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Cambridge Chamber of Commerce and Ontario Chamber of Commerce Kick-Off Campaign to put a Spotlight on Shop Local in Celebration of Small Business Week 2021.

 

Supporting local has never been more important and is the theme of the Ontario Chamber of Commerce’s (OCC) annual ‘Small Business: Too Big to Ignore’ Campaign’ which takes place during Small Business Week which runs October 17-23.

 

Throughout the week, the Cambridge Chamber of Commerce – which created the ‘Too Big to Ignore’ movement several years ago - and the Ontario Chamber of Commerce (OCC), along with 155+ chambers of commerce and boards of trade across the province, are encouraging Ontarians to support local businesses in their community as well as amplify ongoing advocacy and initiatives to promote and protect small businesses who have been hit hard by the COVID-19 crisis.

 

“I encourage everyone in Waterloo Region to do what they can to support and celebrate our small businesses by shopping and dining locally, not just during Small Business Week, but all year round,” says Cambridge Chamber of Commerce CEO & President Greg Durocher. “It’s very clear that small businesses are not only the heart of our communities but the backbone of our economy.”

 

Small and medium-sized businesses contribute significantly to our national and local economies and employ nearly 90% of Canada’s private sector workforce and 88% of Ontario’s, according to a StatsCan survey conducted over three weeks in April of 2020 in partnership with the Canadian and Ontario Chambers of Commerce.

 

However, that same survey showed since the arrival of COVID-19, many of these small businesses have been impacted. In fact, results indicated that 68% saw a 10% decrease in revenue and 22% said they were unable to stay fully or partially open during the pandemic, and that more than 25% feared they couldn’t stay open for more than three additional months.

 

This is why supporting local businesses, especially now as our economic recovery builds momentum, is imperative.

 

“By coming together in support of our small businesses, we can come through this time stronger and more resilient than ever,” says Greg, adding the timing of the #YouGottaShopHereWR initiative is extremely timely in relation to Small Business Week.

 

Created in partnership with the Greater Kitchener Waterloo Chamber of Commerce thanks to a federal grant, the initiative is encouraging all local businesses – not just Chamber members - to create a short fun video that can be posted on the YouGottaShopHereWR.ca website and shared via Instagram & TikTok using the hashtag #YouGottaShopHereWR.

 

“Not only do we hope to raise the profile of these local businesses but show everyone why Waterloo Region is such a great community,” says Greg.

 

In addition to encouraging people to shop and support local, the ‘Small Business: Too Big to Ignore’ campaign also puts a spotlight on ongoing Ontario Chamber Network advocacy and initiatives such as:

 

“Small businesses are cornerstones of our local economies and key to thriving communities—creating jobs, driving innovation, and generating wealth for us all,” says Rocco Rossi, President and CEO, OCC.

 

Canadian Small Business Week takes place during the third week of October every year. This year, the celebration will occur October 17-23.

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The pandemic’s arrival has jolted our economy both nationally and locally.

 

According to Statistics Canada, the Canadian economy contracted just over 18% between March and April of last year.

 

However, as pandemic-related restrictions began to lift the business climate has continued to improve but it’s not out of the woods just yet. That’s why the Cambridge Chamber of Commerce and Greater Kitchener-Waterloo Chamber of Commerce have joined forces to create the #YouGottaShopHereWR marketing campaign.

 

“Now more than ever our small to medium-sized businesses need all the support we can give them,” says Cambridge Chamber of Commerce President and CEO Greg Durocher. “Our aim is to provide that support by encouraging people to spend their hard-earned dollars close to home.”

 

The Ontario Chamber of Commerce and Ontario Chamber Network partnered with the Government of Canada to support small businesses nationwide through the creation of shop local initiatives by investing approximately $33 million in a plan to motivate Canadians to buy local. The Chambers submitted a joint proposal and received just over $200,000 of that funding which they’ve used to create the campaign, in co-operation with some local community partners and business associations.

 

“Creating these partnerships is vital to ensure the success of #YouGottaShopHereWR,” says Greg, noting the timing of the campaign couldn’t be more ideal since October has been deemed ‘Small Business Month’. 

 

Small businesses made up of 98% of employer businesses in Canada in 2020, according to a recent StatsCan report, employing 9.7 million people which represents approximately 64% of Canada’s total labour force. By comparison that same year, medium-sized businesses employed about 3.2 million people (approximately 21.2% of the labour force).

 

“There’s no question that SMEs are significant drivers when it comes to our economic recovery,” says Greg. “That’s why we hope many of our local businesses, whether they’re Chamber Members or not, will want to take part in this campaign.”

 

Participation is easy, he says, noting all that is required is a short video to promote the business which is then shared through the YouGottaShopHereWR.ca website and various other digital channels such as Instagram and TikTok.

 

“The videos should be fun and not more than a minute long, and there’s instructions that we will provide to show them how to do it,” says Greg, adding the purpose is to not only encourage people to shop locally but generate brand awareness for businesses in Waterloo Region.

The #YouGottaShopHereWR campaign runs until January 15, 2022, as an added boost to assist businesses during the post-holiday shopping season.

 

Learn more about how your business can participate by visiting  https://yougottashopherewr.ca

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The pandemic has not only dramatically altered our lives, but also the way we do business.

 

Conducting business online has become paramount for many operations which makes the the importance of effective marketing even more vital to ensure a strong client base.

 

“Is your website SEO and is it navigational intuitive? Have you thought about using Google ads?” asks Mike Jennings, president of the Cambridge-based digital marketing agency MoreSALES.

 

These are just some of the many questions that will form the base of the discussion he will lead at our next YIP Growth Learning Series event later this month ‘Marketing 101: 4 Ps of Marketing – Place, Price, Promotion, Product’.

 

This seminar is aimed at assisting entrepreneurs in understanding how to effectively market their product/service by utilizing the basic ‘4Ps’ strategy to create a sales and marketing strategy.

 

Mike says the onset of COVID-19 has resulted in many marketing changes.

 

“Prices aren’t going to change that much,” he says. “But promotion is going to be the main difference in a COVID world. How do you promote your product?”

 

He says the seminar will focus heavily on digital marketing, which has been his speciality for many years, and the importance of being able to shift when it comes to doing business.

 

“Do you shift your price to be more attractive on e-commerce?” asks Mike, noting that e-commerce is a vital tool for businesses when it comes to competing. “People are not going to be rushing back to your building. They’re still going to want to buy online and those businesses that are easy to buy from are the ones that are going to get the business.”

 

He says an important takeaway for seminar participants will be to realize these changes don’t have to signify the end for their business.

 

“There are ways to adjust,” says Mike, adding looking at the expected trajectory of the market is key. “You have to think six to 12 months ahead and how you apply these principles (4 Ps).”

 

He says a business will never ‘lose’ using e-commerce and digital marketing.

“It’s only going to compound the return to normalcy and accelerate that return to normalcy,” says Mike.

 

‘Marketing 101: 4 Ps of Marketing – Place, Price, Promotion, Product’ takes place Wednesday, Feb. 24 from 11 a.m. to noon and is sponsored by Deluxe.  Click here to register.

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Plexiglass shields and hand sanitizer dispensers are just a few items that have become commonplace in many companies since COVID-19 took hold back in March.

 

But what does the future hold for offices and workplaces once this pandemic has become a thing of the past? That’s what a team of experts in conjunction with fabrik architects inc. in Cambridge are in the process of determining through the creation of possible pandemic responsive design possibilities.  

 

“The physicality of our built-in environment will have to change, even though we might be COVID free a year or two from now, people will always have a fear that it can happen again,” says Elisia Neves, fabrick’s Principal Architect. “It’s going to be ingrained in us.”

 

In response, the firm’s in-house design team began working on creating a series of possible designs back in the spring, bringing together an outside advisory board consisting of professionals including architects, pandemic disease specialists and materials science engineers. Together, the group has been feverishly looking at design matrices linked to pandemic responsive design for the commercial, office, residential and multi-residential sectors.

 

“Our building types are going to change,” says Elisia, adding that installing plexiglass shields and reconfiguring workstations to create more physical distance are just ‘Band-Aid’ solutions.

 

She says the changes in design will be systemic and centre on a rethinking of the long-lasting cycles of demolition and construction.

 

“We’re looking at all aspects of architecture; from the physical ways in which we plan and lay out our spaces, to looking at the systems integrated into our buildings,” says Elisia, referring to the mechanical systems. “How do we get cleaner air into our buildings? What does that look like? How do we retrofit? We’re going to have a lot of retrofit projects in the future.”

 

And when it comes to new builds, she says the design matrices will also consider potential materials and what will provide the least possibility for contamination and can be easily maintained.

 

Besides materials, the layout of office spaces is also being considered which could mean fewer traditional work ‘cubicles’ since many people may be working from home and the creation of more communal places for employees to connect, such as conference spaces and communication areas.

 

“The thing that will never change is the need for a variety of different spaces,” says Elisia, referring to places where employees can gather to access office equipment, such as photocopiers and other supplies.

 

“We want the design to be thought-through, so we don’t have those things in place,” she says, referring to plexiglass shields and barriers.

 

Also, automation, touchless and digital technologies are other considerations that Elisia says are being addressed to make buildings ‘smarter’, even having the capability to identify you before allowing you entry.

 

“I think we (Architects) are going to make them (buildings) more intelligent so you’re not going to even need a key or a fob,” she says, noting all these changes will take time and study. “It’s not going to happen overnight. It’s going to be a very gradual thing.”

 

Elisia says the fabrik team has a couple of office space projects on the horizon that could provide them with good models to test their new matrices.

 

“The idea is to have two matrices vetted by the advisory board by the end of the year,” she says, adding work on one of these significant new builds could be starting in January 2021. “That would be a really good pilot project to test the research we have been doing.”

 

Elisia says developing these matrices fits perfectly into the many ‘strands’ that encompass what fabrik strives for as an innovative architectural firm.

 

“I think this is a very strong strand that’s not going to go away very quickly in the minds of people,” she says. “We want to do it right.”

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Small business keeps the Canadian economy healthy, but the continued effects of COVID-19 have left many SMEs on life support at a time when we need them the most.

 

“Never has there been a time that is more important to shop locally and spend locally, and support your friends, family and your community by buying from a local small business,” says Cambridge Chamber President and CEO Greg Durocher.

 

Despite a strong local economy thanks to a number of larger industrial businesses and manufacturers, he says at least 70% of our local workforce is employed by SMEs.

 

“They employee most of the people who live in the community,” says Durocher. “So, it’s vital for us to make sure we do whatever we can to help small business.”

 

He is hopeful the federal government’s revamped COVID-19 relief programs which aim to steer $2.2 billion into the pockets of commercial tenants and the extension of the wage subsidy that should cover 65% of eligible costs for business owners through December, will provide some assistance.

 

“The problem is that the big gears in government turn very slowly,” he says, adding processes that normally could take months or even years are being put in place in a matter of days. “That bucks against the system and it makes it difficult for government to do that because they like to analyze everything before they send it out the door.”

 

Durocher says the original and much criticized CECRA (Canada Emergency Commercial Rent Assistance program) is as an example of an initiative that needed serious fine tuning.

 

“They rushed stuff out putting in legislation, which to some degree protected the government, and then found no one qualifies for it because of those protections,” he says. According to a CBC report, the Canadian Federation of Independent Business (CIFB) estimates that 47% of small business tenants who needed help with rent couldn’t access the $3 billion budget set back in April, and that as of early October approximately $1.8 billion of that budget had been spent.

 

“We’re (Chamber network) cautiously optimistic at this point the new commercial rent assistance program is going to be better and appeal to more small businesses, or include more small businesses in the equation,” says Durocher, adding the Chamber network has been encouraging Canada’s Minister of Small Business Mary Ng and the finance ministry to roll it out soon so they can review the regulations.

“They’re (federal government) trying to make key changes necessary to make the program more responsive to small business owners, so I think they’re trying to move it along fairly quickly.”

 

He expects the new program will appeal to more small business owners because it will take the onus off the landlords, many of whom were also facing heavy financial burdens under CECRA, and will feature a ‘sliding scale’ that will give businesses who’ve seen a 70% drop in revenues up to 65% of rent coverage.

 

Besides rent relief, Durocher says the extension of a revamped wage subsidy program until June 2021 is also a positive move since our economy is facing some ‘sluggish’ months ahead.

 

“The wage subsidy is going to be very important moving forward, however, the criteria around the new program is that it’s variable so depending on what your revenue has dropped by will determine the amount of subsidy you’ll receive,” he says. “The new program really takes into account those businesses that have reopened and are getting more of their revenue back.”

 

As well, Durocher says the revamped CEBA (Canadian Emergency Business Account) program, which will now provide interest-free loans of up to $20,000, on top of the original $40,000, can also provide much-needed relief for small business owners.

“I think it’s a really important part of the puzzle,” he says. “It’s not that a small business needs, wants, or should accumulate debt, but these are extraordinary circumstances. The important thing will be how do you find a path to ensure ‘my business’ comes out of this pandemic.”

 

Unlike larger businesses, Durocher says SMEs do not have the luxury of being controlled by the global status of the economy.

 

“They can only survive, or fail, based on the local economy,” he says. “What we all know is that we’re sick and tired of the pandemic, but the virus isn’t tired of making us sick.”

 

Impact of COVID-19 on SMEs – (StatsCan and the Canadian Chamber of Commerce)

  • 68% saw revenue decrease by 10% or more
  • 22% unable to stay fully or partially open during the pandemic
  • 25% can’t stay open more than three months
  • 1.2 million SMEs in Canada (426,490 in Ontario) as of December 2017
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More than 60 per cent of Canada’s restaurants risk having to close their doors permanently by November, according to government data.

 

The Canadian Survey on Business Conditions (CSBC), produced by Statistics Canada with support from the Canadian Chamber of Commerce, found that 29% of accommodation and food service businesses cannot operate at all with social distancing measures in effect. A further 31% will only be able to remain operational for up to 90 days with distancing measures in effect. In other words, up to 60% of the industry could fail within three months.

 

 

These figures are even more troubling when you consider the jobs already lost. When COVID hit, 83% of businesses in the accommodation and food services industries temporarily closed and two-thirds were forced to lay off some staff, including almost a quarter that were forced to lay off all their staff.  According to Restaurants Canada, the food service industry lost 800,000 jobs.

 

While the economy is now slowly beginning to recover, to date the federal government has not offered help tailored to the needs of the hardest hit industries like food services, which will take a long time to recover. That’s why, with the support of the Cambridge Chamber of Commerce, the Canadian Chamber of Commerce and 15 food service businesses, representing more than 60 brands, has launched the ‘Our Restaurants’ campaign.

 

“Local restaurants are vital to our economy and play an integral role in making Cambridge such a great community,” said Cambridge Chamber President and CEO Greg Durocher. “They need our support now more than ever.”

 

Canadian Chamber of Commerce President and CEO Hon. Perrin Beatty agrees.

 

“We need to act now. Across Canada, our restaurants are where we meet for business or pleasure, where we got our first job and where our families spend a night out. Simply put, our restaurants are cornerstones in our communities,” he said. “The ‘Our Restaurants’ campaign underscores the urgent need for Canadians – both the public and our governments – to come together to support these businesses in their time of need.”

 

The campaign puts a spotlight on the current situation faced by Canada’s restaurants amidst COVID-19: high costs, fewer customers, and government programs ill-equipped for the unique, long-term challenges faced by the industry.

 

Our Restaurants is a campaign led by the Canadian Chamber of Commerce and supported by:

  • Arterra Wines Canada
  • Benny & Co.
  • Boston Pizza
  • CWB Franchise Finance
  • Firkin Group of Pubs
  • Foodtastic
  • Gordon Food Service
  • Molson Coors Beverage Company
  • Northland Restaurant Group
  • Paramount Fine Foods
  • Pizza Pizza
  • Restaurants Canada
  • Service Inspired Restaurants (SIR Corp)
  • St. Louis Bar and Grill Restaurants
  • Sysco Canada

Together these companies represent more than 60 of the best-known restaurant brands across Canada and the whole of the food services industry.

 

“We can all make a difference. Canadians need to observe safety measures while also starting to resume our normal lives, including being able to go out for a meal. Everyone also needs to remind their elected representatives of the importance of our restaurants in our lives,” concluded Beatty.

 

The campaign is national, bilingual, includes paid advertising, and the launch of the website OurRestaurants.ca.

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A new idea has surfaced for a Cambridge bottled water provider to help it combat the effects of COVID-19.

 

Mineva – Water Refined, which has provided water treatment systems in Cambridge since 2011 centred on the process of electrolysis to remove bacteria and viruses, has received its DIN (Drug Identification Number) from Health Canada to manufacture a powerful disinfectant.

 

This new product, which the company is calling ‘Power Play’, is ideal for businesses, schools, and clubs.

 

“We started doing testing and making products back in March,” says Water Refined President Bryan Box, noting the idea first surfaced shortly after the lockdown. At that time, in accordance with safety protocols, his technicians were restricted from entering homes and businesses, which includes dairy farms, to install or service the firm’s patented water technology. 

 

However, he says some employees were kept busy thanks to the company’s work as operators for the wastewater plant of a local manufacturing facility.

 

“That kept some revenue coming in,” says Bryan.

 

But things changed a couple of weeks into the COVID-19 crisis when he began fielding phone calls and requests from clients asking if their water systems could be ‘tweaked’ to create disinfectant.

 

“I had two home users and a dentist all within 10 hours call and ask if they could take their electrolysis system and add salt to it and make disinfectant,” says Bryan, explaining this formula leads to the creation of hypochlorous acid, a very safe substance that white blood cells manufacture to fight infections.

 

“It’s a very powerful disinfectant but very safe,” he says.

 

These requests, including one from a competitor asking if they could use the company’s water bottling line in St. Catharines, prompted Bryan and his team to begin looking into Health Canada regulations to see  how they could pivot their operation to start manufacturing disinfectant.

 

“We joked that we started going down the rabbit hole,” he says.

 

As they investigated this possibility, his company also began sourcing another disinfectant called ‘Neutralyze’ from a B.C. company that does similar work to get the ball rolling locally.

 

Bryan says they enlisted the help of a consultant to help navigate the Health Canada system, which can be daunting, to obtain a DIN.

 

“You don’t know if it’s going to take two months, four months or even eight months,” he says.

 

The proper approvals were obtained, and Bryan says his new product has already been used at the Cambridge Sports Park, The Zone Training in Waterloo and Guelph, Cambridge Kips Gymnastics Club, several dance studios and dental offices.

 

As a father with children who are active in the local sports community, he says having a locally produced product will make it less costly for many organizations.

 

“The prices out there are just astronomical,” says Bryan, referring to the cost of other products available on the market.

 

He says his company has also been in contact with local school boards letting them know about these products as schools prepare to welcome students back.

 

“There might be a mad dash when schools realize there’s not a lot of supply around and everybody’s scrambling,” says Bryan, adding his company is also toying with the idea of providing the necessary prepackaged ingredients to let customers use their own water systems to create the disinfectant. It’s a plan that would also require Health Canada approval.

 

“But that could be another 12 to 18 months do this,” he says, adding he has learned a great deal over the past few months.

 

“It certainly has been an interesting process,” says Bryan.

 

For information about these new products, please visit www.mineva.com

 

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The Cambridge Chamber has joined Canada United, a national movement to support local businesses in communities across the country.

 

As part of the movement, RBC has brought together more than 50 of Canada’s leading brands, Business Associations and the national Chamber network to rally Canadians to “show local some love” by buying, dining and shopping local.

 

“The Cambridge Chamber is pleased to support the Canada United movement and help bolster businesses in and around our community. Small businesses are the backbones of our local economies and key to thriving communities,” says Cambridge Chamber of Commerce President & CEO Greg Durocher. “The COVID-19 pandemic has created unprecedented challenges for businesses in our region and across the province. We need to continue to support SMEs who create jobs, drive innovation, and generate wealth for communities across Ontario – they will play an integral role in helping the province bounce back.”

 

Canadians are invited to join the Canada United movement by buying and dining local, including celebrating and supporting local businesses during the Canada United Weekend from August 28 to 30.

 

Canadians are also encouraged to watch the Canada United videos online at GoCanadaUnited.ca, like posts from @GoCanadaUnited on social media and use #CanadaUnited to demonstrate their support. For each of these actions until August 31, 2020, RBC will contribute 5 cents up to a maximum contribution amount of $2 million to the new Canada United Small Business Relief Fund, while working with government and corporate partners to source additional contributions to the fund during the course of the campaign. This fund will provide small businesses with grants of up to $5,000 to cover expenses related to personal protective equipment (PPE) renovations to accommodate re-opening guidelines and developing or improving e-commerce capabilities.

 

Small Canadian businesses across the country will be able to apply for up to $5,000 in grant funding. The program intends to support small Canadian businesses of all kinds from across the country. The Canada United Small Business Relief Fund will be administered by the Ontario Chamber of Commerce on behalf of the national Chamber network. Small business owners who are interested in the program can visit GoCanadaUnited.ca to learn more about grant application details, including eligibility criteria, and to apply.

 

“We are excited to welcome the Cambridge Chamber to Canada United to help local businesses and Canada’s economy come back strong,” said Neil McLaughlin, Group Head, Personal & Commercial Banking, Royal Bank of Canada. “Canada United was created to kick-start an economic rebound by rallying consumers to give local businesses the support they need to re-open during these uncertain times. By bringing together government, business associations and corporate Canada, we are looking to start a movement to get Canadians to buy local and support businesses across the country. We are genuinely excited by the energy all of our partners are bringing to this effort.”

 

“If there has been one silver lining in all the tragedy and sacrifices of the current crisis, it has been the spirit of collaboration and unity of purpose that has been evident between levels of government, across provinces and across sectors,” said Rocco Rossi, President and CEO, Ontario Chamber of Commerce.

 

“We are calling on that same unity of purpose with Canada United. Small, local businesses are the heart of our communities, our Main Streets and our economy. Together, it is time to show local some love.”

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