Blog - Cambridge Chamber of Commerce

The decision to retighten restrictions in Ontario in hopes of curbing the spread of the COVID-19 Omicron variant and a rapid increase in hospitalizations has once again left businesses scrambling to make ends meet.

 

But with these latest restrictions, which includes cancelling in-door dining in restaurants and implementing capacity limits in the retail sector until Jan. 27, the lack of solid financial supports to assist businesses get through this latest wave is creating a great deal of frustration.

 

“If the government wants businesses to be compliant and agreeable with restrictions and be part of the solution to end this pandemic, then they are going to have compensate business,” says Cambridge Chamber of Commerce President & CEO Greg Durocher. “The Province has done a very poor job of doing that from the onset of the pandemic.”

 

A similar sentiment is shared by his counterpart at the Ontario Chamber of Commerce.

 

“We are all doing our part. Now, the government needs to do their part,” said Ontario Chamber of Commerce President & CEO Rocco Rossi in a Jan. 3 media release. “What additional steps does the government plan to take over the next 21 days and beyond?”

 

Greg says he welcomes the introduction of an Ontario COVID-19 Small Business Relief Grant announced Jan. 7 that will see eligible small businesses receive $10,000 throughout these current closures as well as electricity-rate relief but believes more supports are needed.

 

“It may be enough for three weeks they are proposing, no question about it,” he says. “But if the closures are going to be in place longer than three weeks, which I hate to even say, they’re going to have to up the ante substantially. Businesses are at their most vulnerable time right now and business owners are at their wit’s end and at the end of their bank accounts.”

 

An application portal for this program is expected to open in the coming weeks and eligible businesses include:

  • Restaurants and bars;
  • Facilities for indoor sports and recreational fitness activities (including fitness centres and gyms);
  • Performing arts and cinemas;
  • Museums, galleries, aquariums, zoos, science centres, landmarks, historic sites, botanical gardens and similar attractions;
  • Meeting or event spaces;
  • Tour and guide services;
  • Conference centres and convention centres;
  • Driving instruction for individuals; and
  • Before- and after- school programs.

Also, those eligible businesses that qualified for the Ontario Small Business Support Grant and are subject to closure under modified Step Two of the Roadmap to Reopen will be pre-screened to verify eligibility and will not need to apply to the new program. 

 

“The government can’t hesitate and must ramp up supports as quickly as possible, and as robust as they possibly can,” says Greg.

 

Greg says the new Ontario Business Costs Rebate Program unveiled before Christmas, which aims to provide eligible businesses with rebate payments equivalent to 50% of the property tax and energy costs they incur due to current capacity limits, doesn’t work for many businesses.

 

“Right now, many businesses that don’t have a separate tax or hydro bill because it’s included in the rent they pay will be ineligible to get that recovery,” he says, adding the mid-January timeline announced by the Province before it activates the portal for businesses to even apply just adds to their growing financial burdens. “The portal was already available after the government initiated a property tax and hydro rebate program a year ago. They should have opened this up right away.”

 

In response to these restrictions, the Ontario Chamber Network sent a letter Jan. 6 to Ontario Finance Minister Peter Bethlenfalvy calling for the following:

  • Extend the Small Business Support Grant for a third round targeted towards all businesses whose revenues are directly and/or indirectly impacted by current public health restrictions. Eligibility should include businesses previously eligible for the Ontario Tourism and Travel Small Business Support Grant and businesses losing revenue because of restrictions affecting their clients (e.g. food service suppliers); 
  • Work with the federal government to increase rental subsidies provided under the newly expanded Local Lockdown Program like the enhanced Ontario-Canada Emergency Commercial Rent Assistance Program for businesses directly or indirectly impacted by public health restrictions; 
  • Immediately open the recently announced portal which would allow businesses to access rebates for property taxes and utilities, accompanied by rapid disbursements for eligible business expenses; 
  • Expand access to rapid antigen tests and PCR testing, with priority given to Ontarians unable to work from home, both to limit unnecessary isolation time and allow workers to demonstrate eligibility for paid sick days and other supports; 
  • Work with financial institutions and the federal government to forgive loans for businesses most severely impacted by public health restrictions. 

While the urgency for immediate assistance is needed, Greg says he fears these supports won’t be released quick enough to assist businesses, noting many of whom were starting to realize significant growth in the latter part of the summer and early fall.


“There are so many small businesses that have mounted a great deal of debt and it’s going to be extremely difficult for them to survive,” he says, adding for many it will be like starting from square one. “And we all know the survival rate for small businesses in the first five years is low.”

 

As well, he says businesses that have been around for a decade or two and were in ‘growth mode’ prior to the pandemic are also facing tough times ahead.


“It’s all been taken away from them now and the government just doesn’t seem to be there for them,” says Greg.


While he says while stricter health measures may be needed with this more easily transmissible COVID-19 variant, the line between science and politics has become somewhat blurred.


“There is a divide between science and politics and the two can never come together simply because politicians are trying to please the masses and science is trying to avert the predictable and therein lies the difference,” says Greg. “For the most part, I think government has been trying to take the science data and apply it to political realities and that’s never going to create a good scenario for anybody.”


He says there were measures the Ontario Chamber Network called upon the Province to take prior to the start of the second wave, such as mask mandates requiring surgical-grade and N95 masks being a requirement in public.


“Again, we still don’t have that,” says Greg. “I think there were other measures they should have invoked many months ago that would have probably put us in a better position going into this latest wave. The reality of the situation is the government has become so reactionary they tend to take longer to make decisions.”

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A shortage of rapid antigen screening kits threatens to hamper the ability of local Chambers to assist Waterloo Region businesses stay safe over the next few weeks, says Cambridge Chamber of Commerce President and CEO Greg Durocher.

 

Since the start of April, the Cambridge and Greater Kitchener Waterloo Chambers have been working with Health Canada and the Province to provide free self-screening kits to small and medium-sized businesses throughout our Region.

 

Since that time, more than 700,000 of the kits have been distributed, not to just to Chamber members but all SMEs with less than 150 employees. The goal of the program was to identify asymptomatic or presymptomatic individuals from spreading COVID-19 in the workplace, at home and around the community.

 

“Up until December, everything was running very smoothly, and people were ordering kits and they were keeping workplaces safe,” says Greg, noting a provincewide shortage has altered that at very critical time for businesses. “There are a number of workplaces that are in a very vulnerable situation that are essential and it’s very important they screen employees every couple of days. You can’t have an essential business close their doors for 14 days.”

 

The Chamber initiative, which began as a pilot program and was quickly implemented provincewide by other Chambers through the Ontario Chamber of Commerce network, is waiting on a delivery of approximately 150,000 of the kits to fulfill orders placed by businesses through its Chambercheck.ca portal.

 

“But the fact of the matter is we have at least 1,600 businesses who are now waiting in the cue to get their kits and we don’t have any,” says Greg, noting that leaves approximately 70,000 employees in Waterloo Region without access to rapid screening until at least mid-January.

 

“Even when we receive our order that still won’t be enough because to test that many employees we need at least 280,000 kits,” he says, explaining proper screening requirements call for employees to use the kits at least twice a week.

 

The Chamber’s last order of 50,000 kits – a week’s supply - arrived Dec. 6 and was quickly allocated to businesses or re-allocated to other businesses (including restaurants) if they were not picked up. 

 

“We know there are many workplaces that have to have them,” says Greg, adding a decision by the Province to distribute a single box of screening kits containing five tests to students over the Christmas break may not have been the best method. “It’s a great idea, but not enough has been handed out. Five tests aren’t enough and there isn’t a real strategy attached for their use and to even retain some tests for going back to school. Just handing them out is no real strategy.”

 

He says distributing through workplaces has been a great way to reach more people. 

 

“We’ve always said from the very beginning of this to the Province that about 63% of Ontarians are in workplaces so if you make rapid screening kits available for employees you have the potential to reach 63% of the population,” says Greg, noting not all employees may wish to take part in the screening program unless it was mandated. 

 

He says it would have proven cheaper for the Province to distribute more screening kits to workplaces and even curtail the resale of the kits for exorbitant amounts online.

 

“The BESTWR (Business and Economic Support Team of Waterloo Region), along with the Chambers, started encouraging the Province to do rapid screening in May of 2020 and it took them almost a year to get out and going because we stepped up to the plate and said we would do the pilot program,” says Greg. “We literally wrote the playbook so they could pass it on.”

 

He says running the free screening program through the Chambers has also ensured all the necessary safety protocols are followed.

 

“We have all the safeguards in place to make sure these kits are being used correctly and continue to be accessible to answer any questions if businesses have had a problem,” says Greg. “It really has been a seamless program, but now we’ve seen an unnecessary pause during the most critical time for these businesses.”

 

For information, visit Chambercheck.ca

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The decision by Premier Doug Ford’s government to extend its COVID-19 sick days program has pushed the issue of paid leave back into the spotlight for many employers and their employees.

 

The province announced Dec. 7 that it’s COVID-19 Worker Income Protection Benefit, which require employers to provide up to three paid days off related to the pandemic and was to expire at the end of December, will continue until July 31.

 

But what happens after that date remains unclear, especially as the pandemic continues to drag on.

 

“In terms of what we do going forward, this is a question that deserves debate and discussion because on the one hand, there is a sound rationale to having a program like this in place, but the government can’t be footing the bill for everyone endlessly,” says Daniel Safayeni, Vice-President of Policy for the Ontario Chamber of Commerce. “And on the other side, small businesses have been disproportionately impacted by the crisis and the cost of doing business has gone up.”

 

He says it is worth noting the government budgeted $1 billion for the provincial program and that less than one-tenth – approximately 10% - has been used since it was launched last April. Under the program, employees receive a maximum of $200 per day, with the province reimbursing the employer. To date, employers have submitted more than $80 million in wages for sick pay claims for more than 235,000 workers.

 

“What we’ve seen in the numbers, on average by those who’ve used it, is no more than two sick days,” says Daniel.

 

The idea of transitioning this support to a more permanent sick day program of 10 days is something the Ontario Federation of Labour has been lobbying the provincial government to implement. In fact, a poll conducted by Envrionics Research in the last two weeks of November of 2021 indicated that 80% of the 1,210 respondents supported the Federation’s call for 10 permanent employer-paid sick days. 

 

“It is far past time for Ford’s Conservative government to finally do the right thing and introduce permanent, adequate, employer-paid sick leave and Ontarians overwhelmingly agree,” said Patty Coates, Ontario Federation of Labour President, in a Dec. 9 post on the group’s website. “The Worker Income Protection Benefit is temporary and inadequate. While Ontarians face the rise of a new COVID-19 variant and flu season, we urgently need this common-sense health measure to keep ourselves and our communities safe.”

 

But rising inflation and budgetary constraints faced by many businesses at this time would make implementing such a permanent program difficult, which is why Daniel says careful discussion is imperative.

 

“Ideally, there is a balance that can be struck in some future version of this program (Worker Income Protection Benefit) in which the government can still support these three sick days, particularly for smaller businesses that are in-person and don’t have the remote capabilities or don’t necessarily have the resources to fund an additional benefit like this,” he says, adding many larger businesses may already have sick day policies in place. “Perhaps there is some evolution that can occur for those that don’t, and that expense is eventually transitioned over to the employer. But this stuff needs to be done in consultation with the business community and the timelines need to match the economic backdrop.”

 

Daniel says implementing a more permanent paid sick leave program should not be part of any election promises.

 

“Right now, it’s getting mixed up within the context of an election,” he says. “It also has to be thought of within a broader package of benefits and compensation that employers are providing.”

 

And while the pandemic continues, especially for workplaces like smaller manufacturers, Daniel says the need to extend this program is important.

 

“The other backdrop to this is there is a war on talent and labour shortages and you’re seeing businesses trying to compete in the benefits they offer and to try and be an attractive place to work,” he says, adding providing a safe workplace for employees should remain the top priority right now, especially in the ‘essential’ sectors of retail, administration, and manufacturing. “It’s in no one’s best interest for a business to be in a situation in which they are risking the health and safety of their employees and by extension, the continuity of their business operation.”

 

Daniel says now is the time to investigate where this paid sick day benefit program can lead.

 

“It was wise of the government to extend this program, but let’s use the time we have between now and July to determine what the next step for this will look like,” he says. “As a Chamber network, we need to continue to do more work to understand where our members are at this time and what avenues for us going forward could be used to have a productive solution in place.”

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The ability for businesses to be flexible and creative is pivotal when it comes to finding ways to combat ongoing labour shortages, say local employment experts.

 

“Those who can bend will find they can sustain themselves and grow and those who will not bend, I think they’re going to find it very difficult to maintain their productivity and business size,” says Charlene Hofbauer, Executive Director of Workforce Planning Board of Waterloo Wellington Dufferin. “I think growth will be a real challenge for them.”

 

Her organization promotes workforce development by working with the community to address issues surrounding labour market trends, such as the apparent disconnect between job seekers and potential employers.

 

“The longer we go through this (pandemic), the more I think we’ve entered a workers’ market,” says Charlene, noting many local employers are struggling to find employees. “There isn’t an industry right now that isn’t hiring.”

 

Although the unemployment rate recently dropped in Waterloo Region to 5.2%, she says there exists a ‘small pool’ of talent for jobs that are very specialized. And as of Dec. 3, just over 5,400 jobs remained vacant in our region, approximately 1,500 of those in Cambridge.

 

“That’s a lot of jobs,” says Charlene, noting poaching employees becomes an issue for those seeking specific talent.

 

She says there is a big need for frontline employees in industries that often rely on short term trained workers – including restaurants, manufacturers, healthcare, and construction.

 

“But our tech and engineering firms are desperate for more senior talent,” says Charlene, adding those with seven years or more of experience are in high demand right now. “They can easily find a junior person, but they can’t find a senior person.”

 

When it comes to finding talent, she recommends employers look at other avenues, rather than the more traditional ways they’ve relied on in the past.

 

“Even temp agencies are struggling to have a decent size pool of talent right now,” says Charlene, adding her organization can connect employers with potential sources that can aide in their search. “We can connect you to whoever we can think of that’s local to you and can work to connect you to a bigger network.”

 

Among these connections is Employment Services - YMCA of Three Rivers Waterloo Region, which can introduce employers to talent by utilizing mentorships, job shadowing and financial incentives providing they are willing to engage in on-the-job training.

 

“It’s critical to reduce the number of resumes that an employer will be looking at on a weekly basis,” says Van Malatches, Supervisor of Employment Services – YMCA of Three Rivers Waterloo Region, noting many companies are receiving between 25 to 200 resumes every week. “I don’t know how many employers have the patience to engage in that.”

 

He says his organization can help employers ease that burden by connecting them to viable candidates.

 

“We have a pretty good feeling of who we are referring and often have worked with that candidate from three days at the least, to three months at the most,” says Van. 

 

He believes employers who concentrate on the ‘soft skills’ and can provide training will have an easier time finding people, especially when it comes to hiring newcomers, rather than an employer who is simply looking for a ‘body’ to fill a position.

 

“Newcomers don’t want to be taken advantage of and want to have that opportunity. It’s understanding the cultural shock the newcomer may be facing, and being patient with that,” says Van, adding being authentic in their approach to acknowledging the issues a newcomer is facing will go a long way. “For a newcomer, they are so vulnerable with the experience and cultural changes they are facing. If an employer steps up for them, that’s what’s going to keep the retention and longevity.”

 

In general, Van says employers who can be more accommodating, not to the point where it’s compromising their business, will be successful at attracting and retaining employees.

 

“There is a lot of different nuances out there that have contributed to people ghosting employers because other options are coming up,” he says, adding transportation and childcare issues can play roles in the decision to changing jobs.

 

Given the opportunity, Van says he would like to see employers in various sectors work collaboratively when it comes to sharing potential talent.

 

“I would like to see those resumes pooled together somewhere where everybody could have access to them,” he says, adding the creation of a central ‘hub’ - taking confidentiality into consideration – would be beneficial to the overall job market.

 

As well, Charlene says connecting with local post-secondary institutions is another avenue employers can take when searching for talent and that even providing summer placements to high school students can also set the stage for future growth.

 

She believes a ‘multi-pillar’ approach is the best to solve our current labour shortage.

“We’ve got to do many different things,” says Charlene. “We can’t rely on any one thing as our solution.”

 

For more, visit https://www.workforceplanningboard.com or https://www.ymcacambridgekw.ca/en/index.asp

 

In terms of advice, Charlene says employers should consider the following:

 

1.  Check what you are paying. “When it comes to those key roles you’re stuck on and hire consistently for, know where you stand,” she says, adding local job boards can offer a great snapshot. “Figure out where you are on the spectrum for that job and know what ground you have to make up. And if you’re already paying well, maybe there’s something in the background you have to look at.”

 

2. Look at your job posting. “We’re seeing many job seekers who won’t apply because the posting is without any basic information,” she says. “Where is your company? What are the hours? What is the pay? What does the job look like? You would be surprised how many postings don’t answer these four basic things, so people don’t apply. I think what job seekers are looking for now from potential employers is openness, honesty and that transparency.”

 

3. Look at who is not coming through your door. “Be really honest with yourself. If you never see any women or newcomers apply, why is that? Who can you connect with so you can start seeing these applicants? There are so many local groups you can connect with.”

 

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The climate crisis is a growing threat to businesses and individuals around the world, but Ontario is well positioned to lead in the global green economy. 

 

The  Ontario Chamber of Commerce’s (OCC) and Cambridge Chamber of Commerce realize this and developed the OCC’s latest policy report: The Climate Catalyst: Ontario’s Leadership in the Green Global Economy. 

 

The report offers a window into how organizations in Ontario are confronting climate change and what policymakers can do to encourage more sustainable investment and innovation.

 

“We must be ready to tackle the challenges of climate change head on,” said Cambridge Chamber of Commerce President and CEO Greg Durocher. “We already feel the impacts of changing temperatures and climate in our region. While it does pose a threat to communities across Canada and the world, this is an opportunity for us to leverage Ontario’s skilled and innovative labour force to develop concrete solutions to decarbonize our economy and drive us towards a green, clean economy.”

 

“As Ontario emerges from the COVID-19 pandemic, we would be remiss to forget about the other systemic threat: climate change,” said Rocco Rossi, President and CEO of the OCC. “Its impacts are already being felt across Ontario as extreme weather events disrupt livelihoods, infrastructure, access to natural resources, and community well-being. While confronting climate change is a historic challenge, it also elicits opportunities for innovation, job creation, economic development, and local leadership.”

 

The main policy recommendations in this report can be summarized under the following themes: 

 

  1. Minimize uncertainty. Improve predictability around climate policies and long-term energy procurement. 
  2. Mobilize clean energy solutions. Use flexible regulation, risk-sharing partnerships, tax incentives, and Indigenous-led projects to accelerate investments in a suite of low-carbon energy technologies. 
  3. Support cleantech. Invest in research and commercialization, expand skills training, and de-risk private financing for clean technology.
  4. Strengthen climate adaptation. Coordinate strategies across levels of government, make tangible commitments and investments, and advance Indigenous reconciliation. 

 

“Organizations across Ontario are investing in the kinds of innovation that will advance both decarbonization and long-term economic recovery,” said Claudia Dessanti, Senior Manager of Policy of the OCC. “Our members are uniquely positioned to tackle the climate crisis with made-in-Ontario solutions in all sectors that are a win-win for both the environment and the economy.”

 

Read the report: https://bit.ly/3Dn2tfg

 

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An ongoing labour shortage continues to hamper Canada’s economic recovery in wake of the pandemic.

 

In fact, recent research published by the Business Development Bank of Canada (BDC) indicates that 64% of Canadian business says labour shortages are limiting their growth.

 

The BDC also reports that 55% of Canadian entrepreneurs are struggling to hire the workers they need and as a result, must now work longer hours themselves and delay or even refuse orders they can’t fill. As well, more than a quarter say they are having a difficult time even retaining current employees.

 

This news doesn’t come as a surprise to Mike Jennings, President of the Cambridge-based digital marketing agency MoreSALES, who has been keeping close tabs on the latest trends as employers in all sectors deal with continued labour shortages.

 

“The whole interview process is reversed right now. People aren’t coming in to interview for a job, they’re interviewing the company to see if they get to hire them or not,” he says, adding those in the skilled labour category are in very high demand.

 

According to CPA (Chartered Professional Accountants) Canada, Canadians in general have changed throughout the pandemic. While some decided being locked out of work provided them with the ideal motive to retire, at least 20% of the thousands who lost their jobs have changed sectors looking for work in places that not only may pay more but provide them with opportunities for advancement.

 

“A lot has to do with the culture of the company,” says Mike, noting surveys targeting millennials shows that flexibility at work and potential opportunities for nurturing and advancement tops wage expectations in terms of importance. “I think the smarter companies get it and those that are smart hire well will do well.”

 

He says more flexibility in terms of hours and the ability to work from home is key when it comes to attracting new talent, especially parents looking to return to the workforce following paternal leaves.

 

However, Mike knows this isn’t always the case for many companies, especially those in the manufacturing sector.

 

“If you’re a machine shop you can’t be all that flexible with your hours,” he says, adding in this case having an up-to-date website is vital since potential talent will do their research before submitting a resume. “If you’re thinking of working for a company that’s progressive and is going to pay well, you’re going to look at their website. But if that website hasn’t been touched in years and there is nothing about the employment situation or the culture of the company, then you’ve got a problem.”

 

As well, while social media is a great way to promote your company or business and attract potential talent, Mike encourages companies to be very strategic in their approach.

 

“It really depends on the company. If you’re a B2B company, I wouldn’t waste a lot of time on Instagram or Facebook,” he says. “I would focus more on LinkedIn or YouTube video clips outlining what the working environment is like at your company.”

 

He says connecting your staff on LinkedIn is a great way for potential employees to get a ‘sneak peek’ at your workplace.

 

“It will give them a sense of what kind of people they could be working with,” says Mike.

 

Visit https://moresales.ca to learn more.

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Providing the necessary supports to businesses is vital, especially as work continues to rebuild our economy in wake of the COVID-19 pandemic by getting people back to work. 

 

One way to ensure the economic development of Canada is well positioned is by creating more opportunities for entrepreneurial newcomers who can not only help fill existing labour shortage gaps but work towards reshaping our business landscape by opening new businesses and assisting existing ones in need of solid succession plans as aging business owners look towards retirement. 

 

With that in mind, the Cambridge Chamber of Commerce has developed a policy through consultations with Members via its MasterMind series entitled ‘Promoting the need for Entrepreneurship Immigration’ which calls for the Federal government to examine ways to ensure that a percentage of the 1.2 million immigrants slated to be brought to Canada by our government over the course of the next three years be linked to the entrepreneurship stream.

 

The policy won approval at the recent 2021 Canadian Chamber AGM & Convention which attracted more than 250 Chamber policymakers and officials nationwide virtually over a two-day period. The approved policy now becomes part of the Canadian Chamber of Commerce’s mandate when it lobbies at the legislative level with the Federal government.

 

“This policy will target individuals who are entrepreneurs and business builders who come to Canada with money in their pockets to not only invest in this country, but more importantly to invest in their own businesses here that will create opportunities for other Canadians,” says Cambridge Chamber President and CEO Greg Durocher. “We’re always looking for companies that want to expand into Canada, but why don’t we look for people who want to bring their businesses and business ideas here? It’s a market that’s been left untapped and we hope this policy receives serious consideration at the Federal level.”

 

An estimated 181,000 of small business owners according to a Canadian Federation of Independent Business (CFIB) survey conducted last year said they were seriously considering closing due to the pandemic and at least 200,000 were facing closure. Coupled with the fact many small business owners on the verge of retirement have not created viable succession plans – a CFIB survey conducted in 2018 indicated more than $1.5 trillion in business assets will be in play over the next decade as 72% of small business owners leave their business – there exists many potential opportunities for new immigrants with an entrepreneurial spirit.  

 

A current shortage of workers, especially in the construction, manufacturing, and hospitality industries, has set the stage for skilled immigrants in these fields to enter the market and possibly use their entrepreneurial know-how and practical work experiences to create new opportunities in these sectors. 

 

The Federal government has been attempting to make strides in addressing the ongoing shortage of skilled workers in Canada which has been only amplified by the pandemic. 

 

In February of this year, it announced an invitation to approximately 27,300 workers with Canadian experience to apply for permanent residence. This followed on an earlier federal announcement in the fall of 2020 to bring to Canada an additional 1.2 million immigrants over the course of the next three years: 401,000 in 2021; 411,000 in 2022; and 421,000 in 2023. 

 

While this influx of newcomers is welcomed and needed considering there are growing concerns centred on Canada’s falling birth rate, a more focused approach to create an ‘economic immigration policy’ that not only provides ample assistance to newcomers but also ensures the needs of existing Canadian groups, including Indigenous entrepreneurs seeking their own opportunities, are not negatively impacted, would be beneficial.

 

“We have an immigration policy that is geared towards our economy. It’s a point system, largely generated on the skills newcomers bring to the table,” says Greg, referring to education and various qualifications. “The problem is there are holes within the economic system that are not being filled.”

 

He says the current system often seems to focus on professionals, such as doctors, lawyers and engineers but needs to be widened. 

 

“We need to look at people who have businesses and would like to move them here have business ideas and the skills to develop those ideas in Canada,” says Greg.

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Cambridge Chamber of Commerce and Ontario Chamber of Commerce Kick-Off Campaign to put a Spotlight on Shop Local in Celebration of Small Business Week 2021.

 

Supporting local has never been more important and is the theme of the Ontario Chamber of Commerce’s (OCC) annual ‘Small Business: Too Big to Ignore’ Campaign’ which takes place during Small Business Week which runs October 17-23.

 

Throughout the week, the Cambridge Chamber of Commerce – which created the ‘Too Big to Ignore’ movement several years ago - and the Ontario Chamber of Commerce (OCC), along with 155+ chambers of commerce and boards of trade across the province, are encouraging Ontarians to support local businesses in their community as well as amplify ongoing advocacy and initiatives to promote and protect small businesses who have been hit hard by the COVID-19 crisis.

 

“I encourage everyone in Waterloo Region to do what they can to support and celebrate our small businesses by shopping and dining locally, not just during Small Business Week, but all year round,” says Cambridge Chamber of Commerce CEO & President Greg Durocher. “It’s very clear that small businesses are not only the heart of our communities but the backbone of our economy.”

 

Small and medium-sized businesses contribute significantly to our national and local economies and employ nearly 90% of Canada’s private sector workforce and 88% of Ontario’s, according to a StatsCan survey conducted over three weeks in April of 2020 in partnership with the Canadian and Ontario Chambers of Commerce.

 

However, that same survey showed since the arrival of COVID-19, many of these small businesses have been impacted. In fact, results indicated that 68% saw a 10% decrease in revenue and 22% said they were unable to stay fully or partially open during the pandemic, and that more than 25% feared they couldn’t stay open for more than three additional months.

 

This is why supporting local businesses, especially now as our economic recovery builds momentum, is imperative.

 

“By coming together in support of our small businesses, we can come through this time stronger and more resilient than ever,” says Greg, adding the timing of the #YouGottaShopHereWR initiative is extremely timely in relation to Small Business Week.

 

Created in partnership with the Greater Kitchener Waterloo Chamber of Commerce thanks to a federal grant, the initiative is encouraging all local businesses – not just Chamber members - to create a short fun video that can be posted on the YouGottaShopHereWR.ca website and shared via Instagram & TikTok using the hashtag #YouGottaShopHereWR.

 

“Not only do we hope to raise the profile of these local businesses but show everyone why Waterloo Region is such a great community,” says Greg.

 

In addition to encouraging people to shop and support local, the ‘Small Business: Too Big to Ignore’ campaign also puts a spotlight on ongoing Ontario Chamber Network advocacy and initiatives such as:

 

“Small businesses are cornerstones of our local economies and key to thriving communities—creating jobs, driving innovation, and generating wealth for us all,” says Rocco Rossi, President and CEO, OCC.

 

Canadian Small Business Week takes place during the third week of October every year. This year, the celebration will occur October 17-23.

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The pandemic’s arrival has jolted our economy both nationally and locally.

 

According to Statistics Canada, the Canadian economy contracted just over 18% between March and April of last year.

 

However, as pandemic-related restrictions began to lift the business climate has continued to improve but it’s not out of the woods just yet. That’s why the Cambridge Chamber of Commerce and Greater Kitchener-Waterloo Chamber of Commerce have joined forces to create the #YouGottaShopHereWR marketing campaign.

 

“Now more than ever our small to medium-sized businesses need all the support we can give them,” says Cambridge Chamber of Commerce President and CEO Greg Durocher. “Our aim is to provide that support by encouraging people to spend their hard-earned dollars close to home.”

 

The Ontario Chamber of Commerce and Ontario Chamber Network partnered with the Government of Canada to support small businesses nationwide through the creation of shop local initiatives by investing approximately $33 million in a plan to motivate Canadians to buy local. The Chambers submitted a joint proposal and received just over $200,000 of that funding which they’ve used to create the campaign, in co-operation with some local community partners and business associations.

 

“Creating these partnerships is vital to ensure the success of #YouGottaShopHereWR,” says Greg, noting the timing of the campaign couldn’t be more ideal since October has been deemed ‘Small Business Month’. 

 

Small businesses made up of 98% of employer businesses in Canada in 2020, according to a recent StatsCan report, employing 9.7 million people which represents approximately 64% of Canada’s total labour force. By comparison that same year, medium-sized businesses employed about 3.2 million people (approximately 21.2% of the labour force).

 

“There’s no question that SMEs are significant drivers when it comes to our economic recovery,” says Greg. “That’s why we hope many of our local businesses, whether they’re Chamber Members or not, will want to take part in this campaign.”

 

Participation is easy, he says, noting all that is required is a short video to promote the business which is then shared through the YouGottaShopHereWR.ca website and various other digital channels such as Instagram and TikTok.

 

“The videos should be fun and not more than a minute long, and there’s instructions that we will provide to show them how to do it,” says Greg, adding the purpose is to not only encourage people to shop locally but generate brand awareness for businesses in Waterloo Region.

The #YouGottaShopHereWR campaign runs until January 15, 2022, as an added boost to assist businesses during the post-holiday shopping season.

 

Learn more about how your business can participate by visiting  https://yougottashopherewr.ca

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The Cambridge Chamber of Commerce and Ontario Chamber of Commerce release second pillar of their ‘Ontario Business Matters’ federal election campaign: Healthy People and Prosperous Communities

 

The Cambridge Chamber of Commerce and the Ontario Chamber of Commerce (OCC) called on the next Parliament to take decisive action to support healthy and prosperous communities as the foundation of a robust and inclusive economic recovery.

 

In its Second Pillar of its Ontario Business Matters federal election platform, released today, Healthy People and Prosperous Communities, the Cambridge Chamber and OCC underscore the importance of strategic investments in health care, childcare, reconciliation with Indigenous peoples, and reskilling opportunities for those hardest hits by the pandemic.

 

“The COVID-19 crisis has strained Ontario’s health care system and the economic impacts of the pandemic have been disproportionate for women, Indigenous peoples, newcomers, and racialized peoples,” said Cambridge Chamber of Commerce President & CEO Greg Durocher. “Targeted policies – such as making childcare more accessible and affordable for families as well as advancing re-skilling opportunities for those hit hardest by the pandemic – will be critical to Canada’s rapid recovery and long-term growth.”

 

The campaign also notes the need to address growing health care needs, support the province’s aging population, and prepare for future crises. It also calls on federal parties – along with businesses to do better to confront Canada’s racist legacy and the enduring implications of the residential “school” system.

 

“When people are healthy and prosperous so too is the economy and business. We all must do better when it comes to advancing reconciliation with Indigenous peoples, including the business community, as outlined in the Truth and Reconciliation Commission’s recommendations on Business and Reconciliation,” added Rocco Rossi, President and CEO of the OCC.

 

Recommendations under this pillar include:

 

  • Advancing reconciliation with Indigenous peoples by implementing the Truth and Reconciliation Commission’s Calls to Action.
  • Increasing health transfers to Ontario to address growing healthcare needs such as the surgical backlog and limited cancer screening, support the aging population and prepare for future crises.
  • Improving accessibility and affordability of childcare by working collaboratively with the province to reduce childcare costs and improve access for families.
  • Advancing opportunities for women and equity seeking groups in economic recovery such as enhancing reskilling and education programs for those displaced by technology adoption and pandemic-related job losses.

Through the Ontario Business Matters federal election campaign, the Cambridge Chamber of Commerce and OCC, along with over 155 local chambers and boards of trade, are sharing pressing policy issues related to Ontario business that need to be front and centre in the federal election.

 

For more information about the Ontario Business Matters campaign, please visit website.

 

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