Blog

The following piece is one of several that appears in the special summer edition of  our INSIGHT Magazine celebrating Cambridge’s 50th anniversary as we recognize just a few of the people, businesses and institutions that have made our community great.

As dignitaries gathered for the ground-breaking ceremony of Toyota Motor Corporation’s much anticipated Cambridge assembly plant on May 6, 1986, the Waterloo Record reported that four windsocks painted to look like fish hung outside the tent where officials had gathered.

Called ‘koinobori’ or carp streamer, Toyota Motor Corporation’s late president Dr. Shoichiro Toyoda explained the significance of the gesture, noting the fish is known as one that fights its way, even up a waterfall.

“The carp streamer is used as a symbol of vitality for parents who wish good health and strong development for their children,” he was quoted at the time. “We have hoisted the koinobori here in the hope that our company will grow to become a business appreciated and respected by everyone as a whole.”

Nearly 40 years later, it’s clear this ‘hope’ for success has manifested as Toyota Motor Manufacturing Canada Inc. continues to be a major industry and economic leader, and community partner for Cambridge and southwestern Ontario as a whole.

From the moment the first Corolla rolled off the assembly line at its Cambridge facility shortly before 10 a.m. on Nov. 30, 1988, the company has continually succeeded creating hundreds of new jobs over the years through the expansion of new product lines.

Cambridge was selected from over 40 municipalities in Canada for the plant and federal government incentives were a consideration. Former Cambridge MP Chris Speyer, quoted in an article in the Dec. 12, 1985, edition of the Cambridge Reporter announcing the news, said there were incentives in the contract to encourage Toyota to buy Canadian parts and that the provincial government would contribute $15 million over five years toward a program to train Ontario workers.

“I’m extraordinarily proud of our community that Toyota would choose us to locate such a major enterprise. This is the happiest day of my political career,” he told the Reporter, before describing the “tremendous positive impact” the plant would have on the local economy, noting the average salaries at that time would range from between $25,000 to $30,000.

“Just think of what that means to housing in our area, to shopping and small business as well as the spin-off effect by other industries locating within our area in order to service Toyota,” said Speyer.

The Cambridge plant was expected, in the beginning, to produce 50,000 cars a year with the capacity to reach 100,000 when market conditions permitted, providing work for 1,000 employees.

In a Reporter article published a year before the plant opened, it was reported that a progress report indicated it would provide 1,000 direct manufacturing jobs that would result in another 2,000 new jobs in the automotive and service industry.

To date, TMMC now employs more than 8,500 people across its three production lines in Cambridge and Woodstock. In Cambridge alone, its North and South plants encompass three million square feet on 400 acres located at the corner of Maple Grove Road and Fountain Street North.

The company, which has won numerous awards recognizing it as a ‘top employer’ and ‘greenest employer’, continues to thrive and evolve.

In August of last year, it marked a special anniversary when a red Lexus NX 350h hybrid electric luxury SUV, rolled off the line in Cambridge representing the 10th million vehicle produced by TMMC.

“Today’s milestone speaks to how far Toyota’s manufacturing operations in Canada have come over the past three decades,” said TMMC President Frank Voss in a press release at the time. “In 1988, the year we opened our first plant in Cambridge, our team members built 153 Toyota Corollas and it took over 11 years to produce our first 11 million vehicles. Today, we’re Canada’s largest automaker and leading maker of electrified vehicles, building half a million Toyota and Lexus vehicles for the North American market every year. Our world-class team members have been trusted to build some of the most popular vehicles in North America and that’s something we’re very proud of.”

The pain at the pumps consumers continue to feel as prices climb above $2 a litre won’t be dissipating anytime soon, warns Dan McTeague, President of Canadians for Affordable Energy.

“The problem is a shortage of oil,” says the former Liberal MP and long-time energy ‘watchdog’.

He says Russian President Vladimir Putin knows the world is vulnerable right now and has made it geopolitical and weaponized oil supplies in Europe through the invasion of the Ukraine, which has only magnified the issues already facing the other two major energy links in the world – namely Canada and the U.S. and OPEC (Organization of the Petroleum Exporting Countries).

“We’ve completely destroyed the Canada/U.S. relationship,” says Dan, referring to the political decision to ‘kill’ proposed pipelines in North America and notes that OPEC, which cut oil production to keep prices at a certain level, is looking towards Asia and markets of the future.

As well, factor in a slowdown of world economies during the two years of the pandemic which resulted in a decrease in the demand for oil, resulting in oil companies putting a stop on drilling for new supplies or slowed, or even stopped, some refineries. Now, these same companies continue to have a tough time ramping up production to keep pace with demand.

It’s a dire situation, which Dan says he discussed in the fall of 2021 in an interview with Driving.ca, long before Russia launched its Ukrainian invasion. In the article, one of the things he points to is the introduction of the Trudeau government’s Clean Fuel Standard (CFS) which he bluntly referred to as ‘another tax dressed up as a clean-air credit’ that is going to cost average Canadians even more at the pumps. The CFS is set to be introduced Dec. 1 of 2022.

Taxes, of course, remain one of the largest components of fuel prices in Canada accounting for at least 34% of the average pump price.

Breakdown of gas taxes in Ontario:

• Federal excise tax - 10 cents/ per litre
• Federal carbon tax - 11.1 cents/ per litre
• Ontario tax - 14.7 cents/ per litre
• GST/HST - 22.9 cents/ per litre.

This translates into a total amount of 58.6 cents/per litre worth of taxes in Ontario, on top of the base price of which near the end of May was 139.6 cents/ per litre. On average, this is in line with many provinces, except for Alberta which is 29 cents/per litre and Manitoba at 43.8 cents/per litre. Overall, Canadians are paying an average of 51.2 cents/per litre of taxes.

But is there a solution? Ideally, supply and demand would have to become more balanced which could be accomplished in several ways:

• The war in Ukraine ends and countries begin buying Russian oil again;
• OPEC ramps up oil production;
• Other oil producers increase production;
• People start driving less;
• Society as a whole embraces greener energy solutions that don’t involve oil.

Dan believes the world is still a few decades away from turning fully away from oil and natural gas.

“We’ve got to get real about building pipelines again,” he says, adding we need to be more realistic when it comes to our current energy needs.

He says as it stands, there is not much business operators can do as they continue to deal with disrupted supply chains and expenses, especially around transportation costs.

“I think food costs are the next shoe to drop because of course fuel affordability is gone, and with it now comes everything else,” says Dan.

The climate crisis is a growing threat to businesses and individuals around the world, but Ontario is well positioned to lead in the global green economy. 

The  Ontario Chamber of Commerce’s (OCC) and Cambridge Chamber of Commerce realize this and developed the OCC’s latest policy report: The Climate Catalyst: Ontario’s Leadership in the Green Global Economy. 

The report offers a window into how organizations in Ontario are confronting climate change and what policymakers can do to encourage more sustainable investment and innovation.

“We must be ready to tackle the challenges of climate change head on,” said Cambridge Chamber of Commerce President and CEO Greg Durocher. “We already feel the impacts of changing temperatures and climate in our region. While it does pose a threat to communities across Canada and the world, this is an opportunity for us to leverage Ontario’s skilled and innovative labour force to develop concrete solutions to decarbonize our economy and drive us towards a green, clean economy.”

“As Ontario emerges from the COVID-19 pandemic, we would be remiss to forget about the other systemic threat: climate change,” said Rocco Rossi, President and CEO of the OCC. “Its impacts are already being felt across Ontario as extreme weather events disrupt livelihoods, infrastructure, access to natural resources, and community well-being. While confronting climate change is a historic challenge, it also elicits opportunities for innovation, job creation, economic development, and local leadership.”

The main policy recommendations in this report can be summarized under the following themes: 

1. Minimize uncertainty. Improve predictability around climate policies and long-term energy procurement. 
2. Mobilize clean energy solutions. Use flexible regulation, risk-sharing partnerships, tax incentives, and Indigenous-led projects to accelerate investments in a suite of low-carbon energy technologies. 
3. Support cleantech. Invest in research and commercialization, expand skills training, and de-risk private financing for clean technology.
4. Strengthen climate adaptation. Coordinate strategies across levels of government, make tangible commitments and investments, and advance Indigenous reconciliation. 

“Organizations across Ontario are investing in the kinds of innovation that will advance both decarbonization and long-term economic recovery,” said Claudia Dessanti, Senior Manager of Policy of the OCC. “Our members are uniquely positioned to tackle the climate crisis with made-in-Ontario solutions in all sectors that are a win-win for both the environment and the economy.”

Read the report: https://bit.ly/3Dn2tfg

Lots of controversy over pipelines to carry oil these days. Is it safe, if we don't do pipe, what will happen? Are there better alternatives? You decide.