Blog - Cambridge Chamber of Commerce

The Federal Government has unveiled details of its new commercial rent subsidy program, the Canada Emergency Rent Subsidy (CERS).

 

This new program replaces the Canada Emergency Commercial Rent Assistance (CECRA) which by early October has delivered more than $1.8 billion in rent support to more than 130,000 small businesses.

 

The CERS will provide financial support to help businesses, charities and non-profits who’ve suffered a revenue drop due to the pandemic by subsidizing a percentage of their expenses on a sliding scale, up to a maximum of 65% of eligible expenses, until Dec. 19, 2020.

 

Unlike the CECRA, businesses do not require a 70% revenue decline to qualify. Even with a decline of 1%, businesses can still qualify.

 

For example:

 

  • 30% revenue decline;

  • $15,000 monthly rent for office space (before H.S.T.);

  • Calculation of subsidy is 0.8 x 30% = 24%, then 24% x $15,000 = $3,600/month. 

This means for each 1% of revenue decline, you are entitled to a 0.8% rent subsidy.  Once you hit a revenue decline of 50%, the calculation changes to a 1.25% subsidy for each 1% decline in revenue, up to a maximum subsidy of 65%.

 

Also, a top-up CERS subsidy of 25% will be available for companies that are temporarily shut down or “significantly limited” by a mandatory public health order. 

Applications will be made directly to the CRA (Canada Revenue Agency) for this subsidy, not through the landlord.

 

Expenses that are eligible for the CERS include commercial rent, property taxes and property insurance (capped at $75,000 per month).  This formula is applicable until Dec. 19, 2020 and retroactive to Sept. 27, 2020. 

 

More details outlining the program between Dec. 20, 2020 and June 2021 are expected to be released towards the end of this year.

 

The CRA is expected to announce shortly when businesses can begin to apply for the CERS.

 

For further details, visit:

www.canada.ca/en/department-finance/news/2020/11/canada-emergency-rent-subsidy.html

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Small business keeps the Canadian economy healthy, but the continued effects of COVID-19 have left many SMEs on life support at a time when we need them the most.

 

“Never has there been a time that is more important to shop locally and spend locally, and support your friends, family and your community by buying from a local small business,” says Cambridge Chamber President and CEO Greg Durocher.

 

Despite a strong local economy thanks to a number of larger industrial businesses and manufacturers, he says at least 70% of our local workforce is employed by SMEs.

 

“They employee most of the people who live in the community,” says Durocher. “So, it’s vital for us to make sure we do whatever we can to help small business.”

 

He is hopeful the federal government’s revamped COVID-19 relief programs which aim to steer $2.2 billion into the pockets of commercial tenants and the extension of the wage subsidy that should cover 65% of eligible costs for business owners through December, will provide some assistance.

 

“The problem is that the big gears in government turn very slowly,” he says, adding processes that normally could take months or even years are being put in place in a matter of days. “That bucks against the system and it makes it difficult for government to do that because they like to analyze everything before they send it out the door.”

 

Durocher says the original and much criticized CECRA (Canada Emergency Commercial Rent Assistance program) is as an example of an initiative that needed serious fine tuning.

 

“They rushed stuff out putting in legislation, which to some degree protected the government, and then found no one qualifies for it because of those protections,” he says. According to a CBC report, the Canadian Federation of Independent Business (CIFB) estimates that 47% of small business tenants who needed help with rent couldn’t access the $3 billion budget set back in April, and that as of early October approximately $1.8 billion of that budget had been spent.

 

“We’re (Chamber network) cautiously optimistic at this point the new commercial rent assistance program is going to be better and appeal to more small businesses, or include more small businesses in the equation,” says Durocher, adding the Chamber network has been encouraging Canada’s Minister of Small Business Mary Ng and the finance ministry to roll it out soon so they can review the regulations.

“They’re (federal government) trying to make key changes necessary to make the program more responsive to small business owners, so I think they’re trying to move it along fairly quickly.”

 

He expects the new program will appeal to more small business owners because it will take the onus off the landlords, many of whom were also facing heavy financial burdens under CECRA, and will feature a ‘sliding scale’ that will give businesses who’ve seen a 70% drop in revenues up to 65% of rent coverage.

 

Besides rent relief, Durocher says the extension of a revamped wage subsidy program until June 2021 is also a positive move since our economy is facing some ‘sluggish’ months ahead.

 

“The wage subsidy is going to be very important moving forward, however, the criteria around the new program is that it’s variable so depending on what your revenue has dropped by will determine the amount of subsidy you’ll receive,” he says. “The new program really takes into account those businesses that have reopened and are getting more of their revenue back.”

 

As well, Durocher says the revamped CEBA (Canadian Emergency Business Account) program, which will now provide interest-free loans of up to $20,000, on top of the original $40,000, can also provide much-needed relief for small business owners.

“I think it’s a really important part of the puzzle,” he says. “It’s not that a small business needs, wants, or should accumulate debt, but these are extraordinary circumstances. The important thing will be how do you find a path to ensure ‘my business’ comes out of this pandemic.”

 

Unlike larger businesses, Durocher says SMEs do not have the luxury of being controlled by the global status of the economy.

 

“They can only survive, or fail, based on the local economy,” he says. “What we all know is that we’re sick and tired of the pandemic, but the virus isn’t tired of making us sick.”

 

Impact of COVID-19 on SMEs – (StatsCan and the Canadian Chamber of Commerce)

  • 68% saw revenue decrease by 10% or more
  • 22% unable to stay fully or partially open during the pandemic
  • 25% can’t stay open more than three months
  • 1.2 million SMEs in Canada (426,490 in Ontario) as of December 2017
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Canadians, and their local restaurants and pubs, already pay some of the highest alcohol taxes anywhere in the world.

 

Next April 1, the government is going to want even more money from cash-strapped Canadians and desperate small business owners.

 

The timing could not be any worse as the global pandemic continues to crater the Canadian economy. Just as households are struggling to make ends meet and local restaurants are disappearing, the federal government continues to apply an automatic tax increase on beer, wine and spirits.

 

But the Canadian Chamber of Commerce and its network, which includes the Cambridge Chamber of Commerce, is hoping to help ease some of that burden after launching the Freeze the Alcohol Tax campaign. It calls on the federal government to put an end to the unfair alcohol escalator tax in the next federal budget and give Canadians a much-deserved break.

 

This automatic yearly increase was introduced by the federal government in Budget 2017 without consultation or economic analysis of its impact on consumers, the food service industry, producers and their agricultural suppliers.

 

“To have something that’s automatically increasing is problematic for sure,” says Matthew Rolleman, co-owner of Thirteen Food & Beverage in downtown Cambridge, explaining how any increase will eventually filter down to the customer. “We have to be a viable business and it’s got to come from somewhere.”

 

Alin Dinu, owner of The Easy Pour Wine Bar in Blair agrees, noting the cost of wine he serves often must be adjusted.

 

“I don’t always keep the same prices for guests, unfortunately, but they understand,” he says, adding even a temporary tax freeze would help customers.

 

Helping small business owners and giving consumers even a small break is the goal of the campaign says Canadian Chamber of Commerce CEO Perrin Beatty.

 

 “Surely, amid a global pandemic and a once-a-century economic downturn, there is cause to stop an automatic tax increase to ensure we help everyday Canadians to cope with the impacts of COVID-19,” he says.

 

And although he doesn’t have a problem with the tax in principle during times of prosperity, Matthew says putting a hold on the tax would be a welcomed goodwill gesture during this uncertain economic time.

 

“Anybody in the restaurant business will tell you we definitely need all the help we can get, there’s no question,” he says. “It would be a good time now because we need all hands-on deck.”

 

Matthew says although his patio was busy throughout the summer, he’s not sure what the coming months will bring. Alin concurs and says Easy Pour’s new patio, which seats about 20 under current COVID-19 restrictions, has been very busy. However, he is unsure how long it can remain open.

 

“People aren’t super excited about coming inside right now,” says Matthew. “There is such uncertainty.”

 

To help drive the Freeze the Alcohol Tax campaign, the Canadian Chamber of Commerce has partnered with Beer Canada, Spirits Canada and various Canadian hospitality industry.

 

“Hotels, restaurants and bars having been hit the hardest by the pandemic, with over a million jobs lost and thousands of restaurants closed permanently. Keeping the escalator tax in place does nothing but cause harm to businesses and the thousands of Canadians they employ,” says Luke Chapman, Interim President of Beer Canada.

 

This sentiment is echoed by Jim Wescott, president of Spirits Canada.

 

“Canadians wouldn’t stand for automatic tax increases on their take home pay, and they shouldn’t stand for it on their favourite Canadian whisky or cocktail that they enjoy as they socialize or celebrate key life moments with family and friends,” he says. “Canadians elect parliamentarians to scrutinize how money is collected as well as spent, and taxes going up without such scrutiny is completely undemocratic.”

 

The campaign is supported by:

 

Arterra Wines Canada

Barley Council of Canada

Beer Canada

Big Rig

Boston Pizza

CWB Franchise Finance

Firkin Group of Pubs

Foodtastic

Grain Growers of Canada

Northland Restaurant Group

Ontario Federation of Agriculture

Restaurants Canada

Service Inspired Restaurants (SIR Corp)

Spirits Canada

St. Louis Bar and Grill Restaurants

The Beer Store

 

For more information on the Freeze the Alcohol Tax campaign, visit: www.freezethealcoholtax.ca

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More than 60 per cent of Canada’s restaurants risk having to close their doors permanently by November, according to government data.

 

The Canadian Survey on Business Conditions (CSBC), produced by Statistics Canada with support from the Canadian Chamber of Commerce, found that 29% of accommodation and food service businesses cannot operate at all with social distancing measures in effect. A further 31% will only be able to remain operational for up to 90 days with distancing measures in effect. In other words, up to 60% of the industry could fail within three months.

 

 

These figures are even more troubling when you consider the jobs already lost. When COVID hit, 83% of businesses in the accommodation and food services industries temporarily closed and two-thirds were forced to lay off some staff, including almost a quarter that were forced to lay off all their staff.  According to Restaurants Canada, the food service industry lost 800,000 jobs.

 

While the economy is now slowly beginning to recover, to date the federal government has not offered help tailored to the needs of the hardest hit industries like food services, which will take a long time to recover. That’s why, with the support of the Cambridge Chamber of Commerce, the Canadian Chamber of Commerce and 15 food service businesses, representing more than 60 brands, has launched the ‘Our Restaurants’ campaign.

 

“Local restaurants are vital to our economy and play an integral role in making Cambridge such a great community,” said Cambridge Chamber President and CEO Greg Durocher. “They need our support now more than ever.”

 

Canadian Chamber of Commerce President and CEO Hon. Perrin Beatty agrees.

 

“We need to act now. Across Canada, our restaurants are where we meet for business or pleasure, where we got our first job and where our families spend a night out. Simply put, our restaurants are cornerstones in our communities,” he said. “The ‘Our Restaurants’ campaign underscores the urgent need for Canadians – both the public and our governments – to come together to support these businesses in their time of need.”

 

The campaign puts a spotlight on the current situation faced by Canada’s restaurants amidst COVID-19: high costs, fewer customers, and government programs ill-equipped for the unique, long-term challenges faced by the industry.

 

Our Restaurants is a campaign led by the Canadian Chamber of Commerce and supported by:

  • Arterra Wines Canada
  • Benny & Co.
  • Boston Pizza
  • CWB Franchise Finance
  • Firkin Group of Pubs
  • Foodtastic
  • Gordon Food Service
  • Molson Coors Beverage Company
  • Northland Restaurant Group
  • Paramount Fine Foods
  • Pizza Pizza
  • Restaurants Canada
  • Service Inspired Restaurants (SIR Corp)
  • St. Louis Bar and Grill Restaurants
  • Sysco Canada

Together these companies represent more than 60 of the best-known restaurant brands across Canada and the whole of the food services industry.

 

“We can all make a difference. Canadians need to observe safety measures while also starting to resume our normal lives, including being able to go out for a meal. Everyone also needs to remind their elected representatives of the importance of our restaurants in our lives,” concluded Beatty.

 

The campaign is national, bilingual, includes paid advertising, and the launch of the website OurRestaurants.ca.

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The Cambridge Chamber of Commerce and Ontario Chamber of Commerce have released The She-Covery Project: Confronting the Gendered Economic Impacts of COVID-19 in Ontario.

 

This policy brief lays out a path to Ontario’s economic recovery offering practical recommendations to confront both immediate and longer-term challenges faced by women.

 

“With women’s labour force participation at a record low, decades of progress towards gender equality are at stake,” said Rocco Rossi, President and CEO, Ontario Chamber of Commerce. “This is not only a watershed moment for women but for Ontario’s economy and society more broadly, as women’s participation in the labour market is a precondition to its fulsome economic recovery and future prosperity.”

 

“The economic impacts of the pandemic were direct and immediate for women in Ontario,” said Cambridge Chamber of Commerce President and CEO Greg Durocher. “Temporary business shutdowns during the state of emergency most severely affected sectors that predominantly employ women. Restrictions on schools and paid child-care facilities have shifted additional hours of unpaid family care onto parents, and this work has largely been taken up by mothers.”

 

Major takeaways from the report include:

  • Leadership and accountability begin with a commitment from stakeholders to set collective targets, reward diversity, include women in decision-making bodies, and apply a gender and diversity lens to their strategies, policies, and programs for recovery.
  • Child care requires a short-term strategy to weather the pandemic and longer-term, system-wide reforms to improve accessibility and affordability.
  • Workforce development initiatives should focus on defining critical skills, accelerating women’s reskilling, and ensuring their skills are utilized – with a focus on increasing their participation in skilled trade, technology, and engineering roles in fast-growing sectors.
  • Entrepreneurship should be understood as a pathway to economic growth, and an inclusive ecosystem is critical to supporting women entrepreneurs.
  • Flexible work arrangements are one way to level the playing field for women and improve organizational outcomes.

 

For more, see the report at:  https://occ.ca/wp-content/uploads/OCC-shecovery-final.pdf

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Tired of staring at the same four walls?

                                                

The reality of COVID-19 has clearly altered travel plans for millions of people this summer and for the months to come, but the desire to get away from our day-to-day lives remains strong.

 

“I think there is a pent-up need for people who want to travel,” says Judy Silva-Foye, Branch Manager of Vision Travel Solutions.

 

With more than 30 years experience in the business, Judy has seen it all but says the COVID-19 crisis is something she has never faced before, even taking into account such other health emergencies like SARS, H1N1 and Swine Flu.

 

“We survived 9/11 and thought at that time there wasn’t anything that would look quite as a bad,” she says, noting the shutdown happened in early March marked the first time in 35 years she was forced to lock her office doors. “It felt so surreal.”

 

For Darlene Whipp, office manager at Donaldson Travel, reopening her office to the public in June – by appointment only – was a big step to returning to some sense of normalcy, even though several desks were removed to create safe physical distancing, plexiglass partitions installed and hours of operation shortened. 

 

“We’ve been dealing with a lot of cancellations and rebookings,” she says. “But we are getting a lot more people coming in wanting to travel.”

 

Winter holidays to the Caribbean, which has seen many destinations reopen thanks through various health and safety protocols, have sparked the interest of many travellers looking to get away.

 

“A co-worker of mine just issued tickets for 12 people to travel to the Dominican Republic in January,” says Darlene, adding her office has been keeping close tabs on what is taking place in the Caribbean. “We’ve constantly been taking webinars with the resorts as they go over all their new protocols and what they’ve been doing to make things safe for clients.”

 

Donaldson Travel President Mark Crone says the airlines have also stepped up with many new protocols and recalls a very positive experience he had on a promotional flight in mid-July to Montreal sponsored by Air Canada to showcase their company’s changes to travel industry experts.

 

“I think it’s really reassuring that planes are really being properly cleaned,” he says, adding that loosening restrictions around the 14-day quarantine period in Ontario would be in a major boost and confidence is coming back as more offices reopen. “A few months ago, we were all self-isolating but now I think we just want our freedom. But the big thing is what’s happening in the U.S. and if they could get more control of it (COVID-19) I think that would help the mindset here all that much more.”

 

Keeping that in mind, Judy says travel destinations in Canada has been a wonderful option for those itching to get away, which could include renting an RV.

 

“We’re suggesting to people that now is the time to see your own country,” she says, noting there are many options just within Ontario to provide people a great holiday, such as a wine tour. “I think this opened our eyes that we have to look into our own backyard this year and seeing what we have closer to home.”

 

But for those looking at travelling – for both holiday and personal reasons - to other provinces, or other countries that are allowing Canadian visitors, travel experts say that research is necessary to ensure what guidelines are in place.

 

“We have become quite the experts on where to find information,” says Judy. “Because it’s not just about the country you’re leaving from but the country you’re going to.”

 

Mark agrees and says the amount of information surrounding travel is overwhelming as the COVID-19 crisis continues.

 

“It’s all very fluid, and changes,” he says. “We’re getting creamed with information every day. You have to be on top of it for sure.”

 

That’s why Mark says turning to a travel expert for assistance is very good idea.

“For the life of me, I don’t understand why anyone would try to book a trip online if they don’t absolutely understand what’s going on right now,” he says. “There’s certainly a short list of places you can go.”

 

Judy says she is confident the travel industry will survive.

 

“Travel will come back because there is always going to be a desire for travel,” she says. “But will it come back the same? No. It will never be what it was before, just different.”

 

She says the impact of COVID-19 has created a domino effect and has resulted in a global connection towards trying to bring the virus under control.

 

“We don’t all have to have share the same beliefs, but we should all try to end up at the same place,” says Judy.

 

 

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  “Complacency is a state of mind that exists only in retrospective: it has to be shattered before being ascertained.”
    – Vladimir Nabokov

 

As countries across the world continue to cope with the devastating impacts of the COVID-19 pandemic, necessary questions are being asked about how governments and the various multilateral and national institutions and organizations designed to prevent these kinds of outbreaks failed.

 

It will take time to untangle the myriad of geopolitical and governance failures behind the present condition, but it is hard not to see how complacency played a role in our collective pandemic prevention and preparedness.

 

The result of this complacency is that Canada is experiencing its worst economic downturn in decades that is wreaking havoc on Canadian companies, their employees and federal, provincial and municipal balance sheets. According to Statistics Canada’s Canadian Survey on Business Conditions in May, 61% of businesses in Canada reported laying off 50% or more of their workforce. Even the most optimistic economists are projecting that it will take years, not months, for Canada return to the levels of economic activity that was taking place before the pandemic.

 

The biggest recovery issue for governments around the world – including in Canada – is whether they can control and reduce the spread of COVID-19 without resorting back to economically devastating shutdown measures. Our short-term economic health and public health are inextricably linked.

 

As Canada tries to chart its medium- and long-term economic recovery plans, one of the most important issues is whether the country can overcome the economic complacency that had taken root long before the pandemic hit. Before COVID-19 disrupted nearly every aspect of our economy, Canadian policymakers were seemingly content with low-level business investment and economic and productivity growth.

 

Despite having an unnecessarily complex and inefficient tax system, successive Canadian governments over the last 60 years have avoided taking the necessary step of comprehensive tax reform. In the face of this inattention, the Canadian Chamber recently launched an independent tax review to help spur our recovery.  Other countries including the U.K. and New Zealand have shown it can be done and overhauled their outdated tax systems. Now, as business demand and revenues are down, it is more important than ever for Canada to look at tax reform as an opportunity to lower business costs and free up more capital for them to invest in recovery, growth and job creation.   

 

Despite having some of the highest environmental standards in the world, Canada has become complacent about allowing much needed infrastructure to be built so we can sell our energy resources to customers that are willing to pay just as much for energy products produced in jurisdictions with inferior environmental standards. In our present economic and fiscal situation, it would be economically negligent to concede that new energy driven jobs, growth and tax revenue to fund social and other spending programs should happen in those other countries and not ours.   

Despite federal governments over the last two decades repeatedly acknowledging that red tape and regulatory inefficiency continues to be a drag on growth in this country, they have all continued to introduce measures that increase the overall burden on businesses. Serious economic recovery plans must include regulatory measures that create a less uncertain and less costly environment to operate a business.

 

Canadian businesses and their employees have paid an exceedingly high price for the global complacency that got us here. Many businesses did not survive the first half of 2020 and more will close their doors permanently in the coming months. The ongoing impacts of this pandemic have shattered governments out of the complacency that allowed a localized outbreak of a novel coronavirus in Wuhan, China to spread to every corner of the globe.

 

As it considers long-term recovery and growth ideas this fall, it is still unclear whether governments recognize that economic complacency has shaped Canadian policymaking in recent years. By watching what happens with tax, regulatory and energy policy over the next several months we will soon find out.

 

For more information, please contact:
policy@chamber.ca

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The Cambridge Chamber has joined Canada United, a national movement to support local businesses in communities across the country.

 

As part of the movement, RBC has brought together more than 50 of Canada’s leading brands, Business Associations and the national Chamber network to rally Canadians to “show local some love” by buying, dining and shopping local.

 

“The Cambridge Chamber is pleased to support the Canada United movement and help bolster businesses in and around our community. Small businesses are the backbones of our local economies and key to thriving communities,” says Cambridge Chamber of Commerce President & CEO Greg Durocher. “The COVID-19 pandemic has created unprecedented challenges for businesses in our region and across the province. We need to continue to support SMEs who create jobs, drive innovation, and generate wealth for communities across Ontario – they will play an integral role in helping the province bounce back.”

 

Canadians are invited to join the Canada United movement by buying and dining local, including celebrating and supporting local businesses during the Canada United Weekend from August 28 to 30.

 

Canadians are also encouraged to watch the Canada United videos online at GoCanadaUnited.ca, like posts from @GoCanadaUnited on social media and use #CanadaUnited to demonstrate their support. For each of these actions until August 31, 2020, RBC will contribute 5 cents up to a maximum contribution amount of $2 million to the new Canada United Small Business Relief Fund, while working with government and corporate partners to source additional contributions to the fund during the course of the campaign. This fund will provide small businesses with grants of up to $5,000 to cover expenses related to personal protective equipment (PPE) renovations to accommodate re-opening guidelines and developing or improving e-commerce capabilities.

 

Small Canadian businesses across the country will be able to apply for up to $5,000 in grant funding. The program intends to support small Canadian businesses of all kinds from across the country. The Canada United Small Business Relief Fund will be administered by the Ontario Chamber of Commerce on behalf of the national Chamber network. Small business owners who are interested in the program can visit GoCanadaUnited.ca to learn more about grant application details, including eligibility criteria, and to apply.

 

“We are excited to welcome the Cambridge Chamber to Canada United to help local businesses and Canada’s economy come back strong,” said Neil McLaughlin, Group Head, Personal & Commercial Banking, Royal Bank of Canada. “Canada United was created to kick-start an economic rebound by rallying consumers to give local businesses the support they need to re-open during these uncertain times. By bringing together government, business associations and corporate Canada, we are looking to start a movement to get Canadians to buy local and support businesses across the country. We are genuinely excited by the energy all of our partners are bringing to this effort.”

 

“If there has been one silver lining in all the tragedy and sacrifices of the current crisis, it has been the spirit of collaboration and unity of purpose that has been evident between levels of government, across provinces and across sectors,” said Rocco Rossi, President and CEO, Ontario Chamber of Commerce.

 

“We are calling on that same unity of purpose with Canada United. Small, local businesses are the heart of our communities, our Main Streets and our economy. Together, it is time to show local some love.”

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The effects of COVID-19 continue to test our economy, but the fiscal uncertainties surrounding this unprecedented crisis has not stopped many local businesses from reaching out to help others.

 

From local food banks, to frontline workers, to seniors and those with disabilities, the Cambridge business community has come forward to ensure those in need during this pandemic are not forgotten.

 

“The Cambridge community has always been exceptionally supportive of the Cambridge Self-Help Food Bank and they’ve stepped up for us in a way like we’ve never seen before,” says Dianne McLeod, the food bank’s interim executive director. “We’ve had lot of different restaurants donating products to us, whether it’s milk or eggs; stuff we’re not typically able to offer to everyone.”

 

But financial donations have also been coming in to allow the food bank to purchase some much-needed supplies for the 100 or so clients it serves daily, and Dianne credits many local businesses for this valuable support.

 

“We have all been so affected by the COVID-19 crisis and even though as a business have had our challenges, we all want to help those who truly need help,” says Christina Marshall, Director of Business Development at Gaslight Events Company Inc. which operates Tapestry Hall.

 

Her company, through its Tapestry Hall Delivers program which offers healthy meals via delivery and curbside pickup, has been donating $1 from every order to the Cambridge Self-Help Food Bank and The Food Bank of Waterloo Region.

 

“We have had two very solid weeks of the food delivery services, which means two weeks of orders that are supporting the food banks in our region,” says Christina.

 

But tasty dishes are not the only way the food bank has benefitted. Funky t-shirts emblazoned with the slogan ‘Eat, Sleep, Quarantine, Repeat’ have been popping up all over our community on social media thanks to a charitable partnership between MitoGraphics and Cambridge Centre Honda.

 

Since mid-April, the two companies have sold dozens of the shirts for $20 each, with every cent from each sale being divided equally between not only the food bank, but Trinity Community Table, Cambridge Shelter Corporation (The Bridges), and Women’s Crisis Services Waterloo Region.

 

“A friend in Peterborough who owns and operates a Honda dealership was creating t-shirts and I loved the idea,” says Cambridge Centre Honda’s Nicole Pereira, explaining how the idea came about. “I thought if Peterborough can make this happen, so can Cambridge.”

 

With the expert help of MitoGraphics’ Kristen Danson, the women went to work creating their #QuarantineTees in several colours and through the power of social media have started a virtual movement of support.

 

Originally, they had hoped to sell 50 of the shirts but during a pre-launch weekend sale in mid-April wound up more than doubling their sales.

 

“We both love our community and think the people of Cambridge are awesome, so it’s not surprising that we have received such great support,” says Nicole, adding the t-shirts have now been sold as far west as Alberta and on the East Coast.

 

She says the four charities have been great at promoting the shirts on social media and that one local store, Once Upon a Child, has also been selling them via its online store.

 

“There are so many great examples of businesses giving back to our community,” says Nicole.

 

For Golfplay’s President and General Manager Steve Harris, giving back seemed liked the best thing his business could do since it was required to shut its doors along with thousands of other Canadian businesses back in March.

 

“There are lots of needy organizations,” he says, noting after sitting idle for about two weeks, Golfplay fired up its stone pizza oven in its Ironwood Bistro to try a new approach. “I thought, we’ve got a perfectly good pizza oven so why not sell pizzas and give some of the money to charities?”

 

They tried doing it one day a week and gave $10 from every pizza sold, starting with the Cambridge Memorial Hospital and The Bridges shelter. They quickly sold out and began doing it three nights a week (Thursday to Saturday), selecting different charities each week to benefit, including Grand River Hospital, St. Mary’s General Hospital Foundation, Family & Children’s Services Foundation, and more recently the Sunnyside Foundation.

 

Orders for pizzas and other menu items are taken online for fast and easy curbside pickup.

 

“We just kind of go around,” says Steve, referring to how the charities are selected. “All of them could use help because their fundraising events have been cancelled.”

He says working with charities is also a good way to foster new relationships and potential spinoffs down the road when restrictions eventually ease.

 

“This has sort of helped increase the awareness of what we do here. People at least get the chance to sample our food,” says Steve, joking many people may not think of getting great pizza from a place called Golfplay.

 

“We’re trying to build a business and trying to give something back in the process,” he says, describing the situation as a ‘win-win-win’ for all involved. “The customers win because they feel good about helping others, we win because we get more exposure and the charities win because they receive some money in the process.”

 

Support among those in the business community is crucial says Christina, especially as the recovery process begins.

 

“By banding together and helping each other get through this, we show our strength as a community economically and socially,” she says. “If a business closes, the employees lose their income and that means other businesses do not benefit from that person’s buying power.”

 

Keeping that in mind, Tapestry Hall’s Delivers and HIP Developments have formed a partnership to create the Feeding the Frontlines program. On the Tapestry Hall Delivers’ website, customers have the option to contribute to the program which aims to see $5,000 in meal vouchers distributed to essential workers in Waterloo Region, including those working in healthcare, shelters, and grocery stores. On the site, the public can nominate businesses where essential workers are busy.

 

“They are doing the hard work in this community,” says HIP Developments President Scott Higgins. “We are just trying to find ways we can say thank you and make their family lives a little easier.”

 

Christina agrees and says these workers have gone into work each day to ensure the rest of us have the things we need.

 

“We wanted to do something kind to say thanks,” she says. “A stress-free meal may not seem like a lot, but when you have had a long and sometimes scary week at work, one less thing, like cooking a dinner or meal planning, can help ease that stress.”

 

Easing stress for others is what prompted Driverseat Cambridge owner Sean Mulder to follow the lead of the company’s Calgary office and offer a ‘shop and drop’ program free to seniors and those with disabilities. Those in need of groceries can call, or text Driverseat and will be provided with a link that allows them to fill out a grocery order.

 

“It’s kind of cool. We’re the third location to test this out,” says Sean, adding having fewer people going to grocery stores means less points of contact to spread the virus. “This makes great sense.”

 

Driverseat chauffeurs, many of whom Sean says are doing this on a volunteer basis since many only work part time for the company, do the shopping for the customer using a preauthorized payment system and then deliver the groceries following strict physical distancing guidelines. Currently, Driverseat is offering this at a few stores but expects that will increase as the program expands.

 

“A lot of our posts on social media have received a wide reach and from that, we’re getting quite a lot of people calling and messaging us,” says Sean.

 

He says since a huge portion of Driverseat’s regular services have been scaled back considerably since the lockdown began, this has allowed the company team to stay connected. Also, Sean says it has been a boost for those in need and are isolated on their own.

 

“It gives people peace of mind. We’re a person they can talk to,” he says, adding clients can call the chauffeur if they have special requests that may not be on the grocery list, or if they forgot to add something. “They’re not just punching information into an app; with us there’s a voice you can talk to.”

 

Sean admits even though businesses are facing challenging times it shouldn’t prevent them from lending a hand.

 

“There’s a huge need in our community and if you have the means or the time, you should do something,” he says.

 

Christina agrees, especially when it comes to assisting the non-profit sector.

“If you have the chance to help those that are helping others, isn’t it the right thing to do?” she says.

 

At the Cambridge Self-Help Food Bank, Dianne says she is thrilled by the extent of generosity from the business community which has included free security service and the creation of safe work stations for staff to work with clients at the front of the building thanks to the donation of free reno work.  As well, she says the local CAA office has deployed its vehicles to pick up food bank donations from the grocery store bins.

 

“No matter what people’s struggles are, they’re still considering us and donating to us which helps us keep going,” says Dianne.

 

Contact Information:

 

For information about Tapestry Hall Delivers, visit www.tapestryhall.ca

 

To order a #QuarantineTee visit www.cambridgecentrehonda.com/community-fundraiser/

 

For information about Golfplay, visit www.golfplay.ca

 

Contact Driverseat Cambridge at www.driverseatinc.com, or call 226-241-3736

 

For information about the Cambridge Self-Help Food Bank (which now has community donation bins set up at St. John’s Anglican Church in Preston and PetroKing in Hespeler), visit www.cambridgefoodbank.org

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Physical distancing and thoroughly washing your hands are ways for the general public to battle the spread of COVID-19.

 

For manufacturers looking to find ways to help fight the battle by retooling their operations to create much-needed medical supplies such as masks and face shields, collaboration is the key way says Steve Mai, CEO and President of Eclipse Automation, one of many local companies stepping up to the plate.

 

“It really helps if you build networks,” says the Eclipse founder. “Don’t work in a bubble, get out there and do it.”

 

 

The Cambridge-based company, which has been an industry leader in custom automated manufacturing equipment for 20 years, recently inked an agreement with Harmontronics Automation in China to manufacture, sell and distribute its automated N95 vertical flat fold respirator mask production line system in North America. As well, Eclipse also signed an agreement last week with Irema Ireland to access its N95 and FFP2 mask product designs and technology, including respirator designs, specifications, and manufacturing process for exclusive use in Canada.

 

These agreements will provide Eclipse the opportunity to rapidly create automation systems to support the design and assemble these important medical supplies, plus pave the way for a domestically produced N95 respirator.

 

Ultimately, Steve has a goal to produce vital life-saving protection products domestically.

 

“We shouldn’t be losing sight of the fact that we have a definite problem in quality of what is coming in through the supply chain,” he says. “I want to know there are masks produced in this country that have every element of the supply chain controlled.”

 

He admits the overall process has been taking place at a slower pace than he’d like, taking into consideration the strict regulations in place to have a mask receive NIOSH (National Institute for Occupational Safety and Health) approval, but notes Eclipse has not lost sight of  its end goal to ensure these supplies get into the hands of those who need them most. According to a recent media release, Eclipse expects to be first-to-market domestically by early July and plans to ramp up to make one million units per week.

 

“This is what we do for a living, this is not a secondary thing we’re trying to get into,” says Steve, describing the company’s decision to enter the battle against COVID-19.

He says the company, which employs approximately 800 people among its locations in Cambridge, U.S., Europe and China, has used a foundational approach by building on its core competencies to reach its goal.

 

He recommends other companies wishing to retool should consider doing the same.

“They’ve got to be careful not to overextend themselves and stay with what they know and focus on their core competencies,” says Steve, adding working with others is also important.

 

“We’re learning about a completely different network than we’re used to,” he says. “I’m seeing people sharing their ideas and being quite open.”

 

Since Eclipse undertook this major endeavour back in March, Steve says he has connected with many businesses that he has never had contact with before and expects to see these new relationships only strengthen.

 

“There’s some decent networking that’s going to come out of all this,” he says, describing the numerous phone calls he has had with various business leaders. “It’s really been amazing. I can’t wait to meet them in person.”

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