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The following piece is one of several that appears in the special summer edition of  our INSIGHT Magazine celebrating Cambridge’s 50th anniversary as we recognize just a few of the people, businesses and institutions that have made our community great.

When Adam Warnock left his native Scotland for Canada in the mid-19th century, eventually settling in Galt in 1835, he would forever change the economic future of this community.

Known as a ‘man of prominence’ throughout most of his adult life, Adam Warnock’s entrepreneurial drive led him down several paths, including forming a partnership with James Crombie in woolen mills they operated in Preston and Plattsville. The Preston mill, known as Geo. Pattinson Company, became one of the town’s largest employers and one of the largest woolen producers in Canada.

It also set the stage for the creation of the Galt Knitting Company, where Adam Warnock was one of eight men known as ‘The Syndicate’, which set up shop after purchasing the former Robinson and Howell textile mill on Water Street in downtown Galt.

The company grew to greater prominence when his two sons, James, and Charles, took over upon his death in 1902 and began manufacturing a variety of knitted underwear, and eiderdowns shoe linings. After James died at a young age, Charles remained in charge until 1930, at which point James’ son Edward took the reins.

He was at the helm during the Second World War when the Galt Knitting Company created underwear for Canadian soldiers producing annually 360,000 units of blended wool and cotton fleece underwear.

But following the war, the company faced closure in the early 1950s due to various market forces and went into voluntary receivership in 1954. At this time, James Adam Warnock, Edward’s son, joined the business after high school and upon graduating from Ridley College put a plan in motion to revive the company.

Salvaging three out of four knitting machines during the liquidation of the Galt Knitting Company, he began work on a new line of men’s cotton briefs and shirts after renting a third-floor space of a four-storey building and hiring a handful of employees.

The company, known now as the Tiger Brand Knitting Company, remained small but was became successful thanks to his use of machinery and insistence of maintaining low overhead. Even more success followed when Tiger Brand no longer relied on manufacturing winter underwear and moved into the T-shirt stream, fueled by a surge in the market.

As the newly amalgamated City of Cambridge was unveiled Tiger Brand remained an integrated garment maker by producing its own textiles and clothing. It created its own branded fashion line called Non-Fiction and had contracts with a variety of large retailers, including L.L. Bean, Eddie Bauer, Cotton Ginny, Nordstrom, and The Gap.

By the time Warnock opened a new factory in Pincher Creek, AB, in 1977, Tiger Brand Knitting remained a bonified success and its peak employed 1,450 people and generated approximately $80 million annually in sales.

The company opened a warehouse in Oakland, Calf., in 1979 to serve the San Francisco Bay area and expanded locally into the former Riverside Silk Mills plant on Melville Street South near Queen’s Square – home now to the University of Waterloo School of Architecture- as well as the former Sheldon’s Inc. on Grand Avenue in the early 1980s.

A strong proponent for his employees, James Adam, whose tough exterior wasn’t as tough as it seemed according to many, opened and subsidized ‘Tigger House’ – an employee care centre. As well, he encouraged many of his immigrant employees to become Canadian citizens and provided English as a second language courses at the company. He often hosted Citizenship Courts at the plant.

But he also maintained a strong interest in the community and supported many charities and projects, including financing and organizing the completion of the outdoor amphitheatre along the Grand River behind Galt Collegiate Institute.

Also, prior to Cambridge’s amalgamation in 1973, served as a Galt councillor from 1968 to 1972, and as a member of the local hydro-electric commission between 1972 to 1974, and the Waterloo Wellington Airport (now Region of Waterloo International Airport) commission. As well, James Adam was active in the Red Feather/United Way campaigns and fundraised for the local branch of the Canadian Red Cross.

By the late 1980s he had slowly passed the company ‘torch’ to his children and stepped away completely following a near fatal car crash in Egypt.

He passed away from a heart attack in September of 2006 while on holiday in St. Petersburg, Russia, a year after Tiger Brand Knitting sold its factory to a numbered company which closed the plant to source its branded clothing line in China.

The company had been in bankruptcy since the fall of 2004 and the closure left 300 people out of work, according to the United Steelworkers in a piece printed in the Globe and Mail in April 2005.

A little over 50 years ago, the communities of Galt, Preston and Hespeler were, as the saying goes, three peas in a pod. Tremendous sports rivals to the very core of community pride.

Sorry, for those living in Hespeler and Galt, but I was a Preston kid. I grew up playing pool at Rusty’s, bought penny candy at Gravelle’s Variety, went swimming at ‘Eddie’s Pool (Ed Newland Pool), and sat on the wall by the Dairy Queen with a Dilly Bar.

But behind the scenes of this young man’s life, there was some interesting politics playing out. William Davis was the Premier of Ontario at the time and Darcy McKeough was his Minister of Municipal Affairs. I guess for some unknown reason, to me at least, they figured that we’d be better off together than apart and as of January 1st, 1973, the Premier declared, “thou shalt be conjoined into one harmonious community.”

Well, frankly, at that point in my life I was more interested in who was meeting at Rusty’s after school rather than what anyone at Queen’s Park was doing for, or with, my hometown of Preston. I can vaguely recall the community vote during the 1972 municipal election on what this ‘new city’ should be called, and it was narrowed to Cambridge or Blair. In the end, 11,728 residents voted in favour of the name Cambridge compared to 9,888 – most of those residing in Galt - who selected Blair. While the name Blair is not offensive in any way, it is hard for me to wrap my head around what might have been had the vote gone the other way.

We all know the end of that tale: Cambridge we shall be, and we shall be united, we shall be one. Sounds good in theory, but perhaps that ‘experiment’ didn’t exactly work out the way it was planned. My children, all born ‘post amalgamation’, still refer to the former municipal names, for the most part.

However, isn’t that what community is all about? When someone asks us today where we live, we identify, again for the most part, with the “old” community names.
Today, I live in West Galt. OK, so maybe the experiment wasn’t all bad, after all, my wife (a Galt girl), got me to move from Preston to Galt, and that was a good start. But let’s not underscore the collective challenges we all had in adapting, and ultimately embracing our new name and our new community.

The Chamber, however, had a much easier time adapting to this new reality and kind of bought into the whole concept in the early stage of amalgamation when the Galt Chamber, Preston Chamber and Hespeler Village Association merged to become the Cambridge Chamber of Commerce.

Looking back, I would have loved to have been a fly on the wall during those meetings, but I was too busy sitting on the wall by the Dairy Queen catcalling the hot rods driving down King Street. I know now, however, that there was likely some kicking and screaming but with the universal understanding that bringing business together was going to build a better community with opportunities for everyone.

The Chamber throughout the last 50 years has been the mainstay for community development and creating opportunities, filling gaps, and moving the agenda of positivity. It has also been here when the community was in need. Take the Grand River flood in 1974 as an example.

Although we are blessed to have two of Canada’s Heritage Rivers (Grand and Speed) running through our community, they can create issues - not just traffic trouble if one of the bridges is closed - that overshadow their beauty.

This was the case when the Grand River overflowed its banks on that fateful May 17th hitting downtown Galt very hard. You may have read or heard the official stories about the inadequacies of the emergency response departments that unforgettable day. But did you know that before the water arrived the Chamber President, the late Don Faichney, called the Grand River Conservation Authority to ask if there was an issue after hearing there was a dam incident at Conestogo?

The GRCA confirmed to him that they had let officials know. But hours later, as the river began to rise, Faichney called the City and of course the newly minted Regional Municipality of Waterloo, about what steps they were taking to alert businesses in the downtown core. Realizing not enough was being done, he then worked as hard as possible to get the message out himself by calling businesses - remember, there was no email or social media back then. In his Royal Commission Inquiry into the Grand River Flood 1974 report, Judge W.W. Leach credited the Chamber with providing an early response of warning that likely saved some loss.

Fortunately, all of that led to the GRCA getting funding to put up those infamous walls in downtown Galt in hopes of mitigating any future flooding, which also led to creating opportunities for revival. In hindsight, maybe we should have insisted on easy river access and raising of the water slightly so we could utilize the river in downtown for paddle boat rentals, or even freezing it to create a Rideau Canal-like experience in the winter. By the way, the GRCA is still a willing partner for that to happen one day, but I’m not sure the Grand River will freeze anymore thanks to climate change. Still, it might be worth exploring.

The Chamber of Commerce has also championed the industrial subdivisions and was instrumental in two very important community assets: higher education and professional live theatre. It was the Chamber who brought together the team – known as the ‘Cambridge Consortium’ - that eventually would get the University of Waterloo School of Architecture opened here AND, more formally, out of a tourism committee meeting came the call to establish a live professional theatre in Cambridge which led to the Hamilton Family Theatre which we now hail as a ‘community jewel’.

The Chamber has always taken the approach of fostering the building of our community by not saying no, but by saying yes and how do we get it done.

Again, putting political reasoning aside, back in 1973 our communities needed to band together since aging infrastructure was becoming an issue - especially in Hespeler – and getting new infrastructure was, and remains, a very costly ordeal. Preston, to its credit, had amazing infrastructure at that time and was in great shape and perhaps could have opted out. However, its leaders recognized that some work was needed to ensure its preservation and supported the move.

We know that preservation is always important, just look at the Gaslight District. Frankly, there would have been a time when those historic structures along Grand Avenue South simply would have been torn down but thanks to new investment, those revived old buildings have been adapted to last well into the next century.

Now, let’s be clear, I am not a big fan of forced amalgamations. Frankly, I think those moves are officially political in nature. However, I am a fan of working together for the betterment of all.

Today, many of us remember the dividing lines of those three former communities, but in time those too will disappear in the memory of its residents as change brings bigger, better, and bolder ideas to build a strong, vibrant, and genuinely prosperous community. In many respects, I believe we are the envy of our neighbours to the north which many think want to consume us since we are the only community in the region that fully straddles both rivers and Highway 401, North America’s busiest roadway. I think if we were to analyze the entire circumstance of Cambridge’s amalgamation we would probably agree, in the end, it was good for us. It certainly would have been better if we had all been on the same page at the time, but we’re only 50 years old and that’s a “young’un” in terms of community years. The best part is we’re still young, enthusiastic, looking forward, and optimistic on what kind of a community we can have. We aren’t done building this community yet, so any further craziness of amalgamation talks is off the table from my perspective.

What we have now is a community poised to explode, and you might not like that, but worry not, anyone reading this is unlikely to be here when that happens and the leaders of the day will care about what they are doing, just like the leaders of the past did.

They will care about being progressive in community development but also in building a city that is safe, healthy, and abundantly filled with opportunities. Let’s celebrate our 50th anniversary in style with recognizing we’ve come a long way in the first 50, so let us reach for the top in the next 50. After all, it’s all about the making of a community.

With concerns about the pandemic now in the past, how is the 2023 summer tourism season shaping up?

According to a report by the Ontario Chamber of Commerce and the Tourism Industry Association of Ontario released in December of 2022, it was stated that the province’s tourism industry was not fully expected to recover from the pandemic until 2025.

We reached out to Explore Waterloo Region CEO Michele Saran to get a sense of what the summer tourism season may be bring locally:

Q. How much does tourism contribute to our local economy?

A. Tourism is big business.  Over 5 million visitors come to our region annually, injecting more than 557M into the economy.  Tourism is also a catalyst for trade.  People may come to our area for a staycation, sporting event or a business meeting and may like what they see and choose to move here, invest here, or send their kids to school at one of our fabulous academic institutions.  Places that are great for visitors are also great for residents.  Everyone wants to live in a place with wonderful restaurants, retail, and attractions as well as nature.

Q. What is your prediction for the summer tourism season in Waterloo Region? Better than last year?

A. I predict Waterloo Region will have a strong summer season in 2023 surpassing 2022.  It seems that any lingering concerns about COVID are now mostly gone, and Explore Waterloo Region is launching our promotional campaign as early as possible this year. Many people are looking for getaway options closer to home considering inflation etc.  Given a full 96% of visitors to the Region are from other parts of Ontario, we should be in a good position.

Q. What is the driving factor for people to get out and explore this summer?

A. For 2023, there is still incredible pent-up demand for travel after the pandemic but the driving factor about destination selection is affordability.  People want to get out and have fun, authentic experiences but cost may force many to explore options closer to home.  Luckily, we have those kinds of experiences in abundance in Waterloo Region!

Q. Are ‘staycations’ still as popular or are people ready to explore even further this year?

A. Search analytics show people are definitely ready to travel internationally but the high cost of air travel and media reports of airport congestion and other challenges are mitigating factors when it comes to actually booking.  “Staycations” are always popular with our target market in Ontario.  Easy getaways that are close to home and affordable.

Q. Do labour shortages continue to persist in the hospitality and tourism industry and if so, will it have an impact this summer?

A. There are 80% more job openings in our sector now than in 2019.  In fact, of the almost 2000 open positions in Waterloo Region in Q1 of 2023, almost half were tourism related.  That said, our industry is nothing if not adaptable and resilient.  Businesses may have to modify their opening hour and job duties may shift to encompass a broader array of tasks, but everyone is motivated to take advantage of the pandemic winding down.

Q. What are people looking for this year when it comes to spending money on tourism, considering the higher cost of living?

A. People are leaning into the idea of the “road trip” with friends or family to save money which is exactly how we are marketing to the GTA.  We are positioning Waterloo Region as the ultimate road trip destination with something for everyone.  Cities on the edge on the nature; authentic cultural experiences and incredible farm-to-fork, culinary options.

Q. How has Explore Waterloo Region been preparing for the 2023 summer season?

A. All throughout 2022 Explore Waterloo Region has been actively working on product development.  We have been looking to leverage our tourism icons and create packages that will make people want to stay longer in our area and spend more. 

This year we will offer some incredible experiences on the Grand River that feature overnight luxury glamping and indigenous-themed feasts; we have another package that celebrates our amazing “farm to fork” culinary offerings where one can have an al fresco dining experience in a beautiful orchard; there will also be a curated Oktoberfest experience that allows one to really see the best of the best of that festival and it includes a luxury hotel stay.  All these experiences will be marketed on www.explorewaterloo.ca and via our aforementioned “road trip” campaign on our social channels.

In terms of our efforts in Business Events and Sport hosting, we always encourage delegates to add on a leisure visit pre or post to make the most of their time in Waterloo Region.

Q.  What are a few of the ‘must see’ attractions in our Region this summer?

A. There are so many options for people this summer!  Of course, all our annual festivals are back – Uptown Waterloo Jazz Festival, Bluesfest, the Waterloo Busker Carnival and Downtown Kitchener and Cambridge both have Ribfests -to name just a few!

For those that want to get outside and be active, there are some wonderful opportunities to Canoe the Grand with Grand River Experiences or explore on horseback.   We also have over 500 km of trails in the Region.  One can hike or cycle them.  Explore Waterloo Region has partnered with Zeitspace on a new cycling app that is hyper-local and will let you plan your route by level of difficulty.  It also layers on all the bike-friendly, certified businesses along the way!

Canada Day offers up the Stihl Timbersports Rookie Championships at Bingemans and Cambridge is celebrating its 50th anniversary at the “Cambridge Celebrates Canada Day” event.

For those seeking a bit of culture, The Neebing Art Fair will be returning to Bingemans showcasing incredible indigenous art.  Of course, St. Jacobs always has something going on and it’s a great launching point to get out and do a farm gate tour through the townships to buy the best in local produce and get a sense of our wonderful Mennonite community.

People can always check out our events calendar at www.explorewaterloo.ca for more detail and options.

The Cambridge Chamber of Commerce handed out the hardware recently recognizing the achievements of the local business community.

The awards were presented in front of a sold-out crowd of approximately 360 business leaders and Cambridge/Township of North Dumfries officials at Tapestry Hall on Thursday, May 18.

“This event is such an important one for the Chamber because it gives us the opportunity to honour some of the amazing work our local business leaders have accomplished in the last year,” says Cambridge Chamber of Commerce President & CEO Greg Durocher.

The Business Excellence Awards is the Chamber’s premier event and has honoured the contributions and achievements of business leaders in the City of Cambridge and Township of North Dumfries since 2000, and features 11 award categories, nine of whom require nominations. In total, nearly 70 nominations were received.

Among these awards are Outstanding Workplace, Business of the Year, and New Business Venture of the Year which is aimed at both new and existing businesses.

“The awards event itself at Tapestry Hall also provides the perfect setting for business leaders to connect and reconnect, which only strengthens our community,” says Greg.

2023 BUSINESS EXCELLENCE AWARDS recipients

Business of the Year 1-10 employees award winner: Sousa Bookkeeping & Taxes

Being a good corporate citizen is anything but a chore for this award recipient, and in fact, quite the opposite holds true. When it comes to giving back to not only the community, but also its employees by creating a safe zone for everyone and rewarding them with nights on the town and bonuses, this company revels in the opportunity to help others and is always happy to show its appreciation for the support it has received. From donating to local food banks and Cambridge Memorial Hospital, to providing free and reduced rate tax services to low-income individuals and seniors – even offering free pickup and drop-off services - this company firmly believes community should always matter first.

Business of the Year 11-49 employees award winner: Central Industrial Solutions

The recipient of this award has developed a very diverse and loyal customer base thanks to its long-time commitment for providing the best service possible. This includes sometimes offering clients the least expensive option available because its highly motivated staff recognizes that it may be the best choice. This honest approach has built a foundation of trust among this company’s customers, many who have been loyal patrons for 20 years. Service remains a key priority for this company, which unlike many of its competitors, provides its clients with custom designs and a guarantee that their project will not fail to meet their expectations. Their commitment to loyalty also extends to their staff, whom they provide competitive wages and benefits, plus team-building perks to create a friendly and productive workplace environment.

Business of the Year 50 employees & over award winner: Gaslight Events Company Inc.

Big, bold, and innovative are just a few words that best describe the recipient of this award. During a time of great uncertainty, this company has continually experienced massive growth by sticking to its goal of being the best at what it does. It’s ability to adapt and grow, while staying true to its mission of creating a unique events space that celebrates and blends the local arts and the community, have remained paramount. In a short time, this company has quickly established itself as an important part of the community, which is especially apparent when crowds gather in Tapestry Hall under the breathtaking living piece of architecture known as ‘Meander’, or dine together in its new Foundry Tavern Restaurant, or share a pint in its Tap Room. While supporting local remains key for this female-owned company, supporting its growing staff is just as important which is why its female-led executive team has taken great strides to create an exclusive and supportive workspace.

Outstanding Workplace – Employer of the Year Award: Pur Balance Massage & Facial Spa

When it comes to creating a welcoming and supportive workplace, this company goes that extra mile to ensure its employees are presented with every opportunity available to succeed and flourish. Besides offering healthy compensation and bonus packages to reflect the current economic times, this organization continually seeks to support staff by fostering autonomy, providing flexible work schedules, interest-free loans, and additional training. This is a company that wants its staff to succeed both financially and intellectually and offers an array of supports and opportunities to make that happen. It’s a female-driven company that is committed to not only building and retaining a diverse workforce through mentorship, but by promoting a healthy and positive workplace through team-building events. Whether it’s enjoying each other’s company during a night out on the town or sharing clothing their children have outgrown with co-workers who have younger kids, the staff at this company know they are part of a very close-knit family who are more than willing to lend a hand to assist a colleague when needed. Besides building a foundation of camaraderie, this has also created a work environment where achievements and successes are celebrated among team members.

Marketing Excellence Award: Downtown Cambridge BIA

Using a very focused approach helped this award recipient attain some amazing goals in the past year. Thanks to some very captivating short-form video features that played well on Instagram Reels, filled with stunning visuals and narratives, this organization successfully promoted downtown businesses, events, openings, and campaigns to a much broader audience. Balancing this success by using other digital platforms, including Facebook and its website, as well as traditional media releases, allowed this company to experience substantial reach to bolster its message that downtown Cambridge is a very vibrant destination filled with attractions, among them a new outdoor gallery called The Galtway. In 2022 alone, this organization produced 55 Instagram Reels videos that garnered over 353,000 views, plus another 28,000 views on Facebook. This strategy, which resulted in a more than 30% increase in Instagram followers – many of them women – helped further their goal to shine a spotlight on all the great things that our downtown businesses have to offer.

Spirit of Cambridge award winner: Fibernetics Corporation

Helping to create an even better community is very important to the recipient of this award.

Through its unwavering support of several local initiatives, this company is creating a solid foundation for the next generation of residents to succeed and prosper, while at the same time demonstrating extraordinary community leadership. Among its ongoing commitments is a successful partnership with Food4Kids, a program that is near and dear to the hearts of its employees. In the past year alone, it donated just over $12,000 to this organization to assist in its efforts to provide students in more than 20 Cambridge schools with nutritious snacks – driving home the point that no child should go to school hungry. This past December, this company even matched its employees’ fundraising efforts dollar to dollar and donated more than $4,300 to the cause. It also supports a secondary initiative created by one of its own employees called Coffee4Kids to further benefit Food4Kids. Also, as well as sponsoring youth sports teams, this company also provides two days of paid volunteer leave to ensure its employees have ample chance to give back to their community, which makes it clear the spirit of giving is a priority to this organization.

Young Entrepreneur of the Year Award: Eric Johnson of Vitality Village Osteopathy and Wellness

A commitment to overall health and wellbeing, and community, are driving forces that continue to lead the recipient of this award to great success. An opportunity to volunteer with a falls prevention and stroke rehab program as an undergrad at university started this recipient on the path to entrepreneurship which later would result in Eric opening his own successful business in downtown Hespeler. Utilizing business in relation to his many skills – including founding his own landscaping business which he maintained until August of 2022 - has been a passion and has led him to achieve great success in a short time. According to many of his loyal clients, he is constantly trying to do better for his community and is proud his business gives people the opportunity to connect and find commonalities in hobbies, health, and goals. He and the team of health experts he has assembled under one roof provides the perfect setting for his clients to foster those connections.

New Venture of the Year award winner: Java Jax Good Roast Coffee Inc.

The recipient of this award is a great example of what a small business owner can achieve through passion and good old-fashioned hard work. After navigating through the litany of startup requirements so many new businesses face, not to mention undertaking a major construction project during a pandemic, this new business managed to bring its plan to fruition in a relatively short time. Creating a bright and comfortable setting – perfect for private dining or a quiet place to do some work – has helped this family-run business achieve steady success since opening its door in the fall of 2022. In that time, it has become a ‘go-to’ spot for many loyal customers by ensuring service remains its No. 1 priority and has done this by making a point of getting to know their clients not just by name, but by also by remembering their favourite dishes and drinks, and by adjusting its menu to reflect their requests and dietary needs. The growing number of its glowing Google reviews and Instagram followers are clear indicators the owners are on the right path as they continue to hone and enhance their business model, which featured special drink offers that were included in the ‘welcome baskets’ presented to new residents of the neighbouring condos in the Gaslight District – reaching more than 800 residents.

(Two recipients tied for the following award)

WoW Cambridge award winner: Homewood Suites by Hilton Cambridge/Waterloo

Providing good old-fashioned hospitality, not to mention a haven for people in need, made this local company stand out in 2022. Welcoming dozens of families that arrived in Waterloo Region as Government Sponsored Refugees, the employees of this organization left a lasting impression on a group of people looking for a new start, including many displaced by the war in the Ukraine, by treating them with kindness and respect. In turn, this has prompted many of these refugees to make Cambridge their permanent home. The employees accomplished this great feat by leading with their hearts and not any unconscious biases. It wasn’t always an easy task, especially when faced with outright racism against new Canadians from a small but vocal minority of people who took it upon themselves to criticize their efforts.  But they didn’t let this negativity deter them from helping others, so much so, their ramped-up service efforts went on to garner them a globally recognized travel award from Trip Advisor.

WoW Cambridge award winner: Jeff and Angie of Sun Variety

The continued kindness shown by the recipients of this award has made a lasting impression on many of the customers who visited their variety store. But it was one good deed that stood out and didn’t go unnoticed in the community that set them apart. It involved a long-time customer who was having mobility issues. Realizing he was having an issue, out of general concern, the recipients of this award took it upon themselves to purchase him a four-pronged cane which immediately improved the quality of his life and enabled him to return to their store.

Chair’s Award: Graham Mathew Chartered Professional Accountants

The recipient of this award has continued to be a valuable community partner to countless organizations since it first went into business more than 50 years ago. This is a company that values the importance of creating an economically strong, healthy, and vibrant community, and knows that giving back is key to make that happen. They always walk the talk which is why they are the true definition of a good corporate citizen. Among their many achievements is ongoing support to the Cambridge Memorial Hospital Foundation and since 1995 have donated approximately $130,000 to this worthy cause, as well as sponsoring CMH events to ensure we have the best equipped hospital possible. In fact, they played a pivotal role in the WeCareCMH Campaign in 2017, which raised more than $10 million towards the purchase of vital equipment. But their support doesn’t just include the community’s physical health but extends to its cultural health also which is why this company has been a been a big financial supporter of Drayton Entertainment since the Hamilton Family Theatre Cambridge first opened its doors in 2013.

As well, this award recipient also continues to do its best to ensure our community’s most vulnerable are not forgotten and is an ongoing champion of the Cambridge Shelter Corporation in its work to help those in need, not only sponsoring the region-wide Hockey Helps the Homeless fundraiser but by providing this organization with expert accounting assistance.

However, these are just a handful of the organizations and causes this company quietly supports behind the scenes. Others include, to name just a few, the Cambridge Food Bank, United Way Waterloo Region Communities, Porchlight Counselling & Addiction Services, Food4Kids, and YMCA Three Rivers. This award is all about going above and beyond, which is something this company does nearly daily and for that, as a community, we couldn’t be more thankful.

Community Impact Award: Terry Kratz of HFK MacRae & Wilson LLP

Community and prosperity are two words that clearly mean a great deal to the recipient of this prestigious award. Born and raised in Waterloo Region, Terry Kratz has seamlessly blended his knack for numbers with his passion for volunteering by continually assisting various initiatives and organizations that help make our community an even better place to work, live and play. Throughout his very successful accounting career, which has included a partnership for more than a decade at Ernst & Young, our award recipient has always been willing to step up to assist organizations and causes in need.

The quiet, steadfast, and realistic approach he uses in his professional career has been a huge benefit to the many groups who are fortunate to have him in their corner. From his past involvement with the Grand River Film Festival, Cambridge Community Foundation, and Cambridge Library & Gallery, to his current work with the Cambridge Symphony Orchestra, his commitment to ensuring these organizations and others like them flourish has never wavered.  So, it’s no surprise he is often the first person to step up to lend a hand. He also remains driven to ensure our community succeeds economically. In the 1990s he played a pivotal role in the creation of the city’s much talked about strategic plan called ‘Our Common Future’, as well Chaired the Cambridge Chamber of Commerce’s Board of Directors. In fact, his relationship with the Chamber has continued as Board Treasurer for the last 20 years allowing him to work very closely with its key officials in their efforts to assist our city’s business community grow and prosper. Also, his love of exploring new lands has made him an integral part of making our Travel Program a success, leading dozens of adventure seekers to exotic locations worldwide. He is a true community champion who never stops making an impact.

Excitement is building for Business Expo 2023.

This popular trade show, which hasn’t been held since 2019, returns to Bingemans on May 10 and will feature more than 200 exhibitors and at least 1,500 attendees from throughout Cambridge, Kitchener-Waterloo, and Guelph.

“This has always been a great opportunity for local businesses to not only showcase what they do but meet and network with other business leaders,” says Cambridge Chamber of Commerce President and CEO Greg Durocher. “It also will provide job hunters, entrepreneurs and businesses the chance to make professional connections.”

Business Expo 2023, co-sponsored by the Cambridge, Kitchener-Waterloo, and Guelph Chambers of Commerce, is free for the public to attend and will also feature many local food and beverage vendors. It runs from 2 p.m. to 7 p.m., providing ample time to check out the displays.

“All three Chambers are pleased to have the chance once again to be able to work together on this event which gives attendees the opportunity to really learn about some of the great local businesses we have,” says Greg.

For businesses taking part in the trade show, he says the quality of their displays can make or break the experience for them.

“Exhibitors new to trade shows tend to focus on the flashy; they want to create displays that will draw crowds,” he says. “But that’s not the point. It’s not the number of people your display draws that matters; it’s whether or not your exhibit engages them when they’re there.”

To maximize your networking at Business Expo 2023, here are a few tips:​

• Neatness and visibility - Keep your display neatly organized and clearly mark all your prices.
• Build Demand - Spark customers’ interest by placing a sold sign on a few items, or by leaving a display spot empty.
• Be Interactive - Contests, prizes, demonstrations, games, and quizzes will generate interest in your display.
• Offer Takeaways - Provide visitors with a small item they can take home with them.
• Clear Signage - Ensure basic information and prices are clearly visible for visitors.
• Literature - Stock up on brochures and fliers, as well as price sheets and business cards.
• Be Business Ready - Make sure you have pens and order forms ready to process potential sales.
• Engage With Visitors - A friendly welcome and the proper body language can go a long way.
• Always Be Open - Ensure your booth is never left empty.
• Follow Up Promptly - The faster you send out emails or make a call the better it is for your business.

When Syed Hashmi’s grandparents discovered last summer they were having trouble watering their lawn due to mobility issues, a light went off in the Cambridge teen’s head.

Inspired by an email he received promoting the creation of the Youth Creativity Fund, the St. Benedict Catholic Secondary School student set work on creating a micro-controlled automated watering system to assist the elderly couple.

“It’s been a lot of fun and this is definitely a work in progress,” he said of his creative idea, while attending the official launch of the fund last Wednesday at the Ken Seiling Waterloo Region Museum.

Syed was among nearly 30 local students who were in attendance to share their vision with a variety of community leaders and supporters after receiving funding to bring their innovative ideas to life.

The fund, created in partnership between the Cambridge and KW Chambers of Commerce, BEP Waterloo Region and the Region of Waterloo, promotes creative confidence by connecting student-driven and designed ideas, with donations from people who are passionate about seeing the creativity of local youth flourish.

Through the program, students in grades 5 to 12 can apply for microgrants up to $1,000 to pursue a creative learning project that could lead to new ideas.

“This project is about creating opportunities, faster, more often and to be a foundation for our own prosperity as a community,” said Cambridge Chamber of Commerce President & CEO Greg Durocher, noting the two Chambers have committed nearly $20,000 to this initiative. “This is not an operational project for the Chambers, this is a ‘give back’ project for us, one we hope will inspire others to do the same.”

To date, 12 projects involving 48 students have received just over $10,000 in funding.

“We’ve had some great success thus far in this program,” said BEP Waterloo Region’s April Albano, YCF (Youth Creativity Fund) Manager. “What has been clear through this first wave of projects is the support these students have around them.”

For Hannah Waterfall, a Grade 10 student at Glenview Park Secondary School, the support she has received from her mom who works for Shelter Movers has been key in the ongoing formation of idea she had on preventing domestic violence which began as a civics class project. Shelter Movers is a non-profit organization that assists survivors of gender-based violence transition to a safer life.

“My mom has been a huge role model for me. Just the stories I hear from her have really inspired me to do some good for the community,” said Hannah, who is the process of creating a resource kit that can educate younger students on how to regulate their emotions. “My goal with this project is to stop the violence before it becomes an issue. I understand that as a 15-year-old girl it’s hard to end violence against women because you can’t go to the abusers and stop them. But I hope this can stop it in the younger generations, so it doesn’t become a problem in the future.”

Currently, Hannah continues to research the causes surrounding domestic violence and says providing tools, including breathing exercises to deal with stress and anxiety, are key as the kit develops.

“My family has fostered kids for about six years, so we’ve learned a lot of different strategies on how to teach kids to cope with their stress when they are angry.”

Syed is also in research mode perfecting his watering system, which uses soil sensors connected to The Weather Network, to determine when and if a lawn needs water. He admits to having a few technical issues with the current system he created using a couple hundred dollars’ worth of parts from Amazon.

“My first step is finding more reliable parts,” he joked, adding his innovative idea has kindled an interest in engineering. “As my first look at the world of engineering, it’s made me realize how much is out there.”

Creating confidence for students to pursue their ideas, especially when it’s backed by regional support, is great for the community said HIP Developments President Scott Higgins, who is one of the driving forces behind the Youth Creativity Fund.

“Having the community to rally to create an endowment that allows us to give microgrants to these kids ongoing I think, one, is a testament to say you have great ideas and continue to pursue your ideas,” he said. “And two, I think it’s to say this community believes in you and if we put that hope, and opportunity and that optimism out within the community our kids are going to do some great things.”

Greg agreed.

“The power we have is right here at our own front door; our youth, who have the ideas but don’t have the means to get guidance and mostly capital to see if their idea can come alive,” he said. “We need to let businesses and individuals know they can help make dreams come true, and that should be the easiest because here, in the Region of Waterloo, is where dreams become reality, every single day.”

Find out more about the Youth Creativity Fund.

By comparison to other statutory holidays, Family Day is still a relatively new after Ontario followed the lead of several provinces and adopted it in 2008.

While most businesses will be closed on Monday, Feb. 20, they will be operating on the weekend itself providing a great opportunity to get out and explore and support what our region has to offer in terms of retail, dining, and overall experiences.

We reached out to Explore Waterloo Region for their input on what the Family Day Weekend means locally:

Q.  Has Family Day Weekend grown in popularity since its inception in Ontario in 2008?

A. If Explore Waterloo Region’s membership is any indication, it is definitely growing in popularity in our area.  Every year there seems to be new Family Day activities for both locals and visitors to enjoy.

Q.  Is this an important winter weekend for the economy in Waterloo Region?

A. Waterloo Region is a four-season destination, and our winter visitation numbers tend to be relatively strong compared with other areas that consider this season a “low” time.  Our region does a great job at always having interesting activities going on but having a long weekend in the winter does help our hotels encourage more overnight stays. It means visitors can extend their road trips and have more fun.

Q. What are some great things people should check out that weekend in Waterloo Region?

A. We have all kinds of great outdoor activities to enjoy like skiing (downhill and cross-country), ice-fishing, hiking, winter cycling and skating. Both the St. Jacobs Market and the Kitchener Market have special activities planned.  If indoor is more your speed, our museums and galleries are offering up all kinds of fun things. Family Day also coincides with post-secondary reading week so it’s a perfect time for our student populations to take a well-deserved study break and enjoy what’s in their own backyard and maybe invite their family and friends to visit too.

Q.  How does Explore Waterloo Region promote this weekend?

A. Explore Waterloo Region continues to promote our area as the perfect location for a road trip.  For Family Day we specifically gear our campaign to families (naturally!) looking for a fun getaway.  We will have a variety of options promoted on our social channels and our website provides planning inspiration for visitors coming to the region and for locals looking for some cool things to do.

On Family Day itself, the City of Cambridge is offering various free drop-in activities for the whole family, including swimming, skating, sports, and fitness. 

The Cambridge Centre for the Arts will also be open that day from 1-4 p.m. and is offering a range of family activities. 

Business is built on relationships and networking is a key tool to make that happen.

But walking into a room filled with strangers can be very a daunting task, says Cambridge Chamber of Commerce President & CEO Greg Durocher.

“The whole trick to networking is understanding what you’re doing,” he says. “You’re not there to make a sale. You’re there to start building relationships because people prefer to do business with others they know, like and trust.”

The Chamber Social, held monthly at a various Members’ businesses, is a great place to build those relationships providing the commitment is there to attend often.

“It’s very much like learning to swim. You don’t learn just by jumping in the pool; you have to continually jump in, and it can be scary,” says Greg. “But the more you do it the more comfortable you become.”

He says by approaching a networking event as way to discover how you can help others can lead to success.

“It might just be offering a recommendation to help them solve a problem and that in itself is doing business. It’s not about being the salesperson, because you’re not selling a product or service, it’s about selling yourself and building a relationship to the point where people will start wanting to do business with you.”

To assist, Greg recommends attending networking events using a tag team approach.

“Tag teams are really important, especially for people who feel a little bit nervous if they’re attending an event where they don’t know many people.”

He says having a comfortable backup will not only give them someone to chat with, but also makes it easier to circulate at an event.

As well, Greg says having a good supply of business cards on hand – in pockets and the car - is vital.

“Having a business card is the authorization you’re giving people to collect the data that’s important to make contact with you,” he says, noting digital cards which utilize a QR code are also good to have. “The only problem with a digital business card is that people have to remember who it was they were speaking with and if they forget your name, it may take time to search it out.”

But when it comes to networking, Greg says ‘repeat, repeat and repeat’ is a must in terms of attendance to build a strong foundation of trust.

“You want to be that one person in the room that virtually everybody knows,” he says. “When you become the person they know, like and trust, that’s going to be your new salesforce because they are the ones who will be referring you and recommending you to others which makes good business sense.”

Put your networking skills to the test at our next Chamber Social which is at Staples, The Business Depot on Monday, Feb. 13 from 5-6:30 p.m

Networking tips:

• Introduce yourself by name and give them your card.
• Make your card memorable, but easy to read.
• Tag-teammates introduce you to people you don’t know but they do, and they get their network working for you too.
• Tag-teammates help one another and keep an eye out. If one is trapped in a conversation or left high and dry, the other can come to their aid.
• Tag-teammates can sing your praises much better than you can. It’s hard for you to launch into a story about yourself.
• Use your teammates name in conversation, this ensures everyone remembers their name.
• If your teammate doesn’t introduce someone to you, use ‘step forward rescue’ and stick out your hand and introduce yourself.
• When you enter a room of strangers, stop, and take your time, look around for the best opportunities, friendly groups, wallflowers and or acquaintances.
• Front of the room is the place to meet people or start a group.
• Approach networking by thinking about what you can do for someone else.
• Establish eye contact, extend a dry, warm hand, exchange cards, engage in conversation (weather, game)
• Great networkers work on building relationships and are known for being there.
• Keep track of events, and the number of contacts you make.  Set goals of events and contacts.
• Just being there isn’t enough, remember, you to need to exchange info. Be entertaining and informative.
• To be a good networker, you need be someone who’s good at following up.
• You need to learn something about people before you can discover what you can do for them. Ask questions, check their website, and talk with others.

The weather may be colder, but things are heating up fast when it comes to the winter tourism season in Waterloo Region.

In fact, tourism spending in Canada in general is expected to recover quicker than anticipated according to Destination Canada’s latest tourism outlook which is predicting a return to 2019 levels by 2024, up from 2025 as predicted last spring. As well, the report indicates Canada’s tourism sector could generate more than $142 billion by 2030 which represents a 35% growth over the next decade.

This doesn’t come as a surprise to Explore Waterloo Region CEO Michele Saran, noting that domestic travel has recovered much quicker than international visits.

“When you’re talking about Waterloo Region, keeping in mind we receive 96% of our visitations from the GTA, we expect to be fully recovered here to 2019 levels by 2023,” she says. “In fact, we’re almost there now.”

Michele credits this local rebound not only on a growing pent-up demand for travel opportunities following pandemic lockdowns and restrictions, but the fact the region has so much to offer.

“When you talk about the winter season, in Waterloo Region we always do quite well,” she says. “Interestingly, I’ve never seen a destination that doesn’t take a hit at this time of year except for us, and Christmas really seems to be our ‘thing’.”

Michele credits the numerous holiday festivals and activities for providing a major boost to our local tourism and hospitality sector, including Cambridge’s ‘Winterfest’ which offers numerous events and displays until the end of the month, Kitchener’s recent ‘Christkindl Market’ and KWFamous ‘Holiday Pop-Shoppe’, as well as Bingemans’ ‘Jingle Bell Rock’ and ‘Gift of Lights’ events.

“Everybody (tourism operators) seems very positive about this season,” she says. “And we’ve been doing our Road Trip campaign for the last few months on social media, and we’ve been talking about winter and amplifying all the fabulous things you can do within an easy drive of our target market.”

Besides Christmas activities, Michele says Waterloo Region is loaded with a variety of winter attractions such as Chicopee which should be welcoming skiers and tubers soon, as well Shades Mills Conservation Area in Cambridge for walking and cross-country skiing.

As well, Toyota Motor Manufacturing Canada has once again started its plant tours, which provide an inside look at its Cambridge facility via a motorized tram.

“Also, St. Jacobs and Elmira are always beautiful and magical places to visit in the winter,” she says, adding Explore Waterloo Region has been encouraging people to utilize the Ontario Staycation Tax Credit. 

The credit, which expires at the end of the month, allows Ontario residents to claim 20% of their eligible 2022 accommodation (cottage, hotel, or campground) expenses up to $1,000 as an individual or $2,000 if you spouse, common-law partner, or children, to get back up to $200 as an individual or $400 as a family.

“We’re actually lobbying as an industry to keep the tax credit in place for next year as well,” says Michele. “As you know, we were the first industry hit and the hardest hit and the last to recover, so we would love to keep this value added as part of our marketing arsenal.”

In terms of any potential threat from what has been dubbed as the ‘tripledemic’ (Flu, RSV and COVID-19), she remains optimistic that local tourism operators are prepared.

“I think everyone in the tourism industry is really good at listening to public health recommendations, and because our industry was the first hit, we’ve had to create all different types of scenarios about how to open safely and serve the public,” says Michele. “We’ve become really good at it and have a lot of practice.”

Visit Explore Waterloo Region to learn more.

A few things to check out:

• Cambridge Winterfest – runs until Dec. 31 and features light installations and a variety of events in all three downtown cores.
• Bingemans - Jingle Bell Rock, runs until Jan. 7 and outdoor light displays, surrounding a 40-foot dancing tree illumination. Gift of Lights runs until Dec. 31. Drive through holiday light display featuring over 300 animated and static light displays.
• KWFamous Holiday Pop-Shoppe - Until Dec. 30 featuring more than 80 local makers and creators taking part at shop located across from Kitchener City Hall.
• Jakobstettel – Celebrates 170 Years of St. Jacobs, featuring a series of events until Dec. 18.
• The City of Waterloo hosts  Winterloo on Jan 28, 2023
• Toyota Plant Tour – a 90-minute tour of Toyota Motor Manufacturing Canada’s Cambridge facility. Tours currently run Monday to Wednesday.
• Chicopee 

*  With files from the Toronto Star    

The City of Cambridge’s holiday season is packed with an array of unforgettable sights and lights thanks to Winterfest.

Previously known as ‘Christmas in Cambridge’, the festival – which runs until Dec. 31 - offers a wide range of activities and events to entice people to visit the downtown cores of Galt, Preston and Hespeler, providing a valuable opportunity to check out local businesses.

“The festival takes place in all three downtown cores which brings prosperity to all three,” says Leanne Bond, Recreation Co-ordinator, Special Events for the City of Cambridge.

She says many of businesses are extending their hours to ensure festivalgoers get the chance to check out what the downtown cores have to offer.

Cambridge Chamber of Commerce President & CEO Greg Durocher says the festival is a great opportunity for businesses to showcase themselves.

“More important than ever before because it’s so easy and convenient to online shop that we need to encourage people to remember they have small businesses in their communities that help build a strong economy locally and employ their friends and family,” he says. “It’s important to do what we can to support the small businesses in our community.”

Greg says support is especially needed since the holiday season is the most important time of the year for small businesses.

“Having an event like Winterfest gets people out and about, and maybe opens their eyes to opportunities where they can help a business and themselves by finding that special gift. It just makes good common sense,” he says.

The fun kicked off Friday night (Nov. 25) when hundreds of people took part in the annual Phil Kline’s Unsilent Night walking tour, which began with an official ‘countdown’ at City Hall followed by a leisurely stroll through Galt’s core to enjoy more than 30 light installations accompanied by the American composer’s music.

“We used to have it (Unsilent Night) on a Thursday night leading into our Cambridge Christmas Market, so it was two events in one,” says Leanne, noting Unsilent Night has grown exponentially so having it to kick off the month-long schedule of events made sense. Also, she says of the 37 cities hosting this event Cambridge was the only city in Canada selected.

“There’s some pretty good kudos with that,” says Leanne, noting the festival has been named for the past three years as one of the top 100 festivals by Festivals and Events Ontario. “We’ve really been adapting, pivoting and changing and making some big differences to the City of Cambridge and are really proud of that.”

Throughout the pandemic, the City of Cambridge turned to hybrid and outdoor pop-up holiday events, including the successful Winter Illumination display which saw a variety of light exhibits placed around the community, including a giant heart outside the Cambridge Chamber of Commerce office on Hespeler Road.

“We’re really proud of the fact we kept everything moving forward as best as we possibly could,” says Leanne, adding having an array of sponsors and community partners, including the Chamber, has been vital for the success of Winterfest. “We really couldn’t do this festival without them.”

Winterfest at a glance:

CP Holiday Train preshow (Wednesday, Nov. 30) – Starts at 3 p.m. at Malcolm Street Train Station. This event raises support for the Cambridge Food Bank.

Preston – Winter Ice and Lights features light displays all month in Central Park, plus a pop-up concert Thursday, Dec. 8 starting at 7 p.m.

Galt – Cambridge Christmas Market will feature the work of more than 60 local artisans and crafters, plus a range of live entertainment at City Hall Civic Square both days starting at noon. It takes place the weekend of Dec. 10-11 at the Cambridge Centre for the Arts and David Durward Centre.

Hespeler – Music and Lights in the Village takes place Friday, Dec. 2 at Town Hall, and the Idea Exchange starting at 7 p.m. and features a variety of holiday lights, tree lighting, musical entertainment, crafts, and food. (The event coincides with the village’s annual Santa Claus Parade on Saturday, Dec. 3 starting a noon.)

New Year’s Eve Party – Winterfest wraps up Dec. 31 by ringing in the New Year with a family skate at the Hespeler Arena from 4-8 p.m. The fun will include entertainment, games, an inflatable obstacle course and concession stand snacks.