strong business community without a resilient health care system. Budget 2022 needs to focus on immediate measures that support business predictability and competitiveness while building health care capacity to withstand current and future challenges,” added Rocco Rossi, President and CEO of the Ontario Chamber of Commerce.

 

The recommendations outlined in the OCC’s budget submission were developed together with businesses, associations, post-secondary institutions, and the Ontario Chamber Network.   

 

Read the submission: https://bit.ly/3usBZa9

 

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Canada is facing a competitiveness problem. Inflation, supply chain constraints, and labour shortages risk undermining a swift and robust economic recovery. Meanwhile, recent domestic and international events have renewed the spotlight on energy security and affordability.  

 

The Cambridge Chamber of Commerce and the Ontario Chamber of Commerce (OCC) has released the 2022 Federal Budget Submission focused on public policies that increase Canada’s economic resilience to ongoing and future threats. 

 

“Businesses across Waterloo Region are continuing to feel the effect of the pandemic,” said Cambridge Chamber of Commerce President & CEO Greg Durocher.  “Budget 2022 must lay the groundwork for a strong, inclusive recovery with policies that support the sectors and demographics hardest hit by the pandemic, building the infrastructure and workforce of the future, and modernizing regulation to ensure Canada can attract investment and nurture entrepreneurship.” 

 

Some key highlights from the budget submission include recommendations for the Government of Canada to: 

  • Promote Canada’s energy sector on the global stage and recognize nuclear power as a clean and necessary energy resource in the fight against climate change. 
  • Expand immigration and express entry of skilled workers to address labour shortages.  
  • Increase the Canada Health Transfer Payment to meet the current and future pressures facing Ontario’s health-care system.
  • Modernize transportation infrastructure to address bottlenecks along supply chains and facilitate the decarbonization of the transportation sector.
  • Reform the federal tax system to attract foreign direct investment, drive domestic business growth and innovation. 
  • Develop a sustainable path to reduce the federal debt-to-GDP ratio and wind down other pandemic-related supports to ensure long-term fiscal balance and the capacity to address future economic shocks. 

The OCC’s 2022 Ontario Economic Report found that a staggering 62% of sectors face labour shortages in Ontario and expect to continue facing them over the next year. Together with supply chain disruptions, these shortages impact the cost of living, service delivery, and product availability. 

 

“As the indispensable partner of business, we call on the government to resolve long-standing structural issues, including barriers to interprovincial trade and skilled labour shortages, to drive entrepreneurship, investment and long-term economic growth,” added Rocco Rossi, President and CEO of the OCC. 

 

The recommendations outlined in the budget submission were developed together with businesses, associations, post-secondary institutions, chambers of commerce, and boards of trade from across the province.  

 

See budget recommendations: http://bit.ly/3uRp9Bl

 

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