Blog - Cambridge Chamber of Commerce

A stroll down the red carpet provided a glamorous welcome to local business and community leaders entering the grand foyer at Tapestry Hall for our recent Business Excellence Awards.

 

The in-person awards event, held virtually the past two years due to the pandemic, brought out approximately 300 people the evening of May 26 to celebrate the achievements and resiliency of the Cambridge and Township of North Dumfries business community.

 

“After the last two years, having the chance to gather together and acknowledge the hard work of our businesses meant a great deal to many people,” says Cambridge Chamber of Commerce President & CEO Greg Durocher. “And hosting our awards event at such an impressive venue as Tapestry Hall just added to the night.”

 

Below the spectacular glory of Meander – Tapestry Hall’s ‘living’ sculpture – guests were provided with time to mingle prior to a delicious meal and the awards ceremony, reconnecting with old friends and meeting new ones.

 

Local radio personality Mike Farwell, host of The Mike Farwell Show on CityNewsKitchener, was the perfect emcee for the evening which kicked off with a $2,000 donation from the Chamber to his Farwell4Hire campaign that raises money for cystic fibrosis research.

 

This was followed by a special presentation from Ontario Chamber of Commerce CEO Rocco Rossi, who handed that organization’s prestigious Chair’s Award for Innovation Program and Service to Greg and Ian McLean, President and CEO of the Greater Kitchener Waterloo Chamber of Commerce, for creating the rapid screening kit program. The pilot program began here in April of 2021 and was quickly adopted by Chambers provincewide. To date, more than one million kits have been provided free of charge to Waterloo Region businesses and more than 60,000 given to businesses across Ontario through the Chamber network.

 

“The continued success of the program is just another example of how the Chamber network can make a difference when businesses need us the most,” says Greg.

 

Here’s a look at the award recipients:

 

Chair’s Award: Eclipse Automation

Eclipse Automation has become an international company with a global reach employing more than 750 people. But despite that success, it has never lost sight of its ties to Cambridge by remaining a true community supporter. This was very apparent when the pandemic hit and this company, which builds automation systems for some of the largest manufacturers in the world, turned its operation completely around to assist in the battle against the COVID-19 virus by creating face masks and N95-style respirators to address Canada’s critical PPE shortage. This important donation empowered hundreds of these small businesses after the lockdowns and helped prevent even further economic hardship.

 

Community Impact award: Scott Higgins (Hip Developments)

Born and raised in Cambridge, Scott has spent a career truly making our community the best it possibly can be through his passion for not only helping others but trying to make a positive difference that will affect the lives of generations to come. Fearlessly, he has stood by his vision and dream of adapting old buildings into viable realities full of attractive amenities. But he’s more than just a ‘condo’ builder - he’s a community builder who champions the creative entrepreneurial spirit that exists in Waterloo Region. He not only coined the catchphrase the ‘Creative Capital of Canada’ but recently expanded on it through the creation of the Youth Creativity Fund. Working with the Business & Education Partnership of Waterloo Region, this new initiative aims to nurture and share the creative ideas of Grades 5 to 12 students in Waterloo Region – setting the stage for the next generation of local entrepreneurs.

 

WoW Cambridge: Bankim Patel (Baba Bazar)

The kindness continuously shown by Bankim Patel has not gone unnoticed by the loyal customers of his well-known Asian grocery store. Customers to his store have known for a very long time they can count on the owner when needed – even if it that includes driving a customer home because she felt unwell and staying with her until she felt better.

 

Spirit of Cambridge: SM Marketing & Management

When it came to assisting other businesses during the pandemic, SM Marketing & Management didn’t hesitate to reach out and help businesses develop eye-catching social media content to promote themselves. As well, this company also managed to raise money for essential workers who did not receive any bonuses during these tough times through the creation of the ‘In This Together’ campaign. This campaign saw a variety of apparel, including hoodies and t-shirts, featuring logos of local businesses sold with 100% of the proceeds going to those essential workers in need.

 

New Venture of the Year: Drayton Entertainment – The Backstage Pass Program

While the expression ‘pivot’ quickly became commonplace for business leaders everywhere, Drayton Entertainment took this concept to a new level. Recognizing that a ‘return to normal’ would be a multi-year process, it began offering a specialized online subscription service to ensure its patrons would continue to be well taken care of and partnered with hospitality businesses to offer these loyal clients not only a more unique experience, but much-needed support to others in a time of great turmoil.

 

Business of the Year 1-10: Air Power Products Limited

This company always made a conscious effort to not only provide support to many charitable organizations but have strongly done all they can to promote energy conversation and environmental sustainability when organizing their manufacturing processes. For more than 40 years, they have constantly been upgrading to ensure they can offer their clients the best solutions possible. This continued in 2020 when they added Nitrogen and Oxygen generation systems to their portfolio, an innovation that has provided much-needed assistance during the pandemic. This work has kept their employees very busy throughout the pandemic as the company experienced double-digit growth.

 

Business of the Year 11-49: Unified Flex Packaging Technologies

This company has a very specific goal in mind as a good corporate citizen, and that is to produce higher standards of living and quality of life for the communities that surround it while still maintaining profitability. Not only do they hire locally, but they also buy locally through the procurement of components from area vendors contributing to the local business ecosystem. As well, Unified Flex Packaging has used technology through the creation of an easy-to-use customer service portal to ensure they are providing their clients with the best service possible.

 

Business of the Year (Over 50 employees): Collaborative Structures Limited

Besides supporting numerous charitable organizations, Collaborative Structures Limited also continuously strengthens its social responsibility by encouraging and supporting its employees to improve their own socially responsible endeavours and community awareness. They know how employee retention promotes the health and success of the company and are quick to celebrate the hard work and dedication of their staff. As well, since its inception this company has provided exceptional and innovative services to its clients and has been committed to exploring new avenues of business and better building practices that sets it apart in the industry.

 

Outstanding Workplace: BWXT Canada Ltd.

People and innovation form the foundation of the recruitment strategy for BWXT Canada Ltd. Working diligently to attract a diverse and skilled workforce that is reflective of the community that surrounds them has been key to its success. BWXT has created several committees to foster a more welcoming and respectful work environment when it comes to issues surrounding diversity, equity, and inclusion. The recruitment strategy at BWXT is both internally and externally focused and is accompanied by ongoing training and development to encourage employee growth and leadership potential. This company believes in its employees and has created a bonus program based on its financial and safety performance

 

Young Entrepreneur: Elisia Neves (Fabrik Architects Inc.)

Talent and devotion to the success of the community are two qualities that are synonymous when describing Elisia Neves. Establishing her business in 2017 through design collaboration and with more than 20 years of industry experience, she is the perfect example of how one young professional with an entrepreneurial spirit can make a difference. She has taken the lead on many successful projects throughout Waterloo Region and Ontario, while at the same time acting as a mentor to other young female professionals and giving back to the community. She has also become a leader in Pandemic Responsive Building Design through research and practice and is a shining example for young girls, new immigrants, students, and young business leaders of today and tomorrow to look up to.

 

Marketing Excellence: Red Bicycle Paper Co.

When the first lockdown hit, Red Bicycle Paper Co. implemented a ‘promise to re-print at no cost’ program for clients which stayed in place until the company’s last client was finally able to wed in February of this year. Using Instagram to its fullest potential as well as investing in a new and a very streamlined website using a local web designer, helped Red Bicycle Paper Co. remain in the minds of couples looking to tie the knot. The company also managed to move to a new studio space that reflected a warm and welcoming space for clients to be inspired and feel excited again, promoting it via an email marketing campaign.

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The collective power of the Chamber movement to assist businesses succeed was front and centre at the Ontario Chamber of Commerce’s recent AGM and Convention.

 

Approximately 150 delegates, the majority representing Chambers and Board of Trades from across the province, gathered at the Pearson Convention Centre April 28-May 1 in Brampton to network, hear from Ontario political leaders, and debate policy issues to assist them in their advocacy work with government on behalf of businesses.

 

“Ensuring businesses have the legislative backing and supports they need to succeed and prosper plays an important role for all Chambers and Boards of Trade,” says Cambridge Chamber of Commerce President & CEO Greg Durocher, who led a strategy session on delivering Chamber services across a diverse membership base and was joined at the event by in-coming Chamber Board Chair Kristen Danson. “The conference is a great place to share new ideas and connect with other Chamber leaders from around the province.”

 

This was the first in-person AGM the OCC has held since the pandemic and featured appearances by the Ontario leaders of the Liberals (Steven Del Duca), NDP (Andrea Horwath) and Green (Mike Schreiner), as well as the Hon. Prabmeet Sarkaria, President of the Treasury Board of Ontario. All four spoke about the strength and importance of the business community and what their parties can do to help our economy.

 

Also, Canadian Chamber of Commerce President and CEO Perrin Beatty was on hand to offer an update on the Chamber network from a national perspective.

 

“It’s great for the Chamber network to hear from all sides of the political spectrum,” says Greg, noting potential policy resolutions are formulated from a wide range of issues and concerns.

 

This year, 34 resolutions were up for debate on a variety of topics ranging from improving supports to employers, to the creation of a construction strategy for tiny homes.

 

The Cambridge Chamber’s policy calling for the creation of a ‘backstop’ for the implementation of mandated workplace vaccination policies was among 32 that received approval from delegates. The approved policy calls for the Ministry of Labour to include elements within the articles of the Occupational Health & Safety Act to provide protection against discriminatory legal actions aimed at businesses that wish to implement such a policy.

 

“It’s important that businesses have the protections they need in order to operate in the manner which they feel works best for them,” says Greg.

 

The approved policies now become part of the OCC policy ‘playbook’ in its efforts to advocate for change with provincial and federal levels of government.

 

Besides adopting policies, the conference wrapped up with an awards ceremony to recognize the achievements of Chambers and Boards of Trades.

 

The Cambridge Chamber, in partnership with the Greater Kitchener Waterloo Chamber of Commerce, was presented with the Chair’s Award for Innovative Program or Service to recognize the success of their rapid screening kits program which has been adopted by Chambers provincewide. Since April of 2021, the program has resulted in the distribution of more than one million kits to more than 7,500 businesses throughout Waterloo Region.

 

“This program has made a huge difference to thousands of businesses in our region, and we couldn’t be more pleased,” says Greg.

 

For more information about the kits, visit https://chambercheck.ca.

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For the first time since March of 2020, the Chamber hosted its first in-person Business After Hours event on Dec. 13 at Four Fathers Brewing Co.

 

It was a great opportunity for our Members to meet safely and reconnect with old friends and new ones.

 

We also took this opportunity to ask a few our guests the following question:

 

What will you remember the most about the pandemic?

 

 “Probably how well we can pivot. People can pivot and basically take a look at things and do things differently.”

- Tony Rossel, Best Version Media

 

 “I will remember missing community and just being able to meet with people and see faces and connect in-person,”

- Heid Brouwer, Galt Osteopathy

 

 “Endless Zoom meetings and learning how to facilitate meetings. It looks a lot easier than it really is. And that the number of kilometres I’ve driven has been cut in half. We’ve discovered some creative solutions and so much work is now being done at home.”

- Murray Smith, Blue Canoe Consulting

 

 “How poorly the government handled this. They contradicted themselves a lot initially with what you should do – wear a mask, don’t wear a mask, wear two masks, or get the AstraZeneca shot, or no you don’t need the AstraZeneca shot. They tried too hard without putting any thought into it and it just never seemed to work. I will remember that indecisiveness – everything’s fine, or no it’s not. They didn’t lead well, and I will always remember how poorly they led us through this.”

- Rick Gallinger, Top-Notch Concierge

 

 “I will remember how much I missed being around family and people. Sometimes it makes us realize how grateful we should be when everything is good because we take a lot of things for granted, and we really need to be more thankful and more aware and enjoy every moment that we can.”

- Maggie Herrington, Top-North Concierge

 

 “I just feel so fortunate that we were able to continue to stay open and look after our customers. I feel like we’ve been really lucky,

- Laurie Herald, Cambridge Tirecraft

 

 “The fact we couldn’t have in-person social events.  For me, I miss that interaction and I’m so excited that we are slowly getting back to reality. But the worst part has been looking at your family and friends losing jobs and having to stay at home. I have two stepchildren and the virtual learning was really hard for them. I think it was struggle for them and the teacher so I’m happy they are back in the classroom.”

- Stephanie Jane, Marketing Manager at Four Fathers Brewing Co.

 

 

 

 

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The ability for businesses to be flexible and creative is pivotal when it comes to finding ways to combat ongoing labour shortages, say local employment experts.

 

“Those who can bend will find they can sustain themselves and grow and those who will not bend, I think they’re going to find it very difficult to maintain their productivity and business size,” says Charlene Hofbauer, Executive Director of Workforce Planning Board of Waterloo Wellington Dufferin. “I think growth will be a real challenge for them.”

 

Her organization promotes workforce development by working with the community to address issues surrounding labour market trends, such as the apparent disconnect between job seekers and potential employers.

 

“The longer we go through this (pandemic), the more I think we’ve entered a workers’ market,” says Charlene, noting many local employers are struggling to find employees. “There isn’t an industry right now that isn’t hiring.”

 

Although the unemployment rate recently dropped in Waterloo Region to 5.2%, she says there exists a ‘small pool’ of talent for jobs that are very specialized. And as of Dec. 3, just over 5,400 jobs remained vacant in our region, approximately 1,500 of those in Cambridge.

 

“That’s a lot of jobs,” says Charlene, noting poaching employees becomes an issue for those seeking specific talent.

 

She says there is a big need for frontline employees in industries that often rely on short term trained workers – including restaurants, manufacturers, healthcare, and construction.

 

“But our tech and engineering firms are desperate for more senior talent,” says Charlene, adding those with seven years or more of experience are in high demand right now. “They can easily find a junior person, but they can’t find a senior person.”

 

When it comes to finding talent, she recommends employers look at other avenues, rather than the more traditional ways they’ve relied on in the past.

 

“Even temp agencies are struggling to have a decent size pool of talent right now,” says Charlene, adding her organization can connect employers with potential sources that can aide in their search. “We can connect you to whoever we can think of that’s local to you and can work to connect you to a bigger network.”

 

Among these connections is Employment Services - YMCA of Three Rivers Waterloo Region, which can introduce employers to talent by utilizing mentorships, job shadowing and financial incentives providing they are willing to engage in on-the-job training.

 

“It’s critical to reduce the number of resumes that an employer will be looking at on a weekly basis,” says Van Malatches, Supervisor of Employment Services – YMCA of Three Rivers Waterloo Region, noting many companies are receiving between 25 to 200 resumes every week. “I don’t know how many employers have the patience to engage in that.”

 

He says his organization can help employers ease that burden by connecting them to viable candidates.

 

“We have a pretty good feeling of who we are referring and often have worked with that candidate from three days at the least, to three months at the most,” says Van. 

 

He believes employers who concentrate on the ‘soft skills’ and can provide training will have an easier time finding people, especially when it comes to hiring newcomers, rather than an employer who is simply looking for a ‘body’ to fill a position.

 

“Newcomers don’t want to be taken advantage of and want to have that opportunity. It’s understanding the cultural shock the newcomer may be facing, and being patient with that,” says Van, adding being authentic in their approach to acknowledging the issues a newcomer is facing will go a long way. “For a newcomer, they are so vulnerable with the experience and cultural changes they are facing. If an employer steps up for them, that’s what’s going to keep the retention and longevity.”

 

In general, Van says employers who can be more accommodating, not to the point where it’s compromising their business, will be successful at attracting and retaining employees.

 

“There is a lot of different nuances out there that have contributed to people ghosting employers because other options are coming up,” he says, adding transportation and childcare issues can play roles in the decision to changing jobs.

 

Given the opportunity, Van says he would like to see employers in various sectors work collaboratively when it comes to sharing potential talent.

 

“I would like to see those resumes pooled together somewhere where everybody could have access to them,” he says, adding the creation of a central ‘hub’ - taking confidentiality into consideration – would be beneficial to the overall job market.

 

As well, Charlene says connecting with local post-secondary institutions is another avenue employers can take when searching for talent and that even providing summer placements to high school students can also set the stage for future growth.

 

She believes a ‘multi-pillar’ approach is the best to solve our current labour shortage.

“We’ve got to do many different things,” says Charlene. “We can’t rely on any one thing as our solution.”

 

For more, visit https://www.workforceplanningboard.com or https://www.ymcacambridgekw.ca/en/index.asp

 

In terms of advice, Charlene says employers should consider the following:

 

1.  Check what you are paying. “When it comes to those key roles you’re stuck on and hire consistently for, know where you stand,” she says, adding local job boards can offer a great snapshot. “Figure out where you are on the spectrum for that job and know what ground you have to make up. And if you’re already paying well, maybe there’s something in the background you have to look at.”

 

2. Look at your job posting. “We’re seeing many job seekers who won’t apply because the posting is without any basic information,” she says. “Where is your company? What are the hours? What is the pay? What does the job look like? You would be surprised how many postings don’t answer these four basic things, so people don’t apply. I think what job seekers are looking for now from potential employers is openness, honesty and that transparency.”

 

3. Look at who is not coming through your door. “Be really honest with yourself. If you never see any women or newcomers apply, why is that? Who can you connect with so you can start seeing these applicants? There are so many local groups you can connect with.”

 

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The Cambridge Chamber of Commerce is easing its way back into hosting traditional events.

 

After more than 20 months since the pandemic began, the Chamber is set to host its first in-person Business After Hours event on Dec. 13 at Four Fathers Brewing Co. in Hespeler.

 

Chamber President and CEO Greg Durocher says is an important step for the organization.

“It’s a priority for the Chamber to start getting back to in-person events,” he says. “But whether they will be ‘normal’ as we all remember them, that probably won’t happen for some time.”

 

In fact, Greg expects future Chamber events will be of the ‘hybrid’ variation to a certain degree, providing Members the chance to attend in-person or remain in a virtual setting.

 

“That’s going to be for the benefit of everybody,” he says. “But we will certainly provide Members with value in regard to our content the best that we can.”

He says having an in-person Business After Hours event is important to many Chamber Members.

 

“It’s important for people doing business in the community to have an opportunity to meet safely with others face-to-face,” says Greg, noting the importance of following strict safety protocols and restrictions set out in the Province’s Reopening Ontario Act.

 

As a result, participants will not only have to register in advance, but proof of vaccination is required as well as identification that matches that material.

Just like restaurants, the provincial QR code will also be utilized at the event.

 

“Most of our events take place in other venues, such as conference centres, restaurants or meeting rooms that are not ours,” says Greg, noting regulations set out in the Act apply to these locations.

 

As well, the Cambridge Chamber Board of Directors recently passed a mandatory vaccination policy for the Chamber office for staff and visitors arriving for meetings or programs. Those with a valid COVID-19 vaccination exemption, or having valid documentation to present, will be required to take a rapid antigen screening test before entering. These tests will be provided by the Chamber at no cost.  

 

“These are precautionary measures put in place on behalf of the staff because our staff want assurances they are working in a safe environment and we’re doing whatever we can do to make sure that happens,” says Greg, adding like many businesses, the Chamber office is also covered under the Reopening Ontario Act and is entitled to invoke a vaccination policy.

 

Creating a safe environment will also be key at the Business After Hours event which is why the Chamber will provide colour-coded lanyards to participants when they arrive.

 

“Each colour will indicate that person’s comfort level of contact,” says Greg, noting that physical distancing and masks remain important. “Some people are very anxious to get out and meet others in-person, and others are anxious to get out and meet but aren’t quite comfortable enough to do so.”

 

Business After Hours takes place from 5-6:30 p.m. For more, visit https://bit.ly/3pdiUVI

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Cloudy morning skies gave way to afternoon sunshine which paved the way for a fun day at our recent Golf Classic.

 

The annual tournament, the first ‘official’ large golfing event held at the Galt Country Club since the pandemic began, brought out more than 80 participants July 12, many of whom couldn’t wait to hit the links again and reconnect with others outside of a virtual setting.

 

“It’s so nice to see camaraderie and nice to actually see people and faces,” said Energy+ CFO Sarah Hughes, after taking a swing mid-course during the day-long event.

 

She had already been golfing for a couple of weeks with her women’s league prior to our event but relished the chance to golf with members of her corporate team.

 

“One of the gentlemen is new to our team so this is a nice onboarding. And another gentlemen on my team I haven’t seen in-person in a year and half,” said Sarah. “It’s just so great to be able to see people.”

 

That same sentiment was shared by many of the participants as they made their way around the 18-hole course, and visited the sponsored holes spread throughout.

 

“I find it very energizing to see people and reconnect,” said Kristen Danson, Managing Partner at Mitographics Inc./Swift Components Corp., adding the tournament is a great way for operators of the businesses that sponsored holes to network. “It’s neat for them to have the chance to engage with Chamber Members. A virtual setting is hard for small businesses, and they really need to be here in-person talking to people.”

 

Networking and having the chance to meet people was something Anthony Gignac, an Associate at Racolta Jensen LLP Chartered Accountant, said he welcomed as a first-time participant at the Golf Classic.

 

“It’s great to have the chance to socialize and say hi to new people,” he said, while finishing his boxed lunch after a busy morning of golf.

 

Lunch and a take home dinner ‘kit’ created by the talented kitchen staff at Galt Country Club were provided to all the participants in keeping with Stage 2 safety protocols regarding indoor dining. (Waterloo Region was scheduled to move into Stage 3 of the province’s reopening plan on Friday, July 16).

 

In terms of the COVID-19 protocols, participants said they felt very safe.

 

“People are just so glad to be outside. I don’t think there’s as much apprehension or hesitation considering vaccination rates,” said John Tyrrell, Sales Manager at TD Commercial Banking.

 

Erica Tennenbaum, Wealth Advisor at RBC Dominion Securities, agreed and said she felt comfortable with people’s mask etiquette.

 

“It’s just so nice and refreshing and heartwarming to see everybody,” she said.

John echoed that same feeling.

 

“It’s just nice to be out of the office and see people’s faces again and golf is really the only thing you can do in a larger group setting, so it’s nice to see some familiar faces again,” he said.

 

Having the opportunity to not only reconnect with both familiar and new Members helped make the day a success said Cambridge Chamber CEO and President Greg Durocher.

 

“We’re thrilled we could provide our Members and their guests with the chance to not only meet safely but have a great time doing something that’s familiar and fun. We all can use it considering how tough the last year and half has been,” he said. “We also appreciate the support of our many sponsors for helping to create such a memorable event for everyone.”

 

Plans are in the works for our annual Fall Scramble, so please keep an eye on our Events calendar for more.

 

For a look at photos from our Golf Classic and a list of prize winners, please visit: https://bit.ly/3AEyTkB

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Does making a presentation in front of people send chills down your spine?

 

You’re not alone. Research shows that at least 75% of people struggle with some degree of anxiety or nervousness when it comes to talking in front of people.

 

Kevin Swayze, former journalist and communications consultant, hopes to help quash these fears by providing tips about good communication at our virtual YIP Growth Learning Series on April 28 entitled ‘Public Speaking 911’.

 

“I think that most people stand up in front of a crowd and think everybody there is against them, when in most circumstances they’re there with you and want you to succeed,” says Kevin.

 

He says the key to good communication centres on connecting with people, whether it’s one-on-one or in a large group, which is something he will stress during his learning session.

 

“I’m going to show how to polish your elevator pitch when you’ve got only a minute to talk to somebody; to connect with somebody and make yourself memorable.”

Kevin says stories are the best way to accomplish this and during his 30-year newspaper career tried to do just that.

 

“The best stories are always told through a person. I’ve always tried to do that with my writing,” he says. “People don’t want to be lectured at, they want to connect, and the best stories connect with people. The best communication is conversation.”

 

Kevin, a client communications teacher at Conestoga College, says he finds inspiration from the international students he instructs. Not only does he admire their bravery for travelling to another country to study, but the fact they will question his use of any corporate jargon or slang.

 

“I get the look from them,” he jokes, adding good communication doesn’t involve slang or jargon. “It’s pervasive everywhere and it kills communication because you’re either in or you’re out; jargon is exclusive, and it pushes people away.”

 

Kevin says the use of ‘buzz’ words doesn’t further proper communication and hopes to convey that to participants.

 

As well, he will also touch on some basic tips surrounding presentation, such as holding on to a piece of paper while standing up to speak.

 

“I like to give them something to hold in their hands so they’re comfortable,” says Kevin, who has been involved with Cambridge Toastmasters for the past four years.

He says the club, which consists of several groups under the Toastmasters banner, has helped him considerably.

 

“I’ve seen the change myself. I would not be able to teach as effectively,” says Kevin, explaining club members evaluate every aspect of any presentation by their fellow members. “It’s hard to find anyone who will give an honest and reasonable evaluation of something.”

 

He hopes YIP participants will leave the session understanding the importance of being an active listener when it comes good communication, noting the temptation of cellphones is difficult to ignore.

 

“Even if you leave your phone upside down on the desk it still draws your attention,” says Kevin.

 

He expects participants will already arrive with a set of their own communication tools.

 

“They will know how to communicate in bits and pieces. My goal is to reflect on what they do and think about what’s working well and where they can build,” says Kevin. “And encourage them to practice what really works well.”

 

He says most people don’t think about communication deliberately anymore.

“There’s no app that replaces face-to-face communication,” says Kevin.

 

The YIP (Young Innovative Professionals) Public Speaking 911 session, sponsored by Deluxe Payroll, will take place virtually Tuesday, April 28 from 9 a.m. to 10 a.m.

For information, visit: https://bit.ly/3cF92MN

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As the days turn into weeks in the battle against COVID-19, it’s imperative for businesses to adapt to this new reality.

 

Many are now using videoconferencing platforms such as Zoom, Cisco Webex, and GoToMeeting as a method to not only keep in touch with their co-workers but as an important tool to conduct business.

 

Mastering this technology is key when it comes to marketing your business says Mike Jennings, president of the Cambridge-based digital marketing agency MoreSALES.

 

“A lot of companies will judge you based not only on your ability to communicate but your ability to use technology well,” he says, explaining tech-based firms, along with banks and insurance companies, are more willing to work with organizations that are comfortable with technology.

 

Mike says Marshall McLuhan’s famous quote, ‘the medium is the message’, still holds true, especially in today’s technologically advanced business world.

 

“Marketing is really about building trust as quickly as possible so the more you can look competent and communicate your message clearly and efficiently, the better,” he says. “That’s where Zoom can really be a benefit to companies.”

 

Mike says his company had used GoToMeeting in the past but switched to Zoom approximately two years ago after finding it more reliable and easier for clients to navigate.

 

“We’ve been using it ever since and we’ve also been using it as a marketing tool,” he says, referring to the way Zoom allows his company to present ideas to clients through screen sharing and webinars.

 

However, Mike says prior to the arrival of COVID-19 his staff often didn’t use the video portion of the platform which can take up a great deal of bandwidth unless there is good connectivity. And while some companies have been scrambling when COVID-19 struck to find ways for their employees to work from home, that wasn’t the case at MoreSALES.

 

“Our staff has been able to work remotely for years so it wasn’t a cultural shift at all,” he says, noting in 2016 his company switched to a smaller office footprint.

 

When it comes to using Zoom, or other videoconferencing platforms, Mike is a firm believer that “familiarity breeds confidence.”

 

“Getting really familiar with the platform is important because it makes things go a lot smoother,” he says. “So, get familiar with the platform and learn where all the buttons are.”

 

He says getting to know how to use the ‘mute’ button can be key during an online meeting or discussion. 

 

As well, being aware of what may be in your background is also important.

“Nothing is worse than people seeing stupid stuff there, and it’s distracting,” says Mike, adding common sense should prevail.

 

Also, he says camera position is another big consideration a participant in a videoconference should think about before joining the group.

 

“It’s all about camera work in a sense. Ideally, the camera should be pointing dead on or pointing down,” says Mike, adding the same principles people use when trying to take that ideal selfie can be applied in this situation.

 

And when it comes to ‘Zoombombing’, a concept which has seen a recent surge of hackers and jokers interrupt online discussions, he says there are steps that can be taken to discourage unwanted ‘guests’ from joining.

 

“You can set up a password and email it to those only in the meeting,” says Mike. “You can also set up a waiting room and participants can be accepted before coming into the meeting.”

 

Most importantly, he says do not advertise your Zoom meeting on social media to ward off potential hacking.

 

He believes using platforms like Zoom will likely become the norm for many businesses once the crisis finally ends and people become more comfortable with the technology.

 

“If you know what you’re doing and you’re able to quickly adapt your process to video marketing and video calls, and still communicate clearly and well – and not have clutter in the background and fumbling with buttons and being useless with technology – that goes a long way,” says Mike.

 

Here’s a few Zoom tips that may help:

  • Use a Zoom-generated meeting ID, rather than your personal ID;
  • Have attendees register to attend to dissuade crashers;
  • Select one or more alternative hosts to help you manage the meeting in the event of an issue;
  • Discuss potential issues with your co-hosts and create a plan to respond to technical difficulties or other disruptions;
  • Disable the option for attendees to join before the host and enable the option to mute participants when they enter the meeting;
  • Control screen sharing during the meeting;
  • Close the door if you can between you and anyone else in your living space, or use headphones;
  • You can also download the Zoom app to your phone and go audio-only;
  • Automatically schedule meetings – and let people know about them;
  • Create recurring meetings with saved settings and one URL;
  • Record the call as a video.
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The Cambridge Chamber of Commerce has a brand-new online look.

 

The Chamber’s new website offers visitors a fresh and vivid digital experience as they access information on the many learning programs, incentives and events we offer that benefit our local business community.

 

“We’re thrilled to be able to offer a new site that is easy to navigate and still provides our Members with the valuable information they’ve come to expect,” says Chamber President and CEO Greg Durocher.

 

With a click of a button on the home page or from the ‘events’ page, Members will be able to easily access and manage their own accounts using a simple username system. They will not only be able to update their profiles to add or delete employees but will also be able to pay bills online.

 

“This feature will be a huge benefit to our Members and streamline our operation so we can concentrate on what we do best: helping businesses grow and prosper,” says Durocher.

 

The site itself is much brighter and colourful and contains fewer links which in turn will make using it a far more engaging experience for visitors.

 

As well, a new mobile site is included which means much clearer access on all digital devices.

 

“We have no doubt users will find this feature a huge bonus,” says Durocher, noting how much communication is conducted on smartphones.  “It’s important for all businesses to adapt to the latest trends.”

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Hello Chamber members,

 

Happy New Year to all Chamber Members and their families! With the holidays behind us, it's time to get back to the grind. There is no better time to start with attending our first Business After Hours  of the year on January 13th at Betroth … The Wedding Store in downtown Hespeler. I had the opportunity of attending there grand opening and I encourage you to attend to see this unique facility !! Many thanks to Information Network Systems for sponsoring the entire year of Business After Hours come on out and speak to their reps they offer some significant savings to Chamber Members for office equipment.

 

Thanks to the Chamber members who supported with ads our Relocation Guide should be ready soon. The Winter Spectrum will be hitting the streets soon and the magazine just gets better and better if you are interested in the Spring issue let me know the deadline is March 10th.

 

Welcome to new Chamber Members in the last week or so…Retire at Home Services, Warriors Through Time, Danipa, ROI Capital, Argosy Securities and Long Bridge Inc, . Welcome to all these new members.

 

Hope to see you sooner than later. Happy New Year and remember shop Chamber members first!!

Scott

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