Cambridge Chamber of Commerce

Finding the right employees continues to be a challenge. In fact, according to a survey conducted by the global market research and consulting firm The Harris Poll, 75% of Canadian employers expect to have hiring challenges in 2023.

 

According to the survey, commissioned by Express Employment Professionals, the three biggest challenges they are most concerned about are being forced to hire less qualified candidates (31%), high employee turnover (30%), and overall labour shortages (29%).

 

Bradley Jenkins, who owns and operates the Express Employment Professionals office in Cambridge which connects job seekers and employers, says recruiting employees continues to be a struggle as the Canadian economy remains ‘soft’.

 

“Right now, the Canadian Staffing Index is at the lowest it’s ever been since January 2021,” he says, noting the cost of doing business in Canada remains high and expects economic levels won’t return to ‘normal’ until next summer.

 

As a result, Bradley says many of his clients are taking a ‘wait and see’ approach when it comes hiring employees.

 

“Certain jobs aren’t there like they once were. Employers are being more guarded,” he says, noting industrial unskilled and semi-skilled positions, once the staple of the staffing industry in Ontario, are no longer as bountiful, due in part to automation.

 

But for businesses in need of employees, Bradley stresses the need for developing a solid recruitment plan, other than just using an online job site which could result in hundreds of potential candidates applying.

 

“Who do have you in your organization that is trained and skilled at screening and can conduct interviews so you can have a quick turnaround and have a qualified candidate in place in a matter of weeks?” he says. “How much time can you spend going through those candidates, while you’re not spending time running your business?”

 

As a company that works with mostly medium to small-sized companies, Bradley says the majority don’t have a dedicated job recruiter and often rely on someone in human resources to do the job which also presents problems.

 

“Hiring is hard work,” he says. “Good people are always going to be hard to find and that isn’t going to change.”

 

Bradley says once that right employee is found, he recommends an employer discover what is the key motivation of that worker.

 

“An employer must understand what motivates each team member and each team member is unique,” he says. “Having that understanding will keep your employee engaged and if they’re engaged, they’re performing.”

 

 

Recruiting top talent can be challenging in today's competitive job market. Employers need effective strategies to attract the right candidates who align with their organization. We reached out to Alliance Consulting Canada in Cambridge who provided these tips to help employers overcome recruitment hurdles and successfully recruit potential employees.

 

Cultivate an Irresistible Employer Brand:

Define and articulate your company's unique selling points, values, and mission. Showcase your positive company culture and share authentic employee testimonials. By building a compelling employer brand, you'll attract candidates who are genuinely enthusiastic about joining your team.

 

Diversify Recruitment Strategies:

Leverage digital platforms, social media, industry forums, and partnerships with educational institutions. Employee referral programs can also be highly effective. By exploring multiple channels, you increase your chances of finding the perfect fit for your organization.

 

Optimize the Candidate Experience:

Streamline your hiring process, simplify applications, and communicate promptly and proactively. A positive candidate experience enhances your employer reputation and attracts top talent.

 

Conclusion:

By focusing on building an irresistible employer brand, diversifying recruitment strategies, and optimizing the candidate experience, employers can overcome recruitment challenges and attract the right talent. These strategies will contribute to the long-term success and growth of your organization.

 

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