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Cambridge Chamber of Commerce and Ontario Chamber of Commerce Kick-Off Campaign to put a Spotlight on Shop Local in Celebration of Small Business Week 2021.

Supporting local has never been more important and is the theme of the Ontario Chamber of Commerce’s (OCC) annual ‘Small Business: Too Big to Ignore’ Campaign’ which takes place during Small Business Week which runs October 17-23.

Throughout the week, the Cambridge Chamber of Commerce – which created the ‘Too Big to Ignore’ movement several years ago - and the Ontario Chamber of Commerce (OCC), along with 155+ chambers of commerce and boards of trade across the province, are encouraging Ontarians to support local businesses in their community as well as amplify ongoing advocacy and initiatives to promote and protect small businesses who have been hit hard by the COVID-19 crisis.

“I encourage everyone in Waterloo Region to do what they can to support and celebrate our small businesses by shopping and dining locally, not just during Small Business Week, but all year round,” says Cambridge Chamber of Commerce CEO & President Greg Durocher. “It’s very clear that small businesses are not only the heart of our communities but the backbone of our economy.”

Small and medium-sized businesses contribute significantly to our national and local economies and employ nearly 90% of Canada’s private sector workforce and 88% of Ontario’s, according to a StatsCan survey conducted over three weeks in April of 2020 in partnership with the Canadian and Ontario Chambers of Commerce.

However, that same survey showed since the arrival of COVID-19, many of these small businesses have been impacted. In fact, results indicated that 68% saw a 10% decrease in revenue and 22% said they were unable to stay fully or partially open during the pandemic, and that more than 25% feared they couldn’t stay open for more than three additional months.

This is why supporting local businesses, especially now as our economic recovery builds momentum, is imperative.

“By coming together in support of our small businesses, we can come through this time stronger and more resilient than ever,” says Greg, adding the timing of the #YouGottaShopHereWR initiative is extremely timely in relation to Small Business Week.

Created in partnership with the Greater Kitchener Waterloo Chamber of Commerce thanks to a federal grant, the initiative is encouraging all local businesses – not just Chamber members - to create a short fun video that can be posted on the YouGottaShopHereWR.ca website and shared via Instagram & TikTok using the hashtag #YouGottaShopHereWR.

“Not only do we hope to raise the profile of these local businesses but show everyone why Waterloo Region is such a great community,” says Greg.

In addition to encouraging people to shop and support local, the ‘Small Business: Too Big to Ignore’ campaign also puts a spotlight on ongoing Ontario Chamber Network advocacy and initiatives such as:

• Offering support to small businesses to help close the mental health action gap in partnership with Sun Life Financial through its "Mental Wellness in the Workplace: A Playbook for SMEs."
• Recognizing entrepreneurial diversity as a powerful strategy for Ontario’s economic recovery and long-term prosperity in The She-Covery Project: Confronting the Gendered Economic Impacts of COVID-19 in Ontario. 
• Providing practical solutions to support small businesses as they fuel Ontario’s economic recovery vis-a-vis Capital is Key: Financing Entrepreneurship in Ontario After COVID-19.
• Highlighting acute challenges facing small businesses in rural, remote & northern communities such as accessing capital being a longstanding barrier to expansion for First Nations entrepreneurs through Small Business, Big Impact. 
• Putting a spotlight on issues such as property tax rates that prevent small businesses from being able to flourish within their communities, resulting in less economic activity in Better Budgets: Bolstering the Fiscal Resilience of Ontario’s Municipalities.

“Small businesses are cornerstones of our local economies and key to thriving communities—creating jobs, driving innovation, and generating wealth for us all,” says Rocco Rossi, President and CEO, OCC.

Canadian Small Business Week takes place during the third week of October every year. This year, the celebration will occur October 17-23.

The pandemic’s arrival has jolted our economy both nationally and locally.

According to Statistics Canada, the Canadian economy contracted just over 18% between March and April of last year.

However, as pandemic-related restrictions began to lift the business climate has continued to improve but it’s not out of the woods just yet. That’s why the Cambridge Chamber of Commerce and Greater Kitchener-Waterloo Chamber of Commerce have joined forces to create the #YouGottaShopHereWR marketing campaign.

“Now more than ever our small to medium-sized businesses need all the support we can give them,” says Cambridge Chamber of Commerce President and CEO Greg Durocher. “Our aim is to provide that support by encouraging people to spend their hard-earned dollars close to home.”

The Ontario Chamber of Commerce and Ontario Chamber Network partnered with the Government of Canada to support small businesses nationwide through the creation of shop local initiatives by investing approximately $33 million in a plan to motivate Canadians to buy local. The Chambers submitted a joint proposal and received just over $200,000 of that funding which they’ve used to create the campaign, in co-operation with some local community partners and business associations.

“Creating these partnerships is vital to ensure the success of #YouGottaShopHereWR,” says Greg, noting the timing of the campaign couldn’t be more ideal since October has been deemed ‘Small Business Month’. 

Small businesses made up of 98% of employer businesses in Canada in 2020, according to a recent StatsCan report, employing 9.7 million people which represents approximately 64% of Canada’s total labour force. By comparison that same year, medium-sized businesses employed about 3.2 million people (approximately 21.2% of the labour force).

“There’s no question that SMEs are significant drivers when it comes to our economic recovery,” says Greg. “That’s why we hope many of our local businesses, whether they’re Chamber Members or not, will want to take part in this campaign.”

Participation is easy, he says, noting all that is required is a short video to promote the business which is then shared through the YouGottaShopHereWR.ca website and various other digital channels such as Instagram and TikTok.

“The videos should be fun and not more than a minute long, and there’s instructions that we will provide to show them how to do it,” says Greg, adding the purpose is to not only encourage people to shop locally but generate brand awareness for businesses in Waterloo Region.

The #YouGottaShopHereWR campaign runs until January 15, 2022, as an added boost to assist businesses during the post-holiday shopping season.

Learn more about how your business can participate by visiting  https://yougottashopherewr.ca