Blog - Cambridge Chamber of Commerce

On a warm summer day, the patio at Thirteen in downtown Cambridge is a popular spot.

 

The pedestrian-friendly space created by the temporary closure of Main Street between Water Street South and Ainslie Street North has enabled the restaurant and its neighbouring eateries to create an inviting atmosphere for residents and visitors as Ontario’s reopening continues in wake of the pandemic.

 

But despite this great potential, Thirteen co-owner Matt Rolleman has only been able to operate the restaurant five days a week due to a staffing shortage.

 

“The staff we have is great and they’ve worked so hard, but I would have to put everyone into overtime all the time if we wanted to remain open seven days a week,” he says. “Right now, we don’t use our second-floor restaurant at all. We definitely don’t have the staff for that.”

 

He’s not alone. Many industries – from construction to manufacturing to hospitality – are having difficulty finding workers.

 

According to Statistics Canada, as reported by the Financial Post in early June, an estimated 632,700 positions – approximately 4.1% of jobs in Canada - were vacant in March. This translates, according to the article, approximately 100 basis points higher than pre-pandemic levels.

 

Matt says by the fall his ultimate hope is to be able to run the restaurant at pre-COVID-19 levels.

 

“But it’s going to be a struggle,” he admits, adding while searching the job site Indeed Canada looking for staff, he’s noticed many people working in local restaurants seeking opportunities in other establishments.

 

“There’s been a lot of upheaval. Some people who’ve been out of the restaurant industry for the past year have decided they are not coming back and that’s just the way it is.”

 

Canadian Tire owner Kerry Leroux has also found himself facing a few hurdles when it comes to finding employees.

 

“We are in a constant state of hiring. We’re always looking for people,” he says. “You’re also in a constant state of training as well which makes it very difficult on the other staff, so we have to get them trained as quickly as possible.”

 

He says some retail businesses will put new employees right to work on the floor with virtually no training which is something he doesn’t do at his store which usually employs about 150 workers (about 40% of whom are full time).

 

“That’s really not fair to the employee or the customers when you do that,” says Kerry, adding this is the first time he’s experienced an employment situation like this since taking over the operation of the Pinebush Road store 10 years ago.

 

Like many, he finds it difficult to understand why there are so many job vacancies, considering

Canada’s unemployment rate in May was 8.2% which translated in the loss of 68,000 jobs.

 

But Brendon Bernard, a senior economist at Indeed Canada Corp., was quoted in the Financial Post explaining that the natural push and pull between the number of people seeking employment and available jobs has been thrown into turmoil by the pandemic.

 

Factors in this ‘upheaval’, according to the article, include a spike in demand for products and services in sectors that were already struggling to find qualified workers and potential health risks frontline workers face being exposed to COVID-19.

 

Couple these factors with enhanced employment benefits from the federal government, such as the Canada Emergency Response Benefit (CERB), and the pressure has been reduced for people when it comes taking what are considered as lower-paid jobs.

 

“Once the CERB was announced by the Feds that really slowed down the number of people applying for jobs,” says Kerry, noting that providing the benefit to students during January and February which are the slowest months in the retail business also didn’t help

“It made no sense at that time of the year for the government to hand over $500 a week to a student living at home,” he says, adding the money might have had more impact if it had been directed towards their education costs instead. “I think they (government) looked at it in the wrong way.”

 

For Mehrzad Salkhordeh, part owner of dB Noise Reductions Inc., a Cambridge-based engineering company that offers a variety of noise reduction solutions, he says the CERB has made it difficult for many small businesses.

 

“I think for the younger generation - not to stereotype or categorize – it won’t hit them until it hits them,” he says, adding the tax implications of collecting the benefit will eventually be felt. “When they do their taxes next year, they will see the impact and then they will start looking for opportunities. For them, I think next year is going to be wake-up call.”

 

Currently, he too has had trouble filling positions and says ongoing border closures has resulted in fewer qualified immigrants entering the workforce as well as international students from taking part time jobs in many sectors.

“I’m hoping with the vaccinations and with better progress we seem to be having with COVID-19 that things will go back to being a bit more normal,” says Mehrzad, adding there is a need now for the government to motivate and accommodate small businesses.

 

He says offering higher wages seems like an easy fix but doing so will quickly impact the bottom line for most small businesses.

 

“I think $20 an hour is a pretty good starting point for someone with no experience who is starting fresh. But I know you can’t live off $40,000 a year and feed a family and pay rent,” he says. “As a person I understand that. But as an employer, if I want to pay this person $25 an hour, I must raise my pricing and servicing and will not be able to maintain the business.”

 

Kerry says offering incentives – such as profit sharing and good benefits - and promoting how his store is ‘different’ from other retailers is imperative when it comes to finding workers.

 

“There’s a lot of jobs out there and people are coming in with very specific questions on what this job can do for me, and that’s fair,” he says. “I want them to ask those questions because I want them to see the differences between one or the other.”

 

Matt agrees finding the right person is vital but says even without CERB, which is scheduled to end on September 25, hiring workers will remain difficult taking into account new and larger employers in our Region, such as the suspected Amazon facility in the works near Blair.

 

“These opportunities are great and will employ a lot of people in terms of secure jobs. But I look at them as an opportunity for me to lose some staff,” he says, adding at his restaurant COVID-19 fears have lessened among staff due to ongoing and strict safety protocols. “There’s enough going on in Kitchener-Waterloo and Cambridge right now so if someone wants to leave a job and find another job, they can do it relatively quickly depending on what they are looking for.”

 

According to Statistics Canada in March:

  • 4.1% of jobs in Canada – roughly 632,700 – were vacant
  • Canada’s unemployment rate was 8.2%, with another 68,000 jobs lost
  • Hospitality sector posted a vacancy rate of 7.4% (roughly 68,400) unfilled jobs
  • Construction sector posted a vacancy rate of 5.8% (roughly 58,300) unfilled jobs
  • Transportation & warehousing posted a vacancy rate of 3.9% (roughly 30,600) unfilled jobs
  • Retail posted a vacancy rate of 4% (roughly 75,300) unfilled jobs
  • Healthcare & social assistance sector’s job vacancy rate was 4.8% (roughly 104,200 jobs)

 

Source: Financial Post

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With travel and tourism in general still off the agenda due to the lingering impacts of COVID-19, many people have been transforming their own backyards into the ideal ‘destination spot’.

 

The term ‘backyarding’ has become a very familiar one for those who specialize in the home and garden industry, especially over the course of the last few years.

 

“Backyarding has grown phenomenally both on the backyard garden side of things and the home gardener aspect of it as well as the bird feeder side of the business for us,” says Ian Graham, General Manager of Pinebush Home & Garden Ltd. “People are spending a tremendous amount of time in their backyards.”

 

He says the pandemic has only amplified the situation, noting a significant increase in business at the Sheldon Drive wholesale facility which offers bird feeders and garden tools and is a subsidiary of B.C.-based West Coast Seeds.

 

“We had already slated ourselves for some serious growth going into 2020,” says Ian, outlining how the company moved from Mount Forest to its brightly coloured 30,000-square-foot facility in Cambridge nearly two years ago with plans for product expansion related to its parent company in B.C. “Then COVID-19 hit, and we could barely keep up with things out west, so we’ve had to postpone doing it (expansion) until the next calendar year.”

 

And although June and July are a slower season in the seed business, since most planting is conducted in the spring, he says business has remained steady not only this summer but throughout the pandemic for him and the handful of his employees who work in Cambridge.

 

“There was already a movement towards sustainability, and about growing your own food,” says Ian, noting the pandemic has only enhanced it.

 

“Gardening and birding are very much people’s passions,” he says, joking how he

has installed eight to 10 bird feeders in his own backyard.

 

“It can be very addictive,” says Ian.

 

The results of a 2020 HomeStars report indicated that using their extra time at home to create a ‘backyard oasis’ has been a popular pastime for many.  

 

According to the report, the results of which were published in April by Realtor.ca, show nearly half of survey respondents took the time to make many outdoor updates, such as adding landscaping, fencing, building a deck, or creating ‘kitchens’ or ‘living rooms’ outdoors.

 

As well, pool and hot tub installations are also near the top of the backyard ‘wish list’ of many homeowners, just ask Cambridge Pool Supplies owner Melissa Deverell.

 

“Last year the pandemic was still very new to everybody,” she says, taking a break between helping customers at the family-owned business on Dundas Street North. “At first, people weren’t leaving their homes because they were scared, but we became overwhelmingly busy once people realized we could still help them out curbside.”

 

 

However, fast forward a year and Melissa says the picture has dramatically changed.

 

“It’s been absolute insanity. In all the years I’ve been here, I’ve never experienced anything like this,” she says, describing the demand for pools, hot tubs and supplies which quickly skyrocketed, noting they installed their first pool at the end of March. “Everybody seems to be spending money on their homes that normally they may have spent on themselves.”

 

Melissa says business became so brisk she and her sister, Becky Smith, called in their mother, Anne, who retired from the business several years ago, to help.

 

The company has even left the deadline for its pool opening services ‘open ended’ to assist folks who have been late out of the gate getting their pools ready.

 

“I’ve had to hire extra people,” says Melissa, noting this is the busiest year she’s experienced in the eight years of owning Cambridge Pools and Supplies and that keeping up to the demand while following provincial restrictions does offer its challenges.

 

“There’s nothing easy trying to run a business curbside, especially when it’s supposed to be so interactive,” she says, adding having customers back in the store and the support of the community has been wonderful.

 

Among the more popular items being sold at the store, besides pool toys and ‘fun’ signs, patio furniture is near the top of many lists.

 

“Usually, we only pick up a couple of pieces a year. But this year, we brought in a whole line of furniture,” says Melissa.

 

As well, she says many customers are paying even closer attention to the quality of their water because of COVID-19.

 

“We’ve had more people come in and get their water tested and learn more about water chemistry and what are the proper parameters to ensure their families are safe,” says Melissa. “It’s a question that should have been asked years ago.”

 

She says going forward, she expects some changes will remain in place at the store, such as keeping a hand sanitizer station at the front door and a plexiglass shield at the front counter.

“It changes your whole mindset,” says Melissa, referring to the impact of COVID-19. “I don’t know what the next year is going to be like, but I know once a pool is installed that’s maintenance for life.”

 

For more, visit  https://www.cambridgepoolsupplies.com and https://www.pbhomegarden.com

 

PULLOUT: The top-10 home improvements in 2020 according to HomeAdvisor:

 

1. Interior painting

2. Bathroom reno

3. Flooring

4. Landscaping

5. Kitchen renos

6. Exterior painting

7. Smart home technology

8. Roofing

9. Fencing

10. Deck or Porch

 

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