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The Cambridge Chamber of Commerce handed out the hardware recently recognizing the achievements of the local business community.

The awards were presented in front of a sold-out crowd of approximately 360 business leaders and Cambridge/Township of North Dumfries officials at Tapestry Hall on Thursday, May 18.

“This event is such an important one for the Chamber because it gives us the opportunity to honour some of the amazing work our local business leaders have accomplished in the last year,” says Cambridge Chamber of Commerce President & CEO Greg Durocher.

The Business Excellence Awards is the Chamber’s premier event and has honoured the contributions and achievements of business leaders in the City of Cambridge and Township of North Dumfries since 2000, and features 11 award categories, nine of whom require nominations. In total, nearly 70 nominations were received.

Among these awards are Outstanding Workplace, Business of the Year, and New Business Venture of the Year which is aimed at both new and existing businesses.

“The awards event itself at Tapestry Hall also provides the perfect setting for business leaders to connect and reconnect, which only strengthens our community,” says Greg.

2023 BUSINESS EXCELLENCE AWARDS recipients

Business of the Year 1-10 employees award winner: Sousa Bookkeeping & Taxes

Being a good corporate citizen is anything but a chore for this award recipient, and in fact, quite the opposite holds true. When it comes to giving back to not only the community, but also its employees by creating a safe zone for everyone and rewarding them with nights on the town and bonuses, this company revels in the opportunity to help others and is always happy to show its appreciation for the support it has received. From donating to local food banks and Cambridge Memorial Hospital, to providing free and reduced rate tax services to low-income individuals and seniors – even offering free pickup and drop-off services - this company firmly believes community should always matter first.

Business of the Year 11-49 employees award winner: Central Industrial Solutions

The recipient of this award has developed a very diverse and loyal customer base thanks to its long-time commitment for providing the best service possible. This includes sometimes offering clients the least expensive option available because its highly motivated staff recognizes that it may be the best choice. This honest approach has built a foundation of trust among this company’s customers, many who have been loyal patrons for 20 years. Service remains a key priority for this company, which unlike many of its competitors, provides its clients with custom designs and a guarantee that their project will not fail to meet their expectations. Their commitment to loyalty also extends to their staff, whom they provide competitive wages and benefits, plus team-building perks to create a friendly and productive workplace environment.

Business of the Year 50 employees & over award winner: Gaslight Events Company Inc.

Big, bold, and innovative are just a few words that best describe the recipient of this award. During a time of great uncertainty, this company has continually experienced massive growth by sticking to its goal of being the best at what it does. It’s ability to adapt and grow, while staying true to its mission of creating a unique events space that celebrates and blends the local arts and the community, have remained paramount. In a short time, this company has quickly established itself as an important part of the community, which is especially apparent when crowds gather in Tapestry Hall under the breathtaking living piece of architecture known as ‘Meander’, or dine together in its new Foundry Tavern Restaurant, or share a pint in its Tap Room. While supporting local remains key for this female-owned company, supporting its growing staff is just as important which is why its female-led executive team has taken great strides to create an exclusive and supportive workspace.

Outstanding Workplace – Employer of the Year Award: Pur Balance Massage & Facial Spa

When it comes to creating a welcoming and supportive workplace, this company goes that extra mile to ensure its employees are presented with every opportunity available to succeed and flourish. Besides offering healthy compensation and bonus packages to reflect the current economic times, this organization continually seeks to support staff by fostering autonomy, providing flexible work schedules, interest-free loans, and additional training. This is a company that wants its staff to succeed both financially and intellectually and offers an array of supports and opportunities to make that happen. It’s a female-driven company that is committed to not only building and retaining a diverse workforce through mentorship, but by promoting a healthy and positive workplace through team-building events. Whether it’s enjoying each other’s company during a night out on the town or sharing clothing their children have outgrown with co-workers who have younger kids, the staff at this company know they are part of a very close-knit family who are more than willing to lend a hand to assist a colleague when needed. Besides building a foundation of camaraderie, this has also created a work environment where achievements and successes are celebrated among team members.

Marketing Excellence Award: Downtown Cambridge BIA

Using a very focused approach helped this award recipient attain some amazing goals in the past year. Thanks to some very captivating short-form video features that played well on Instagram Reels, filled with stunning visuals and narratives, this organization successfully promoted downtown businesses, events, openings, and campaigns to a much broader audience. Balancing this success by using other digital platforms, including Facebook and its website, as well as traditional media releases, allowed this company to experience substantial reach to bolster its message that downtown Cambridge is a very vibrant destination filled with attractions, among them a new outdoor gallery called The Galtway. In 2022 alone, this organization produced 55 Instagram Reels videos that garnered over 353,000 views, plus another 28,000 views on Facebook. This strategy, which resulted in a more than 30% increase in Instagram followers – many of them women – helped further their goal to shine a spotlight on all the great things that our downtown businesses have to offer.

Spirit of Cambridge award winner: Fibernetics Corporation

Helping to create an even better community is very important to the recipient of this award.

Through its unwavering support of several local initiatives, this company is creating a solid foundation for the next generation of residents to succeed and prosper, while at the same time demonstrating extraordinary community leadership. Among its ongoing commitments is a successful partnership with Food4Kids, a program that is near and dear to the hearts of its employees. In the past year alone, it donated just over $12,000 to this organization to assist in its efforts to provide students in more than 20 Cambridge schools with nutritious snacks – driving home the point that no child should go to school hungry. This past December, this company even matched its employees’ fundraising efforts dollar to dollar and donated more than $4,300 to the cause. It also supports a secondary initiative created by one of its own employees called Coffee4Kids to further benefit Food4Kids. Also, as well as sponsoring youth sports teams, this company also provides two days of paid volunteer leave to ensure its employees have ample chance to give back to their community, which makes it clear the spirit of giving is a priority to this organization.

Young Entrepreneur of the Year Award: Eric Johnson of Vitality Village Osteopathy and Wellness

A commitment to overall health and wellbeing, and community, are driving forces that continue to lead the recipient of this award to great success. An opportunity to volunteer with a falls prevention and stroke rehab program as an undergrad at university started this recipient on the path to entrepreneurship which later would result in Eric opening his own successful business in downtown Hespeler. Utilizing business in relation to his many skills – including founding his own landscaping business which he maintained until August of 2022 - has been a passion and has led him to achieve great success in a short time. According to many of his loyal clients, he is constantly trying to do better for his community and is proud his business gives people the opportunity to connect and find commonalities in hobbies, health, and goals. He and the team of health experts he has assembled under one roof provides the perfect setting for his clients to foster those connections.

New Venture of the Year award winner: Java Jax Good Roast Coffee Inc.

The recipient of this award is a great example of what a small business owner can achieve through passion and good old-fashioned hard work. After navigating through the litany of startup requirements so many new businesses face, not to mention undertaking a major construction project during a pandemic, this new business managed to bring its plan to fruition in a relatively short time. Creating a bright and comfortable setting – perfect for private dining or a quiet place to do some work – has helped this family-run business achieve steady success since opening its door in the fall of 2022. In that time, it has become a ‘go-to’ spot for many loyal customers by ensuring service remains its No. 1 priority and has done this by making a point of getting to know their clients not just by name, but by also by remembering their favourite dishes and drinks, and by adjusting its menu to reflect their requests and dietary needs. The growing number of its glowing Google reviews and Instagram followers are clear indicators the owners are on the right path as they continue to hone and enhance their business model, which featured special drink offers that were included in the ‘welcome baskets’ presented to new residents of the neighbouring condos in the Gaslight District – reaching more than 800 residents.

(Two recipients tied for the following award)

WoW Cambridge award winner: Homewood Suites by Hilton Cambridge/Waterloo

Providing good old-fashioned hospitality, not to mention a haven for people in need, made this local company stand out in 2022. Welcoming dozens of families that arrived in Waterloo Region as Government Sponsored Refugees, the employees of this organization left a lasting impression on a group of people looking for a new start, including many displaced by the war in the Ukraine, by treating them with kindness and respect. In turn, this has prompted many of these refugees to make Cambridge their permanent home. The employees accomplished this great feat by leading with their hearts and not any unconscious biases. It wasn’t always an easy task, especially when faced with outright racism against new Canadians from a small but vocal minority of people who took it upon themselves to criticize their efforts.  But they didn’t let this negativity deter them from helping others, so much so, their ramped-up service efforts went on to garner them a globally recognized travel award from Trip Advisor.

WoW Cambridge award winner: Jeff and Angie of Sun Variety

The continued kindness shown by the recipients of this award has made a lasting impression on many of the customers who visited their variety store. But it was one good deed that stood out and didn’t go unnoticed in the community that set them apart. It involved a long-time customer who was having mobility issues. Realizing he was having an issue, out of general concern, the recipients of this award took it upon themselves to purchase him a four-pronged cane which immediately improved the quality of his life and enabled him to return to their store.

Chair’s Award: Graham Mathew Chartered Professional Accountants

The recipient of this award has continued to be a valuable community partner to countless organizations since it first went into business more than 50 years ago. This is a company that values the importance of creating an economically strong, healthy, and vibrant community, and knows that giving back is key to make that happen. They always walk the talk which is why they are the true definition of a good corporate citizen. Among their many achievements is ongoing support to the Cambridge Memorial Hospital Foundation and since 1995 have donated approximately $130,000 to this worthy cause, as well as sponsoring CMH events to ensure we have the best equipped hospital possible. In fact, they played a pivotal role in the WeCareCMH Campaign in 2017, which raised more than $10 million towards the purchase of vital equipment. But their support doesn’t just include the community’s physical health but extends to its cultural health also which is why this company has been a been a big financial supporter of Drayton Entertainment since the Hamilton Family Theatre Cambridge first opened its doors in 2013.

As well, this award recipient also continues to do its best to ensure our community’s most vulnerable are not forgotten and is an ongoing champion of the Cambridge Shelter Corporation in its work to help those in need, not only sponsoring the region-wide Hockey Helps the Homeless fundraiser but by providing this organization with expert accounting assistance.

However, these are just a handful of the organizations and causes this company quietly supports behind the scenes. Others include, to name just a few, the Cambridge Food Bank, United Way Waterloo Region Communities, Porchlight Counselling & Addiction Services, Food4Kids, and YMCA Three Rivers. This award is all about going above and beyond, which is something this company does nearly daily and for that, as a community, we couldn’t be more thankful.

Community Impact Award: Terry Kratz of HFK MacRae & Wilson LLP

Community and prosperity are two words that clearly mean a great deal to the recipient of this prestigious award. Born and raised in Waterloo Region, Terry Kratz has seamlessly blended his knack for numbers with his passion for volunteering by continually assisting various initiatives and organizations that help make our community an even better place to work, live and play. Throughout his very successful accounting career, which has included a partnership for more than a decade at Ernst & Young, our award recipient has always been willing to step up to assist organizations and causes in need.

The quiet, steadfast, and realistic approach he uses in his professional career has been a huge benefit to the many groups who are fortunate to have him in their corner. From his past involvement with the Grand River Film Festival, Cambridge Community Foundation, and Cambridge Library & Gallery, to his current work with the Cambridge Symphony Orchestra, his commitment to ensuring these organizations and others like them flourish has never wavered.  So, it’s no surprise he is often the first person to step up to lend a hand. He also remains driven to ensure our community succeeds economically. In the 1990s he played a pivotal role in the creation of the city’s much talked about strategic plan called ‘Our Common Future’, as well Chaired the Cambridge Chamber of Commerce’s Board of Directors. In fact, his relationship with the Chamber has continued as Board Treasurer for the last 20 years allowing him to work very closely with its key officials in their efforts to assist our city’s business community grow and prosper. Also, his love of exploring new lands has made him an integral part of making our Travel Program a success, leading dozens of adventure seekers to exotic locations worldwide. He is a true community champion who never stops making an impact.

Labour shortages remain the persistent challenge for both the corporate sector as well as small business owners who insist the lack of skilled and unskilled workers is the biggest impediment to increasing sales.

These shortages are expected to get worse as baby boomers retire, despite the fact the participation rate in the labour market appears to be higher. According to an analysis piece last month in the Globe & Mail, as of February, that participation rate – the proportion of the population 15 or older that is working or looking for a job – was 65.7% which is the same as it was in April 2018.

But when it comes to finding people to take on leadership roles, the outlook is much more positive, says leadership coach and expert Julie Dupont, Principal Strategist and Owner of Cambridge-based Reimagine Leadership.

“Filling leadership roles hasn’t been a struggle as much as trying to fill the technical or skilled talent roles,” she said. “People are usually happy to step up into a higher pay cheque.”

However, with that promotion also comes immense responsibilities which Julie says not all people are able to handle.

“Being a leader requires a different set of skills and mindset,” she says, noting some organizations often struggle to get the right people to fill the right roles. “And when they have them, there’s always this fear they are going to leave.”

To mitigate that fear, Julie says personal development is imperative and investing in leadership training will benefit the organization.

“You want to spend the money where it counts and that is on your people right now because they need to see there is a future for them,” she says.  “Leadership skills are an investment in long-term success. If an organization makes you feel unvalued, it hurts.”

Among the most important skills are the ones centred around emotional intelligence, which includes self-awareness, self-management, social awareness, and relationship management.

“These skills are so crucial right now because people need to understand themselves and discover what their triggers are and if they’re going to be resilient,” says Julie. “They need to be able to figure out if what they do works, or if what they do gets in the way of them being successful.”

She says an employee can be great at the technical side of their job, but as a leader may not be much of a ‘people person’ and will struggle.

“It’s about creating that employee-centred approach and is about valuing each and every person in your care,” says Julie, noting that mindset shift can be very difficult for many people but that times are changing. “We are moving slowly in that direction but it’s a big ship and doesn’t turn on a dime.”

In terms of making that change, she says identifying your strengths as a leader is key and reiterates the value of training to create a foundation to help leaders succeed.

“When people feel a little more positive in their abilities, they’re likely to give themselves the grace of making better decisions,” says Julie.

Five skills to developing good leaders:

• Communication: Great leaders must be great communicators. We need people who can learn when to listen, ask the right questions, and speak words of encouragement and motivation to their staff. These skills can be taught.
• Accountability: Not only do we need to keep emerging leaders accountable we also need to teach them how to hold their team members accountable. Many emerging leaders have never been taught the skills necessary to manage staff and earn their respect.
• Time management: Moving people up in our organizations without giving them the skills to manage all the projects, paper and people in a timely manner will lead to burnout or, worse, a broken home life.
• Servitude: Great leaders serve their people by removing roadblocks to their staff’s success. We need to teach our leaders strategies to empower their people by supporting their efforts.
• Mentorship: Great leaders mentor and coach their team members so they can be successful. This isn’t a skill that comes naturally for many people. It needs to be taught.

•    Source Troy Media

The Ontario government will launch a first-of-its-kind program June 1 to make free naloxone kits (and free training) available at workplaces where there is a risk of staff witnessing or experiencing an opioid overdose.

In 2022, there were 2,521 confirmed probable opioid deaths in Ontario, which represents a 12% drop in cases compared to 2021. Despite this, the number of deaths last year remains substantially higher compared to what was observed prior to the pandemic (2017-2019).

Naloxone is a life-saving medication that can temporarily reverse an opioid overdose, restore breathing within two to five minutes, and allow time for medical help to arrive.

“Ontario, like the rest of Canada, is in the middle of an opioid epidemic made worse by a toxic supply of recreational street drugs,” said Monte McNaughton, Minister of Labour, Immigration, Training and Skills Development, when the program was first announced last year.

According to a report released last summer by researchers from the Ontario Drug Police Research Network (ODPRN) at St. Michael’s Hospital, one in 13 opioid-related deaths in the province between 2018 and 2020 occurred in the construction sector. The reasons behind this, say researchers, are a complicated mix of pain management, job insecurity and having nowhere else to turn.

Bars and nightclubs have also seen increased opioid usage and accidental overdoses, often because of recreational drugs laced with deadly opioids such as fentanyl and carfentanil.

For up to two years, Ontario will provide free nasal spray naloxone kits to businesses at risk of opioid overdoses through the Workplace Naloxone Program and free training needed to equip staff with the tools to respond to an opioid overdose.

Businesses can determine if they are eligible for the program and find additional information on accessing naloxone kits and training at Ontario.ca/workplacenaloxone. Once the requirement is in effect, Ministry of Labour, Immigration, Training and Skills Development’s inspectors will take an education-first approach to enforcement.

We reached out to Tushar Anandasagar and Hina Ghaus at Gowling WLG to provide some legal insight as to what this new legislation will mean for some businesses:

Q. What prompted the Province to introduce this OHSA legislation?

A. The province is recognizing that the ongoing opioid crisis is affecting workplaces across the province – something needed to be done.

Opioid overdoses may be preventable or possible to delay (to an extent) – the province has adopted the role of educating employers on steps they can take to recognize and reduce the severity of overdoses.

These measures also have the effect of reducing the load on the healthcare system – the province is pushing for early triage and prevention rather than escalation.

We’re already doing many of the same things when it comes to allergies – for instance, many workers with severe allergies are already carrying around EpiPens.

Many social changes start at the workplace – there is a good chance that we will start to see this protocol (or something similar) extending beyond the workplace.

The opioid crisis is ubiquitous - we have already seen other provinces discussing the adoption of similar requirements for workplaces.

Q.  Is there a possibility the free training and access to the kits could be extended beyond two years and could funding be provided by another source?

A.  Definitely. Our sense is that this is just the start.  There are numerous benefits associated with early prevention rather than treating severe overdose cases via the healthcare system. A stitch in time saves nine.

Q. Are workers legally required to make their employers aware they could overdose?

A. Not by operation of statute – the onus is on the employer to spot a potential health and safety issue and create systems to make the workplace as safe as possible.  Of course, nothing prevents a worker from voluntarily disclosing a substance use disorder to their employer. Aside from statute, employers may be able to establish early warning systems via fit for duty policies – such a policy would require the employee to report to work while not under the influence of an impairing substance. Employers are then responsible for enforcing the policy.

Q. What kind of privacy issues come into play with this legislation?

A.  An employee’s disclosure of a substance use disorder is considered strictly confidential information – the employer should be prepared to treat this information as it would any other medical information received from an employee

Appropriate protections should be put in place to safeguard the information – shared with only those managers or supervisors who “need to know”.

These issues, and sample scenarios, are discussed in the province’s updated guidance on naloxone in the workplace:  https://www.ontario.ca/page/naloxone-workplace

Q. What are potential concerns surrounding this legislation, if any, that managers of workplaces deemed as at-risk should be aware of?

A. There are risks associated with non-compliance with the OHSA – for instance, primary liability may result if the employer doesn’t run through a naloxone kit risk assessment to determine if there is a risk of a worker overdosing at work.  Every employer is required to do this.

There are also risks associated with running a deficient risk assessment or ignoring risks that come to the employer’s attention – for instance, an employee self-discloses that they have a substance use issue, and the employer does nothing.

Another consideration is what could possibly happen if a worker administers naloxone and the recipient has, for instance, an allergic reaction – as per the province’s current guidance, the Ontario Good Samaritan Act should kick in to relieve workers of liability when they are administering naloxone in good faith.

Q.  What should be the first steps an at-risk workplace should take when it comes to introducing this program?

A. Every workplace needs to run through a naloxone risk assessment – employers may wish to engage a third party to demonstrate that they have done this, as needed.

If naloxone risks are detected during the risk assessment, the employer should plan for implementation by referencing the OHSA guidance published by the province – this will necessarily mean engaging with staff, the OH&S rep, the JHSC, etc.

There are specific training requirements which need to be in place, which have been referenced within the province’s guidance. As needed, the employer should also prepare to procure naloxone kits – there may be free naloxone kits available depending on the sector the employer operates within.

Q. Can workplaces not deemed ‘at-risk’ access the program?

A.  All workplaces can access the Province’s guidelines and training resources. As for the free naloxone kits and on-site training, we know the Province is initially focusing on high-risk workplaces. In future we may see an expansion of the training programs and free kits to non-high-risk environments.

Q. Is it difficult to make changes to the OHSA?

A. Yes and no – some changes are met with objection from employers (and employer associations), trade unions, and other stakeholders (e.g., fine increases, doubling of limitation periods, etc.). It really depends on the type of change that is being made.

Q.  How will compliance of the legislation be monitored?

A. Effective June 1, 2023, we can expect standard MOL audits for employers – they will ask about naloxone kits in the same way that they currently ask about harassment policies, etc. There may also be acute responses triggered by workplace accidents – for instance, if there is a serious workplace accident and there is some indication that substance use disorder may have contributed to the situation, the employer’s risk assessment may be called into question, and they may be found not to have complied with these new OHSA requirements if they failed to identify reasonably apparent risks.

Once again, employers will need to be mindful of proving that they have undergone a risk assessment (document, document, document), particularly if they have concluded that there is no risk in the working environment.

The concept of a four-day work week has been gaining attention in Ontario, thanks in part to the decision by at least seven municipalities that are now offering their staff the flexibility of that option.

But the merits of such a system, which has become commonplace in many European countries including Denmark, Germany, Norway, and the Netherlands, is the subject of much debate among critics and advocates in North America.

While there are those who believe implementing a shorter work week is impossible in many sectors resulting in additional costs for overtime or hiring more staff, not to mention placing more stress on employees to get their work done in a shorter time frame, others insist such a system creates a better life balance and overall sense of wellbeing that can inspire increased productivity.

“There has been a lot of upheaval in workplaces which has opened the doors to rethinking arrangements,” says Ellen Russell, Associate Professor of Digital Media & Journalism at Wilfrid Laurier University and a labour market and economics expert.

She believes the next generation of employees may not understand the need to have arbitrary time limits placed on their work hours. “If there is not a reason then my guess is these future workers would really find it strange to be so arbitrary for no apparent reason,” says Ellen.

This is a subject Joe O’Connor, Director and Co-founder of the Work Time Reduction Center of Excellence (WTRCE), is more than familiar.

As the former CEO of 4 Day Week Global, which has been leading four-day work week trial programs with businesses worldwide, including 10 in Canada, he is a strong believer in the concept and through the WTRCE has been partnering with organizations to support their transformation to a shorter work week.

His organization is a proponent of reduced work hours schedules, not just a compressed model where employees are required to work 10-hour days four days a week.

“Arguably, post COVID-19 quality of life is now the new frontier of competition,” says Joe, adding for many workers it means more than compensation. “One of the things I have observed is the shift towards embracing shorter work weeks has happened at all three traditional layers of the organization.”

He believes business leaders have become more ‘open’ to it because they see the potential benefits in terms of attracting and retaining talent, and that many managers are more comfortable with this type of system because they are now familiar with measuring outputs rather the length of time people spend at their desk.

“For the employees, it’s really the demand effect. The value people have placed on time as a benefit has greatly increased because of what people experienced during the pandemic,” says Joe.

But he is quick to point out there is no ‘one size fits all’ solution when it comes to implementing a shorter work week.

“This is not something that should be implemented the same way from business to business, and industry to industry,” he says, adding in larger organizations work models could even vary between departments. “There will still be a need to facilitate different kinds of irregular work patterns based on business needs and employee preferences.”

Employee support is key says Joe when it comes to implementing such a drastic change, which means taking a hard look at how an organization operates, noting that introducing a shorter work week could be met with fear and skepticism.

“This is something that really works in organizations with very strong work cultures,” he says, adding going through a thorough evaluation process can galvanize a team as efficiencies are found so they can accommodate that addtional time off. “There is a real collectiveness at the heart of this and it relies on a commitment within teams and departments to find ways to change how they do things together to make it a success.”

Joe is confident within the next few years shorter work weeks will be the norm in sectors like information and communication technologies, software companies, and financial services. He also notes that two Canadian law firms, YLaw in B.C. and The Ross Firm in Ontario, have both switched to a four-day work week, something many in the legal industry deemed would be impossible due their current billing systems.

Joe says YLaw accomplished this shift by finding efficiencies in its operations and the latter firm did it by implementing a fixed fee billing system.

“My prediction is that in five years’ time, this is going to be the norm in some sectors and in 10 years it’s going to be more common than a five-day week,” says Joe, adding the potential is there to implement this concept in many sectors, including manufacturing. “I think there is an opportunity here for proactive leaders and strong organizations. Now is the time to really set yourself apart from the competition.”

Pros of a four-day work week

• Productivity may increase
• Workers can take care of medical and other appointments on their days off
• Recruitment and retention may be easier by offering flexible work hours
• Reduced stress and a better life-work balance, allowing employees more time for other activities and hobbies
• Commuting less by employees could have environmental benefits

Cons of a four-day work week

• For hourly paid jobs, employers should check if they will need to pay overtime if staff work 10 hours a day
• If may be difficult to find daycare open for a 10-hour day to meet childcare needs
• Working longer days or trying to complete tasks in a shorter timeframe could have health impacts
• This may not work for all industries, such as farming, customer service and restaurants
• Ensuring customer and client coverage can require scheduling employees over different workdays

Concerns about security on the app TikTok continue to mount as provincial and municipal governments consider or implement plans to restrict employees from accessing the platform on their work devices.

At the end of February, the federal government officially announced it was removing TikTok from all its mobile devices, joining a growing list of governments worldwide doing the same, despite assurances from the Chinese company Bytedance which owns the app that it does not share data with the Chinese government or store it in the country.

All Canadian provinces are implementing or considering bans, however, at this time it remains unclear if the Yukon, Northwest Territories and Nunavut will do the same.

But what does this mean for businesses, many of whom now rely on the popular social media platform to promote their business?

We asked Chamber Members and marketing experts, Ashley Gould of Cinis Marketing and Cathy Lumb of Cali Marketing Communications, to share their insight:

Q. What are some of the key benefits for businesses who use TikTok?

Ashley: TikTok is a great form of marketing for businesses looking to attract a younger audience. They also currently have a huge user base and extremely high engagement, so it is an easier platform to grow your audience on. The third benefit is that less businesses are using TikTok which translates to less competition, meaning that your posts will be seen more favourably and if you engage in paid ads the cost per engagement will be lower.

Cathy: TikTok lets you tell your business’s story with short, fun, and entertaining content that will attract and keep people’s attention. It’s ideal for fun interactive activities and challenges to keep your audience involved and growing.

A benefit for your customers is that they won’t feel they are being advertised to, as with some traditional advertising. Businesses can get a great idea of what their customers like about their products or services as well as what needs to be improved. But it’s important to answer the question: Is my audience on TikTok?

Q. What has made it such an attractive social media tool for them, and can they rely on it too much?

Ashley: The pandemic helped tremendously with the success of TikTok as a platform. Suddenly, people found themselves with extra time and TikTok was a great place to find the most recent dance or trend that you could then try for yourself. Now, TikTok has a billion active users, who are on the app daily looking to be entertained.

Relying on TikTok as your main form of marketing only works for a very small number of businesses, specifically those who can ship internationally and who are geared to a younger audience. Though TikTok can be helpful for other businesses, it is equally important to spend time on platforms like Instagram Reels that take into account, geographic location on a broader scale.

Cathy: It feels more personal and is interactive, videos can be quickly created to be current and in the moment. (You still do need to carefully plan and create engaging material on TikTok.) It is easy to create content with TikTok’s dynamic music and graphics.

It’s also a great way to work with influencers who are using your product or service. If your main target audience is on TikTok then it would be hard not to be there. If TikTok is your only social media platform and at some point, feel you want to get off, it is best to be building your audience on other platforms.

Q. Should businesses be concerned about their information being compromised and shared?

Ashley: Mainstream media has made it readily known that the majority of apps access more data on our devices than they need to. That said, what is on your device should play into that decision. If your phone holds confidential information that could compromise the government, or a hospital, yes keep TikTok off that device. If the most private thing you have is your banking app, studies thus far have shown you are OK to keep the app at this time.

Cathy: This is a big concern as we never want our or our customers’ confidential information to be compromised and used by others. We have already seen many examples of data being collected by other companies and put at risk by being passed on to third parties, without their customers’ consent. TikTok is very good at collecting a lot of information about its users and we can’t be sure where it will end up. More investigation is needed.

Q. What are some steps businesses can take to protect themselves? Or can they?

Ashley: There is definitely something to be said about keeping TikTok on your personal device only and off your work device. TikTok has developed several strategies for keeping your information more private from an audience perspective, but not from a downloading and data collection perspective.

Cathy: As with all social media platforms and search engines, TikTok collects a lot of information from its users so they can effectively target ads. It is impossible for a business or individual to fully protect themselves as there is no way to opt out of all the information TikTok collects.

It’s up to each business and individual to manage their privacy, security and cookies consent on TikTok as well as their browser settings.  Even so, it’s impossible to fully protect yourself from your data being collected and possibly shared as there is no opt out for all information being gathered. A business or individual can minimize some risk by choosing not to post easily identifiable locations in TikTok videos. Individuals can set their TikTok to private to reduce risk.

Q. Do you see businesses moving away from using this platform?

Ashley: The answer to this question is complicated as it is extremely industry specific. If government employees can no longer download TikTok on their devices, then businesses that are using social media as a means of marketing to this demographic will have to find alternative routes. That said, for the majority of businesses the opposite is true, where more and more businesses are starting to create TikTok strategies.

Cathy: I think it will be a tough call to make if a business’s customers and competitors continue to use TikTok, especially if the business is benefitting. A lot will depend on what we learn in the coming weeks about TikTok, as well as what the consumer decides to do. I do think that if a business is not benefitting in a tangible way, then they may be more inclined to move away from it. 

We know that Facebook has faced criticism over the past few years, as has Twitter, but it has not stopped people from using these platforms. However, major advertisers recently moved away from Twitter in droves, so we can see that if businesses are not happy with a social media platform, they will take action.

Many individuals on social media do not feel the need to stop using it and some find it hard to understand how they can be of any interest to TikTok or Facebook.

Q. Are there any social media platforms that are ‘foolproof’ when it comes to security concerns?

Ashley:  In my opinion, no. Apps are always collecting data, it is part of how they are created, and that data is meant to further your user experience. Therefore, there is always some kind of security concern with an app. 

Cathy: All social media platforms have their strong and weak points regarding security, and all are collecting data about us. Users of social media need to adjust the security, privacy, and advertising cookie settings to the levels they are most comfortable with. Businesses on social media platforms need to keep a close eye on their social media accounts, monitor frequently and address any concerns right away.  Regularly review your analytics to determine if your business’s marketing objectives are being achieved on social media.

Disruption has become a familiar word in many workplaces as organizations search for ways to conduct business amidst a never-ending barrage of economic and social upheaval.

It occurs when are there are major changes to a business’ structure, competition, facilities, the economy, and even world events.

But how a business manages this disruption will depend on its leadership.

“I would say as an organization and a leader you need to embrace it,” says leadership coach and consultant Ricardo Camara, who operates Cambridge-based On This Rock Business Consulting Ltd.

As a leadership development professional who deals with ways to minimize management conflicts within organizations, he is very aware of the many disruptions that can befall a business, noting the pandemic has been the biggest disruption most business leaders have experienced.

“It was like a rude awakening for all of us,” he says, noting the trends it has spawned such a ‘quiet quitting’ or ‘The Great Resignation’ has led to the attraction and retention of employees becoming key priorities for many businesses. “But we have always had both internal and external factors that have impacted in how we do business.”

He says complaining about disruptions can create a negative work culture, but that by creating an environment of collaboration and innovation with employees helps build a higher level of trust and engagement that will benefit an organization as it deals with these changes.

“COVID-19 is a good example where organizations brought their teams together and they collaborated and everyone was engaged in that fight,” he says, adding staff is the No. 1 resource of any organization. “So why not give them a voice and make them feel part of the process? By doing that, you’re encouraging them to engage and buy into changes. Otherwise, if you force those changes upon your employees, they’re going to fight them.”

He says leaders who fear disruption can often paralyze an organization.

“It can create a sense of despair and uncertainty and adds to that mindset.”

Also, Ricardo says for businesses to successfully manage disruption it helps to have a pre-existing environment where collaboration and trust were already in place, especially when faced with a situation like a pandemic.

“I think disruption can also be short-term, long-term or even permanent,” he says. “We’ve seen that with COVID as businesses had to pivot and quickly develop new business models.”

But when it comes to preparing for disruption, he recommends leaders focus on developing their emotional and relationship intelligence, allowing them to motivate their teams in a compassionate way and connect with them on levels that will benefit the business.

“Leaders that have developed a higher level of these skills are more likely, statistically speaking, to be better at leading, guiding and coaching, and dealing with these types of situations more effectively,” says Ricardo. “Whereas individuals who do not have these struggle and often pass on that fear and uncertainty to their teams, and it can quickly become a wildfire that spreads through the organization.”

A few tips for managing disruption:

• Think of disruption as an opportunity. Looking at disruption as an opportunity to create something better enables an organization as a team to move forward optimistically, and a better future.
• Devise a plan to manage disruption. Creating a plan reduces confusion and allows your organization to a create strategy and allocate resources and responsibilities.
• Communicate clearly and often. Consider holding town hall meetings, or one-on-one discussions because it’s vital to get in front of your team and working through the ramifications of disruption will be critical to your ability to engage and retain your key staff.

As businesses continue to look forward as they develop staffing plans to tackle 2023, they may also wish to take a quick look back at new policies that have now been added to the Employment Standards Act, 2000.

These include the right to disconnect legislation first unveiled in Ontario Bill 27 in December of 2021, and the electronic monitoring policy outlined in Bill 88, Working for Workers Act, 2022, and added to the ESA in April of last year.

The new policies – the subject of much discussion since they were first introduced - directly affect employers that employ 25 or more employees as of January 1 of any year and must be in place before March 1 of that year.

We reached out to Meagan Swan, an employment law expert at Pavey Law LLP in Cambridge, to offer insight on what these new policies mean for employers:

Q. What should employers be thinking about when it comes to timelines surrounding these ESA changes?

Meagan:  Employers were supposed to have these new policies in place last year, but as we know for some employers it takes a new year to really start thinking about what needs to be done in 2023. If an employer now has 25 employees, inclusive of all the employer’s business locations, as of Jan. 1, these policies are to be in place by March 1 of each year and provided to their employees within 30 days.

The government has been very reasonable about rolling out the new requirements and giving lots of notice in advance. As we start a new year, employers need to think, ‘do I now meet the employee threshold’ and ‘if I do, how do I create the right policy for my business’. 

The timelines each year do give employers a buffer to ensure they have any new policy reviewed before implementing them with employees.

Q. What are some of the steps employers should be taking regarding these policies if they haven’t already?

Meagan: The first step is to make sure they have the necessary policies in place by March 1 that work for their business. However, employers need to understand that these new policies do not give any new rights to employees. They are basically setting out what the expectations are when it comes to electronic monitoring and the right to disconnect. These policies are all about being transparent. 

An employer can tailor these policies to their business.  For the Right to Disconnect policy, an employer can outline the expectations for when an employee is required to review or respond to emails after hours or engage in other after-hours activities. 

An employer can also include exceptions in their policy to address urgent work that may arise. 

Communicating these expectations to employees is likely not new.  Rather, we are now requiring employers to have these expectations outlined in writing. I have seen some employers implement standard form policies – because there are lots of templates online – and then they end up restricting themselves more than necessary because many are very employee focused. 

These standard form policies don’t consider or address each employer’s specific business or its needs, so it’s important to obtain advice regarding the use of any template to see if it’s the right fit for your business. 

An employer should ensure their policy includes those exceptions and considerations needed for their own operations. Simply, an employer should consider obtaining professional assistance when creating their policies.

Q. What type of penalties could employers be facing surrounding lack of policy implementation?

Meagan: The government has not updated the regulations to include any specific penalties related to these new policies.  As of now, the standard complaint process to the Ministry of Labour is available to employees if an employer had not complied with its requirement to implement the policies.  This type of complaint will likely trigger a visit or communication from an ESA officer to investigate whether the employer is compliant.  If not, an Order requiring the employer to become compliant will likely be issued.

Q. Were there many changes to the Employment Standards Act in 2022 and did the pandemic play a role?

Meagan: COVID-19 has really pushed the government to implement new regulations through the ESA. For example, we had the Infectious Disease Emergency Leave (IDEL) regulation implemented to temporarily change the ESA rules related to reduction of hours, pay and layoffs.   We all know that the pandemic also required many employees to work remotely.  

Many of these employees began feeling the stresses of remote work and maintaining a balance between their home and work life. I believe the government was reacting to these pandemic related issues by implementing the requirement for employers to have Right to Disconnect and Electronic Monitoring policies in their workplace.

Many employers were hesitant at first and believed these polices would be onerous or would take away their ability to manage their own business.

But in reality, most of my clients have been able to implement policies that fit their business and it is now very transparent to employees what the expectations are for remote work and the monitoring of work.   

It has become an all too familiar scenario for many small businesses: a potential employee doesn’t show up for the interview or a new employee, perhaps after a single day or a few weeks, suddenly disappears, never to be heard from again.

For businesses already struggling with labour shortages, the phenomenon of ‘ghosting’ has grown into a real challenge as our economy continues to rebuild.

“The last time we checked, we had about 30% participation in live interviews,” says Mike Black, owner/operator of Valet Car Wash in Cambridge and eight other locations. “I’m also finding that many people go onto Indeed and apply to dozens of job postings and they have no idea why you are even contacting them because they have so many irons in the fire and are just picking and choosing.”

He’s not alone in this regard. According to a survey conducted by the Canadian Federation of Independent Business (CFIB), 37% of small business owners who responded said they have had potential hires suddenly disappear without explanation, while one out of three who’ve hired someone during the last year either had that employee not show up their first day or had them stop coming in shortly after being hired.

While salary is a clear motivator for many job seekers, Mike also believes there has been a cultural ‘shift’ as opposed to just an economic one in terms of how people currently look for work.

“There almost seems to be a complete lack of courtesy and respect for others,” he says, noting the adage ‘never burn a bridge’ no longer seems to apply.

Janice McVey, Manager Partner at the Dean Group which specializes in employment recruitment, says the fact there are so many jobs available and that accountability no longer seems to be there when it comes to referencing, are a few of the key factors.

“It used to be that having a good job reference was important and not having one used to be a real impediment,” she says. “Now, again with unemployment so low and good people hard to find, companies are lowering the bar. The job candidate understands that lack of investment from the client’s perspective, so it becomes a bit of a two-way street.”

Janice says conducting a short Zoom interview may not necessarily win over a potential employee and make them feel invested enough to sign on.  However, she acknowledges that most companies also no longer have the luxury due to staff shortages to properly acclimate a new employee –spending additional time on training or introducing them to all their co-workers - because they need them to start working immediately.

“As a result of tightening up the interview process, they actually lose that ability to truly engage somebody in the role and therefore they can lose them,” says Janice, noting ‘A list’ companies that offer higher salaries and benefits tend to have fewer ghosting issues. “I think what it boils down to is there are too many options out there and therefore people do not worry about not finding a job when they need one.”

To help combat this, she encourages her clients to really promote why a person should want to work for them.

“You have to make sure what you’ve got to offer is what the candidate is really looking for. You as an employer, have to be clear on why people want to work for your organization,” says Janice. “Because now, they’re interviewing you more than you’re interviewing them.”

And if the candidate accepts the job but there is a concern they could soon be looking elsewhere, she recommends reminding them why they accepted the job in the first place.

“What was their motivation; if money was the reason, you’re never going to keep those people because they’re going to go to the next guy who pays them more,” says Janice. “I think you’ve got to make sure you’re lining up what it is you’ve got to offer with what it is an individual is looking for.”

Mike agrees noting potential employees are paying much closer attention to a company’s core values and how it projects itself, especially online.

“You are definitely selling yourself more today,” he says, adding that communication is vital, especially during the initial interview process and explains how his company keeps in close touch with a potential employee once contact has been made.

“We stay in constant touch with that candidate, reminding them about the interview and confirming the date and time,” says Mike, adding they have had great success with video interviews which can also lead to an in-person meeting depending on the position they’re trying to fill.

Also, he says that close communication continues for the first few months after a new person has been hired.

“You really need to build a relationship that makes them feel welcomed and appreciated, and make sure they have everything they need,” says Mike. “You also have to be aware of how your employees are interacting with your new hires because they can play a major factor on whether they will stay or leave. It only takes a couple of bad apples to taint someone.”

Janice agrees, explaining leveraging your internal network can help an organization retain new employees.

“Your best salespeople as a good organization are your current employees,” she says, adding the pandemic has made the work of HR departments even harder. “I’m afraid the downside is they haven’t been able to do some of things that helped with engagement of candidates like they used to.”

When it comes to recruitment, Mike has purposely entrusted that responsibility to someone else in his organization.

“If it’s not something you’re comfortable with, you really have to delegate it to someone who is,” he says, adding each January his company also does an analysis of its turnover rate during the previous year. “We compare it with previous years to see if we’re getting better or worse. If we’re getting worse, then we really need to look at why and look at solutions as to why that rate when up.”

Employment turnover at a glance:

• More than one-third of Canadian companies (35%) say employee turnover has increased compared to last year, a significant rise from the nearly a quarter (24%) who said the same thing in 2021.
• According to the survey, employee turnover costs companies an average of over $41,000 each year (including the cost to rehire, lost productivity and more). Those costs are even higher for some employers, with more than 1 in 10 hiring managers (16%) reporting $100,000 or more per year in turnover expenses.
• For companies with increased turnover this year, the main causes identified include better pay and/or benefits offered elsewhere (36%), employees resigning (35%), employees feeling overworked (33%), retirements (30%), increased workplace demands (29%) and better perks elsewhere such as summer Fridays and unlimited vacation days (28%).
• Two-thirds of companies agree that employee turnover places a heavy burden on existing employees (64%). This is especially the case with large employers with 100 or more employees (75%) compared to small businesses with fewer than 10 employees (50%). With the added complexity of the current labour shortage, companies are having to lean heavily on their current employees.

•    Info provided by The Harris Poll commissioned by Express Employment Professionals

The decision by CTV’s parent company Bell Media to abruptly end its contract with its lead national news anchor Lisa LaFlamme this past summer sparked public outcry.

While touting the move as a ‘business decision’, accusations of sexism and ageism surfaced after the esteemed journalist let her hair go gray brought these issues into the spotlight and has sparked much conversation in the business world.

“It definitely has raised awareness and discussion and debate as some companies have been doing things to promote gray hair,” says Jessie Zhan, Associate Professor, Department of Organizational Behaviour and Human Resource Management, Wilfrid Laurier University, referring to Dove Canada’s ‘keep the gray’ campaign launched in wake of LaFlamme’s dismissal.

As a result of the publicity surrounding LaFlamme’s departure, Helen Jowett, President and CEO of McDonald-Green, a Cambridge-based HR Consulting Firm, says that Bell Media’s decision has left many in the business world questioning things about gender and ageism, noting the sudden end of the news anchor’s contract overshadowed the fact she was not given any real opportunity to have her long career celebrated.

“As a sixty something female, I too was disappointed that she had not been given the same respect that her male counterparts had been afforded,” says Helen.

Professor Zhan’s says issues surrounding sexism and ageism in the workplace aren’t new but have probably become more noticeable because of the whole demographic shift in the workplace.

“The population and workforce are aging and at the same time, in the workplace different age groups and generations are working together on a day-to-day basis and that makes ageism more noticeable,” she says, noting these issues, along with racism, make up the three main issues facing many workplaces and has been working with one of her students to investigate the intersectionality of sexism and ageism.

“In the literature, gender and sex and age have been studied separately but they’re not separate issues,” says Professor Zhan, adding that younger men and women in today’s workplaces do not seem to represent the stereotypical interpersonal perception of those older in which men are often perceived as being more dominate while older women take a more ‘supportive’ or ‘motherly’ role in the work environment. “The younger generation really tries to protect their gender equality in the workplace or making those gender differences less noticeable.”

Helen agrees, adding having various generations working together can also result in valuable mentoring opportunities.

“Many cultures revere the wisdom of age and I’m encouraged that the young leadership demographic rising today are embodying the desire to accept the benefits of diversity in relationships.”

Professor Zhan says in the workplace, age is the one constant noting that every worker will age and eventually become part of another work demographic.

“At different ages, people will belong to different age groups throughout their work career,” she says.

How to identify potential issues in the workplace

When it comes to identifying potential issues surrounding sexism or ageism, Professor Zhan says awareness is always key.

“It can be difficult to tell a person’s attitude,” she says, adding there may be observable behaviours in the workplace that may indicate an issue exists. “Are people interested in making friends outside their age group? Do you see people from different age groups talking to one another? Do you have the sense people feel comfortable working with others from a different age group?”

Helen says potential signs could also include something as simple as dismissing or exclusion of input, right up to psychological bullying.

“Leaders must be clear about the behaviours that they themselves model, reward and tolerate.  Early detection of out of sorts relations should be addressed with empathy, understanding and encouragement to resolve conflict,” she says. “Certainly, policy and process for safe communication of escalated behaviours should be well communicated, reported and disciplined.”  

What can be done when an issue is discovered?

There are laws and regulations in place when it comes to gender equality, including the Employment Equity Act, Pay Equity Act, Canadian Gender Budgeting Act, and the Canada Labour Code. At the provincial level, the Ontario Human Rights Code protects people from age discrimination.

However, Professor Zahn says taking a good hard look at those in your workplace is the best first step before taking any further action or implementing new policies.

“If you spend time with your people, you will be able to tell whether those from different age groups actually want to work together,” she says, adding positive contact between intergenerational employees can reduce stereotypical perceptions.

Helen says encouraging and celebrating the information exchange between employees can go a long way to setting the tone for inclusivity of all people and preferences.

“Raising awareness of the strategic benefits of understanding differences should be spoken of often and openly,” she says. “There will always be something to be learned from someone else if we can embrace the learning offered.”  

And if policy changes are required, Professor Zahn says implementing age specific ones can be a benefit and could include providing training or mentorship opportunities to older employees or creating a clearer path for younger workers to switch to a role they may find more challenging and meaningful.

“Traditionally, when people talk about HR practices, they are age universal. People rarely talk about whether certain HR practices have the same impact for people who are younger versus older in the workplace,” she says, noting each age group values different things. “Most findings have shown age specific HR policies/practices that keep age differences in mind have a positive impact on employees.”

But Professor Zahn is quick to note there can be a negative side also to such policies and practices, explaining by highlighting these age differences may make some employees feel they are being treated ‘differently’ than others.

“It could hinder their performance or lower their self-esteem,” she says, adding there is a new stream of research being conducted highlighting benevolent sexism and racism in the workplace where ‘over accommodating’ employees can be just as harmful. “These actions and feelings are not always coming from the intention to harm.”

Are workplaces getting better at curbing sexism and ageism?

There is no real clear answer to this question, however, Professor Zahn says there is clearly more discussion going on centred around age in the workplace.

“When it comes to ageism, older people are not the only targets. Younger workers are targets as well,” she says. “They can often be perceived stereotypically as less reliable, and they may not get the opportunities to be promoted to certain advancement programs.”

As a result, it’s imperative to celebrate the multicultural and multigenerational perspectives found in workplaces and try to do things in different ways.

“Hopefully, we can value and celebrate that and enjoy the positivity,” says Professor Zahn. “The first step is always becoming aware of the problem.”

Helen says while most organizations are capable of recognizing differences in people’s gender, age, race, religion, ethnicity, sexual preference and many other observable differences, there are still strides to be made.

“Without oversimplifying, we must get better at recognizing and appreciating the strength of sameness and differences for peaceful coexistence,” she says. “Successful organizations learnt early that harnessing employee differences in a respectful way can actually be a strategic imperative resulting in improved support for their customers, suppliers and employees.”

A few steps to creating an open and equitable workplace:

1. Public profile. It begins with simple things like the website – ensuring that photos of employees not only demonstrate racial diversity but generational diversity as well.
2. Training and development. Training and development opportunities need to be communicated to all employees and seen as being fair to all ages and all levels. 
3. Manager training. They often inadvertently display biases. For example, they often request younger workers as hires and seeing them as more likely to stay (false), less likely to get hurt than older workers (false), and more malleable.
4. Promotions and new hires. Organizations must demonstrate their commitment to an age-inclusive workplace by promoting the most qualified and most capable candidates.
5. Workplace programs. Workplace activities must be seen as inclusive, targeting all age groups,
6. Encourage key older workers to stay past retirement. Hanging on to older and long-term employees will be vital in the talent-scarce future and organizations need to find ways to encourage their 50-plus employees to stay on and lure retired workers back.
7. Fair downsizing. In times of business downturns or corporate takeovers, it’s often younger workers who are redeployed, while mature workers are given the stark choice of being laid off or accepting early retirement packages.

Source: Monster.ca

While the phrase ‘quiet quitting’ has recently entered the vernacular of many business organizations thanks in part to recent social media posts, the concept itself is not exactly new.

“We’ve been researching this issue for a long time with respect to motivation and performance,” says Dr. Simon Taggar, Professor of Management in the Lazaridis School of Business and Economics, Wilfrid Laurier University, noting previous generations used expressions like ‘deadwood’ or ‘retiring on the job’ to describe the phenomenon of employees who’ve given up the notion of going above and beyond in the workplace and only do what is expected of them.

Dr. Taggar says the concept, which can mistakenly evoke images of an employee ‘slacking’ at work, really centres more on the notions of engagement and disengagement, and how committed they are to their job, using the bare minimum approach which doesn’t lead to termination.

“I think increasingly people are becoming disengaged. We’ve always had an increasing trend in disengagement,” he says, referring to a Gallup poll conducted in 2013 which indicated that only 13% of employees worldwide were actually engaged in their jobs.

In North America, that number was 30% compared to 24% in other countries like South Korea, Australia, and Japan. “The people that are disengaged are now getting a whole bunch of attention.”

While COVID-19 sparked a major economic movement in terms of job shifts and losses, Dr. Taggar says many ‘quiet quitters’ continue to stay put in their jobs – unless something they deem is better comes along - due to a sense of continuous commitment to their work. He says unlike those with a passionate commitment to do the best job they can, or even those who feel an obligation to stay, ‘quiet quitters’ approach their jobs using a more transactional rationale.

“They look at as ‘I’m here because I have to be here’,” says Dr. Taggar, noting financial and personal circumstances are mitigating factors in their decision. “It’s almost like being in jail.”

However, he says in some circumstances, having ‘quiet quitters’ on the payroll does not make much of a difference.

“There are some jobs out there that really don’t need a huge amount of motivation,” says Dr. Taggar. “The design of the job itself is the control mechanism.”

However, he says increasingly many jobs in North America now require employees to be more motivated as they navigate strategies on their own.

“Our competitive advantage in Canada is having highly educated and motivated employees having complex jobs. That’s the source of our competitive advantage,” says Dr. Taggar, noting there are many signs pertaining to those who are ‘quietly quitting’. “As human beings, we’re very good at figuring out to the degree someone is motivated or highly engaged in the workplace.”

Signs that someone may be ‘quietly quitting’ include not assisting colleagues, not being prepared at meetings, absenteeism, not going above and beyond when it comes to serving customers or staying away from company social events.

“A positive workplace climate is created by people who are passionate and want to be there and love their jobs,” says Dr. Taggar.

He says communication is key when it comes to dealing with potential ‘quiet quitters’.

“No one ever enters an organization they want to be in thinking I’m going just going to be continuously committed,” says Dr. Taggar. “Humans aren’t made that way. We want to be passionate. We want to spend our lives doing something valuable that makes us feel good.”

He says it all boils down to the expectations an employee has when they join an organization, referring to such things as promises of a better work/life balance.

“When people’s expectations are not met, it’s called a breach of their psychological contract,” says Dr. Taggar, adding this breach can quickly alter someone’s passion for the job. “You’ve got to maintain people’s expectations because when you lose that trust, it’s harder to gain that trust back.”

As well, he says asking for feedback is imperative to foster a workplace culture that will keep employees engaged, noting that allowing a work culture to grow organically can create issues and misunderstandings.

“If you invest in them and make them feel like you care and are developing them, they will be committed to you,” says Dr. Jagger. “You’ve got to have that constant communication and constant culture building so people can make sense on what’s happening around them.”