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The not-for-profit sector plays an important role in the Canadian economy.

According to Imagine Canada and CIBC, the not-for-profit workforce comprises roughly 1 in 10 Canadian workers which translates into approximately one-quarter of the country’s employment force, generating more than $180 billion annually in economic activity.

Locally, according to Volunteer Waterloo Region’s 2025-2026 annual report, approximately 11,000 to 12,000 people work in the not-for-profit and voluntary sector, which includes a mix of full-time and part-time staff across nearly 1,600 registered charities and non-profit organizations focused on health, social services, arts, culture, and sports.

This is a force to be reckoned with after factoring in, according to that annual report, the more than 250,000 volunteers who have given nearly 42 million hours of their time to these programs, services, and organizations in our communities post-COVID.

That’s why the Cambridge Chamber of Commerce celebrates through its annual Cambridge & North Dumfries Community Awards the commitment and dedication of the many local organizations and individuals in this sector who remain consistently steadfast when it comes to enhancing our communities. 

10 awards to be presented

Nominations are open until Sept. 1 for these awards which recognize the contributions of individuals and organizations in the past year in a variety of categories, including leadership, impact, volunteer of the year, as well as lifetime achievement.

“These awards provide the ideal chance to show our appreciation to all those who work and volunteer in the not-for-profit sector for all they do to make our community even better,” says Chamber President and CEO Greg Durocher. “Often, those who work in this sector are so busy and focused on doing the great work they do, they never take a moment to give themselves the credit they deserve.”

There are 10 awards, including the Arts and Culture Award which recognizes an individual, ensemble or organization that has contributed significantly to the local cultural scene in the past year. Also, there is the Best Event of the Year Award which goes to an organization that has increased awareness and/or boosted its bottom line through an event or program. 

The awards – to be presented in November – also include the Lifetime Achievement Award which goes to an individual who has made significant contributions to the community and brought recognition to the Waterloo Region.

Click here for more information.

Award categories include:

Community Collaboration 

Nominees for this award provide outstanding examples of collaboration within their communities. These nominees recognize the benefits that come from accessing resources and expertise of individuals, local businesses, government, non-profits, or charities for positive community impact. Through the synergy that comes with community collaboration, the nominees have facilitated increased sustainability, efficiency, impact, and innovation in the service they provide to their community.

Community Leadership 

Nominees for this award stand out because of their exceptional professional and/or volunteer achievements in the community, which are above and beyond their role in a paid position. This award recognizes any exceptional employee of a non-profit organization.  These nominees embody the spirit of the community and, through their actions and accomplishments, are an inspiration to others.

Community Impact People’s Choice Award

Nominees for this award are organizations that recognize new and better ways to address a need in the community despite the many demands, and sometimes too few resources available. The efforts of this organization have a positive and meaningful impact on the broader community, resulting in clear and measurable change. Nominees in this category demonstrate a commitment to building relationships and collaborating meaningfully with the individuals and communities they serve. They have changed the culture of their organization or worked towards shifting systems by listening to the voices in their community and involving them in solutions and/or processes.

Arts and Culture 

Nominees in this category, either individually, as ensemble or as an organization, have worked diligently and selflessly in a variety of creative, applied, and fine art genres to benefit the community. Their efforts have made a significant contribution to the cultural scene in Cambridge/Township of North Dumfries, while creating access and inclusion to arts and culture.

Best Event of the Year

Nominees for this award have created an event or program which has made a significant impact that increased awareness and/or boosted the bottom line of the organization. The recipient of this award has worked tirelessly to ensure the quality of this event or program has left an indelible mark on their community.

Board Member

This award is presented to a board member who have demonstrated outstanding service to a not-for-profit organization in the City of Cambridge or Township of North Dumfries through the giving of their time, talents, and resources as a board member to further the goals and objectives of the organization.

Volunteer of the Year 

Nominees must have been involved in volunteering for the equivalent of at least 100 hours over a 12-month period. Nominees must have volunteered for a legitimate not-for-profit organization, service club or community group. The communities of Cambridge/Township of North Dumfries or Waterloo Region must be significant beneficiaries of the nominee's volunteer work.

Organization of the Year - Under 10 Employees

Are you a not-for-profit organization or service club that provides outstanding programs, services, events, or campaigns that support the needs of the community and its residents? Does your organization successfully raise awareness of issues affecting the community and successfully raise funds to support its mission and goals?

Organization of the Year- 11 and Over Employees

Are you a not-for-profit organization or service club that provides outstanding programs, services, events, or campaigns that support the needs of the community and its residents? Does your organization successfully raise awareness of issues affecting the community and successfully raise funds to support its mission and goals?

Lifetime Achievement Award

Will be awarded to an individual who, over the past 15 years or more, has made significant contributions to the community and has improved the quality of life for citizens or whose accomplishments have brought recognition to the Waterloo Region.

The following column by Cambridge Chamber of Commerce President & CEO Greg Durocher appears in the summer edition of our INSIGHT Magazine.

There are many things in this world that we have trouble understanding, and as frustrating as it may be, much of it has to do with politics. 

I can bet everyone reading this is having the same struggles as I am when it comes to finding the cheapest place to buy gas. Funny, ‘GasBuddy’ is my favourite app right now, and I’ve found that evenings are the best time to fill up. We have seen the price vary from $189.9 per litre down to as low as $152.9 per litre in the same day. How does that happen, and why does that happen?

Well, we all know that oil is a commodity, and we know that commodities fluctuate (usually over the course of a week or month or even months), but lately the price of oil spikes, drops, surges and flutters virtually every single day. 

Many people blame the gas stations themselves because the price differences can be very wide. Others may blame the oil companies because they do have a part to play.

Frankly, since this is a commodity, you should really blame the investors who jump in heavy one day and opt out quickly the next. It’s about investors willingness to invest or not that has much to do with it, but more importantly, it is about the market itself. Always remember the economic model, ‘supply and demand’.

Political in nature

While oil prices have inched up over the years, most of it is political in nature. During U.S. President Donald Trump’s first term he encouraged OPEC (Organization of the Petroleum Exporting Countries) to increase the production of oil, which brought the prices down, but that was just a sleight of hand exercise because what happened next was a dramatic reduction thanks to demand slippage during COVID and it pushed the prices higher. Remember, producers don’t want cheap oil because they can’t make money. 

Back in late 2025 the baseline for oil was about $50 USD per barrel, that is the line in which it is still reasonable to make money which is very bad news for Canada’s oil producers because the cost for us is a little more and we dramatically discount the oil we sell to the U.S. The producers draw that line in the sand so they can ensure their production is profitable, and they watch to ensure the balance of supply and demand doesn’t get too close to the baseline. 

As we all know, the U.S. started a “conflict” (their word, mine is a war), with Iran, after bombing its nuclear production facilities in July of 2025, claiming they obliterated their ability to develop a nuclear bomb.

None of the experts really understand what was going on, other than Israel was in a battle in Gaza with Hezbollah which were combatants that were funded and proxied via Iran. It’s a very complicated situation and extremely political with average everyday citizens in most countries not supporting any of these conflicts, only the political leaders. 

Oil a global commodity

Confused yet? What does this have to do with oil? Well, the Iranians have an ace up their sleeves since they can block up to 20% of the world’s oil supply, virtually shutting down economies, which they did. When you have that kind of power, you don’t need many bombs. Remember, oil is a global commodity so when one area of the world gets shut down, especially when it supplies 20% of the world’s need, prices skyrocket. 

Now, no one says the U.S. was too stupid to understand that when they started the war, but they clearly underestimated the capacity of Iran. As it stands, if the Strait of Hormuz remains closed as you read this, we will have ridiculously high prices, and the longer it stays closed the longer the prices will stay high, because it will take months to catch the system back up.

You see, most countries are using their oil reserves, which are held for catastrophic shortages just like this. So not only does normal production have to catch up, reserves also need to be replenished.  

Folks, this is a big problem, without short-term solutions. In fact, oil companies, in particular OPEC, have now increased the baseline from about $50 USD per barrel to $70 or so, which means oil will remain high at least until the end of 2027. Yes, they will come down if this so-called “conflict” officially ends soon, and slowly drop, but we may never see the prices at the pump that we had before this crisis. This is yet another thing we can “thank” the U.S. for.

Folks, this is what happens when a tyrant (a.k.a. Donald Trump) gets elected and this is what it looks like when a person largely uneducated on what it takes to run an economy comes into power.

The world is upside down in many areas, not to mention the relationship we have with Americans, and all of it lands squarely on the shoulders of the President of the United States. When you give a bully the keys to a muscle car, don’t expect there won’t be any traffic violations. 

Hopefully we’ll see better results in the fall. Until then, keep an eye on your GasBuddy app, and fill up in the evenings. I’ll probably see you there. 

Being taken seriously as a young entrepreneur can be difficult at times, but not impossible.

One of the biggest challenges young entrepreneurs continue to face is credibility because when someone in their late teens or early twenties walks into a meeting, people may question whether they have enough business knowledge, financial understanding, or leadership skills to manage a company successfully.

Another challenge is limited access to professional networks since older entrepreneurs often have years of contacts, mentorships, and industry relationships that help them open doors. Young founders usually start with smaller networks and less access to influential decision-makers.

Financial barriers also make entrepreneurship difficult for younger Canadians. High living costs, student debt, inflation, and expensive housing markets can limit the ability to take risks. 

Growing innovation economy

Rent, transportation, and business expenses can also make it hard for young entrepreneurs to survive during the early stages of a business, and coupled with inflation and changing economic conditions, this also create uncertainty for consumers and investors.

Many young entrepreneurs struggle to qualify for loans because they lack credit history, assets, or long-term financial records. Investors may prefer founders who already have proven experience or previous successful ventures.

Despite these challenges, being young also offers advantages since Canada has a growing innovation economy that values creativity, adaptability, and digital skills.

Young entrepreneurs can access grants, start-up incubators, mentorship programs, and loans designed for small businesses.

As well, organizations such as Business Development Bank of Canada and Futurpreneur Canada, help young business owners with financing and advice. Also, joining the Cambridge Chamber of Commerce can provide networking and professional development opportunities for young entrepreneurs.

We posed the following question to several successful entrepreneurs and Chamber members to get their take on the subject: What advice can you offer someone who wishes to be taken seriously as a young entrepreneur?

“Start by building a strong online presence: a polished website, active LinkedIn, and consistent social media, paired with a professional email address at your own domain - make sure these don't seem AI-generated. They should be authentic to you. Know your industry and trends inside and out and have sharp answers ready for tough questions before anyone asks them. Seek out mentors with good reputations and gather reviews or testimonials as early as possible. Practice your pitch until it feels like second nature. 

Be mindful of filler words when you speak (“um”), and always follow up after every meeting or connection you make. Treat your start-up like a real business from day one. Register it properly, use contracts, keep your finances clean, and carry yourself professionally in every email, call, and meeting.

Always show up on time. Lean into the advantages your age actually gives you too, because you likely have a sharper pulse on emerging trends, technology, and younger audiences than most people in the room. Stay curious and ask questions. Surround yourself with more experienced people and prioritize real industry events over just young entrepreneur circles.”

- Carolina Soares, President/CEO Gaslight Events Company

“When I speak to business students and aspiring entrepreneurs, I always remind them of a few key lessons that will take them far. I can't take credit for the creation of these, but they have all served me well in my entrepreneurship journey:

1) Be kind to others. People will remember how you made them feel. 

2) Establish Yourself as an Expert. Be sure your website and socials are robust and professional.

3) Know your strengths and weaknesses. Form partnerships, outsource or hire for tasks where you lack expertise or capacity to excel. 

4) You can't be everything to everyone. Create an avatar for your ideal client and meet them where they are.   

When I started my business in my twenties, I was a young woman in a male-dominated industry. It wasn't always easy, but I surrounded myself with a great supportive community who helped me navigate the business world."

- Stephanie Soulis, President and CEO of Little Mushroom Catering and Dining Lounge

“My advice to a young entrepreneur is to be clear about what business you are really in. For us, Four Fathers has grown into a multi-faceted company, but we are a brewery first, and that foundation matters. Take yourself seriously before expecting others to. Know your product, know your numbers, follow through on what you say, and stay humble enough to keep learning.

I would also say to keep your sense of humour and enjoy the process because building something meaningful takes a lot of hard work, long hours, and patience. There will be setbacks, but if you can stay positive, adaptable, and keep moving forward, people will respect that.  At the end of the day, success is a lot like brewing beer. It takes time, consistency, and if you rush it, everyone notices. Just like in brewing, the people around you matter too. A great team can save a bad day, and a bad attitude can ruin a great product.” 

- Mike Hruden, GM / Co-Founder of Four Fathers Brewing Co.

“Don’t let the date on your birth certificate determine how people perceive your capability. Your age does not define your level of knowledge, vision, or leadership. What truly earns respect is consistency, preparation, and work ethic. Hard work will always speak for itself, so roll up your sleeves, stay curious, and let the quality of your execution do the talking."

- Emily Drouillard, CEO | Modo Yoga Grand River 

“One of the most important lessons I’ve learned as a young entrepreneur is that credibility comes from consistency, professionalism, and persistence. When I first launched Askawayrecipes, I entered the food and consumer packaged goods industry without prior experience, so I had to teach myself everything from product development and branding to manufacturing and retail distribution.

There were moments when I felt underestimated because of my age or because I was building something outside my professional background, but I stayed focused on delivering quality products and building genuine relationships with customers and partners. 

Over time, people began to take the business seriously because they saw the dedication, hard work, and results behind the brand. I would also encourage young entrepreneurs to stay authentic and confident in their vision, even when challenges arise. It’s important to keep learning, ask questions, and not be afraid to start small. Success does not happen overnight, and there will always be setbacks, but resilience and patience are what truly set strong entrepreneurs apart. Surround yourself with supportive people, remain open to growth, and remember that your passion and unique perspective are often your greatest strengths.”

- Mariam Ayob, Founder/President of Askawayrecipes

“Your age isn't a weakness, it's just evidence that you've started, and most people never do, so consider that pretty amazing! The biggest thing I see holding young entrepreneurs back is the story they're telling themselves about whether they belong. Your confidence has to come before the credentials. People don't take you seriously because of your resume, they take you seriously because of how you carry yourself. 

So, own your story and your mission, and claim your seat at the table. You don't need permission from anyone further along to show up fully.

On the practical side, be someone whose word means something. Do what you said you were going to do, show up on time, follow through, and be genuinely curious rather than trying to look like you have it all figured out. The entrepreneurs who command real respect are the ones asking great questions and staying invested in real growth. Invest in yourself the way you're asking others to invest in you. Your mindset, your self-leadership, your inner work is the foundation everything else is built on. You've got something to offer right now, exactly as you are.”

- Andrea Mondoux, Owner, and founder of Balance + Bliss

“To be taken seriously as a young entrepreneur, you can quickly overcome the ‘age barrier’ by focusing on community, quality, and integrity. First, immerse yourself in your community; showing up consistently to support others shifts the focus from your age to your commitment. Pair this with your product or service at such high quality that you can stand behind it with absolute pride, letting your work speak for itself. Most importantly, always stand by your word. Doing what you promise and holding yourself accountable builds the rock-solid integrity that forces peers and clients to see you as a true professional.”

- Holly Sluiter, Owner and GM of Fedora Media

“To be taken seriously as a young entrepreneur, I think the most powerful thing you can do is let your reliability speak for you. Putting time into a cohesive, high-quality visual brand and a polished presentation is a great start because it immediately builds trust. But beyond appearances, consistency is really everything. When you respect people's time, communicate clearly, and follow through on what you promise, age ceases to be a factor. Ultimately, clients and peers will respect you based on how you treat them and the dependability of your word.”

- Laura Cook, Owner Vision Photography

Holding an elected position is not an easy task, but an important one.

As the August 21 nomination deadline for the 2026 municipal election approaches, those thinking of putting their name forward should remember that municipal councils and school boards make decisions that affect local services, infrastructure, public safety, recreation, housing, transportation, and community development and by running for office, individuals can help shape these decisions and represent the interests of residents.

However, unlike elected federal and provincial positions, municipal politics tend to spark a lower amount of interest in terms of not only voter turnout but often potential candidates.

“I think there is always the fear of losing and it can be a bit intimidating and the fear they may be open to public scrutiny through social media,” says Cambridge Chamber of Commerce President & CEO Greg Durocher, who served on Cambridge City Council throughout the 1990s. “People may also think they don’t really know anything about public office and they’re afraid they might embarrass themselves, but the truth is nobody really knows much about it when they first run for public office.”

He notes City staff is there to help councillors navigate the system, providing those elected put in the effort to become familiar with their new responsibilities.

“You don’t need to hold any special degree,” says Greg. “All you need is to be is passionate about your community and passionate about trying to create the best community you possibly can.”

Making decisions and setting priorities

He says residents often have ideas about how to improve roads, parks, public transit, economic development, environmental sustainability, or local programs and that serving as a mayor, councillor, or school board trustee allows a person to bring those ideas forward and work with others to turn them into action.

Rather than simply commenting on local issues, elected officials have a direct role in making decisions and setting priorities.

“If you’re really convinced you would like to get something changed and it’s a high priority for you, or even your peers or friends, you must get over the hurdle of saying, ‘I just don’t know whether I’m smart enough’,” says Greg. “In most cases, everyone enters politics on the same level.”

In his case, as the former president of the Cambridge Minor Baseball Association and Cubs Den, a desire for improved baseball fields first prompted him to run and win his first council position. 

“I’m the kind of person that says, ‘Why wait for somebody else to do it, just do it yourself’. So, I jumped in and ended up becoming the Chair of the council lead on parks and recreation,” says Greg. “Then it became not about just fixing baseball diamonds but coming to an understanding as to why it’s important that ball diamonds be fixed properly.”

Using his experience as a local business leader assisted him in this new role.

“I was a big proponent of finding efficiencies because as a small business owner at the time, that’s what I had to do every day in my work life,” he says, adding those ‘efficiencies’ helped save the City a large amount of money. “But when you get elected you learn things and find ways to get things accomplished.”

Decisions made at the local level can be seen and felt quickly, whether through improvements to public facilities, new community programs, or changes to local policies which allows elected officials to see the results of their work and engage directly with residents about community priorities.

Municipal leaders have impact

“Municipal leaders are the ones who affect your everyday life because you don’t see too much of what the federal and provincial governments do for you on a daily basis,” says Greg, noting the fact those two levels of government take a much larger percentage of household incomes in Canada compared to municipal governments. “If more people understood that I think we’d see a lot greater engagement at the municipal level.”

In terms of candidates, according to AMO (Association of Municipalities of Ontario),

in Cambridge’s last two municipal elections – 2018 and 2022 – 43 people ran for city and regional council positions (with an additional 14 people running for school board trustee positions in 2018 and 18 people in 2022).  

In terms of voter turnout, only 28.8% of Cambridge’s 95,921 eligible voters cast a ballot in 2022 compared to 32.4% of the city’s 87,750 eligible voters in 2018. The provincial average for voter turnout was 32.9% in 2022 and 38% in 2018. 

Greg acknowledges there is a noticeable disparity – not just a financial one - between levels of government when it comes to running election campaigns. 

“The problem is federal and provincial elections wrap themselves around a brand and that’s not the case in municipal elections. In a municipal election, a candidate runs as an independent individual and there many different issues, so what might be important to a candidate might be unimportant to some voters,” he says. “But people have to remember in municipal government, everything is homegrown with ideas created out of neighbourhoods.”

Click here for more information about the 2026 municipal election in Cambridge.

ELECTIONS AT A GLANCE

2022 Municipal election - according to AMO: 

95,921 eligible voters in Cambridge  – 27,689 voted

Turnout: 28.87% 

Provincial voter turnout - 32.9%

2018 Municipal election - according to AMO: 

87,750 eligible voters in Cambridge – 28,292 voted

Turnout: 32.24% 

Provincial voter turnout  – 38%

Ontario election voter turnout in Cambridge – according to Elections Ontario 

2025 – 45.82% (44,248) of 96,578 registered voters

2022 - 43.22% (39,591) of 91,608 registered voters

2018- 55.17% (48,762) of 88,380 registered voters

Federal election voter turnout in Cambridge – according to Elections Canada

2025 – 69.8% (65,857) of 94,289 eligible voters

2021 – 61.1% (55,187) of 90,298 eligible voters

2019 – 64.6% (58,327) of 90,291 eligible voters

Discovering new ideas is key to business success, which has become pivotal in today’s rapidly evolving marketplace as innovation and creativity empower organizations to adapt, grow and stay competitive.

The Youth Creativity Fund (YCF), launched in 2022 to cultivate the next generation of innovators by providing young people the opportunity to turn their creative learning ideas into reality through seed funding and mentorship, has been at the forefront in supporting local grassroots innovation.

Since its inception, the YCF has now distributed approximately $148,000 to support 175 youth-created projects, with even more on the way.

“In the beginning, the program was more entrepreneurial based,” explains April Albano, Executive Director of the Business & Education Partnership (BEP) of Waterloo Region, which operates the program in collaboration with local businesses and organizations, including the Cambridge and Greater Kitchener Waterloo Chambers of Commerce. “Now it has kind of evolved so that we can fund entrepreneurial projects if they involve the community in some way.”

Potential participants, who must be between the ages of 15-18, are required to outline their project ideas to the BEP in an application. These ideas – which can involve a group of youths or individuals - are generally centred around solving a ‘problem’ and must be socially and environmentally responsible and often encompass everything from tech-based solutions to providing a service or planning and hosting a unique event.

Mentorship a key component

If an application meets the program requirements and receives approval, it is then forwarded to the YCF Program Committee for final review and the successful project may receive funding of up to $1,000. The committee is comprised of business and education experts including HIP Developments CEO Scott Higgins, and Nicole Fernandes, Operations Manager at Enbridge Gas.

“We always ask our youths if they have specific mentorship needs,” says April, referring to their ideas, noting the BEP team provides ongoing coaching and turns to community volunteers and partners to provide additional mentorship. “We aren’t the experts in what they’re (students) doing so we will try and connect them to somebody who can actually give them content.”

She says the BEP’s Speakers Bureau community program is an ideal source to cultivate potential mentors. The community initiative introduces students to a wide range of careers by having professionals visit schools and host virtual sessions to share their career journeys and experiences, with the goal of providing insights into different industries. 

“The great thing about our Speakers Bureau is we have more than 300 volunteer professionals that represent almost every industry,” says April, adding the need for additional YCF mentors has grown exponentially. “In May, we had 23 groups apply and 21 receive funding. It’s great to see such interest from the students but it can be challenging to keep up.”

While taking part in the YCF program requires participants to report back what they learned within three months of funding approval, she says project deadlines can often be extended and applicants can apply for additional funding.

Program builds confidence

“There are some projects where participants have been very keen,” says April, using the successful creation of an AI-powered tool last year called ‘Clockwise’ as an example. 

Three high school students – Iman Alyousif, Nadia Radwan, Afshal Fatima – created the tool and have now applied for additional funding.

Their tool, which has been designed to help students overcome procrastination through time limits, social accountability, and gamified learning, continues to gain traction. The trio has also received mentorship through the University of Waterloo’s ‘Technovation Girls Waterloo’ initiative and Waterloo Region Small Business Centre.

“We try to be collaborative with other organizations because we know any mentorship the students can receive will also help them,” says April, noting the outcome of the projects are not centred on creating a ‘successful’ business or initiative. “The YCF is not about measuring whether they’re successful at the end, it’s about them taking action. It doesn’t matter if they make any sales; it’s about them taking the opportunity and to build their confidence.”

She says the YCF continues to show that today’s youth have amazing potential.

“Some people in the general public may see youth in a certain way but we’re getting a glimpse into youth who want to make a positive difference and who are working hard and showing up and being accountable,” says April. “I’m really hopeful for the future.”

A sample of Youth Creativity Fund projects that recently received approval:

Student: Tanish

His creative idea is to build a simple mental-health support app named ‘Mindful Mirror’ aimed at helping students deal with everyday stress by offering tools like mood tracking, journaling, positive habits, and motivational reminders. He notes that many teens his age feel overwhelmed with school, routines, responsibilities, and family pressures and hopes to create a safe, digital space that helps their lives stay organized, calm, confident, and efficient. His mentor is Dhairya Shah, a previous YCF recipient who created: TidalTasksAI - an AI-powered productivity coach built for secondary school students which is already live at www.tidaltasks.app.

Student: Paulina

This teen has created a student-led non-profit called GUIDER to help high school students in Waterloo Region access the guidance and information they need when making important decisions about school, careers, and life after graduation. Drawing from her own experiences as a student, Paulina is working to make support more accessible by providing a single place where students can find local resources, explore opportunities, and get answers to their questions. Her goal is simple: to help students feel more informed, supported, and less alone as they plan their future.

Student: Tyrell

This Cambridge youth is starting a lawncare business, which capitalizes on his interest surrounding gardening and working with his grandma in the yard. He already has experience making door-to-door pitches and using Facebook ads but is utilizing his YCF funding towards the purchase of additional lawncare tools and uniforms featuring his own self-designed logo.  

Student: Azziah

He is working on launching a small commission-based 3D printing service to make affordable 3D printing more accessible in the community and was inspired by the loss of the free 3D printing program that had been offered at his local public library. His goal is to create an opportunity for others to explore creativity, innovation, and new technology in a low-barrier way and plans to use his funding to support the purchase of a 3D printer and website hosting. Eventually, Azziah hopes to offer programming to teach other youths how to use 3D printers which he had exposure to as a child at the library.

Click here to learn more about the Youth Creativity Fund.

Having a solid social media policy in place is key for businesses because it provides clear guidelines on how employees should use social media in both professional and personal contexts when their actions could affect the company or organization.

In today's ever-changing digital world, social media platforms are powerful tools for not only communication, but marketing, customer service, and brand building. 

However, without proper guidelines, businesses can face risks such as reputational damage, legal issues, and the disclosure of confidential information, something Cecily Doyle, President of the Cambridge-based marketing agency Blueprint Agencies, says should always be top of mind.  

“In my opinion, a social media policy is there to protect the company, protect the team, and make sure that nobody is harassing anyone with their opinions,” she says. “Social media policies are still very applicable and should probably be revisited all the time.”

Setting expectations

With a growing reliance on artificial intelligence (AI) in many aspects of day-to-day life in workplaces, Cecily says revisiting social media policies sooner rather than later, is something businesses should consider undertaking.

“In the last two years we’ve watched AI go from something that generated fun responses to full scale videos being created of people without their knowledge,” she says. “It’s important to assess as technology changes or you won’t be protected if something happens utilizing some sort of novel technology.”

A social media policy helps employees understand what types of content is acceptable and what behaviours could harm the organization's image.

By setting expectations, businesses can reduce the likelihood of public relations crises caused by careless online activity, as well as safeguarding confidential and sensitive information which employees may unintentionally share. 

Having a clear policy in place clearly outlines what information must remain confidential and reminds employees of their responsibility to protect company assets. This helps prevent security breaches and protects the organization's competitive advantage.

Things to consider surrounding social media policies:

Q. What is the main purpose of a social media policy?

Cecily: The main purpose of a social media policy it to set expectations before there is a problem. A good policy protects the company’s reputation, client confidentiality, employee privacy, workplace respect, brand consistency, legal compliance, and clarifies around who can speak on behalf of the organization. 

It should focus on what’s acceptable when they’re representing the company, using company accounts, talking about clients, or posting in a way that could be reasonably connected back to the workplace. The goal shouldn't be to scare people, it should be to prevent confusion. I think this is important for companies where sales reps often have their own profiles that are separate from the organizations, like realtors, car dealerships and their salespeople, and mortgage brokers. They’re all representing a larger brand, while also establishing their own personal brand on the side. They should be aware of what they can say on their “business profile” and what should be left to a private profile that is shielded from other people associated with work. 

In terms of the law, you really can’t reprimand someone for their social media use unless there is a real connection to the workplace or demonstrable harm to the employer’s interests. In general, if you’re routinely posting about work then it’s clear you’re associated with my brand and your posts should adhere to our policy. 

I’m not a fan of broad morality clauses for employees’ personal accounts. I am a fan of clear expectations around confidentiality, respectful conduct, brand representation, and client protection.

Q. What types of online behaviour should be addressed in the policy?

Cecily: The policy should address online conduct when it has a clear connection to the workplace. For example, if someone is naming clients, sharing confidential or proprietary information, harassing a co-worker, using the company logo, or making comments that clients can reasonably associate with the business, that’s different from a private person posting a lawful personal opinion on their own time. 

Often lawyers point to reputational harm, workplace disruption, harassment, confidentiality breaches, and loss of trust as the kinds of factors that can make off-duty online conduct relevant to the employer. 

Think about filming TikToks on company premises. Whether it’s before or after work hours, that’s something that could cause reputational harm or a workplace distraction. I think even if you have a public persona that is actively attracting the attention of clients and co-workers, you need to be careful that you’re clear about what kinds of opinions you’re putting into the ether. 

There’s an old saying, “If you wouldn’t want someone to say that about you on the front page of a newspaper, then don’t put it on the internet.” I think that applies to a social media policy and some of those commonsense rules. 

Q. How can an employer ensure the policy will comply with current laws and employee rights?

Cecily: Don’t take someone’s word for it. If this is something that will be actionable in the future and can affect the employment of someone that works for you, then make sure that an employment lawyer goes over your policy. It should be clear, consistently applied, and tied to legitimate business interests. As business owners, it’s tempting to want to get into the weeds and have policies that adhere to our personal morals and values. Especially for SMEs, you’re still very present in the company and it’s hard not to think of it as an extension of yourself. But a social media policy can’t revolve around your own beliefs when you have a team to manage; it should also respect privacy, human rights, labour rights, and employee expression. 

Don’t download a generic template or have ChatGPT build you a policy and think it protects you. It needs to be specific to your business. 

If you’re building out a policy that is policing what someone can say about politics, religion, gender identity, sexuality, race, any protected class, you’re bringing topics up that can raise complex human rights and workplace safety issues. Employers may need to act when conduct becomes discriminatory or harassing, but you need to avoid knee-jerk reactions to opinions that ignores your employees’ rights to express themselves. 

A social media policy should not be a tool for controlling the private lives of your employees, it’s a tool for protecting your workplace. The key question is whether online behaviour has a real connection to the employer, brand, clients, or the safety and respect in the workplace.

Q. How should an employer determine its response to policy violations?

Cecily: This should be outlined in your policy and your staff should be aware of repercussions. The response should be proportional and not everything needs to be an immediate dismissal, despite the reaction of the external crowd. You should evaluate the seriousness of the post, whether confidential information was shared, the liability on the company as a result of this post, whether there was actual harm, and whether it was removed.

There is a difference between malice and mistake, employers should keep that in mind when evaluating the violation. 

Start with fact finding, what happened, who saw it, is it connected to work, and did it cause harm to our brand. Then the response should be proportionate. Maybe it’s sensitivity training, coaching, warning, suspension etc. 

It can be easy to react emotionally when the ‘peanut gallery’ is pushing for something one way or another, but as an employer it’s also your job to protect your employees and mistakes do happen.

Q. When should an employer implement or update a social media policy?

Cecily: Before you need to. I think a policy that was written five or six years ago doesn’t reflect how people are utilizing social media today. You should likely be reviewing those policies annually, not just after something goes wrong.

Employers also need to remember that employees are people outside of work. They have personal lives, opinions, and personal accounts. As an employer, it’s not my job to step in unless it’s affecting the workplace and how our team works together. The best policies protect the team without overreaching into someone’s private life.

Transitioning an employee into a leadership role can strengthen an organization by promoting internal talent, preserving institutional knowledge, and improving employee morale. 

However, the transition also presents several challenges says Julie Dupont, Principal Strategist and Owner of Cambridge-based Reimagine Leadership, that employers must carefully consider ensuring both the employee’s success and the team’s stability.

“The biggest challenge usually is that skill set and mindset change,” she says, adding that an employee may have performed well at their job, but things change when they become a leader. “A lot of people often struggle with that.”

Leadership requires skills such as decision-making, conflict resolution, delegation, strategic thinking, and emotional intelligence. An employee who was previously focused on completing individual tasks must now guide, motivate, and support others. Employers should recognize that strong performance in a non-leadership role does not automatically translate into effective leadership abilities.

“It’s really about being serious about who you are selecting because if you’re going to be a high performing organization, everyone, including your leaders, need to be high performing,” says Julie, noting there are questions employers should consider when selecting potential leaders. “Do they have positive influence? Are people willing to follow them? Are people willing to work with them? Do people enjoy collaborating with them?”

Leaders may feel overwhelmed

Training and development should also be critical concerns since many organizations promote employees without offering sufficient leadership training.

Without proper preparation, Julie says new leaders may feel overwhelmed, uncertain, or unsupported and stresses the need for employers to invest in leadership development programs, mentoring, and coaching to help employees build confidence and competence in their new role. Ongoing support during this transition period can also reduce stress and improve long-term success.

“Employers should start giving them opportunities for growth so that when they get into the role, it’s not like drinking from a firehose and they are being given a head start on some of the leadership skills they will need,” she says. “Teach them emotional intelligence, teach them communication through different styles and performance management and coaching conversations; all the things they didn’t have to do before because their previous work did not require it.”

Having these managerial skills is imperative, since in their new role dealing with former peers and colleagues can create yet another challenge. When an employee is promoted within the same team, co-workers may struggle to adjust to the new reporting structure. The newly promoted leader may also find it difficult to balance authority with existing friendships which can create tension, resentment, or perceptions of favouritism. 

“If that employee is going into the position with the mindset, ‘Now that I’m the boss, I can tell people what to do’, that’s not leadership,” says Julie. “That is pushing position power and it doesn’t work.”

To offset any misunderstandings or complications, employers should be prepared to provide guidance on professional boundaries and communication to help both the new leader and the team adapt to the change.

Feedback is imperative

“Clarity is key. As an employer, you want to reduce some of the ambiguity by being clear around your expectations,” says Julie. “What are the skills and the knowledge? What are they expected to accomplish and how?”

She says providing frequent feedback is also imperative to assist the employee adjust to their new leadership role.

“It’s great to tell them stuff but if you are not actually watching and seeing how they are doing, and not providing praise and course correction, you’re basically letting them flounder,” says Julie, adding providing mentorship builds important trust. “It’s about having their back when they make mistakes because they will. How they handle those mistakes as a leader is going to determine what relationship not only will they have with you, but how they will see the organization.”

Confidence and self-doubt often affect newly promoted leaders, and some may experience “imposter syndrome,” where they question their abilities or fear failure in their new position which is why turning to the team for guidance and feedback can benefit a new leader.

Julie recommends a new leader build a transition plan, using feedback from the employer and their team. 

“What is that employee going to do in the those first 30, 60 or 90 days that’s going to help them hit the ground running and be successful?” she says, adding having a ‘win’ early on can be beneficial for the new leader and the team, as well as the organization. “If we want people to be loyal and to perform, and be successful so that we can be successful, an employer has to make that happen. It takes effort.”

Things to consider when an employee transitions into a leadership role

Employers should evaluate leadership potential 

Employers should assess qualities such as emotional intelligence, problem-solving abilities, accountability, adaptability, and the ability to motivate others before making a promotion decision.

Providing leadership training is essential

Employers should offer training programs, workshops, mentoring opportunities, and coaching to help new leaders develop skills in communication, conflict resolution, delegation, and team management. Continuous professional development can improve confidence and effectiveness in the role.

Communicate clearly with the team

Employers should explain the promotion professionally and emphasize the qualifications and strengths that made the employee suitable for leadership. Clear communication helps reduce confusion, resentment, and workplace gossip.

Support the employee during the transition period

Employers can ease this transition by setting realistic expectations, offering regular feedback, and encouraging open communication. Providing mentorship from experienced leaders can also help employees navigate challenges more effectively.

Setting clear goals and expectations critical

Clear guidance allows the employee to understand what success looks like and helps prevent misunderstandings. Regular check-ins can ensure progress is being made and provide opportunities to address concerns early.

Encouraging collaboration and trust important

Employers can foster a positive environment by encouraging respectful communication, collaboration, and shared problem-solving among team members.

Leadership development takes time

Employers should be patient and allow employees to grow into their new role gradually. Mistakes and learning experiences are a natural part of leadership growth. Constructive feedback and encouragement can help build confidence and long-term success.

Employers should lead by example

Senior management should demonstrate professionalism, integrity, accountability, and strong leadership practices. New leaders are more likely to succeed when they work in an environment that models positive leadership behaviours and supports employee growth.

Employers often value talented employees because they bring strong skills, creativity, and results to the workplace. 

However, when a highly skilled employee is difficult to work with - through poor attitude, conflict with coworkers, resistance to feedback, or disruptive behaviour - it can negatively affect team morale and productivity. 

But instead of immediately dismissing the employee, Brad Ratz, Director of Growth Strategy and Customer Experience at H2R Business Solutions, recommends employers take a different approach using thoughtful strategies to manage the situation while protecting the work environment.

“The first step is identification. What are you physically observing? So many people get caught up in gut reactions or emotions,” he says, noting identifying someone as a ‘difficult employee’ can be subjective. “If this is an isolated incident, then as an employer you have to look into this more and discover what’s the root cause?”

Talking to a colleague about the situation can also be beneficial.

“It could be your boss, or another manager, but use them as a sounding board to say, ‘Here are my observations’,” says Brad. “It can help bring you some sound judgment.”

Once an employer has identified the issue and clearly labeled their observations pertaining to that employee, and determined the behavioural changes they wish to see, he says it is imperative they provide feedback to the employee.

Open and honest communication effective

“Follow the three ‘Cs’ which are context, communication and confirm,” says Brad. “So, you provide the context by outlining your observations and communicating them to the employee and then confirm what those next steps will look like.”

Open and honest communication is an effective approach, and managers should clearly explain the problematic behaviour and how it affects the team or organization. Listening to the employee’s concerns is equally important since talented workers may become frustrated because they feel underappreciated, overworked, or unheard. 

By encouraging two-way communication, managers may discover workplace issues that can be addressed, such as unclear expectations, skill issues, or conflicts within the team.

“As a leader, the first thing I would ask myself is this a skill issue or a will issue?” says Brad. “If it’s a will issue, you’re really trying to manage the performance of the employee. If it’s a skill issue, I always try to look at it from that lens and ask, ‘What do we need to do for this employee to provide them with the skills they need to be successful?’”

He says providing just the right feedback to an employee that may be struggling could instigate positive change, noting the number of tools available to assist managers.

“Nobody applies to a job to be a bad employee,” says Brad. “They had the full intent to be a good contributing employee to that company and something may have happened along the way. There’s so many variables in that.”

Consistency and fairness are essential

At the same time, employers must protect the overall workplace culture and if a talented employee’s behaviour continues to harm co-workers, managers should avoid giving special treatment. Allowing toxic behaviour to continue can damage morale, increase turnover, and create resentment among other employees.

Consistency and fairness are essential to maintaining a healthy work environment.

“The employee and employer relationship is so important and people have to be the right fit,” says Brad. “Ultimately, if they’re not the right fit you need to make that decision. You owe it to the organization and the people around it.”

He says measuring the entire picture of how that difficult employee affects the whole workplace, not just that employee’s KPIs (Key Performance Indicators), must be considered.

“Typically, if you start looking at client and customer engagement with that employee, and all those different areas and not just a singular focal point, the cost to the organization could be far greater than the contribution of that employee to the organization.”

Through communication, clear expectations, coaching, and fairness, organizations can often help these employees improve while preserving a positive workplace culture.

Tips to consider when dealing with a talented but difficult employee

Address the issue early

Employers should not ignore problematic behaviour simply because the employee performs well. Meeting with the employee early helps prevent conflicts from becoming worse.

Communicate clearly and professionally

Managers should explain the specific behaviours causing concern, such as poor teamwork, disrespectful communication, or missed deadlines. Feedback should focus on actions and their impact on the team rather than attacking the employee personally.

Set clear expectations

Employers should outline workplace standards and explain what changes are expected. Clear goals for communication, co-operation, and professionalism help the employee understand what improvement looks like.

Listen to the employee’s perspective

Sometimes difficult behaviour is caused by stress, misunderstandings, workload issues, or feeling undervalued. Giving the employee a chance to explain their concerns can help identify solutions.

Provide support and coaching

Employers can offer mentoring, leadership training, conflict-resolution workshops, or communication coaching. These supports can help talented employees improve interpersonal skills.

Create a performance improvement plan

A written plan with measurable goals, timelines, and regular check-ins helps hold the employee accountable while giving them a fair opportunity to improve.

Maintain fairness and consistency

Workplace rules should apply equally to everyone. Giving special treatment to talented employees can hurt team morale and create resentment among co-workers.

Adjust roles if appropriate

If teamwork is a challenge, employers may consider assigning the employee to more independent tasks where their strengths can still benefit the organization.

Take disciplinary action if necessary

If the employee refuses to improve after repeated support and warnings, employers may need to use formal discipline or termination to protect the workplace culture and team productivity.

Summer is nearly here, and rising costings, including higher gas prices, could have a significant impact on holiday travel in Ontario, especially as people prepare for vacations and long weekends. 

This is a reality not lost on Explore Waterloo Region as the destination marketing organization continues to navigate potential challenges to promote local tourism. 

“I’m hearing from a number of our attraction members saying how expensive everything is. The cost of food has gone up and the cost of entertainment for festivals to book name-brand entertainment has also gone up exponentially,” says Explore Waterloo Region CEO Michele Saran. “In many cases, these kinds of costs get passed along to the consumers. But this isn’t just isolated to Canada, this is worldwide.”

Despite these concerns, there is a glimmer hope according to

TravelindustryToday.com which referenced a recent survey from the Business Development Bank of Canada (BDC) that indicates nearly nine in 10 Canadians plan to travel in 2026.

The survey also showed that travel remains a core part of Canadians’ lives, with 58% saying it is central or important. It also showed 81% of households expect to make compromises and that domestic tourism has increasingly become a deliberate choice, not by default.

“People have to get away, it isn’t discretionary, and many people don’t view it as discretionary,” says Michele, referring to the mental health benefits of travelling and the lingering impact of the pandemic when travel restrictions were in place.

The importance of staycations increased significantly after the COVID-19 pandemic. During travel restrictions, many Ontarians discovered destinations within their own province, including cottage regions, provincial parks, Niagara Falls, Toronto, Muskoka, Prince Edward County, and Northern Ontario. Even after international travel resumed, many people continued choosing local trips because they were more affordable and less stressful. 

Tourism revenue beats national average

This shift helped Ontario’s tourism sector recover from major financial losses experienced during the pandemic. The provincial government even introduced a temporary staycation tax credit in 2022 to encourage residents to travel within Ontario, which hasn’t been renewed despite continues calls.

Locally, Michele says Waterloo Region continues to position itself well as an economical ‘drive location’ to spend time in, regardless of the current world climate, noting 2025 was a banner year for local tourism.

“We did almost $1 billion in tourism revenue last year, which was a 10% increase over 2024,” she says, adding the region beat the national average of only 4%.

“Nationally, they rely on a lot more international visitors and cross-border traffic. We don’t here so it’s not a big surprise that we’ve done so well, and we’ve really made a concentrated effort to create those experiences that people want to explore and come here to enjoy.”

This includes a feature on the Explore Waterloo Region website where visitors can create their own vacation itinerary – even booking hotels and attractions - or chose from a selection of curated itineraries.

In effort to reach potential visitors, this past year the organization also created its first fully developed destination brand, accomplished through extensive research, stakeholder engagement, and consumer testing. It has positioned the region around the promise ‘Waterloo Region is a curious place for curious people’ and the tagline ‘Stay Curious’.  

The campaign combined mass digital advertising on numerous social media platforms, premium out-of-home placements (especially in the GTA), and owned marketing channels to reach audiences where they plan and discover travel experiences.

It’s a strategy that is well-positioned to bring more tourists to Waterloo Region, especially since Statistics Canada has found the number of Canadian-resident return trips from the U.S. decreased 12.5% from February 2025 to February 2026, marking the 14th consecutive month of year-over-year decline.

Canadian-resident return trips from the U.S. by automobile declined 12.3% to 1.2 million in February 2026, with the number of return trips by air (749,500) decreasing 12% compared with February 2025.

Conference space remains a challenge

“We’ve (Waterloo Region) always a been a domestic location anyway, so the fact more people are staying home gives us an even bigger pool of people to draw from,” says Michele, adding the area attracts more than five million visitors annually. “It’s usually Canadians that are coming here so we don’t see many challenges when it comes to dealing with big geopolitical forces.”

However, she says the region’s biggest tourism challenge remains a lack of hotel and conference options.

“We have less than 3,000 hotel rooms and what we need is more capacity,” says Michele. “Big business events generally look for four-star hotel options and we don’t have a lot of those properties. We also need more capacity in terms of meeting space and as a result, a lot of potential business is left on the table because we don’t have the space to accommodate them. Hosting large meetings here just helps as a catalyst for trade and investment.”

She also notes the rising popularity of large Esports events, and the necessity to have state-of-the-art facilities to accommodate such gatherings, adding public transit upgrades are also imperative.

“Right now, it’s not easy to come to this region using public transit exclusively, so it’s a drive location,” says Michele, noting the importance of tourism when it comes to economic planning. “When you’re planning cities, the best thing you can do is look at it through a visitor lens.”

When it comes to recruiting the right employee candidate, a well-written job description plays a vital role in that process.

A well-worded post not only attracts qualified candidates but also helps filter out those who may not be a good fit, ultimately saving time and resources in the hiring process, something Frank Newman, founder, and CEO of Newman Human Resources Consulting, says is critical for businesses.

“The No. 1 thing about writing a job description is being absolutely clear and honest,” he says. “And as a business owner, it’s just making sure you understand exactly what it is you are looking for because there’s nothing worse than being surprised at the last minute by a request for a job that wasn’t there.”

Determining the exact needs of the business when it comes to filling a particular position is vital before a business owner or operator should consider posting a job description, insists Frank.

“Maybe they are looking for a controller but don’t need a full-time one, and need a fractional one,” he says. “So, before they post an ad, they should be very clear on what their needs are. Is this a short-term need? I this a long-term need? What is the benefit, particularly if you’re adding a new position, and how is this going to increase revenue or decrease costs?”

Clarity key to finding successful candidate

Frank stresses the importance of having clarity when it comes to outlining the key responsibilities, required skills, qualifications, and necessary experience for the position.

When these details are clearly defined, candidates can quickly determine whether they meet the requirements and whether the role aligns with their career goals. This reduces the number of unqualified applicants and increases the chances that those who apply are genuinely suited for the role.

“You don’t want to attract someone to the position and then discover in six weeks or six months later, they decide the job isn’t really for them,” he says, noting the need to be very specific when it comes to outlining the mandatory skills and requirements crucial to the position. “It’s all about making sure you have your needs and exclusions in the description so that you are not wasting people’s time as well.”

Utilizing artificial intelligence (AI) tools to ensure they have crafted a well-written job post has become the norm for many businesses, however, Frank notes recent changes in Provincial legislation surrounding its use have impacted the recruitment process.

As of Jan. 1, 2026, the Working for Workers Four Act, 2024 (Bill 149) now requires Ontario employers with 25 or more employers to disclose its use when it comes to screening, assessing, or selecting job applicants in effort to increase transparency.

“If you interview someone, you now must reply to them – even if they are not selected - within a certain period of time (45 days of the last interview),” says Frank, noting it’s an attempt to discourage ‘ghosting’ by employers. “So, the requirements for recruiting in Ontario are putting more onus on the employer to keep records.”

Job post can assist in performance evaluations

However, he says reaching out to applicants, especially the unsuccessful ones, and approaching the process as a ‘customer service’ experience can be beneficial to the company’s reputation if that person has left feeling satisfied by their interaction. “It’s the same old adage,” says Frank. “If you have bad customer service, you’ll tell 100 people. If you have good service, you’ll tell at least two people.”

Finally, a well-written job description can remain beyond the hiring stage by serving as a reference for performance evaluations, training needs, and professional development discussions, something he says companies should always consider since hiring an employee is one of the most expensive propositions a business must make.

“If the job is worth at least $50,000 a year and that employee stays on for 20 years, that’s $1 million dollars,” says Frank. “So, I always say if you’re making a hiring decision consider it like a $1 million dollar decision.”

He also recommends companies be creative in their postings, even utilizing humour, and notes if they are having difficult filling a job, they may have inadvertently created a ‘unicorn position’.

“It’s almost as if they want someone who can do everything, like accounting and sales,” says Frank. “This means the criteria for the job is not clear or may simply be impossible, so a good job description should always be realistic.”

Tips for writing a well-written job posting:

Use a search-friendly job title

Avoid creative or vague titles like “Sales Rockstar” or “Tech Guru.” A clear, standard title (e.g., “Marketing Co-ordinator” or “Software Developer”) improves visibility and attracts the right applicants.

Write a compelling job summary

Begin with a short paragraph explaining what the roles does and why it matters, as well as how it contributes to the company. Focus on impact, not just tasks. A strong summary captures interest immediately and encourages qualified candidates to keep reading.

Keep requirements realistic

Don’t write a ‘laundry list’ and limit the 'must-haves' to what someone truly needs on day one. Long requirement lists discourage qualified applicants, especially women and underrepresented groups. Focus on skills that can’t be taught quickly; everything else can be learned.

Separate required vs. preferred qualifications

Keep requirements realistic and focused on what is truly necessary. Research shared by LinkedIn suggests that overly long requirement lists can discourage strong candidates from applying. Ensure that you distinguish clearly between required skills/experience and preferred (nice-to-have) qualifications. This helps widen your applicant pool while maintaining standards.

Highlight what makes the job attractive

Top candidates want to know what’s in it for them, including salary range (if possible), along with benefits and perks, growth opportunities, work flexibility (remote or hybrid), as well as company mission or values. Transparency builds trust and increases application quality.

Use your authentic voice to build your talent brand

Small businesses have an advantage: they can sound human and can write the post the way you’d talk to a great candidate in person. A touch of humour or personality can make your posting memorable - just keep it inclusive and genuine.

Make applying easy

Ensure the application process works smoothly on mobile and avoid forcing candidates to retype their resume into long forms. Shorter applications lead to more - and better - completed submissions.

Align the post with your real company values

Values should show up as behaviours, not slogans. If collaboration matters, describe how teams work together. Consistency across your website, social media, and job ads reinforces credibility.

Treat candidates like customers

Respond promptly and set clear expectations for timelines, acknowledging applications automatically so candidates aren’t left wondering. Keep interviews respectful, organized, and predictable. Even a thoughtful rejection message can turn an unsuccessful applicant into a future advocate or customer.