Blog - Cambridge Chamber of Commerce

Summer is nearly here and the outlook for the local tourism sector is expected to be a hot one thanks to the continued interest of visitors seeking getaways that won’t break the bank.

 

“Our main market is leisure travel from the GTA and given current inflation, people are considering staying a little closer to home, perhaps to save a little money,” says Explore Waterloo Region CEO Michele Saran. “We feel we’re in a good position for those quick little getaways if you can’t afford a full-on trip somewhere overseas.”

 

In fact, while international travel numbers to Canada continue to slowly rebound according to Destination Canada, the domestic market has long since fully recovered following the pandemic.

 

“Research shows Canada is the top international destination for Americans and where they want to go in 2024,” says Michele, adding Waterloo Region is in a much better position than places that rely on international travel. “I’m hearing a lot of positivity from local operators, and everyone seems to be excited about the summer season; the only thing they’re wishing for is good weather.”

 

Tourism in Waterloo Region contributes approximately $557 million annually to the local economy, and it’s a sector that takes in more than just leisure travel.

 

“When we’re talking about tourism it’s not just about leisure visitation. It’s also about business events and conventions, as well as sporting events,” says Michele, pointing to the 2024 Special Olympics Ontario Spring Games (May 23-26) in Waterloo Region as a prime example and the fact more than 700 athletes and their families would be in the area.

 

Economic impact

 

On the business side, she says the region has secured $49.5 million in economic impact last year for business events in the coming years. 

 

“Tourism is big business,” says Michele, adding Explore Waterloo Region continues to build on that by creating attractions which combine urban and rural experiences. “We’re putting all kinds of packages together to give people a reason to want to come here.”

 

This includes providing visitors the chance to ‘walk with an alpaca’ courtesy of a local farm near Bright, or the opportunity to go ‘glamping’ in one of the luxury containers at Bingemans. As well, visitors can also canoe down the Grand River this summer topped off by experiencing an authentic Indigenous meal along the journey.

 

Michele says food remains a popular local attraction, noting the creation of a ‘FarmGate’ app that will guide visitors to local farms so they can learn more about where their food comes from, as well as the Farm To Fork television show, hosted by chef Nick Benninger on Bell Fibe TV-1, to promote local cuisine. 

 

Also, wellness-focused excursions have become a growing trend as more Canadians prioritize ways to rejuvenate their body and mind.

 

“We have some great spas in our area, and they all offer great experiences which can all be part of your wellness getaway,” says Michele, adding Waterloo Region’s hundreds of kilometres of hiking and cycling trails also play a role in that trend.

 

Last year, Explore Waterloo Region partnered with Ontario By Bike to create a cycling app that not only highlights various trails and their difficulty levels, but features ‘bike friendly’ businesses along the way, and businesses wishing to be included can apply for certification. 

 

“It’s all about promoting things that you can’t do in Toronto that captures your imagination,” says Michele, referring to local tourism.

 

 

According to the Destination Canada report, Tourism Outlook: Unlocking Opportunities for the Sector, total tourism revenue was poised to exceed 2019 levels. Key report highlights include:

 

  • Demand for travel is projected to grow by 30% by 2030 and will outpace the capacity to host in peak seasons, limiting Canada’s growth potential.
  • The report identifies a $160 billion revenue potential for the tourism industry by 2030, but only if a transformational path is taken that addresses constraints and shifts demand to change how growth occurs.
  • Destination Canada proposes a transformative path to secure an additional $20 billion in annual revenue by 2030, driving real prosperity for tourism businesses across the country and contributing a 14% increase in GDP generated by tourism, 84,000 more jobs and $5.3 billion more in tax revenue for all levels of Government.
  • Industry transformation will close the $20 billion opportunity gap, but it will require sector-wide collaboration on seven key levers: revenue and yield growth, brand leadership, investment, access, workforce and digital readiness, environmental sustainability, and support from Canadians.
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What began as a sunny spring day 50 years ago would end in a disaster causing millions of dollars in damages in the city’s downtown core, leaving lasting memories etched in the minds of many long-time residents.

 

The Grand River flood on Friday, May 17, 1974, lives on as a pivotal moment in Cambridge’s history because it showed not only the power of community spirit but the resiliency of local business leaders as they rallied back from this major disaster.

 

“Everybody was helping one another, no doubt about that,” says Murray Garlick, retired business leader and former board president of the Cambridge Chamber of Commerce. (The organization had been created in 1973 by the merger of the Galt and Preston Chambers of Commerce and the Hespeler Retail Merchants Association).

 

Murray, who owned the former Barton’s Men’s Shop at 51 Main St., recalls returning to work after lunch that day from his new home in Blair when he received an emergency message from the Grand River Conservation Authority (GRCA). Not only was he Chamber board president at the time, he also was serving as chairman of the Downtown BIA and was that organization’s key contact for the GRCA in case of an emergency. 

 

“I got the call in the early afternoon that we were going to have at least two to three feet of water on lower Main and Water streets,” says Murray. “Driving to the store, water was coming onto Blair Road and by the time I got downtown, the Main Street bridge was shaking because the water was so intense.”

 

The spring melt, plus a 50-mm rainfall across the top of the Grand River watershed had created prime conditions for major flooding.

 

Merchants warned about the flood

 

Springing into action, he began going door-to-door warning the downtown businesses about the looming disaster urging them to start preparing.

 

The Chamber’s general manager, the late Don Faichney, did the same after also learning of the flood around 11 a.m. and asked the Waterloo Regional Police if they had a megaphone to inform residents of the impending disaster. The police did not have one.

 

“I would say half the people I contacted told me I was out of mind,” says Murray, who went back to his store and began moving his stock onto higher racks and to the second level. “By the time I called my wife (Susan), the carpet at the front of the store was starting to get wet and the water began seeping in. We just locked up and headed to higher ground.”

 

According to a 2014 article in the GRCA’s GrandActions newsletter, by 7 p.m. that night, the Grand River was rushing through downtown Galt at a rate of 1,490 cubic metres per second, nearly 100 times the normal summer flow. Floodwaters engulfed parts of Paris, Caledonia, Cayuga and Dunnville, and left about four feet (1.2 metres) of water filling Galt’s downtown core.

 

Murray says many of the merchants who were affected ended up waiting out the disaster at the Iroquois Hotel, which had been located at the southwest corner of Main and Wellington streets and was destroyed by fire less than a year later.

 

He vividly can recall seeing the floodwaters pouring into the former Right House building located at 60 Main St. 

 

“I remember the floodwaters filling up the store and then bursting through the front doors dumping water all over the top of the lower end of Main Street,” he says, adding at that point, it became a matter of ‘wait and see’ until the floodwaters began to recede later that evening.

 

The cleanup began almost immediately, says Murray, describing how he and Don used snow shovels to remove the silt left behind in his store by the floodwaters.

 

“Everybody went back to doing business the best they could and got cleaned up as best they could, and did what they could with their merchandise,” he says.

 

In fact, in a Cambridge Times article Bill Couch, who was the ‘retail chairman’ of the Chamber for the downtown, was quoted as saying approximately 90% of the 45 businesses that were severely flooded were back in business with their doors open soon after.

 

Financial impact hits hard

 

“Many brought their merchandise on to the street since it was nice sunny weather. Some of the goods were very dirty, and they knew they would have to reduce their prices,” says Murray, adding he was grateful when the City finally closed Main and Water streets to traffic. “The silt was so bad on the roads and all these people driving by to have a look were raising all kinds of dust and the merchandise was getting filthy.”

 

During this time, the financial impact of the disaster was being tallied.

 

In a Cambridge Times article published a few days after the flood, Right House manager Elmer McCullogh estimated damage to the store was at least $750,000. Major financial losses were also reported by many larger downtown businesses and industries, including Dobbie Industries Limited, Mannion’s Quality Furniture, and Canadian General Tower Limited.

 

“The monetary figure on our losses will be substantial. Plastic material can be cleaned up, but General Tower got a hard kick in losses of some paper products, materials and cores,” said Gord Chaplin, former president of the company, in a Cambridge Daily Reporter article. The late Francis Mannion was also quoted in that same article stating his company suffered at least $100,000 damage to the building and stock.

 

Being located on a floodplain, many businesses did not have flood insurance.

 

“It was just too expensive,” says Murray.

 

In the end, the total damage amount in Cambridge was pegged at approximately $5.1 million (the equivalent of $33 million in 2024), with approximately $2.9 million suffered by small businesses and residences, with industries facing $1.9 million in damages. These figures do not include cleanup.

 

Calls for compensation surfaced almost immediately, as the scope of the disaster continued to unfold.

 

Former Ontario Premier, the late Bill Davis, toured the area four days after the flood and eventually heeded demands for financial relief by unveiling a compensation formula where the Province agreed to provide $4 for every $1 raised by the Grand River Disaster Relief Committee.

 

“The province feels a deep sense of concern for those whose properties who have suffered from the Grand River flood, and the measure of relief we are announcing today is a direct reflection of that concern,” he was quoted in a Cambridge Times article.

 

Public inquiry held

 

As well as compensation, calls for a public inquiry were also growing as anger over how the disaster unfolded grew, much of it aimed at how the GRCA handled the situation when it came to warning of the disaster.

 

To assist, the Chamber’s general manager sent out a questionnaire to all citizens who suffered flood damage to gauge how they were warned of the impending disaster. Of the 546 that were sent out, 320 responses were returned with the results indicating a severe lack of notice had been received.

 

“One can understand the bitterness of the large number of victims who had no notice or had inadequate notice. A flood warning system must be devised to give citizens reasonable notice of a threatening flood,” wrote the Hon. Judge W.W. Leach in the conclusions of his 1974 Flood Royal Commission Report. “I have been critical of the City Engineering Department, the City Administrator, the Police, and the Fire Department, for the role they played in the flood warning system. However, in all fairness to them, once the city was in flood, they performed outstanding services to the citizens. This extended right through the clean-up.”

 

Despite any controversary in the aftermath, Murray can still recall some lighter moments during the disaster, including how he found his friend, the late Aubrey McCurdy, wading through three feet of water in his flower shop trying to retrieve flowers for a Saturday wedding.

 

“I told him he had to leave, and he said, ‘No, I have to finish this’,” laughs Murray.

 

And even when Aubrey told a Cambridge Daily Reporter journalist a few days later his store suffered a $10,000 loss, he still found a reason to remain positive.

 

“The flood did have its good points,” he was quoted as saying. “It showed how unified merchants are and highlighted a spirit of co-operation never seen before.”

 

 

Grand River Flood facts

 

  • GRCA issued a prediction for Galt at 9:15 a.m. for a five-foot (1.24 metres) rise of water during the afternoon to a probable height of 16.7 feet (5 metres).
  • The flood affected at least 75 businesses and caused approximately $6.7 million in damage (the equivalent of $36.9 million in 2023) across the Grand River watershed, cleanup not included. 
  • By noon the Fountain/ Blair Road intersection was closed to traffic.
  • Highway 401 westbound was closed due to culvert washout and traffic was backed up more than 24 km. 
  • Highway 24 was closed by early afternoon.
  • Floodwaters flowed over the bridges at Concession, Main and Park Hill.
  • The low-level railroad bridge (Holey Bridge) on Water St. South was completely submerged.
  • Many of the dramatic photos taken during the flood occurred at its peak between 2:45 p.m. and 3:55 p.m.
  • Floodwaters crested at 6 p.m., reaching a height of 18 feet (5.4 metres) – 16 feet above the Grand River’s normal height at that time of year.
  • No major injuries reported, although 45-year-old Norm Taylor spent close to 10 hours in a tree before being rescued by a helicopter. 

 

Flood prevention measures 

 

  • The flood accelerated and added significant control elements to the development of a Grand River beautification program announced by the Cambridge Greenbelt Committee in September of 1973. The initial stages of the plan called for the creation of a park running along the east bank of the Grand River from Park Hill Road bridge to the old Carnegie Library at Dickson Street. Buildings standing along that portion of the river were to be purchased and demolished and replaced by parkland.
  • In 1980, city council approved an $8.2 million flood control project that would see earth and concrete barriers built along the banks of the Grand River. Two years later, council also endorsed a $317,220 flood control program calling for the construction of a berm from Mill Race Park to Dickson Street. Also, the GRCA introduced its extensive Grand River Water Management Plan which included improved forecasting and monitoring tools, taking into consideration the localized effects of climate change.

 

 

 

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Providing innovative programming that assists women business leaders reach their full potential as well as further their professional and personal goals is something the Cambridge Chamber of Commerce continues to do well. This will be especially apparent at our inaugural Women’s Well-Being Summit: Investing in Yourself to Achieve Your Goals on April 24 at Tapestry Hall. 

 

The summit features an array of expert speakers sharing their insight on areas centring on the theme of total well-being, focusing on both physical and mental health, emotional intelligence, as well as financial wellness.

 

“Helping to build a healthier community has always been an important role of the Chamber, and that includes not only economic prosperity but societal prosperity as well,” says Cambridge Chamber of Commerce President and CEO Greg Durocher. “Our Women’s Well-Being Summit fits right in with this role.”

 

Men are also encouraged to attend in hopes of creating more awareness and understanding in the workplace.

 

Greg notes that approximately 60% of Chamber Members are women and says the summit is the ideal extension of the many programs the organization already offers them.

 

Others include its popular Women Take Charge Breakfasts and Women’s Collective Series events, each featuring inspiring female speakers, plus the Chamber's annual Salute to Women in Business Luncheon which this year raised more than $13,000 for the breast reconstruction unit at Cambridge Memorial Hospital. To date, the Chamber has raised more than $143,000 from this event to benefit this important cause.

 

As well, its new Chamber Circles Program provides expert mentoring to women aimed at encouraging their professional and personal growth.

 

“Women business leaders play a significant role in our community and the Chamber is pleased to provide them with as many tools and supports as possible to ensure their continued success,” says Greg.

 

Summit speakers include:

 

  • Bridget Jensen of Better Bedtime will discuss the importance of good ‘sleep hygiene’ and how embracing your sleep-type sets the foundation for your day. 
  • Naturopath Dr. Henna Plahe will “break the silence” regarding menopause, offering valuable tips to navigating this natural life transition, especially as it pertains to the workplace. 
  • Ellyn Winters-Robinson, author, entrepreneur, mother, and storyteller will share her unique and positive insight on finding a transformative purpose in life after she was diagnosed with breast cancer.
  • Psychotherapist Carling Mashinter of Relationship Matters Therapy will look at self-acceptance surrounding the cultivation of emotional intelligence, providing summit participants with practical strategies to support personal growth.
  • Kathleen Beech and Jackie McMullen of Scotiabank will discuss the importance of encouraging women to build confidence in taking control of their finances and why a solid financial plan can benefit a women’s mental and physical health.
  • Chiropractor Dr. Mark Guker of ReAlign Natural Health Clinic will outline a comprehensive guide to aging naturally and gracefully and explore various aspects of women's well-being. 

 

Click here for more on the Women’s Well-Being Summit including information about the Early Bird registration price that is available until March 29.

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Advocating for public policies that can benefit businesses has been a cornerstone feature of the Chamber of Commerce movement for generations.

 

The Cambridge Chamber of Commerce, like many of its counterparts in the Ontario Chamber network, works consistently all year striving to translate the needs and wants of their members into potential policy resolutions aimed at prompting change at both the provincial and federal levels of government.

 

But this work, and the work of other Chambers, is often carried out without many of their members even aware there is a widespread network advocating on their behalf.

 

“This isn’t unique to the Chamber movement and quite common for any advocacy organization because it’s a concept so intangible to a lot of individuals who aren’t engaging in it and don’t necessarily understand the value of it,” says Andrea Carmona, Manager of Public Affairs for the Ontario Chamber of Commerce. “Advocacy, I feel, is a little bit like a unicorn. When you’re a small business owner who is probably focused on keeping your business running, you’re more likely to be looking towards your local Chamber for what are the more tangible services they can offer – programs, events, and grants.”

 

She says collectively, promoting its advocacy work is something the Ontario Chamber network must communicate clearly as possible.

 

“It is kind of a difficult thing to explain to people, but really it’s all about amplifying issues and having a chorus of voices saying the same thing so that we can move the needle and make an impact,” says Andrea. “That’s ultimately what advocacy looks to do.”

 

Making that impact formulated the basis of the Ontario Chamber of Commerce’s recent Advocacy Day at Queen’s Park. This nineth annual event gave nearly 100 delegates representing Chambers provincewide, including Cambridge Chamber President and CEO Greg Durocher and Board President Kristen Danson, the opportunity to meet with MPPs to discuss various issues facing business communities.

 

Some of the key areas targeted by delegates included:

 

  • Investing in inclusive workforce development: To address labour shortages, investments to resolve skills mismatches are vital. These initiatives should be designed to close the gap between current workforce skills and the evolving demands of Ontario’s labour market.
  • Enhancing sustainable infrastructure: Strategic investments in smart and sustainable infrastructure, including transportation, clean energy, and digital connectivity, can boost immediate economic activity while supporting long-term growth. This includes expanding broadband access in rural and remote areas and upgrading public transit and road networks.
  • Fostering a business-friendly environment:  Implementing policies that reduce red tape and create a conducive environment for business growth is essential. This includes reviewing and streamlining regulatory processes, providing tax incentives for businesses looking to grow and targeted support for small businesses.
  • Cultivating resilient, healthy communities: Improving health data system integration, addressing capacity gaps in health human resources, and empowering municipalities with new revenue sources are crucial steps in ensuring the well-being of Ontarians and fostering community prosperity.

 

Although the Chamber network’s advocacy efforts are ongoing year-round, Andrea says Advocacy Day provides an ideal opportunity for face-to-face meetings and discussions with the decisionmakers.

 

“It’s all about ongoing engagement and follow up,” she says. “It can’t just be a single day of advocacy. We need to ensure Chambers are keeping connected with their local MPPs. A lot of this is relationship building since they see Chambers as a credible source for what is happening on the ground.”

 

Andrea says building those relationships sets the groundwork for support and the ability to drive change that can assist the business community.

 

“It’s a great opportunity to connect across party lines,” she says. “Politics is unpredictable, and you don’t know what is going to happen in 2026 so you want to ensure you are establishing relationships across the board. We are a non-partisan organization and of course the government of the day is important, but that’s not to say you shouldn’t be engaging with other parties.”

 

Andrea notes it’s also a two-way street for the decisionmakers who participate in Advocacy Day, as well.

 

“It’s such a great opportunity for them to hear about such a broad stroke of local perspectives across the province,” she says.

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In the past year local businesses have faced many issues surrounding economic and labour concerns.

 

Despite these challenges, many have managed to prevail and overcome seemingly insurmountable obstacles which is why the Cambridge Chamber of Commerce is encouraging local business leaders to recognize their success through a nomination at our annual Business Excellence Awards.

 

“The hard work of our business community is something we should all be very proud of and celebrate, especially during these current economic times,” said Cambridge Chamber of Commerce President & CEO Greg Durocher.  “Our awards are an important way to show how much our business community means to all of us.”

 

The Business Excellence Awards is the Chamber’s premier event and has honoured the achievements and contributions of business leaders in the City of Cambridge and Township of North Dumfries since 2000. 

 

It features 11 award categories, most of whom require nominations. These include Business of the Year, Spirit of Cambridge, and Young Entrepreneur of the Year Award presented to the owner or director of a new or existing business that has achieved great success this past year.

 

“We have so many dynamic and innovative young business leaders in our community,” says Greg, referring to this award. “This is a great opportunity for them to be recognized for their work at building a successful business.”

 

Also included among the award categories are the prestigious Chair’s Award which is selected among from among the nominees and the Community Impact Award which is presented to an individual who has contributed, or continues to contribute, to the overall prosperity, economic growth, or vibrancy of the community.

 

“These awards really speak to the calibre of businesspeople we have in Cambridge,” says Greg, adding the awards are great way to let others know what local businesses have accomplished. “This is the time to share your story.” 

 

The awards will be held May 29 at Tapestry Hall. Nominations close Feb. 23.

Click here to submit a nomination.

 

 

Award Categories and Criteria:

 

Spirit of Cambridge AwardThis award recognizes an outstanding effort and commitment to making Cambridge and/or Township of North Dumfries a better, more prosperous community through corporate leadership and social responsibility.

 

Business of the Year (1 – 10 employees)This award is given to a good corporate citizen who exhibits a competitive edge through technological innovation in one or more of three following areas: customer service; workplace environment, products and services, growth in business, employee retention.

 

Business of the Year (11 – 49 employees)Given to a good corporate citizen who exhibits a competitive edge through technological innovation in one or more of three following areas: customer service; workplace environment, products and services, growth in business, employee retention.

 

Business of the Year (More than 50 employees)This award is given to a good corporate citizen who exhibits a competitive edge through technological innovation in one or more of three following areas: customer service; workplace environment; products and services; growth in business; employee retention.

 

New Venture of the Year Award –   This award is presented to a new or existing business that through innovation of design and technology has significantly improved the esthetics and functionality of their operation.

 

Outstanding Workplace – Employer of the Year - The recipient of this award goes above and beyond to ensure it provides employees with the best overall workplace, with a strong focus on a happy and healthy work culture and environment.

 

Marketing ExcellenceThis award is presented to the business or organization that has best demonstrated excellence, innovation, and originality in traditional or new-media marketing.

 

Young Entrepreneur of the Year AwardThe recipient of this award is presented to the director/owner aged 18-40 of a new or existing business who has achieved outstanding results by successfully building it up to a new level.

 

WOWCambridge.com Customer Service Award - Each month the Chamber has recognized an individual at a business who has gone above and beyond, providing extraordinary service in everyday situations. These individuals and the businesses they work for exemplify service excellence. This award is presented to one of those monthly winners as the Grand Award Winner.

 

Community Impact Award - This award recognizes an individual who has contributed, or continues to contribute, to the overall prosperity, economic growth, or vibrancy of our community through their business, volunteer or philanthropic endeavours, and exemplary overall service to assist others.

 

Chair's Award - The Chair's Award recognizes an outstanding organization or individual who makes an exceptional effort which goes above and beyond the call of duty in any area of business and/or community development.

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The holiday season is not only a time for festive decorations and gift-giving but also an opportunity to foster camaraderie and build connections in the workplace and at industry functions. 

 

Work-related events during this time of the year provide a unique setting for networking, as colleagues and potential clients come together to celebrate the spirit of the season. These gatherings, which can take place right into the New Year, offer more than just a break from the daily grind — they create a platform for professionals to connect on a personal level, share experiences, and build lasting relationships.

 

“You’re there to start building relationships because people prefer to do business with others they know, like and trust,” says Cambridge Chamber of Commerce President and CEO Greg Durocher.  “It’s not about being the salesperson, because you’re not selling a product or service, it’s about selling yourself and building a relationship to the point where people want to start doing business with you.”

 

One of the key benefits of networking during holiday season workplace events is the relaxed atmosphere. This informal setting allows professionals to get to know each other beyond their job titles and responsibilities. 

 

Additionally, holiday season work events often include activities that promote team building. From festive games to group activities, these events create opportunities for collaboration and teamwork. Working together in a different context can reveal new aspects of colleagues' personalities and skills, leading to a deeper understanding of each other's strengths and abilities.

 

Also, networking during holiday events provides a chance for professionals to express gratitude and appreciation. 

 

Embracing the festive spirit of the season, professionals can build meaningful relationships that extend beyond the workplace, creating a supportive and collaborative professional network that lasts throughout the year.

 

Here are some tips to make the most of business networking at this time of year:

 

Be Approachable:

If you want people to know you’re approachable, remember that body language is important so try not to cross your arms and legs, or use objects (drinks or plates of food) as potential barriers. Also, maintain positive eye contact and lean in slightly to let others know you are interested and engaged.

 

Stay Professional:

While the atmosphere may be festive, remember that you are still in a professional setting. Maintain a level of professionalism in your interactions, even in a more relaxed environment. How you greet people at these events can impact their perception of you. A warm and firm handshake, or a light touch on the arm or shoulder can create an instant bond. 

 

Prepare An Elevator Pitch:

Be ready to succinctly describe your business or professional background. A well-crafted elevator pitch can make a lasting impression during brief encounters.

 

Dress for Success:

Wear appropriate attire. Always remember this is a business event. Festive and stylish is great, but flashy or too revealing can be unprofessional.

 

Limit Your Smartphone Use:

If you can, leave your smartphone at home, or try to keep it out of sight. Constantly checking emails and texts while talking with fellow partygoers can send the wrong message.

 

Update Your Business Cards:

Ensure your business cards are up-to-date and bring plenty with you. The festive season can be a great time to exchange contact information.

 

Express Gratitude:

Send personalized holiday cards or emails to your professional contacts, expressing gratitude for the collaboration and partnership throughout the year. It's a thoughtful way to strengthen relationships.

 

Set Realistic Goals:

Set specific, achievable networking goals for each event. Whether it's connecting with a certain number of people or initiating conversations with key individuals, having a plan can make your networking efforts more focused.

 

Join Online Networking Events:

If in-person events are limited, consider participating in virtual networking events. Many organizations and platforms offer online gatherings where you can connect with professionals from the comfort of your home or office.

 

Utilize Social Media:

Share holiday greetings and updates on your professional social media profiles. Engage with your network online by commenting on their posts or sharing relevant content.

 

Follow Up:

After the event, follow up with new contacts promptly. Send a personalized message expressing your pleasure in meeting them and suggesting ways to stay in touch.

 

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The one constant thing business owners can count on is change, something the last three years have clearly shown.

 

But as business leaders continue to navigate in a changing economy shaped in the aftermath of the pandemic, many have not taken a moment to appreciate how resilient they’ve become.

 

“A lot of people haven’t been able to validate how many changes they’ve had to make doing business, and the transitioning and pivoting,” says Tracy Valko, award-winning mortgage broker and owner of Valko Financial Ltd. “They haven’t been able to look at their business, their goals and what they value in life and take the time to realize how resilient they’ve been.”

 

Tracy says in particularly, women business leaders are less likely to appreciate themselves and what’ve they been through and hopes to help rectify that by leading an informative and interactive workshop at our Women Leadership Collective Breakfast Series: Resilient Mindset later this month at Langdon Hall.

 

“I still see so many women spending time second guessing their skill sets,” she says, noting men seem to have more resiliency and forgiveness for themselves when it comes to pivoting in business. “Women spend more time judging themselves, thinking ‘maybe I shouldn’t speak up because someone’s going to say something’. I think in this world, especially now, women have to stand their ground and come together to support each other.”

 

At our Women Leadership Collective event Tracy will provide strategies for women to become more resilient by offering them a look inside what she refers to as her ‘resilient toolbox’ and share personal stories of what she has gone through creating a successful business over the course of the last 25 years. Besides being named one of Canada’s top individual brokers, she is also a published author and motivational speaker.

 

“I will provide a lot of different affirmations of ways to look at resiliency,” says Tracy, referring to her presentation. “A lot of people just don’t take the time to appreciate how far they’ve come and be able to pivot very quickly in an ever-changing world.”

 

Click here to learn more, or to register for our Women Leadership Collective Breakfast Series: Resilient Mindset which takes places Wednesday, Nov. 29 from 9-11 a.m. at Langdon Hall.

 

Tips about a resilient mindset

 

Embracing Change and Uncertainty

A resilient mindset begins with the willingness to embrace change and uncertainty. 

 

Learning from Failure

Failure is a common part of life, and a resilient mindset allows us to see failure as a valuable teacher. 

 

Cultivating a Positive Mindset

Resilient people focus on the positive aspects of a situation and avoid dwelling on the negative. 

 

Building Strong Social Connections

Resilience is not a solitary endeavor. Building and maintaining strong social connections is a crucial aspect of a resilient mindset. 

 

Setting Realistic Goals

While having big dreams is important, setting smaller, attainable milestones helps build confidence and motivation. 

 

Practicing Self-Care

Resilient individuals recognize the importance of taking care of their physical and mental well-being. 

 

Adaptability

Those with resilience are not rigid in their thinking and are open to new ideas and solutions. They can adjust their plans as circumstances change and are willing to try different approaches to achieve their goals.

 

Developing Problem-Solving Skills

Resilient individuals are excellent problem solvers. They break down complex issues into manageable steps and work through them systematically. 

 

Seeking Support and Seeking Help -

Resilient individuals are not afraid to seek support and help when they need it. 

 

Maintaining Perspective

In the face of adversity, resilient individuals remind themselves of the bigger picture. They recognize that the current challenge is just a chapter in their life's story and that it will pass, making way for new opportunities and growth.

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It’s no secret small and medium-sized businesses play a crucial role in our community’s economic landscape, but they continue to face many challenges that impact their growth and competitiveness.

 

Knowledge is key when it comes to finding business solutions which is why the Cambridge Chamber of Commerce has organized its inaugural Small Business Summit: Evolve and Thrive to provide entrepreneurs the opportunity to learn from local experts on a variety of topics relevant to operating their businesses.

 

“Business changes every single day, and we need to always stay focused ensuring we are working on our business and not just working in our business,” says Cambridge Chamber President and CEO Greg Durocher. “And working on your business can mean participating in programming that helps you uncover new techniques in management, inspiring your employees and leadership training.”

 

The Small Business Summit: Evolve and Thrive will focus on a variety of areas over the course of several hours at Tapestry Hall. The discussions will centre around:

 

  • Creating an immersive customer experience;
  • Mental health practices for the modern entrepreneur;
  • Streamlining your business with new technologies;
  • Communication across cultures;
  • Exploring the future of ChatGPT and artificial intelligence;
  • Intrapreneurship.

 

The summit speakers are leaders in both the business and post-secondary sectors who will share with participants some of their vast and practical expertise on these topics.

 

Among them is John Stix, co-founder of Cambridge-based Fibernetics, who will lead the session on intrapreneurship and Jay Krishnan, CEO of The Accelerator Centre in Waterloo, who will outline how AI is revolutionizing business. As well, mental health advocate and meditation practitioner and serial entrepreneur Iman Grewal will also provide her expertise.

 

“We hope by hosting this summit we can provide entrepreneurs of SMEs with the tools they need to help them better navigate what may be some very choppy waters in our economy over the next few months,” says Greg.

 

The Small Business Summit: Evolve and Thrive takes place from 8 a.m. to 2:30 p.m. on Wednesday, Nov. 22 at Tapestry Hall.

 

Click here to learn more about this informative learning event.

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The following piece is one of several that appears in the special summer edition of  our INSIGHT Magazine celebrating Cambridge’s 50th anniversary as we recognize just a few of the people, businesses and institutions that have made our community great.

 

When Adam Warnock left his native Scotland for Canada in the mid-19th century, eventually settling in Galt in 1835, he would forever change the economic future of this community.

 

Known as a ‘man of prominence’ throughout most of his adult life, Adam Warnock’s entrepreneurial drive led him down several paths, including forming a partnership with James Crombie in woolen mills they operated in Preston and Plattsville. The Preston mill, known as Geo. Pattinson Company, became one of the town’s largest employers and one of the largest woolen producers in Canada.

 

It also set the stage for the creation of the Galt Knitting Company, where Adam Warnock was one of eight men known as ‘The Syndicate’, which set up shop after purchasing the former Robinson and Howell textile mill on Water Street in downtown Galt.

 

The company grew to greater prominence when his two sons, James, and Charles, took over upon his death in 1902 and began manufacturing a variety of knitted underwear, and eiderdowns shoe linings. After James died at a young age, Charles remained in charge until 1930, at which point James’ son Edward took the reins.

 

He was at the helm during the Second World War when the Galt Knitting Company created underwear for Canadian soldiers producing annually 360,000 units of blended wool and cotton fleece underwear.

 

But following the war, the company faced closure in the early 1950s due to various market forces and went into voluntary receivership in 1954. At this time, James Adam Warnock, Edward’s son, joined the business after high school and upon graduating from Ridley College put a plan in motion to revive the company.

 

Salvaging three out of four knitting machines during the liquidation of the Galt Knitting Company, he began work on a new line of men’s cotton briefs and shirts after renting a third-floor space of a four-storey building and hiring a handful of employees.

 

The company, known now as the Tiger Brand Knitting Company, remained small but was became successful thanks to his use of machinery and insistence of maintaining low overhead. Even more success followed when Tiger Brand no longer relied on manufacturing winter underwear and moved into the T-shirt stream, fueled by a surge in the market.

 

As the newly amalgamated City of Cambridge was unveiled Tiger Brand remained an integrated garment maker by producing its own textiles and clothing. It created its own branded fashion line called Non-Fiction and had contracts with a variety of large retailers, including L.L. Bean, Eddie Bauer, Cotton Ginny, Nordstrom, and The Gap.

 

By the time Warnock opened a new factory in Pincher Creek, AB, in 1977, Tiger Brand Knitting remained a bonified success and its peak employed 1,450 people and generated approximately $80 million annually in sales.

 

The company opened a warehouse in Oakland, Calf., in 1979 to serve the San Francisco Bay area and expanded locally into the former Riverside Silk Mills plant on Melville Street South near Queen’s Square – home now to the University of Waterloo School of Architecture- as well as the former Sheldon’s Inc. on Grand Avenue in the early 1980s.

 

A strong proponent for his employees, James Adam, whose tough exterior wasn’t as tough as it seemed according to many, opened and subsidized ‘Tigger House’ – an employee care centre. As well, he encouraged many of his immigrant employees to become Canadian citizens and provided English as a second language courses at the company. He often hosted Citizenship Courts at the plant.

 

But he also maintained a strong interest in the community and supported many charities and projects, including financing and organizing the completion of the outdoor amphitheatre along the Grand River behind Galt Collegiate Institute.

 

Also, prior to Cambridge’s amalgamation in 1973, served as a Galt councillor from 1968 to 1972, and as a member of the local hydro-electric commission between 1972 to 1974, and the Waterloo Wellington Airport (now Region of Waterloo International Airport) commission. As well, James Adam was active in the Red Feather/United Way campaigns and fundraised for the local branch of the Canadian Red Cross.

 

By the late 1980s he had slowly passed the company ‘torch’ to his children and stepped away completely following a near fatal car crash in Egypt.

 

He passed away from a heart attack in September of 2006 while on holiday in St. Petersburg, Russia, a year after Tiger Brand Knitting sold its factory to a numbered company which closed the plant to source its branded clothing line in China.

 

The company had been in bankruptcy since the fall of 2004 and the closure left 300 people out of work, according to the United Steelworkers in a piece printed in the Globe and Mail in April 2005.

 

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A little over 50 years ago, the communities of Galt, Preston and Hespeler were, as the saying goes, three peas in a pod. Tremendous sports rivals to the very core of community pride.

 

Sorry, for those living in Hespeler and Galt, but I was a Preston kid. I grew up playing pool at Rusty’s, bought penny candy at Gravelle’s Variety, went swimming at ‘Eddie’s Pool (Ed Newland Pool), and sat on the wall by the Dairy Queen with a Dilly Bar.

 

But behind the scenes of this young man’s life, there was some interesting politics playing out. William Davis was the Premier of Ontario at the time and Darcy McKeough was his Minister of Municipal Affairs. I guess for some unknown reason, to me at least, they figured that we’d be better off together than apart and as of January 1st, 1973, the Premier declared, “thou shalt be conjoined into one harmonious community.”

 

Well, frankly, at that point in my life I was more interested in who was meeting at Rusty’s after school rather than what anyone at Queen’s Park was doing for, or with, my hometown of Preston. I can vaguely recall the community vote during the 1972 municipal election on what this ‘new city’ should be called, and it was narrowed to Cambridge or Blair. In the end, 11,728 residents voted in favour of the name Cambridge compared to 9,888 – most of those residing in Galt - who selected Blair. While the name Blair is not offensive in any way, it is hard for me to wrap my head around what might have been had the vote gone the other way.

 

We all know the end of that tale: Cambridge we shall be, and we shall be united, we shall be one. Sounds good in theory, but perhaps that ‘experiment’ didn’t exactly work out the way it was planned. My children, all born ‘post amalgamation’, still refer to the former municipal names, for the most part.

 

However, isn’t that what community is all about? When someone asks us today where we live, we identify, again for the most part, with the “old” community names.
Today, I live in West Galt. OK, so maybe the experiment wasn’t all bad, after all, my wife (a Galt girl), got me to move from Preston to Galt, and that was a good start. But let’s not underscore the collective challenges we all had in adapting, and ultimately embracing our new name and our new community.

 

The Chamber, however, had a much easier time adapting to this new reality and kind of bought into the whole concept in the early stage of amalgamation when the Galt Chamber, Preston Chamber and Hespeler Village Association merged to become the Cambridge Chamber of Commerce.

 

Looking back, I would have loved to have been a fly on the wall during those meetings, but I was too busy sitting on the wall by the Dairy Queen catcalling the hot rods driving down King Street. I know now, however, that there was likely some kicking and screaming but with the universal understanding that bringing business together was going to build a better community with opportunities for everyone.

 

The Chamber throughout the last 50 years has been the mainstay for community development and creating opportunities, filling gaps, and moving the agenda of positivity. It has also been here when the community was in need. Take the Grand River flood in 1974 as an example.

 

Although we are blessed to have two of Canada’s Heritage Rivers (Grand and Speed) running through our community, they can create issues - not just traffic trouble if one of the bridges is closed - that overshadow their beauty.

 

This was the case when the Grand River overflowed its banks on that fateful May 17th hitting downtown Galt very hard. You may have read or heard the official stories about the inadequacies of the emergency response departments that unforgettable day. But did you know that before the water arrived the Chamber President, the late Don Faichney, called the Grand River Conservation Authority to ask if there was an issue after hearing there was a dam incident at Conestogo?

 

The GRCA confirmed to him that they had let officials know. But hours later, as the river began to rise, Faichney called the City and of course the newly minted Regional Municipality of Waterloo, about what steps they were taking to alert businesses in the downtown core. Realizing not enough was being done, he then worked as hard as possible to get the message out himself by calling businesses - remember, there was no email or social media back then. In his Royal Commission Inquiry into the Grand River Flood 1974 report, Judge W.W. Leach credited the Chamber with providing an early response of warning that likely saved some loss.

 

Fortunately, all of that led to the GRCA getting funding to put up those infamous walls in downtown Galt in hopes of mitigating any future flooding, which also led to creating opportunities for revival. In hindsight, maybe we should have insisted on easy river access and raising of the water slightly so we could utilize the river in downtown for paddle boat rentals, or even freezing it to create a Rideau Canal-like experience in the winter. By the way, the GRCA is still a willing partner for that to happen one day, but I’m not sure the Grand River will freeze anymore thanks to climate change. Still, it might be worth exploring.

 

The Chamber of Commerce has also championed the industrial subdivisions and was instrumental in two very important community assets: higher education and professional live theatre. It was the Chamber who brought together the team – known as the ‘Cambridge Consortium’ - that eventually would get the University of Waterloo School of Architecture opened here AND, more formally, out of a tourism committee meeting came the call to establish a live professional theatre in Cambridge which led to the Hamilton Family Theatre which we now hail as a ‘community jewel’.

 

The Chamber has always taken the approach of fostering the building of our community by not saying no, but by saying yes and how do we get it done.

 

Again, putting political reasoning aside, back in 1973 our communities needed to band together since aging infrastructure was becoming an issue - especially in Hespeler – and getting new infrastructure was, and remains, a very costly ordeal. Preston, to its credit, had amazing infrastructure at that time and was in great shape and perhaps could have opted out. However, its leaders recognized that some work was needed to ensure its preservation and supported the move.


We know that preservation is always important, just look at the Gaslight District. Frankly, there would have been a time when those historic structures along Grand Avenue South simply would have been torn down but thanks to new investment, those revived old buildings have been adapted to last well into the next century.

 

Now, let’s be clear, I am not a big fan of forced amalgamations. Frankly, I think those moves are officially political in nature. However, I am a fan of working together for the betterment of all.

 

Today, many of us remember the dividing lines of those three former communities, but in time those too will disappear in the memory of its residents as change brings bigger, better, and bolder ideas to build a strong, vibrant, and genuinely prosperous community. In many respects, I believe we are the envy of our neighbours to the north which many think want to consume us since we are the only community in the region that fully straddles both rivers and Highway 401, North America’s busiest roadway. I think if we were to analyze the entire circumstance of Cambridge’s amalgamation we would probably agree, in the end, it was good for us. It certainly would have been better if we had all been on the same page at the time, but we’re only 50 years old and that’s a “young’un” in terms of community years. The best part is we’re still young, enthusiastic, looking forward, and optimistic on what kind of a community we can have. We aren’t done building this community yet, so any further craziness of amalgamation talks is off the table from my perspective.

 

What we have now is a community poised to explode, and you might not like that, but worry not, anyone reading this is unlikely to be here when that happens and the leaders of the day will care about what they are doing, just like the leaders of the past did.

 

They will care about being progressive in community development but also in building a city that is safe, healthy, and abundantly filled with opportunities. Let’s celebrate our 50th anniversary in style with recognizing we’ve come a long way in the first 50, so let us reach for the top in the next 50. After all, it’s all about the making of a community.

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