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The arrival of the pandemic has altered our lives in many ways, especially how business is now being conducted.

As more businesses and organizations look for ways to present their message to potential customers and supporters, creating quality videos should be the method near the top of their list.

“In light of COVID-19, we have seen the world turn to video as a lifeline not only professionally, but personally,” says expert video strategist Sheryl Plouffe. “It is the way of the future and businesses that do not integrate video will fail over the next decade.”

The international speaker and successful entrepreneur will share some of her valuable insight at our next YIP Growth Learning Series event that focuses on video messaging, which experts say is a great way to connect on an emotional level with your audience compared to other content.

“I see a lot of people watching their competition using video, taking their prospects and clients away from them because they’re not willing to face their fear or nervousness about stepping in front of the camera,” says Sheryl. “A lot of people are hanging onto a level of perfectionism that is hindering their growth.”

Known for using simple, yet strategic storytelling, she will share some of her best on-camera strategies to assist participants in creating polished and professional products, with an emphasis on how video messaging can benefit their business by making bigger impacts.

“My intent is that they’ll feel motivated to take those first few important steps towards building a video strategy that builds their platform and brand,” says Sheryl, adding she’s an ‘open book’ when it comes video. “I also consider myself a video marketing crash test dummy to some degree, so I feel like people who come to this presentation will benefit from asking me anything.”

Find out more by joining our session, YIP Growth Learning Series: Video Messaging, on Tuesday, April 6 from 11 a.m. to noon sponsored by Deluxe.

To register, visit: https://bit.ly/3smSWPY

Depression. Anxiety. Addiction.

These issues have intensified over the course of the last few months as COVID-19 continues to take its toll on our mental health, just ask Angela Englander, a registered psychotherapist and trauma specialist who operates Ways to Wellbeing Therapy in Cambridge and Tillsonburg.

“I’ve had clients who were perfectly stable pre-pandemic and now have completely fallen apart,” she says, noting some are in the healthcare profession which is facing much strain as this health crisis continues. “I’ve talked to a lot of doctors and nurses who want to go on leave. These people are the webbing of our health system and if their mental health crashes, everyone is going to fall through that gap.”

Identifying what mental health is, as well as trauma and therapy, will form the base of her discussion at our YIP Growth Learning series event on November 19.

“People have such a small amount of knowledge they’re working from when it comes to mental health,” she says, adding the amount of stress people are under right now is skyrocketing as the second wave of the pandemic appears to be escalating.

According to a CTV report, a recent federal study has highlighted a jump in alcohol and drug use during COVID-19, as well as an increase in opioid deaths. Also, according to that same CTV story, overdose calls in Waterloo Region have spiked higher since August and 68 people have fatally overdosed so far this year compared to 63 deaths in 2019.

Angela says at the start of the pandemic in March adrenaline was high as people went into ‘crisis mode’, putting their emotions on the backburner as they adapted to this new reality.

“But the bigger risks will be over the next year because that excitement and adrenaline has started to wear out,” she says. “People are starting to feel more hopeless and facing depression and anxiety.”

Angela says the approaching winter will only add to that negative situation since unlike the past few months, many won’t have the option to go outdoors and enjoy the sunshine and nicer weather.

“I’ve already talked to people who say they’re experiencing SAD (seasonal affective disorder) and are already getting their winter blues and we’re only in October.”

Besides current concerns such as increased addiction issues and a rise in suicides, Angela fears the ripple effect of COVID-19 could manifest in other mental health problems over the next several generations.

“Many people may become germaphobes or even become agoraphobic,” she says, adding people must learn to accept the negative emotions they may be facing now in order to deal with them in a healthy way.

“We are a very emotion-phobic society. The truth is you have to be willing to step towards those emotions and feel them and accept the reality that is.”

During her YIP presentation, Angela hopes to break down how the brain functions into several categories pertaining to mental health and outline how trauma works.

She intends to provide participants with some valuable takeaways.

“They’re going to get a lot of self-awareness and coping skills,” says Angela, noting more typical coping skills such ‘date nights’ with a partner or hanging out with a few family members may not be sufficient enough for some during this pandemic.

She says self-care and emotional awareness will play key roles in the presentation in hopes of giving people more understanding.

“No one is above this virus,” says Angela.

Our YIP Growth Learning series virtual event ‘Mental Health for Young Professionals’ sponsored by Deluxe will take place Thursday, Nov. 19, from 9-10 a.m. For more, visit: https://bit.ly/34OBryG

Just a few short weeks ago it literally was business usual for everyone.

But as the scope of the COVID-19 crisis began to unveil itself all businesses, both big and small, were immediately faced with making some very tough decisions.

“When we initially heard everything what was happening with COVID-19  we decided to adjust to the situation and maintain a very safe environment,” says Christine Grant, co-owner of Modo Yoga Cambridge, noting reducing class sizes at their Ainslie Street North studio and introducing even stricter cleaning protocols were the first steps.  “But as the situation developed and we realized we had to close our doors it was incredibly emotional. You almost feel like you’re failing the community when you say, ‘we have to close our doors’.”

Mike Hruden, general manager and co-founder of Four Fathers Brewing Company said the moment the province first announced the closure of non-essential services it resulted in near panic.

“We had a very crazy day in retail because people thought everything was closing,” he says, adding that concern subsided once a revised short list of closures was announced.

But like all business owners they quickly realized they would have to switch gears to operate in this unprecedented economic reality.

“You can try to be a trendsetter but you don’t know what’s right or wrong, or what you can or can’t do, so we really paid attention to what the government has been posting,” says Mike, referring to the steps his business has taken.

Sadly, he says Four Fathers Brewing had to layoff its kitchen and taproom staff but continues to offer free local delivery and curbside pickup at its Guelph Avenue location. Takeout, delivery and curbside pickup are steps many local restaurants and eateries have now undertaken as the crisis continues.

“The first thing which has taken off and seems to be appreciated by the local community is free local delivery,” says Mike, noting it began as a March promotion but has been extended.

Although most of Four Fathers’ orders are coming from Cambridge, he’s also seen orders come in from Kitchener, Waterloo and Guelph.  He says they are looking at extending the service to Fergus and Elora.

“It’s just something that allows people to stay inside and when we deliver, we put the box at the door and stand back and greet them,” says Mike, adding  similar safety protocols are in place with their curbside pickup which has jumped to at least 70 orders last week alone compared to the five or six they saw a month.

“There’s a lot of change happening right now, so you have to take it day by day,” he says.

Christine and her business partner, Emily Drouillard, agree and say thinking outside the box and being open to any ideas to assist customers is key.

“So many businesses have already made that shift,” says Christine, referring to online services now being offered by numerous local businesses, including food and supply pickups and fitness classes. “Don’t think about ‘what I’m not able to do in this situation’, but ‘what can I still do?’.”

She says business owners must realize that offering the same service as they did before is nearly impossible.

“You just have to do the best you can right now. You can sit and sulk, or you can get up and figure out how to move forward,” says Christine.

In their case they were fortunate the Modo Yoga community, which includes more than 70 studios worldwide, was able in just a few days time launch an online network offering numerous classes from around the world.

“It was pretty amazing,” says Emily, who says the Modo Yoga community initially had plans to launch this network in the fall but quickly decided to step up the process when the pandemic struck. “Four days going into this there were no videos but the whole community rallied together to send off videos and make content available, so now there’s hundreds of videos and it’s updated daily.”

As well, Modo Yoga Cambridge offers two live classes daily on its Instagram account, which are saved for future viewing to ensure followers can practice with their favourite instructors on their own schedules.

“It’s been a big learning curve for us,” admits Christine, explaining instructors themselves are learning to adjust conducting virtual classes. “But the response has been great and the support from the community has been wonderful.”

Emily agrees and says community support is vital to getting through this crisis.

“What we’re seeing is how responsive our community has been to this shift,” she says, adding very few businesses were prepared for something like this. “Nobody really has a choice in the matter.”

But businesses themselves are also doing their part to support the community, including adapting their services to help the healthcare industry.

At Four Fathers, Mike says they’ve created a batch of beer which is being sold over the next few months to benefit the Cambridge Memorial Hospital in its fight against COVID-19. He’s hoping to raise at least $4,000 through this fundraiser towards the purchase of needed medical supplies, including masks.

“We’ll give them a donation and they can buy whatever it is they want from their donation list,” he says.

For local realtor Scott Bennett, who works at the ReMax Real Estate Centre on Hespeler Road, giving back to the community has resulted in a growing movement. Since late January, when COVID-19 was only a threat to Canada, he began a campaign of creating and delivering emergency hygiene packs to those in need, including seniors and those with pre-existing medical conditions.

To date, and with the support of the Cambridge Rotary Club, ReMax and volunteers, his campaign has resulted in the delivery of at least 400 kits each containing hand sanitizer, antibacterial hand soap, non-latex gloves and disinfectant wipes.

“There’s been such a big response from the community,” says Scott, who receives messages on Facebook regarding residents who need kits.

“I’ve been doing quite a bit of running around. A lot of the products are hard to find now,” he says. “I’ve had some store managers who call me when they get in a new shipment.”

The kits are packed at Fiddlesticks Community Centre where Scott is now including homemade disinfectant wipes created by liquid Lysol soaked in cloth purchased online in bulk.

“We drop off the kits on the porch and there’s no contact. I’m really surprised by the demand and the need,” says Scott, adding his real estate work hasn’t slowed down. “I’ve actually been pretty busy with that lately. I thought a pandemic would slow things down.”

He says conducting even more virtual tours has become the norm and that great care and the necessary precautions are being taken when showing clients’ a home.

“It’s not the ideal situation but a lot people have to move because they’re closing on other houses,” says Scott.

It’s expected our current situation may not change for several months, but in the meantime, staying connected and healthy is important.

“We feel now more than ever it’s important people keep moving their bodies and connecting with friends,” says Emily.

The Cambridge Chamber of Commerce has a brand-new online look.

The Chamber’s new website offers visitors a fresh and vivid digital experience as they access information on the many learning programs, incentives and events we offer that benefit our local business community.

“We’re thrilled to be able to offer a new site that is easy to navigate and still provides our Members with the valuable information they’ve come to expect,” says Chamber President and CEO Greg Durocher.

With a click of a button on the home page or from the ‘events’ page, Members will be able to easily access and manage their own accounts using a simple username system. They will not only be able to update their profiles to add or delete employees but will also be able to pay bills online.

“This feature will be a huge benefit to our Members and streamline our operation so we can concentrate on what we do best: helping businesses grow and prosper,” says Durocher.

The site itself is much brighter and colourful and contains fewer links which in turn will make using it a far more engaging experience for visitors.

As well, a new mobile site is included which means much clearer access on all digital devices.

“We have no doubt users will find this feature a huge bonus,” says Durocher, noting how much communication is conducted on smartphones.  “It’s important for all businesses to adapt to the latest trends.”