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Excitement is building for Business Expo 2023.

This popular trade show, which hasn’t been held since 2019, returns to Bingemans on May 10 and will feature more than 200 exhibitors and at least 1,500 attendees from throughout Cambridge, Kitchener-Waterloo, and Guelph.

“This has always been a great opportunity for local businesses to not only showcase what they do but meet and network with other business leaders,” says Cambridge Chamber of Commerce President and CEO Greg Durocher. “It also will provide job hunters, entrepreneurs and businesses the chance to make professional connections.”

Business Expo 2023, co-sponsored by the Cambridge, Kitchener-Waterloo, and Guelph Chambers of Commerce, is free for the public to attend and will also feature many local food and beverage vendors. It runs from 2 p.m. to 7 p.m., providing ample time to check out the displays.

“All three Chambers are pleased to have the chance once again to be able to work together on this event which gives attendees the opportunity to really learn about some of the great local businesses we have,” says Greg.

For businesses taking part in the trade show, he says the quality of their displays can make or break the experience for them.

“Exhibitors new to trade shows tend to focus on the flashy; they want to create displays that will draw crowds,” he says. “But that’s not the point. It’s not the number of people your display draws that matters; it’s whether or not your exhibit engages them when they’re there.”

To maximize your networking at Business Expo 2023, here are a few tips:​

• Neatness and visibility - Keep your display neatly organized and clearly mark all your prices.
• Build Demand - Spark customers’ interest by placing a sold sign on a few items, or by leaving a display spot empty.
• Be Interactive - Contests, prizes, demonstrations, games, and quizzes will generate interest in your display.
• Offer Takeaways - Provide visitors with a small item they can take home with them.
• Clear Signage - Ensure basic information and prices are clearly visible for visitors.
• Literature - Stock up on brochures and fliers, as well as price sheets and business cards.
• Be Business Ready - Make sure you have pens and order forms ready to process potential sales.
• Engage With Visitors - A friendly welcome and the proper body language can go a long way.
• Always Be Open - Ensure your booth is never left empty.
• Follow Up Promptly - The faster you send out emails or make a call the better it is for your business.

A recent report released by the Conference Board of Canada indicates Waterloo Region’s economy will be slower this year but predicts it will outpace the provincial economy.

While the impact of a potential slowdown is a concern, one of the key issues for local businesses remains a shortage of workers.

The unemployment rate in our region hit 5.5% in 2022, compared to 6.5% in 2021 and 9.6% in 2020. This year, it’s expected to reach 5.8%.

Provincewide, the latest numbers from Statistics Canada showed there were 372,000 job vacancies during the third quarter of 2022, nearly double the average of vacancies (195,000) reported during the three years leading up to 2020.

In effort to provide local employers with another avenue to find talent, the Cambridge Chamber of Commerce recently launched its online job portal.

“Labour shortages continue to be an issue in so many sectors,” says Cambridge Chamber of Commerce President and CEO Greg Durocher. “By providing as many opportunities as possible for local employers to find the help they require is a benefit to our business community as a whole and we’re glad to be able to offer this service.”

The easy-to-use portal can be accessed by the public to search and apply for positions posted by Chamber Members in a variety of sectors. 

Chamber Members can upload and manage their own posts, which includes contact information and job descriptions.

The system allows job seekers to search for positions in Waterloo Region and the surrounding area.

Current posts feature jobs in several sectors, including the financial, insurance, medical and automobile industries.

“It’s a very user-friendly system giving our Members the ability to post multiple job opportunities,” says Greg, noting the Chamber does not manage the posts itself.

Visit the Cambridge Chamber of Commerce job portal to learn more.

A few facts and figures:

• In Waterloo Region, the employment rate in 2022 rose by 10,700 jobs (3.3%) to a record 332,140, compared to an increase of 15,250 jobs (5%) in 2021.
• Overall employment is in our region is expected to increase by 1% this year due to 4,250 jobs in finance, insurance, and real estate, as well as 3,300 jobs in manufacturing.
• 60% of the job vacancies in Ontario require no more than high school education, paying on average less than $20 an hour. 
• Nearly 200,000 jobs require less than one year of experience.
• More than one-third of the job vacancies are in sales and service.

When Syed Hashmi’s grandparents discovered last summer they were having trouble watering their lawn due to mobility issues, a light went off in the Cambridge teen’s head.

Inspired by an email he received promoting the creation of the Youth Creativity Fund, the St. Benedict Catholic Secondary School student set work on creating a micro-controlled automated watering system to assist the elderly couple.

“It’s been a lot of fun and this is definitely a work in progress,” he said of his creative idea, while attending the official launch of the fund last Wednesday at the Ken Seiling Waterloo Region Museum.

Syed was among nearly 30 local students who were in attendance to share their vision with a variety of community leaders and supporters after receiving funding to bring their innovative ideas to life.

The fund, created in partnership between the Cambridge and KW Chambers of Commerce, BEP Waterloo Region and the Region of Waterloo, promotes creative confidence by connecting student-driven and designed ideas, with donations from people who are passionate about seeing the creativity of local youth flourish.

Through the program, students in grades 5 to 12 can apply for microgrants up to $1,000 to pursue a creative learning project that could lead to new ideas.

“This project is about creating opportunities, faster, more often and to be a foundation for our own prosperity as a community,” said Cambridge Chamber of Commerce President & CEO Greg Durocher, noting the two Chambers have committed nearly $20,000 to this initiative. “This is not an operational project for the Chambers, this is a ‘give back’ project for us, one we hope will inspire others to do the same.”

To date, 12 projects involving 48 students have received just over $10,000 in funding.

“We’ve had some great success thus far in this program,” said BEP Waterloo Region’s April Albano, YCF (Youth Creativity Fund) Manager. “What has been clear through this first wave of projects is the support these students have around them.”

For Hannah Waterfall, a Grade 10 student at Glenview Park Secondary School, the support she has received from her mom who works for Shelter Movers has been key in the ongoing formation of idea she had on preventing domestic violence which began as a civics class project. Shelter Movers is a non-profit organization that assists survivors of gender-based violence transition to a safer life.

“My mom has been a huge role model for me. Just the stories I hear from her have really inspired me to do some good for the community,” said Hannah, who is the process of creating a resource kit that can educate younger students on how to regulate their emotions. “My goal with this project is to stop the violence before it becomes an issue. I understand that as a 15-year-old girl it’s hard to end violence against women because you can’t go to the abusers and stop them. But I hope this can stop it in the younger generations, so it doesn’t become a problem in the future.”

Currently, Hannah continues to research the causes surrounding domestic violence and says providing tools, including breathing exercises to deal with stress and anxiety, are key as the kit develops.

“My family has fostered kids for about six years, so we’ve learned a lot of different strategies on how to teach kids to cope with their stress when they are angry.”

Syed is also in research mode perfecting his watering system, which uses soil sensors connected to The Weather Network, to determine when and if a lawn needs water. He admits to having a few technical issues with the current system he created using a couple hundred dollars’ worth of parts from Amazon.

“My first step is finding more reliable parts,” he joked, adding his innovative idea has kindled an interest in engineering. “As my first look at the world of engineering, it’s made me realize how much is out there.”

Creating confidence for students to pursue their ideas, especially when it’s backed by regional support, is great for the community said HIP Developments President Scott Higgins, who is one of the driving forces behind the Youth Creativity Fund.

“Having the community to rally to create an endowment that allows us to give microgrants to these kids ongoing I think, one, is a testament to say you have great ideas and continue to pursue your ideas,” he said. “And two, I think it’s to say this community believes in you and if we put that hope, and opportunity and that optimism out within the community our kids are going to do some great things.”

Greg agreed.

“The power we have is right here at our own front door; our youth, who have the ideas but don’t have the means to get guidance and mostly capital to see if their idea can come alive,” he said. “We need to let businesses and individuals know they can help make dreams come true, and that should be the easiest because here, in the Region of Waterloo, is where dreams become reality, every single day.”

Find out more about the Youth Creativity Fund.

By comparison to other statutory holidays, Family Day is still a relatively new after Ontario followed the lead of several provinces and adopted it in 2008.

While most businesses will be closed on Monday, Feb. 20, they will be operating on the weekend itself providing a great opportunity to get out and explore and support what our region has to offer in terms of retail, dining, and overall experiences.

We reached out to Explore Waterloo Region for their input on what the Family Day Weekend means locally:

Q.  Has Family Day Weekend grown in popularity since its inception in Ontario in 2008?

A. If Explore Waterloo Region’s membership is any indication, it is definitely growing in popularity in our area.  Every year there seems to be new Family Day activities for both locals and visitors to enjoy.

Q.  Is this an important winter weekend for the economy in Waterloo Region?

A. Waterloo Region is a four-season destination, and our winter visitation numbers tend to be relatively strong compared with other areas that consider this season a “low” time.  Our region does a great job at always having interesting activities going on but having a long weekend in the winter does help our hotels encourage more overnight stays. It means visitors can extend their road trips and have more fun.

Q. What are some great things people should check out that weekend in Waterloo Region?

A. We have all kinds of great outdoor activities to enjoy like skiing (downhill and cross-country), ice-fishing, hiking, winter cycling and skating. Both the St. Jacobs Market and the Kitchener Market have special activities planned.  If indoor is more your speed, our museums and galleries are offering up all kinds of fun things. Family Day also coincides with post-secondary reading week so it’s a perfect time for our student populations to take a well-deserved study break and enjoy what’s in their own backyard and maybe invite their family and friends to visit too.

Q.  How does Explore Waterloo Region promote this weekend?

A. Explore Waterloo Region continues to promote our area as the perfect location for a road trip.  For Family Day we specifically gear our campaign to families (naturally!) looking for a fun getaway.  We will have a variety of options promoted on our social channels and our website provides planning inspiration for visitors coming to the region and for locals looking for some cool things to do.

On Family Day itself, the City of Cambridge is offering various free drop-in activities for the whole family, including swimming, skating, sports, and fitness. 

The Cambridge Centre for the Arts will also be open that day from 1-4 p.m. and is offering a range of family activities. 

 The municipal election this past fall resulted in some new and familiar faces around local council tables, each prepared to represent the needs of their constituents and communities to the best of their ability during their next four years in office.

In the winter edition of our Insight magazine, to be released this month, we reached out to the municipal leaders for the City of Cambridge and Township of North Dumfries, along with Cambridge’s two regional councillors, to get a sense of what issues and concerns they believe are facing the business community and to provide potential solutions to make things even better to conduct business locally.

Each were asked the same series of questions in hopes of providing our business community with a snapshot of what approaches our municipal leaders will be taking over the next four years.

Here’s a portion of their responses to a few of the questions:

1. How do we make Cambridge/Township of North Dumfries even better places to do business?

Cambridge

Mayor Jan Liggett: “Connecting equity to transit-oriented development can mitigate traffic and pollution, generate demand for transit, catalyze the development of affordable housing, and bring new businesses and quality jobs to our community.”

Donna Reid, Ward One: “Council needs to support development because more people will generate more business and needs to consult our businesses as to their needs to ensure we will be providing the services that will assist them.”

Mike Devine, Ward Two: “Our tax base is an issue, and we must see that it’s set in a reasonable manner for businesses, especially since we have moved into more higher-tech manufacturing than we’ve previously seen in Cambridge in the first 30 years.”

Corey Kimpson, Ward Three: “We have to look at the processes we have in place and really look at having a collaborative approach between the levels of government, the community and business community.”

Ross Earnshaw, Ward Four: “For Cambridge to be perceived as an attractive place to do business, our downtowns must be seen as safe, comfortable, and truly fun, public places.”

Sheri Roberts, Ward Five: “Having the appropriate infrastructure in place such as safe roads, well planned parking, and other supports and services for employees and customers, will make it as easy as possible for companies to focus on the running of their business.”

Adam Cooper, Ward Six: “I would like to see improved road networks to get large this truck traffic out of our downtown areas and major roads such as Hespeler Road and King Street.”

Scott Hamilton, Ward Seven: “It’s important that we increase density in our cores to support businesses and large-scale infrastructural projects such as the LRT.”

Nicholas Ermeta, Ward Eight: “We need to constantly review and improve customer service levels at City Hall. We need to always strive to provide timely service and assistance when needed.”

Township of North Dumfries

Mayor Sue Foxton: “We must link quality of life attributes of the community and countryside with the business opportunities of the area and continue with the current program underway to facilitate the installation of fibre to the address across North Dumfries.”

Rod Rolleman, Ward One: “We need to market North Dumfries as the rural escape for city residents to the north and east of us.”

Derrick Ostner, Ward Two: “We can make North Dumfries a better place to do business by being more engaging with prospective businesses.”

Alida Wilms, Ward Three: “I love being part of a rural community and think there are incredible business opportunities here for any aspiring entrepreneur.”

Scott Tilley, Ward Four: “By encouraging and supporting businesses to set up in North Dumfries it will be a win/win for both the residents and business, as they will both support each other.”

Region of Waterloo

Doug Craig, Regional Councillor: “Rapid transit options must proceed, safety in our downtowns must be safeguarded and everything from recreational facilities to health services must continue to be improved.”

Pam Wolf, Regional Councillor: “To attract business to Cambridge we need to make it attractive to their employees. They want good schools, safe neighbourhoods, recreation facilities and arts and culture.”

2. What do you think are the biggest concerns facing businesses in Cambridge/North Dumfries and how will you address them?

Cambridge

Mayor Jan Liggett: “Labour shortage is a North American problem. We have universities, colleges and training facilities close by which graduate high quality staffing for companies. I will continue to work with them to encourage the growth of these educational facilities.”

Donna Reid, Ward One: “Our core areas struggle with the homeless, addicted and those with mental health issues. Our council needs to provide more services to address the needs of these vulnerable people.”

Mike Devine, Ward Two: “The tax base is clearly an issue for businesses and the cost of city services, such as snow plowing, are also an issue.”

Corey Kimpson, Ward Three: “Having things ready to move as quickly as possible is paramount, because when a business is ready to do something, they’re ready to go and can’t be waiting, especially in this economy. Is there a way we can fast track and expedite things?”

Ross Earnshaw, Ward Four: “Business owners do not feel like their voices are being heard by municipal leaders. It is important that we give local businesses a voice at City Hall.”

Sheri Roberts, Ward Five: “The cost of doing business goes up every year.  One way that municipalities can help with this is by streamlining the processes around opening a new business.”

Adam Cooper, Ward Six: “We need to lobby the provincial government for long-term detox and rehab facilities while also reconsidering the services offered downtown to prevent our core from becoming the dangerous playground for untreated addiction that it has become.”

Scott Hamilton, Ward Seven: “We all need to work to ensure that we have a skilled workforce, that conditions are ripe for quickly and efficiently importing supplies and materials as well as exporting our products to market.”

Nicholas Ermeta, Ward Eight: “Affordability or lack thereof are big concerns for businesses. I want to minimize future tax increases by reviewing the budget to find greater efficiencies and to find new funding models that rely less on property taxes.”

Township of North Dumfries

Mayor Sue Foxton: “Concerns include the cost attributed to the purchase of land for employment purposes, the timelines and cost for “approvals” to bring a development proposal forward to the marketplace, plus the ability to attract and retain employees for new or growing businesses and access transit to facilitate this. Council in June 2022 adopted a position to streamline the review and approvals process associated with site plan approvals. This measure should witness a reduction in the timelines to secure a decision.”

Rod Rolleman, Ward One: “The three biggest concerns facing businesses in North Dumfries are labour shortages, poor quality internet, and lack of commercially zoned properties. The Township needs to partner with the private sector and bring high-speed internet to our business parks.”

Derrick Ostner, Ward Two: “Biggest concerns are having the available land, and proper internet.”

Alida Wilms, Ward Three: “As more people move into the area, there’s greater pressure on our rural and natural areas because of the increased housing needs.

Scott Tilley, Ward Four: “Planning for future parking and dealing with current parking issues by working with the community residents and businesses to get their feedback, I will assist in making it easier for businesses to be accessed by listening to the people who are in the area regularly.”

Region of Waterloo

Doug Craig, Regional Councillor: “Safety in our community on the streets, in our parks and in our downtowns must be improved to have a safe, liveable community.”

Pam Wolf, Regional Councillor: “One of the biggest challenges to business is attracting and retaining staff. To help with this we need to build more housing including affordable housing to house staff.”

You never know who will come up with the next ‘big idea’ that could change the world.

This has happened more than once in Waterloo Region, already dubbed ‘The Creative Capital of Canada’ thanks to HIP Developments President Scott Higgins and demonstrated by the local creation of such world-changing technological achievements as the BlackBerry and IMAX.

“This kind of creativity is the wheelhouse of the Chamber of Commerce,” says Cambridge Chamber of Commerce President & CEO Greg Durocher. “We always look down the road a generation or two because they are not only our community’s future leaders but our job creators for the rest of the 21st century.”

In hopes of nurturing that next generation of innovative thinkers, the Cambridge Chamber has teamed up with the Greater Kitchener Waterloo Chamber of Commerce and the BEP (Business Education Partnership) of Waterloo Region in a new innovative program called the ‘Youth Creativity Fund’.

Through this program, students in grades 5 to 12 can apply for seed funding to create a solution to a problem that faces them, their family and friends, or the whole world.

They can apply for $500 - $1,000 to help solve this issue and are required to report back to organizers in three months to tell them what they have learned from the experience.

“The great thing about this program is that it doesn’t matter if ideas are successful or not, we are focused on learning and simply trying ideas out,” says April Albano, Program Manager- Youth Innovation, who is leading the program through the BEP Waterloo Region (WR). “We want to build up creative confidence in youth from a young age. If students are given the opportunity to try out their ideas, they will be more confident to try out ideas later in their life. We have learned through research that creativity is something that we get worse at as we grow older unless we practice it.  We want to capture and nourish as much creativity as we can and help it grow in Waterloo Region.”

To help students bring their ideas to life, she says a toolkit (available at youthcreativityfund.ca) has been developed containing resources to get their creative juices flowing and generate creative thinking outside the box.

“We know youth have incredible ideas, but sometimes it takes some work to bring those ideas to life or even to mind,” she says, adding there is an opportunity to seek advice on specific aspects of their project.  “For example, we have had some students ask for assistance with coding an app they are working on.  Another group asked for help with grassroots marketing.  The BEP WR prides itself on connecting the business world with education and we have an extensive network of local champions who want to help.  If a student identifies a need, we will work with that student to find the appropriate support.”

BEP WR has given assets to local schools to promote the program and students are urged to listen for school announcements and check their school’s newsletter in the New Year.

“As we spread the word about this fund, we are aiming to be top of mind for every educator who has a student approach them with an idea to better their community,” says April. “We want these educators to say, ‘That’s a great idea, apply to the Youth Creativity Fund to make that idea a reality’.”

Also, students who may have multiple ideas are asked to submit one application at a time. However, she says they are allowed to apply again in the future if they want to further develop their initial idea.

“We want our kids to know that perseverance, dedication, commitment, passion, vision and yes, dreaming, are the key ingredients for creativity, innovation, and change,” says Greg, adding the Chamber is proud to be part of such a worthwhile initiative. “But we need everyone’s help. Both Chambers have foundation dollars that must flow to youth programs which has enabled us to help get this program off the ground. HIP Developments has pledged to match every single donation to a maximum of $100,000, so this just shows their commitment to our future leaders and innovators.”

April says this a great program to support youth, especially since many are entering the workforce when the world is facing numerous challenges.

“By investing in youth today we are helping to build up their creative confidence, so they feel empowered and ready to tackle the challenges of tomorrow,” she says.

Visit the Youth Creativity Fund to learn more.

The weather may be colder, but things are heating up fast when it comes to the winter tourism season in Waterloo Region.

In fact, tourism spending in Canada in general is expected to recover quicker than anticipated according to Destination Canada’s latest tourism outlook which is predicting a return to 2019 levels by 2024, up from 2025 as predicted last spring. As well, the report indicates Canada’s tourism sector could generate more than $142 billion by 2030 which represents a 35% growth over the next decade.

This doesn’t come as a surprise to Explore Waterloo Region CEO Michele Saran, noting that domestic travel has recovered much quicker than international visits.

“When you’re talking about Waterloo Region, keeping in mind we receive 96% of our visitations from the GTA, we expect to be fully recovered here to 2019 levels by 2023,” she says. “In fact, we’re almost there now.”

Michele credits this local rebound not only on a growing pent-up demand for travel opportunities following pandemic lockdowns and restrictions, but the fact the region has so much to offer.

“When you talk about the winter season, in Waterloo Region we always do quite well,” she says. “Interestingly, I’ve never seen a destination that doesn’t take a hit at this time of year except for us, and Christmas really seems to be our ‘thing’.”

Michele credits the numerous holiday festivals and activities for providing a major boost to our local tourism and hospitality sector, including Cambridge’s ‘Winterfest’ which offers numerous events and displays until the end of the month, Kitchener’s recent ‘Christkindl Market’ and KWFamous ‘Holiday Pop-Shoppe’, as well as Bingemans’ ‘Jingle Bell Rock’ and ‘Gift of Lights’ events.

“Everybody (tourism operators) seems very positive about this season,” she says. “And we’ve been doing our Road Trip campaign for the last few months on social media, and we’ve been talking about winter and amplifying all the fabulous things you can do within an easy drive of our target market.”

Besides Christmas activities, Michele says Waterloo Region is loaded with a variety of winter attractions such as Chicopee which should be welcoming skiers and tubers soon, as well Shades Mills Conservation Area in Cambridge for walking and cross-country skiing.

As well, Toyota Motor Manufacturing Canada has once again started its plant tours, which provide an inside look at its Cambridge facility via a motorized tram.

“Also, St. Jacobs and Elmira are always beautiful and magical places to visit in the winter,” she says, adding Explore Waterloo Region has been encouraging people to utilize the Ontario Staycation Tax Credit. 

The credit, which expires at the end of the month, allows Ontario residents to claim 20% of their eligible 2022 accommodation (cottage, hotel, or campground) expenses up to $1,000 as an individual or $2,000 if you spouse, common-law partner, or children, to get back up to $200 as an individual or $400 as a family.

“We’re actually lobbying as an industry to keep the tax credit in place for next year as well,” says Michele. “As you know, we were the first industry hit and the hardest hit and the last to recover, so we would love to keep this value added as part of our marketing arsenal.”

In terms of any potential threat from what has been dubbed as the ‘tripledemic’ (Flu, RSV and COVID-19), she remains optimistic that local tourism operators are prepared.

“I think everyone in the tourism industry is really good at listening to public health recommendations, and because our industry was the first hit, we’ve had to create all different types of scenarios about how to open safely and serve the public,” says Michele. “We’ve become really good at it and have a lot of practice.”

Visit Explore Waterloo Region to learn more.

A few things to check out:

• Cambridge Winterfest – runs until Dec. 31 and features light installations and a variety of events in all three downtown cores.
• Bingemans - Jingle Bell Rock, runs until Jan. 7 and outdoor light displays, surrounding a 40-foot dancing tree illumination. Gift of Lights runs until Dec. 31. Drive through holiday light display featuring over 300 animated and static light displays.
• KWFamous Holiday Pop-Shoppe - Until Dec. 30 featuring more than 80 local makers and creators taking part at shop located across from Kitchener City Hall.
• Jakobstettel – Celebrates 170 Years of St. Jacobs, featuring a series of events until Dec. 18.
• The City of Waterloo hosts  Winterloo on Jan 28, 2023
• Toyota Plant Tour – a 90-minute tour of Toyota Motor Manufacturing Canada’s Cambridge facility. Tours currently run Monday to Wednesday.
• Chicopee 

*  With files from the Toronto Star    

The word ‘diversity’ has become commonplace in most workplaces.

But according to a local expert in the field, the definition of that concept may be difficult and even confusing to pin down.

“Diversity is like the big buzz word right now and it’s a big topic that’s on everyone’s mindset,” says Dr. Nada Basir, Assistant Professor at the Conrad School of Entrepreneurship and Business at Waterloo University. “Companies are putting money into it because we all know that it’s important. But business leaders, when they think about diversity, tend to think of it on the surface level.”

As a result, she says the deep level of diversity, not just the observable points relating to gender, race, and nationality, often get overlooked.

“While we understand diversity is about differences, we sometimes narrowly focus on one type, and I think that’s where there is confusion and that’s where we need to think a little bit more outside the box.”

Dr. Basir will delve into this subject even deeper at our Women Leadership Collective Series event entitled: ‘Collaboration Between Men and Women to Empower Each Other, Inspire Each Other, and Lead Together’. During this in-person event Oct. 21 at Langdon Hall, she will explore what kind of diversity matters when it comes to producing benefits in the workplace.

“But I don’t want to make a case as to why diversity is important because we already know it’s important,” she says, noting introducing diversity in the workplace is not just about hiring or collaborating with diverse people. “It’s about the context that diversity is in and how do we make sure the teams or companies we are building are harnessing that diversity. What does it mean to have people come to the table and feel engaged and welcomed, and how do we tap into their identity-related knowledge?”

Dr. Basir says many companies may have a 50/50 split between male and female employees and feel they are doing well when it comes to promoting diversity, but this is not always the case.

“Who is making the decisions in that company? Who are in the leadership roles?” she says, explaining research surrounding motherhood show that women tend to leave the workforce more than men because they may not feel supported enough when it comes to such things as childcare or fertility issues. “We can have a diverse workplace but if the environment does not cater to it and leverage it, then what’s the point?”

When it comes to creating a diverse and collaborative workforce in a post-COVID-19 environment, Dr. Basir says companies have learned about the importance of being more agile.

“The world is complex and complicated, and things change very quickly in business since customers and stakeholders are involved in everything that’s happened and we have to keep them engaged, and it can be really costly if we don’t pay to attention to diversity,” she says.

Dr. Basir says relying on different perspectives and lived experiences can help the decision-making process at any company and hopes to convey that to participants at the Oct. 21 event.

“I hope it’s a workshop of reflection in terms of what people thought diversity was and why it’s important and maybe when they leave, they’ll have a different perspective on what diversity should look like,” she says, referring to the research she will also introduce to build a business case for diversity. “I want to talk about what do we know about diversity in terms of ROI (Return on Investment).”

To find out more, visit our Events Calendar.

As travel levels continue to ramp up towards even higher volumes than they were before the world shutdown due to COVID-19, the Region of Waterloo International Airport is ready to handle any surge.

“We’re probably in the top-10 of busiest airports in the country as far as movements but we’re also in the top-20 when it comes the number of passengers,” says Chris Wood, General Manager of the Region of Waterloo International Airport, noting he expects the airport will soon see that passenger ranking move up to the 12th to 13th busiest spot.

Chris says the airport is expected to welcome at least 500,000 passengers in 2022, which is slightly less than its initial projection due in big part to the arrival of the Omicron variant but expects to see that number double next year.

“We should be able to hit those numbers, with everything being equal,” he says, adding the opening of its new 12,000 square-foot domestic arrivals building in April – part of its $35 million Airport Terminal Expansion Project – is a continued sign of the airport’s importance to the economic vitality of the Region.

“Every thriving community has a big, bustling airport. Why should we be any different?” says Chris. “You can’t go to a world-class city anywhere without an airport being part of that.”

Currently, WestJet and Flair Airlines are providing a bevy of flights from the airport to a variety of destinations including Calgary and Edmonton, AB, Cancun, Mexico, Winnipeg, MB, and Vancouver and Victoria, B.C. In fact, this summer Flair has unveiled several additional destinations including Charlottetown, P.E.I., Deer Lake, N.L. and Montreal, QC, starting in July.

“We do expect Sunwing to return in the winter,” says Chris. “We also have an agreement with Pivot Airlines and expect them to arrive later this fall, but we don’t have a firm date yet.”

He says Pivot will offer several flights daily to Ottawa and Montreal, providing a key component in building the airport’s business clientele.

“We’ve kind of morphed into a low-cost carrier dream airport because we have a very large and affluent population that has been starved of non-stop service for many years, and we also have a very affluent business community,” says Chris. “But we haven’t really catered as much to the business community.”

He’s very candid when it comes to the struggles the airport has had trying to attract more business flyers, noting that smaller business owners and entrepreneurs are more cognizant of their finances so utilizing a low-cost carrier makes sense to them.

“But if you’re not paying for your own ticket, it’s more difficult to get people to use the services that are currently here,” says Chris, adding frequent flights a day out of Pearson Airport offered by larger carriers like Air Canada are more convenient for many business travellers.

Currently, he says at least 80% of travel at the Region of Waterloo International Airport is leisured based adding the split between business and leisure travel was about 50/50 when American Airlines offered nonstop flights to Chicago from 2011 to 2016.

“We saw a lot of people going to Chicago and beyond for business. But if the right type of service comes in, I think the business community would definitely use it,” says Chris, adding Pivot Airlines will be a great draw and caters to the business community thanks to its multiple flights daily to various business locations.

When it comes to attracting airlines, he says the process is extremely difficult since airlines must be very strategic where they place their inventory.

“The airlines get it. They know there is an opportunity here, but they also know there is more of an opportunity at Pearson,” says Chris, adding carriers like Flair that are destination-based and not interested in connections or using a hub and spoke model, can be easier to attract.

“But we’re happy to talk to any airline about service and we’ve got the facility now that can handle them,” he says, crediting Waterloo Regional Council for its continued support. “We can ultimately contribute to the bottom line of the Region.”

Chris says the ‘gold standard’ for a regionally operated airport in Canada are Kelowna and Abbotsford, B.C., and that Regional of Waterloo International Airport is quickly approaching those levels.

“It’s a model we hope to achieve and we’re getting closer,” he says.

To learn more, visit Region of Waterloo International Airport.

The forecast is looking good for the summer tourism season in Waterloo Region.

After two years of uncertainties, restrictions and pivoting due to the pandemic, the hospitality and tourism sector is poised for a significant comeback.

“Everything is coming back this summer,” says Michele Saran, CEO of Explore Waterloo Region. “There is so much pent-up demand, and it seems like the concerns about COVID-19 are receding and people are feeling a lot more confident to get out and about.”

Compared to last year at this time, she says tourism operators in Waterloo Region, including hotels and attractions, have already seen a higher demand in the first quarter of this year.

“It’s going incredibly well so far, but there are still labour shortages and supply chain issues,” says Michele. “I know some of our hotels can’t run at full capacity just yet because of these shortages which is a shame because we’ve been hit so hard the last couple of years.”

To offset some costs surrounding the implementation of health and safety protocols to keep patrons and employees safe, Explore Waterloo Region and RTO 4 (Regional Tourism Organization 4 Inc.) distributed nearly $600,000 to support 125 attractions, hotels, and other operators in 2020 and 2021 through the Tourism Adaption and Recovery Program (TARP).

“Our industry was the first hit, hardest hit and the last to recover is what we say, and we still have those impediments in a way with these labour concerns,” says Michele.

She says this summer Explore Waterloo Region is taking a ‘divide and conquer’ approach when it comes its marketing tactics.

“As we are easing out of COVID-19 we’re looking to our local operators and BIAs to market our region to local residents,” says Michele. “We as Explore Waterloo Region are expanding a little further out with our marketing focus and trying to encourage people from the GTA to get out of the city and come to a place where it might be a little less urban, but with all the amenities of the big city; close to nature where they can get out and enjoy walking and bike trails and still have incredible culinary and cultural experiences, just with a little less of the crowds.”

Michele says the many festivals and attractions Waterloo Region has to offer this summer will be a big draw, such as the Cambridge Scottish Festival and the Canada Day celebrations which features a parade and returns to Riverside Park with fireworks.

“People are feeling a bit safer in being groups but still outside,” she says, noting this should be a good summer for domestic tourism due to long lineups at major airports which has been blamed on staff shortages and COVID-19 screening.  “There is still a little bit of concern about travelling internationally so I think this is the summer we really have to take advantage of the opportunity to get people in and around Waterloo Region to come and experience everything we have to offer.”

For a detailed look at what’s available, visit Explore Waterloo Region.

A few summer highlights in Cambridge:

• Kin Carnival (May 26)
• Cambridge Tour De Grand (June 12)
• Cambridge Celebration of the Arts (June 17 – Civic Square)
• Host Springs Music Festival (June 25 – Central Park)
• Cambridge Celebrates Canada Day (July 1 - Riverside Park)
• Thursday Night Live Performances (July 7, 14, 21 and 28 - Mill Race Park Amphitheatre)
• Hespeler Village Music Festival (July 9 – Forbes Park)
• Cambridge Scottish Festival (July 15-16 – Churchill Park)
• Forbes Park Movie Night (Aug. 18 – Forbes Park)