Blog - Cambridge Chamber of Commerce

A proven, but not widely used technology, is giving one Cambridge business the opportunity to pivot its operation during the COVID-19 crisis.

 

Angus Audio, which provides a wide variety of technical services for theatre, music and corporate events, has shifted its focus in another direction. Under the banner of a new division called Angus Industrial, the company is focusing attention on the distribution of ultraviolet light disinfection systems suitable for a variety of workplaces, such as loading docks, production halls and offices.

 

Angus Industrial has joined forces with Luixbel, a Belgium-based company, to provide two disinfection systems designed for surface and air disinfection. 

 

“It’s a pretty high science, but at the same time, they’ve made it easy to understand,” says Marshall Angus, noting much of the same technology his company uses to calculate beam fields for lighting up events comes into play.  “You can pretty much kill off any surface virus or bacteria, based on a math equation.”

 

He says ultraviolet light technology has been around for a long time. 

 

In fact, the germicidal properties of sunlight were first discovered in 1877. But it wasn’t until 1903 did Niels Fensen win a Nobel Prize for his use of ultraviolet light to combat tuberculosis, did the technology first come into play. A few years later, the first drinking water disinfection system using ultraviolet light began operating in France. After that, the technology changed little until tubular lamps were developed in the 1930s, and by the 1960s, UV disinfection was becoming more widely used in commercial applications.

“It’s pretty cool stuff,” says Marshall, noting that educating people on the properties of UV disinfection is key.

 

He says the systems they distribute, which range in price from $1,000 to $1,300, are ideal for a variety of applications, especially in a production line situation where they can be operated safely between shift changes and on average take about 15 to 20 minutes to ‘cleanse’ an area. 

 

“They would just become part of the cleaning process you already have in place,” says Marshall.

 

One system, the B Direct II, uses light bulbs and must be operated without anyone in the room for safety reasons. The other system, B Air, can be operated safely with people in the room.

 

“The bulbs will only have to be changed once every couple of years,” says Marshall, adding each system comes with a variety of safety features, including motion sensors and alarms. “If someone comes into the room, the system will shut off.”

 

He says the systems could also help build consumer confidence in a company’s products.

 

“There’s stuff coming off trucks covered in plastic wrap and you don’t know where it’s been. You can put a couple of lights in your loading dock to clean the skeds before your employees even touch them,” says Marshall. “And if you buy something from a particular warehouse, you now know it’s guaranteed to be clean coming out because of the process they have in place.”

 

He says this is a product that should have already been place years ago, even before the pandemic.

 

“But there wasn’t a market call for it then,” says Marshall. “It’s a proven technology that has been used in the medical industry, however, the units in the medical field can cost at least $30,000 which makes them unattainable by small businesses.”

 

But learning to make changes in business can be necessary, which he says he has witnessed firsthand in his own industry since the arrival of COVID-19 has seen most of the events Angus Audio handles cancelled or postponed.

 

“There have been a few different things pop up,” says Marshall. “But we don’t think this industry is coming back probably before the summer of next year.”

 

To combat this, besides the UV disinfection systems, he says Angus Audio has also been providing studio space at its Turnbull Court headquarters for companies wishing to create more professional online productions and content.

 

“People are being really inundated with streaming content right now and a lot of it is not good quality because it’s off a web cam,” says Marshall, adding Angus Audio has the equipment and expertise to polish any project. “We can also interface the system with other platforms, like Hopin, and run it with multiple people.”

 

Visit angusindustrial.ca or angusaudio.com to find out more information.

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Like many other business leaders, Valet Car Wash’s Mike Black found himself forced to make some hard decisions when COVID-19 struck.

 

“As things started to close down and we started to navigate our way through this as a business, we had to layoff about 100 employees which is something we’ve never done in 30 years,” he says, referring to the business he began building on Eagle Street North back in 1990 which has now grown to include eight additional locations.

 

Luckily, he was able to continue to operate portions of his business with a reduced workforce. However, not all wanted to continue working due to personal reasons, which Mike says was a difficult choice for them to make.

 

 

“We respected and understood that,” he says, adding those who did continue to work would be instrumental in keeping the business going. 

 

Mike decided some action was needed to recognize these employees.

 

“I said to my managers, ‘I will make sure the employees that stuck through this and allowed us to keep our doors open and still have a business when the other employees come back will be compensated and I will figure out away to thank them’,” he says.

It was at this point he says came his ‘aha moment’ and devised a plan.

 

“We used the wage subsidy (CEWS) to pay every employee who worked from March 16 to May 3 and a special COVID compensation ‘bonus’ of $4 per hour on top of their regular hourly rate,” he says, adding he did not reduce their regular wages. “We calculated all their hours worked during that time period x4 and whatever that amount came to, we purchased gift cards of their choosing.”

 

Mike says the employees could select up to three different cards, with the only stipulation being they could not be VISA or MasterCard gift cards.

 

“I wanted to give them something that helped the economy at the same time,” he says. “It really wouldn’t do much good if it just sat in a bank account.”

 

Approximately 50 employees utilized the cards in a variety of ways. For example, Mike says one purchased new beds for her children, another a new couch for her living room, and another who is studying photography bought a new camera. As well, another purchased a variety of foods from Zehrs to create a special meal and treats, something that employee had not done in months since the COVID-19 crisis began.

“It’s been great to hear those stories,” says Mike, adding these purchases are a great way to stimulate the whole economy. “It works the whole supply chain.”

 

He describes it as a ‘win-win’ for everyone.

 

“The employees are happy, and it’s kept us in business,” says Mike. “When you have multiple locations, you really depend on your staff.”

 

Valet Car Wash Cambridge is located at 2396 Eagle St. N. (behind Greg Vann Nissan), or visit washmycar.ca for more information. 

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What do you expect to find when you return to work after being isolated for the past few months by COVID-19?

 

Chances are it will not be the same workplace you left behind, says Human Resources consultant Frank Newman.

 

“If you just assume it will be like walking back into the office it’s not going to be that way because everyone’s expectations have changed,” says Frank, who has more than 40 years of experience in human resources to draw from and has spent the last six running his own firm called Newman Human Resources Consulting.

 

He compares the COVID-19 crisis and what we have dealt with as being similar to what astronauts face returning from space while learning to readjust to the Earth’s atmosphere.

 

“We’ve all been in the safe ‘cocoon’ of our ‘spaceships’ and suddenly we’re exposed to another environment,” says Frank. “Companies will have to take this very seriously.”

In terms of working under new guidelines and policies to ensure physical distancing, he expects many workplaces will now operate within a ‘blended’ work culture with more people working from home than ever before.

 

“You’re going to be in the office one day and half the people will be there, and half the people won’t be there,” says Frank. “It’s going to be very challenging for companies on how to manage their culture because we’re so used to having everyone in the office.”

 

Building trust, he says, between not only the company and its employees but between the employees themselves, will be key in effort to make this shift work.

“We’re going to not only have to have the right physical safeguards, but better processes in place as to how we communicate with each other. What will be the expectations if I’m working from home and my colleague is in the office? Do they have to respond to my emails in 15 or 20 minutes?” says Frank, noting there will likely be physical changes in offices also when it comes to sharing resources. “Are people even going to be comfortable putting their chicken pot pie in the microwave to warm up knowing others use it?”

 

He says it is inevitable there will be employees who may be petrified at the thought of being back in the workplace and others who will be completely callous, perhaps not respecting physical distancing guidelines or refusing to wear a mask.

To prevent these situations from escalating, Frank says there are a few steps companies can take ahead of time.

 

“They should provide as much advanced communication as possible to let everyone know what the rules of the road are,” he says. “Then they really have to figure out what’s the rhythm of work they want as people come back and how it applies for those working at home and the people working at the office.”

 

Frank says managers should aim to meet with their team, whether in person or virtually, at least once a week once people start to return and even ahead of time.

“It’s important for managers and other people to check in with their colleagues,” he says, noting some employees will be dealing with mental health issues. “We’ve all been through so much turmoil with this and some may have suffered severe losses during this time.”

 

Franks says enhanced benefit plans will be a big help to not only current employees but as a great incentive to recruit new employees. Also, he said ensuring new recruits have a space at home to work could become part of the norm during the hiring process should another lockdown occur.

 

“We need to be prepared for this at any point in time,” he says, adding companies may also be expected to reimburse employees for equipment to work from home, such as laptops and enhanced internet.

 

Frank also recommends the creation of ‘time free zones’ for those working at home, allowing them a period to complete tougher tasks uninterrupted by emails or virtual meetings.

 

“We’ve been absolutely deluged with communication at this time,” he says, referring to the numerous emails and regular Zoom calls many people working at home have been dealing with. “It’s actually draining our productivity.”

 

For more information, contact Frank Newman at 519.362.8352, or visit www.newmanhumanresources.com

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Does making a presentation in front of people send chills down your spine?

 

You’re not alone. Research shows that at least 75% of people struggle with some degree of anxiety or nervousness when it comes to talking in front of people.

 

Kevin Swayze, former journalist and communications consultant, hopes to help quash these fears by providing tips about good communication at our virtual YIP Growth Learning Series on April 28 entitled ‘Public Speaking 911’.

 

“I think that most people stand up in front of a crowd and think everybody there is against them, when in most circumstances they’re there with you and want you to succeed,” says Kevin.

 

He says the key to good communication centres on connecting with people, whether it’s one-on-one or in a large group, which is something he will stress during his learning session.

 

“I’m going to show how to polish your elevator pitch when you’ve got only a minute to talk to somebody; to connect with somebody and make yourself memorable.”

Kevin says stories are the best way to accomplish this and during his 30-year newspaper career tried to do just that.

 

“The best stories are always told through a person. I’ve always tried to do that with my writing,” he says. “People don’t want to be lectured at, they want to connect, and the best stories connect with people. The best communication is conversation.”

 

Kevin, a client communications teacher at Conestoga College, says he finds inspiration from the international students he instructs. Not only does he admire their bravery for travelling to another country to study, but the fact they will question his use of any corporate jargon or slang.

 

“I get the look from them,” he jokes, adding good communication doesn’t involve slang or jargon. “It’s pervasive everywhere and it kills communication because you’re either in or you’re out; jargon is exclusive, and it pushes people away.”

 

Kevin says the use of ‘buzz’ words doesn’t further proper communication and hopes to convey that to participants.

 

As well, he will also touch on some basic tips surrounding presentation, such as holding on to a piece of paper while standing up to speak.

 

“I like to give them something to hold in their hands so they’re comfortable,” says Kevin, who has been involved with Cambridge Toastmasters for the past four years.

He says the club, which consists of several groups under the Toastmasters banner, has helped him considerably.

 

“I’ve seen the change myself. I would not be able to teach as effectively,” says Kevin, explaining club members evaluate every aspect of any presentation by their fellow members. “It’s hard to find anyone who will give an honest and reasonable evaluation of something.”

 

He hopes YIP participants will leave the session understanding the importance of being an active listener when it comes good communication, noting the temptation of cellphones is difficult to ignore.

 

“Even if you leave your phone upside down on the desk it still draws your attention,” says Kevin.

 

He expects participants will already arrive with a set of their own communication tools.

 

“They will know how to communicate in bits and pieces. My goal is to reflect on what they do and think about what’s working well and where they can build,” says Kevin. “And encourage them to practice what really works well.”

 

He says most people don’t think about communication deliberately anymore.

“There’s no app that replaces face-to-face communication,” says Kevin.

 

The YIP (Young Innovative Professionals) Public Speaking 911 session, sponsored by Deluxe Payroll, will take place virtually Tuesday, April 28 from 9 a.m. to 10 a.m.

For information, visit: https://bit.ly/3cF92MN

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As the days turn into weeks in the battle against COVID-19, it’s imperative for businesses to adapt to this new reality.

 

Many are now using videoconferencing platforms such as Zoom, Cisco Webex, and GoToMeeting as a method to not only keep in touch with their co-workers but as an important tool to conduct business.

 

Mastering this technology is key when it comes to marketing your business says Mike Jennings, president of the Cambridge-based digital marketing agency MoreSALES.

 

“A lot of companies will judge you based not only on your ability to communicate but your ability to use technology well,” he says, explaining tech-based firms, along with banks and insurance companies, are more willing to work with organizations that are comfortable with technology.

 

Mike says Marshall McLuhan’s famous quote, ‘the medium is the message’, still holds true, especially in today’s technologically advanced business world.

 

“Marketing is really about building trust as quickly as possible so the more you can look competent and communicate your message clearly and efficiently, the better,” he says. “That’s where Zoom can really be a benefit to companies.”

 

Mike says his company had used GoToMeeting in the past but switched to Zoom approximately two years ago after finding it more reliable and easier for clients to navigate.

 

“We’ve been using it ever since and we’ve also been using it as a marketing tool,” he says, referring to the way Zoom allows his company to present ideas to clients through screen sharing and webinars.

 

However, Mike says prior to the arrival of COVID-19 his staff often didn’t use the video portion of the platform which can take up a great deal of bandwidth unless there is good connectivity. And while some companies have been scrambling when COVID-19 struck to find ways for their employees to work from home, that wasn’t the case at MoreSALES.

 

“Our staff has been able to work remotely for years so it wasn’t a cultural shift at all,” he says, noting in 2016 his company switched to a smaller office footprint.

 

When it comes to using Zoom, or other videoconferencing platforms, Mike is a firm believer that “familiarity breeds confidence.”

 

“Getting really familiar with the platform is important because it makes things go a lot smoother,” he says. “So, get familiar with the platform and learn where all the buttons are.”

 

He says getting to know how to use the ‘mute’ button can be key during an online meeting or discussion. 

 

As well, being aware of what may be in your background is also important.

“Nothing is worse than people seeing stupid stuff there, and it’s distracting,” says Mike, adding common sense should prevail.

 

Also, he says camera position is another big consideration a participant in a videoconference should think about before joining the group.

 

“It’s all about camera work in a sense. Ideally, the camera should be pointing dead on or pointing down,” says Mike, adding the same principles people use when trying to take that ideal selfie can be applied in this situation.

 

And when it comes to ‘Zoombombing’, a concept which has seen a recent surge of hackers and jokers interrupt online discussions, he says there are steps that can be taken to discourage unwanted ‘guests’ from joining.

 

“You can set up a password and email it to those only in the meeting,” says Mike. “You can also set up a waiting room and participants can be accepted before coming into the meeting.”

 

Most importantly, he says do not advertise your Zoom meeting on social media to ward off potential hacking.

 

He believes using platforms like Zoom will likely become the norm for many businesses once the crisis finally ends and people become more comfortable with the technology.

 

“If you know what you’re doing and you’re able to quickly adapt your process to video marketing and video calls, and still communicate clearly and well – and not have clutter in the background and fumbling with buttons and being useless with technology – that goes a long way,” says Mike.

 

Here’s a few Zoom tips that may help:

  • Use a Zoom-generated meeting ID, rather than your personal ID;
  • Have attendees register to attend to dissuade crashers;
  • Select one or more alternative hosts to help you manage the meeting in the event of an issue;
  • Discuss potential issues with your co-hosts and create a plan to respond to technical difficulties or other disruptions;
  • Disable the option for attendees to join before the host and enable the option to mute participants when they enter the meeting;
  • Control screen sharing during the meeting;
  • Close the door if you can between you and anyone else in your living space, or use headphones;
  • You can also download the Zoom app to your phone and go audio-only;
  • Automatically schedule meetings – and let people know about them;
  • Create recurring meetings with saved settings and one URL;
  • Record the call as a video.
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Just a few short weeks ago it literally was business usual for everyone.

 

But as the scope of the COVID-19 crisis began to unveil itself all businesses, both big and small, were immediately faced with making some very tough decisions.

 

“When we initially heard everything what was happening with COVID-19  we decided to adjust to the situation and maintain a very safe environment,” says Christine Grant, co-owner of Modo Yoga Cambridge, noting reducing class sizes at their Ainslie Street North studio and introducing even stricter cleaning protocols were the first steps.  “But as the situation developed and we realized we had to close our doors it was incredibly emotional. You almost feel like you’re failing the community when you say, ‘we have to close our doors’.”

 

Mike Hruden, general manager and co-founder of Four Fathers Brewing Company said the moment the province first announced the closure of non-essential services it resulted in near panic.

 

“We had a very crazy day in retail because people thought everything was closing,” he says, adding that concern subsided once a revised short list of closures was announced.

 

But like all business owners they quickly realized they would have to switch gears to operate in this unprecedented economic reality.

 

“You can try to be a trendsetter but you don’t know what’s right or wrong, or what you can or can’t do, so we really paid attention to what the government has been posting,” says Mike, referring to the steps his business has taken.

 

Sadly, he says Four Fathers Brewing had to layoff its kitchen and taproom staff but continues to offer free local delivery and curbside pickup at its Guelph Avenue location. Takeout, delivery and curbside pickup are steps many local restaurants and eateries have now undertaken as the crisis continues.

 

“The first thing which has taken off and seems to be appreciated by the local community is free local delivery,” says Mike, noting it began as a March promotion but has been extended.

 

Although most of Four Fathers’ orders are coming from Cambridge, he’s also seen orders come in from Kitchener, Waterloo and Guelph.  He says they are looking at extending the service to Fergus and Elora.

 

“It’s just something that allows people to stay inside and when we deliver, we put the box at the door and stand back and greet them,” says Mike, adding  similar safety protocols are in place with their curbside pickup which has jumped to at least 70 orders last week alone compared to the five or six they saw a month.

 

“There’s a lot of change happening right now, so you have to take it day by day,” he says.

 

Christine and her business partner, Emily Drouillard, agree and say thinking outside the box and being open to any ideas to assist customers is key.

 

“So many businesses have already made that shift,” says Christine, referring to online services now being offered by numerous local businesses, including food and supply pickups and fitness classes. “Don’t think about ‘what I’m not able to do in this situation’, but ‘what can I still do?’.”

 

She says business owners must realize that offering the same service as they did before is nearly impossible.

 

“You just have to do the best you can right now. You can sit and sulk, or you can get up and figure out how to move forward,” says Christine.

 

In their case they were fortunate the Modo Yoga community, which includes more than 70 studios worldwide, was able in just a few days time launch an online network offering numerous classes from around the world.

 

“It was pretty amazing,” says Emily, who says the Modo Yoga community initially had plans to launch this network in the fall but quickly decided to step up the process when the pandemic struck. “Four days going into this there were no videos but the whole community rallied together to send off videos and make content available, so now there’s hundreds of videos and it’s updated daily.”

 

As well, Modo Yoga Cambridge offers two live classes daily on its Instagram account, which are saved for future viewing to ensure followers can practice with their favourite instructors on their own schedules.

 

“It’s been a big learning curve for us,” admits Christine, explaining instructors themselves are learning to adjust conducting virtual classes. “But the response has been great and the support from the community has been wonderful.”

 

Emily agrees and says community support is vital to getting through this crisis.

“What we’re seeing is how responsive our community has been to this shift,” she says, adding very few businesses were prepared for something like this. “Nobody really has a choice in the matter.”

 

But businesses themselves are also doing their part to support the community, including adapting their services to help the healthcare industry.

 

At Four Fathers, Mike says they’ve created a batch of beer which is being sold over the next few months to benefit the Cambridge Memorial Hospital in its fight against COVID-19. He’s hoping to raise at least $4,000 through this fundraiser towards the purchase of needed medical supplies, including masks.

 

“We’ll give them a donation and they can buy whatever it is they want from their donation list,” he says.

 

For local realtor Scott Bennett, who works at the ReMax Real Estate Centre on Hespeler Road, giving back to the community has resulted in a growing movement. Since late January, when COVID-19 was only a threat to Canada, he began a campaign of creating and delivering emergency hygiene packs to those in need, including seniors and those with pre-existing medical conditions.

 

To date, and with the support of the Cambridge Rotary Club, ReMax and volunteers, his campaign has resulted in the delivery of at least 400 kits each containing hand sanitizer, antibacterial hand soap, non-latex gloves and disinfectant wipes.

 

“There’s been such a big response from the community,” says Scott, who receives messages on Facebook regarding residents who need kits.

 

“I’ve been doing quite a bit of running around. A lot of the products are hard to find now,” he says. “I’ve had some store managers who call me when they get in a new shipment.”

 

The kits are packed at Fiddlesticks Community Centre where Scott is now including homemade disinfectant wipes created by liquid Lysol soaked in cloth purchased online in bulk.

 

“We drop off the kits on the porch and there’s no contact. I’m really surprised by the demand and the need,” says Scott, adding his real estate work hasn’t slowed down. “I’ve actually been pretty busy with that lately. I thought a pandemic would slow things down.”

 

He says conducting even more virtual tours has become the norm and that great care and the necessary precautions are being taken when showing clients’ a home.

“It’s not the ideal situation but a lot people have to move because they’re closing on other houses,” says Scott.

 

It’s expected our current situation may not change for several months, but in the meantime, staying connected and healthy is important.

 

“We feel now more than ever it’s important people keep moving their bodies and connecting with friends,” says Emily.

 

 

 

 

 

 

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I am a small business owner based in Cambridge, Ontario.  Along with my partners, we operate two manufacturing operations employing a total of about 25 people.

 

I am proud of all of the response of our political leaders to this crisis on all levels – local, provincial and federal.  They have taken a sober and analytical approach to the immediate needs of the citizens of this country.

 

Their willingness to commit funds, resources and support to our front line workers, small businesses and all in need will get Canada through this ordeal.

 

As a business owner, my top priority is always looking ahead to determine how I can not only succeed; but avoid unexpected disruption to my team; and minimize our potential for risk of any kind.

 

This is where I think the business community needs more support from our leaders.

 

The question of when we should re-open for business is open for debate.  The leaders in Canada, USA and abroad have differing opinions on this matter. 

 

There is only one question on my mind – what is required for me to do business in a way that will be safe for my team, clients and supply chain?  This is the question that must be answered prior to our return to regular business.

 

There is no doubt in my mind that the scientists of the world will determine when it should happen; using the tools and expertise available to them.  It brings me comfort to know that our Canadian politicians are being guided by science in their decision making process on these issues.  

 

However, there is another component to this decision that I think we are neglecting.  Whenever we return to work, it will be to a new business landscape.  There are new risks, new considerations and a higher expectation from the community for business owners to provide a safe working environment.  As a community, we need to determine what will be required to have in place prior to a return to “regular” business. Until we have a vaccine / “herd immunity”, do workers require masks to be safe?  Do we need to require hand sanitizer at entry points to work areas and require all team members to use?  In Taiwan, there are some common practise expectations for citizens that have allowed them to maintain a very low infection level of COVID without restriction on children being at school, or businesses operating normally.  What can we learn from their example that can help us to prepare to resume our work?

 

If Toyota, Honda, or even my business or a local hair salon re-opened in two or four weeks without making any adaptations to how the risk of COVID transmission is controlled; how will we have made progress against this disease?

 

The saying “time heals all wounds” has never resonated with me.  Time doesn’t heal all wounds; but time does offer us the opportunity to prepare for what is coming at  us next.  We know that the economy will have to resume prior to COVID being completely eradicated.  The question is – what will we as a community do to mitigate the risk of another peak of infection as we make that return to the new normal?

 

There is no question that children will have to return to school; I am less concerned about when that happens than I am about what the plan is to keep them safe and healthy once they are there.  We have the example of how Taiwan has made this work; kids wearing masks and having plastic cubicle style dividers between desks during meals.  Will we use this time to learn from their example and adapt our own action plan for what is required to be in place prior to resuming their in class education?  My hope is that we do. 

 

The Cambridge Chamber of Commerce is starting to gather experts and business owners to start this discussion.  I am proud to be a part of this discussion; I look forward to learning and planning together with others to determine how we as a business community can plan to get back to business.  This is new territory for everyone – consumers, business owners, employees, politicians, government, youth and seniors.  If we can agree on the supports that are needed to re-open in a safe manner, the time spent until that happens can be spent planning and making the required changes to how we do business to accommodate the new reality we live in.  If as a community we neglect this opportunity to plan and adapt, we are destined to repeat this cycle of the pandemic again in the not so distant future.

 

This is work that our Chambers of Commerce, professional associations, industry associations, regulatory bodies or governing standard registrars, perhaps the labour unions and school boards are well poised to do.  They have connections to business in their sector, a communication channel with a broad range of companies in a vertical market, and the support of their members.  If we all pressure these organizations in our own industries to get to work on our behalf, we can start planning for the future.

 

It’s time to change the question from “when can we re-open” to “what is required for a safe and healthy re-opening in my workplace to get through this crisis”?

 

Let’s get to work.

 

Kristen Danson

Managing Partner

MitoGraphics Inc. / Swift Components Corp

519 240-4205 Direct

 

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Self-isolation. Social distancing.

 

These are terms that have now become part of our daily life in the wake of the COVID-19 crisis, which is causing anxiety worldwide both socially and economically.

 

But ensuring we maintain good mental health amidst this trying time is vital, says Angela Englander, a registered psychotherapist and trauma specialist who operates Ways to Wellbeing Therapy in Cambridge and Tillsonburg.

 

“We need to be reaching out to each other now more than ever,” she says. “We really need to be connecting with our community.”

 

Angela, who specializes in the treatment of all of types trauma, including PTSD (post-traumatic stress disorder), says what we’re dealing with is very similar to what the world experienced during the First and Second World Wars.

 

“We’re getting isolated and starting to get scared of each other,” she says, adding that in the years following the COVID-19 crisis we may be faced with a large number of people dealing with PTSD and a variety of mental health issues. “Many people appear to be having an acute traumatic stress response right now in that they're hypervigilant and full of adrenaline and flooded emotionally.”

 

Angela says nightmares and trouble sleeping are just a few of the common reactions to trauma people may be experiencing.  She has, however, noticed that some of her clients who are dealing with PTSD seem less concerned since many already often live in self-isolation.

 

“They’re saying, ‘the rest of the world is living like us now, and that’s kind of validating’,” she says, adding there are others who fear society will break down as a whole.

 

“People are concerned about becoming ill, experiencing pain, suffering, starving and having their neighbours and people around them turn on them, with riots in the streets.”

 

Angela says the long-term effects of PTSD could include headaches, flashbacks and mood swings.

 

“I think there will be a lot of mental health fallout but I hope the government will step up to fund psychotherapy so people can heal,” she says.

 

Currently, OHIP does not cover the cost of psychotherapy.

 

To combat these fears and anxieties surrounding COVID-19, Angela recommends not only reaching out to a professional for coping strategies and support but by creating a daily routine of self-care.

 

“Maintain routine and focus on your accomplishments,” she says. “Stay connected to others through social media or Skype or by phone.”

 

She says deep breathing, stretching and yoga are also good methods to boost good mental health.

 

“And now that we may not be distracted as much by our work, we can start connecting with more of the community,” says Angela. “This could be our golden opportunity to turn things around.”

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The Cambridge Chamber of Commerce has a brand-new online look.

 

The Chamber’s new website offers visitors a fresh and vivid digital experience as they access information on the many learning programs, incentives and events we offer that benefit our local business community.

 

“We’re thrilled to be able to offer a new site that is easy to navigate and still provides our Members with the valuable information they’ve come to expect,” says Chamber President and CEO Greg Durocher.

 

With a click of a button on the home page or from the ‘events’ page, Members will be able to easily access and manage their own accounts using a simple username system. They will not only be able to update their profiles to add or delete employees but will also be able to pay bills online.

 

“This feature will be a huge benefit to our Members and streamline our operation so we can concentrate on what we do best: helping businesses grow and prosper,” says Durocher.

 

The site itself is much brighter and colourful and contains fewer links which in turn will make using it a far more engaging experience for visitors.

 

As well, a new mobile site is included which means much clearer access on all digital devices.

 

“We have no doubt users will find this feature a huge bonus,” says Durocher, noting how much communication is conducted on smartphones.  “It’s important for all businesses to adapt to the latest trends.”

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Leading tax practitioners say that business owners with income as low as $50K will be affected

 

Ottawa, September 27, 2017 – The Coalition for Small Business Tax Fairness, a unified voice of more than 70 organizations representing hundreds of thousands of business owners across the country, has written a new letter to Finance Minister Bill Morneau with professional analysis confirming that Ottawa’s tax proposals will affect middle-class business owners, resulting in higher tax rates than other Canadians with similar income levels.  

 

“We are alarmed by the huge gap between the government’s statements about the impact of their proposals and the detailed analysis by Canada’s tax professionals,” said Dan Kelly, President of the Canadian Federation of Independent Business (CFIB) and member of the Coalition. “Tax practitioners are united in the view that these changes have the potential to affect all small business taxpayers, no matter their income.”

 

"It is the farmers, mom and pop shops, and entrepreneurs, who invested everything into their businesses, that will be most affected by these changes, instead of targeting the real problem. The government needs to go back to the drawing board, hold a real consultation and listen to what tax professionals, provincial governments and the business owners who fuel the growth of our communities are saying," added Perrin Beatty, President and CEO of the Canadian Chamber of Commerce.

 

The government has claimed that these proposals would not affect business owners with incomes under $150,000. Tax practitioners disagree.

 

One of the new rules introduced by the government would restrict small business owners from sharing income with family members. Tax practitioners say that this can affect business owners with incomes as modest as $50,000. Also, as two-thirds of Canadian incorporated businesses are majority owned by men, the restrictions on sharing income with a spouse are likely to remove a disproportionately higher number of women from benefiting from their family’s business.

 

The government is also proposing changes that would discourage small business owners from holding certain types of investments in the incorporated company. According to tax practitioners, business owners retain business earnings in the corporation to safeguard against economic downturns, secure bank financing and invest in other start-up companies.

 

Tax practitioners have confirmed that the proposed tax changes would result in higher combined corporate and personal taxes for business owners across the board and in many cases, small business owners would incur tax rates far greater than what an employee with a similar level of income would pay. 

 

The Coalition, which has doubled in size since August 31, is asking the federal government to review carefully the analyses of tax professionals across the country, take these proposals off of the table, and launch meaningful consultations with the business community to address any shortcomings in tax policy.

 

The Coalition for Small Business Tax Fairness is encouraging business owners and other concerned Canadians to contact their Members of Parliament and use the hashtags #unfairtaxchanges #taxesinéquitables on social media. For the full list of Coalition members, please visit smallbiztaxfairness.ca.  

 

For media enquiries or interviews, please contact:

Andy Radia
Media Relations Specialist
647-464-2814

 

What some are saying:

 

“The agriculture equipment manufacturing sector represents 12,000 Canadians and their families predominantly in rural areas; as entrepreneurs who have put their lives on the line to invest in and grow their family business, the sector consistently exports more than $1.8 billion of farm equipment to over 150 countries. The scope and complexity of the proposed tax changes puts a lot of this at stake, and we must fight to ensure that fairness prevails for our members.” — Leah Olson, President, Agricultural Manufacturers of Canada

 

“Franchisees are the backbone of the communities they serve, by employing people of all backgrounds, supporting local initiatives, and helping grow the economy. As business owners, they assume significant risk, but have been able to achieve success through hard work and support from family members. Simply stated, CFA believes the changes being proposed by the Minister will hurt Canadian franchisees.” — Ryan J. Eickmeier, Vice President, Government Relations & Public Policy, Canadian Franchise Association

 

“The residential construction and renovation industry has always largely consisted of family-run businesses that help build the communities they operate and live in, many over several generations. These are hard-working Canadians trying to earn a middle-class living, hire local workers, and create a future for their families. The government’s proposed tax changes threaten the very existence of these businesses, posing a threat to small local companies in every community and the jobs they create.” —Kevin Lee, CEO, Canadian Home Builders’ Association

 

“We look forward to working with the Minister of Finance to ensure that any changes help secure the future of agriculture and not hinder it.” — Mark Wales, Chair of the Canadian Horticultural Council’s Business Risk Management Committee

 

“We are fully supportive of the government’s pledge to advance evidence-based policy-making. Our members are concerned that the government’s proposed changes to small business taxes are not sufficiently informed by the level of research, analysis and consultation required to ensure a full appreciation of the impacts this will have on Canadians - not just entrepreneurs and small business owners but also on the overall health of the Canadian economy and competitiveness in the short and long term.” — Leigh Harris, Vice Chair (Interim) National Board of Directors, CMC-Canada

 

“Canadian business families are scared, confused, and demoralized. Years of planning for business succession will potentially go up in smoke! And we’re being called tax cheats along the way. Canada can do better, we must do better—our economy depends on it.”— Allen S. Taylor, Chair, Family Enterprise Xchange

 

“These egregious proposed tax changes would negatively impact the family farm in ways that are both profound and complex. The federal government needs to reverse course on their ill-advised tax hike attack on our middle-class family farms. — Levi Wood, President of the Western Canadian Wheat Growers Association, grain farmer

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