Blog - Cambridge Chamber of Commerce

Life must find a way to continue, even during a pandemic.

 

For those hoping to get married, or sadly for those faced with the loss of a loved one, having to navigate these important life-changing events in this COVID-19 world may appear exceptionally more difficult.

 

“I really feel like the rug has been pulled out from under all our couple’s feet because they’ve been planning this beautiful day for so long,” says Vanessa Davis, Executive Special Events Consultant for Pearle Hospitality, referring to those faced with altering wedding plans at the company’s many well-known properties which includes the Cambridge Mill and Whistle Bear Golf Club. “The part that I’ve been hearing that is the hardest for people has been the not knowing.”

 

She estimates COVID-19 has affected at least 500 weddings planned at Pearle Hospitality properties.

 

“In March and April, we were under mandated closures so there really were no options,” says Vanessa, adding that changed a few weeks ago.  

 

As of June 13, indoor wedding and funeral venues were allowed to operate at a maximum of 30% capacity, with outdoor ceremonies limited to 50 attendees. Receptions remain limited to the 10-person restriction. 

 

And for both indoor and outdoor ceremonies, those attending must follow proper health and safety advice, including practising physical distancing from people who are not from the same household or their established 10-person social circle. 

 

These changes mean couples looking to marry are now faced with making new decisions and left asking many questions.

 

“What will it be like? That’s a really challenging thing people for people to deal with right now,” says Vanessa. “It’s very emotional for them. They’re weighing a lot of positives and negatives because it’s not what they originally wanted.”

 

She says some have decided to postpone until they can stick with their original plans, while others for personal and even cultural reasons, are choosing to go ahead and hold a smaller gathering.

 

“They may decide to have a virtual ceremony they can share with guests near and far on the planned wedding day and have a reception at a later time,” says Vanessa. “I don’t think there is a right or wrong answer. It’s whatever they’re going to feel the most comfortable and happy with.”

 

Virtual ceremonies have become a popular alternative for not only weddings, but also funerals as industry experts do what they can to ensure their clients’ needs are met.

“One of the jobs of a funeral director is not just helping people co-ordinate a funeral that’s unique and personalized, but to provide them with all the information so they can make an informed decision,” says Jon Rolleman, Managing Funeral Director of Coutts Funeral Home in south-end Cambridge.

 

When it comes to planning a funeral during COVID-19, he and others in his industry have also quickly learned to pivot in wake of strict health restrictions.

 

Through the course of the pandemic, Jon says many clients chose direct cremation or immediate burial for their loved ones due to the uncertainty of the situation, while others chose to have a limited number of immediate family members take part in a visitation.

 

“They still got to have the closure they wanted, and I think some people weren’t even expecting to have that opportunity,” he says.

 

Like those in the wedding industry, Jon says his business practices have also been modified to provide more virtual options including a webcast of the burial service.

“It’s nice to be able to provide that to the people who otherwise couldn’t come,” he says, noting Coutts Funeral Home also ensures through its online condolences system the bereaved know who attended the virtual service. “That way they can still reach out individually and still have the support they need.”

 

For additional support, Jon says his clients also can utilize a compassion ‘helpline’ on the Coutts Funeral Home website that provides 24-hour access to a variety of services, including certified grief professionals and psychologists. The service is offered through its parent company Dignity Memorial. 

 

“We have some really amazing benefits from being part of a such a large network of funeral homes,” he says, adding they have seen an increase in usage of the helpline during this time. “It’s nice to know it’s there and we get to offer that to our clients.”

As well, clients of Coutts Funeral Home can also make arrangements online, however, Jon says many still prefer the more ‘personal’ touch of a face-to-face meeting.

 

“We leave it up to them,” he says. “We prefer in person because there is so much more of an individual connection and that’s a big part of what we do.”

 

Despite creating new options and working within the ongoing restrictions, Jon says his key role and that of his team has remained the same throughout the pandemic.

“Obviously, our job is more empathy and compassion than anything else and making someone’s difficult time easier and the way we approach a family has never changed,” he says.

 

And with new safety protocols in place, which includes very specific physical distancing rules at visitations and following a series of guidelines, such as collecting information for potential contact tracing purposes, Jon and has team have learned to adapt very quickly.

 

“Personally, I’m very adaptive so it didn’t stress me out,” he says. “A big part of my role has been making sure I get all this information to my staff and help them manage the changes quickly and make sure their comfortable with the new systems.”

 

They keep the capacity of mourners at 50 invited guests if a service is requested to take place at a church, or in a cemetery, which Jon says is quite manageable. 

 

“We want to do our part for the community,” he says, referring to keeping people safe. “It’s a real balance to be able to give families what they need.”

 

Jon says the need for a funeral is imperative in the grieving process and feels sorry for those who decide to forgo that option. 

 

“People are justifying things in different ways for what they’re doing, but they’re really depriving themselves of what a funeral is and what it stands for and how it helps,” says Jon. 

“They’re depriving themselves of that opportunity, so I’m concerned about people’s mental health going forward.”

 

To rectify this issue, he hopes to be able to offer an ‘open’ memorial service, perhaps several, for those clients who have lost someone during the COVID-19 crisis and chose not to have a funeral.

 

“At least people who didn’t do anything can have a more formalized service,” says Jon, adding funerals are a celebration of life and are no longer ‘traditional’ as they once were. “Funerals are much more personalized and unique. Our job now is to give clients all the options so they can make informed decisions that are right for them.”

 

The same sentiment holds true when it comes to planning a wedding, especially during a crisis like COVID-19.

 

“My biggest piece of advice is that whatever they decide to do it’s going be great,” says Vanessa. “If the couple decides they want an intimate ceremony with 10 of their closest people, their other friends and family will understand. And if they decide to wait another year and do the party as planned, that’s a beautiful idea too.”

 

For more, visit pearlehospitality.ca or  dignitymemorial.com

 

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The effects of COVID-19 continue to test our economy, but the fiscal uncertainties surrounding this unprecedented crisis has not stopped many local businesses from reaching out to help others.

 

From local food banks, to frontline workers, to seniors and those with disabilities, the Cambridge business community has come forward to ensure those in need during this pandemic are not forgotten.

 

“The Cambridge community has always been exceptionally supportive of the Cambridge Self-Help Food Bank and they’ve stepped up for us in a way like we’ve never seen before,” says Dianne McLeod, the food bank’s interim executive director. “We’ve had lot of different restaurants donating products to us, whether it’s milk or eggs; stuff we’re not typically able to offer to everyone.”

 

But financial donations have also been coming in to allow the food bank to purchase some much-needed supplies for the 100 or so clients it serves daily, and Dianne credits many local businesses for this valuable support.

 

“We have all been so affected by the COVID-19 crisis and even though as a business have had our challenges, we all want to help those who truly need help,” says Christina Marshall, Director of Business Development at Gaslight Events Company Inc. which operates Tapestry Hall.

 

Her company, through its Tapestry Hall Delivers program which offers healthy meals via delivery and curbside pickup, has been donating $1 from every order to the Cambridge Self-Help Food Bank and The Food Bank of Waterloo Region.

 

“We have had two very solid weeks of the food delivery services, which means two weeks of orders that are supporting the food banks in our region,” says Christina.

 

But tasty dishes are not the only way the food bank has benefitted. Funky t-shirts emblazoned with the slogan ‘Eat, Sleep, Quarantine, Repeat’ have been popping up all over our community on social media thanks to a charitable partnership between MitoGraphics and Cambridge Centre Honda.

 

Since mid-April, the two companies have sold dozens of the shirts for $20 each, with every cent from each sale being divided equally between not only the food bank, but Trinity Community Table, Cambridge Shelter Corporation (The Bridges), and Women’s Crisis Services Waterloo Region.

 

“A friend in Peterborough who owns and operates a Honda dealership was creating t-shirts and I loved the idea,” says Cambridge Centre Honda’s Nicole Pereira, explaining how the idea came about. “I thought if Peterborough can make this happen, so can Cambridge.”

 

With the expert help of MitoGraphics’ Kristen Danson, the women went to work creating their #QuarantineTees in several colours and through the power of social media have started a virtual movement of support.

 

Originally, they had hoped to sell 50 of the shirts but during a pre-launch weekend sale in mid-April wound up more than doubling their sales.

 

“We both love our community and think the people of Cambridge are awesome, so it’s not surprising that we have received such great support,” says Nicole, adding the t-shirts have now been sold as far west as Alberta and on the East Coast.

 

She says the four charities have been great at promoting the shirts on social media and that one local store, Once Upon a Child, has also been selling them via its online store.

 

“There are so many great examples of businesses giving back to our community,” says Nicole.

 

For Golfplay’s President and General Manager Steve Harris, giving back seemed liked the best thing his business could do since it was required to shut its doors along with thousands of other Canadian businesses back in March.

 

“There are lots of needy organizations,” he says, noting after sitting idle for about two weeks, Golfplay fired up its stone pizza oven in its Ironwood Bistro to try a new approach. “I thought, we’ve got a perfectly good pizza oven so why not sell pizzas and give some of the money to charities?”

 

They tried doing it one day a week and gave $10 from every pizza sold, starting with the Cambridge Memorial Hospital and The Bridges shelter. They quickly sold out and began doing it three nights a week (Thursday to Saturday), selecting different charities each week to benefit, including Grand River Hospital, St. Mary’s General Hospital Foundation, Family & Children’s Services Foundation, and more recently the Sunnyside Foundation.

 

Orders for pizzas and other menu items are taken online for fast and easy curbside pickup.

 

“We just kind of go around,” says Steve, referring to how the charities are selected. “All of them could use help because their fundraising events have been cancelled.”

He says working with charities is also a good way to foster new relationships and potential spinoffs down the road when restrictions eventually ease.

 

“This has sort of helped increase the awareness of what we do here. People at least get the chance to sample our food,” says Steve, joking many people may not think of getting great pizza from a place called Golfplay.

 

“We’re trying to build a business and trying to give something back in the process,” he says, describing the situation as a ‘win-win-win’ for all involved. “The customers win because they feel good about helping others, we win because we get more exposure and the charities win because they receive some money in the process.”

 

Support among those in the business community is crucial says Christina, especially as the recovery process begins.

 

“By banding together and helping each other get through this, we show our strength as a community economically and socially,” she says. “If a business closes, the employees lose their income and that means other businesses do not benefit from that person’s buying power.”

 

Keeping that in mind, Tapestry Hall’s Delivers and HIP Developments have formed a partnership to create the Feeding the Frontlines program. On the Tapestry Hall Delivers’ website, customers have the option to contribute to the program which aims to see $5,000 in meal vouchers distributed to essential workers in Waterloo Region, including those working in healthcare, shelters, and grocery stores. On the site, the public can nominate businesses where essential workers are busy.

 

“They are doing the hard work in this community,” says HIP Developments President Scott Higgins. “We are just trying to find ways we can say thank you and make their family lives a little easier.”

 

Christina agrees and says these workers have gone into work each day to ensure the rest of us have the things we need.

 

“We wanted to do something kind to say thanks,” she says. “A stress-free meal may not seem like a lot, but when you have had a long and sometimes scary week at work, one less thing, like cooking a dinner or meal planning, can help ease that stress.”

 

Easing stress for others is what prompted Driverseat Cambridge owner Sean Mulder to follow the lead of the company’s Calgary office and offer a ‘shop and drop’ program free to seniors and those with disabilities. Those in need of groceries can call, or text Driverseat and will be provided with a link that allows them to fill out a grocery order.

 

“It’s kind of cool. We’re the third location to test this out,” says Sean, adding having fewer people going to grocery stores means less points of contact to spread the virus. “This makes great sense.”

 

Driverseat chauffeurs, many of whom Sean says are doing this on a volunteer basis since many only work part time for the company, do the shopping for the customer using a preauthorized payment system and then deliver the groceries following strict physical distancing guidelines. Currently, Driverseat is offering this at a few stores but expects that will increase as the program expands.

 

“A lot of our posts on social media have received a wide reach and from that, we’re getting quite a lot of people calling and messaging us,” says Sean.

 

He says since a huge portion of Driverseat’s regular services have been scaled back considerably since the lockdown began, this has allowed the company team to stay connected. Also, Sean says it has been a boost for those in need and are isolated on their own.

 

“It gives people peace of mind. We’re a person they can talk to,” he says, adding clients can call the chauffeur if they have special requests that may not be on the grocery list, or if they forgot to add something. “They’re not just punching information into an app; with us there’s a voice you can talk to.”

 

Sean admits even though businesses are facing challenging times it shouldn’t prevent them from lending a hand.

 

“There’s a huge need in our community and if you have the means or the time, you should do something,” he says.

 

Christina agrees, especially when it comes to assisting the non-profit sector.

“If you have the chance to help those that are helping others, isn’t it the right thing to do?” she says.

 

At the Cambridge Self-Help Food Bank, Dianne says she is thrilled by the extent of generosity from the business community which has included free security service and the creation of safe work stations for staff to work with clients at the front of the building thanks to the donation of free reno work.  As well, she says the local CAA office has deployed its vehicles to pick up food bank donations from the grocery store bins.

 

“No matter what people’s struggles are, they’re still considering us and donating to us which helps us keep going,” says Dianne.

 

Contact Information:

 

For information about Tapestry Hall Delivers, visit www.tapestryhall.ca

 

To order a #QuarantineTee visit www.cambridgecentrehonda.com/community-fundraiser/

 

For information about Golfplay, visit www.golfplay.ca

 

Contact Driverseat Cambridge at www.driverseatinc.com, or call 226-241-3736

 

For information about the Cambridge Self-Help Food Bank (which now has community donation bins set up at St. John’s Anglican Church in Preston and PetroKing in Hespeler), visit www.cambridgefoodbank.org

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As the days turn into weeks in the battle against COVID-19, it’s imperative for businesses to adapt to this new reality.

 

Many are now using videoconferencing platforms such as Zoom, Cisco Webex, and GoToMeeting as a method to not only keep in touch with their co-workers but as an important tool to conduct business.

 

Mastering this technology is key when it comes to marketing your business says Mike Jennings, president of the Cambridge-based digital marketing agency MoreSALES.

 

“A lot of companies will judge you based not only on your ability to communicate but your ability to use technology well,” he says, explaining tech-based firms, along with banks and insurance companies, are more willing to work with organizations that are comfortable with technology.

 

Mike says Marshall McLuhan’s famous quote, ‘the medium is the message’, still holds true, especially in today’s technologically advanced business world.

 

“Marketing is really about building trust as quickly as possible so the more you can look competent and communicate your message clearly and efficiently, the better,” he says. “That’s where Zoom can really be a benefit to companies.”

 

Mike says his company had used GoToMeeting in the past but switched to Zoom approximately two years ago after finding it more reliable and easier for clients to navigate.

 

“We’ve been using it ever since and we’ve also been using it as a marketing tool,” he says, referring to the way Zoom allows his company to present ideas to clients through screen sharing and webinars.

 

However, Mike says prior to the arrival of COVID-19 his staff often didn’t use the video portion of the platform which can take up a great deal of bandwidth unless there is good connectivity. And while some companies have been scrambling when COVID-19 struck to find ways for their employees to work from home, that wasn’t the case at MoreSALES.

 

“Our staff has been able to work remotely for years so it wasn’t a cultural shift at all,” he says, noting in 2016 his company switched to a smaller office footprint.

 

When it comes to using Zoom, or other videoconferencing platforms, Mike is a firm believer that “familiarity breeds confidence.”

 

“Getting really familiar with the platform is important because it makes things go a lot smoother,” he says. “So, get familiar with the platform and learn where all the buttons are.”

 

He says getting to know how to use the ‘mute’ button can be key during an online meeting or discussion. 

 

As well, being aware of what may be in your background is also important.

“Nothing is worse than people seeing stupid stuff there, and it’s distracting,” says Mike, adding common sense should prevail.

 

Also, he says camera position is another big consideration a participant in a videoconference should think about before joining the group.

 

“It’s all about camera work in a sense. Ideally, the camera should be pointing dead on or pointing down,” says Mike, adding the same principles people use when trying to take that ideal selfie can be applied in this situation.

 

And when it comes to ‘Zoombombing’, a concept which has seen a recent surge of hackers and jokers interrupt online discussions, he says there are steps that can be taken to discourage unwanted ‘guests’ from joining.

 

“You can set up a password and email it to those only in the meeting,” says Mike. “You can also set up a waiting room and participants can be accepted before coming into the meeting.”

 

Most importantly, he says do not advertise your Zoom meeting on social media to ward off potential hacking.

 

He believes using platforms like Zoom will likely become the norm for many businesses once the crisis finally ends and people become more comfortable with the technology.

 

“If you know what you’re doing and you’re able to quickly adapt your process to video marketing and video calls, and still communicate clearly and well – and not have clutter in the background and fumbling with buttons and being useless with technology – that goes a long way,” says Mike.

 

Here’s a few Zoom tips that may help:

  • Use a Zoom-generated meeting ID, rather than your personal ID;
  • Have attendees register to attend to dissuade crashers;
  • Select one or more alternative hosts to help you manage the meeting in the event of an issue;
  • Discuss potential issues with your co-hosts and create a plan to respond to technical difficulties or other disruptions;
  • Disable the option for attendees to join before the host and enable the option to mute participants when they enter the meeting;
  • Control screen sharing during the meeting;
  • Close the door if you can between you and anyone else in your living space, or use headphones;
  • You can also download the Zoom app to your phone and go audio-only;
  • Automatically schedule meetings – and let people know about them;
  • Create recurring meetings with saved settings and one URL;
  • Record the call as a video.
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Hello Chamber members,

 

Happy New Year to all Chamber Members and their families! With the holidays behind us, it's time to get back to the grind. There is no better time to start with attending our first Business After Hours  of the year on January 13th at Betroth … The Wedding Store in downtown Hespeler. I had the opportunity of attending there grand opening and I encourage you to attend to see this unique facility !! Many thanks to Information Network Systems for sponsoring the entire year of Business After Hours come on out and speak to their reps they offer some significant savings to Chamber Members for office equipment.

 

Thanks to the Chamber members who supported with ads our Relocation Guide should be ready soon. The Winter Spectrum will be hitting the streets soon and the magazine just gets better and better if you are interested in the Spring issue let me know the deadline is March 10th.

 

Welcome to new Chamber Members in the last week or so…Retire at Home Services, Warriors Through Time, Danipa, ROI Capital, Argosy Securities and Long Bridge Inc, . Welcome to all these new members.

 

Hope to see you sooner than later. Happy New Year and remember shop Chamber members first!!

Scott

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Chamber Members,

 

It was great to see so many faces, new and old at the Christmas Business After Hours held here at our office on December 9th.. Thanks to Bruce and his team at Scotiabank for sponsoring and the fantastic food from Zoup and Strodes Catering. Cambridge Chambers Business After Hours provides a great networking opportunity (but only if you attend!!)..the good news is there is always another BAH right around the corner.

 

Interested in promoting to potential NEWCOMERS moving to Cambridge?....The Chamber is currently working on our new Relocation Guide (only printed every 2 years)….so if you are interested in marketing to this very targeted audience please drop me an e-mail at sbridger@cambridgechamber.com and I would be happy to assist.

 

Welcome to lots of new Chamber Members in the last week….Emote Media, Warm Embrace, Sharkeys Insurance Group, Forbes Hobbies, ATZ Electric, Protrans Personnel Services, Ontario Sports, AMG Electric and Mill Creek Electric. Welcome to all these new members.

 

Hope to see you sooner than later. Happy Christmas Shopping and remember shop Chamber members first!!

 

Scott

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Hello Chamber Members,

 

I had the privilege recently of attending the Annual Christmas open house at Pavey, Law and Witteveen. Always a great event and great food but better yet a wonderful opportunity to share some cheer with so many great members of the Cambridge Chamber of Commerce

.

Our annual Mayors Breakfast was, as every year a packed house at the Galt Country Club. If you attended you know there was some serious networking going on. Keep your eye out and attend our next breakfast in the new year. Thanks to our breakfast sponsor Graham Mathew and Andrew Johnson from Sunlife without your support this simply wouldn’t be possible.

 

Welcome new member to the Chamber Grand Gifts.

 

Hope to see you sooner than later!!
 

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Hello Chamber Members!!....Although it’s getting cold outside things are still heating up here at the Chamber.  On November 27th we hosted a round table discussion with 24 New Chamber Members sponsored by Cowan Insurance Group.    It was great to hear their individual stories, which they shared amongst each other and it was rewarding for us at the Chamber to see business being done.  “People Do Business with People They Know”.  Our goal is to try and bring people together through networking, providing our members with opportunity to make those connections.

 

We are looking forward to another busy week ahead with my favourite Breakfast of the year, the Annual Mayors Breakfast next Wednesday at the Galt Country Club. Thanks again to our breakfast sponsors Andrew Johnson of Sun Life and Graham Mathew. 

 

Our inaugural year for the Not-for-Profit Series wraps ups with month and we were pleased that all 6 sessions were widely attended by our members in the not-for-profit sector. The new initiative was designed to help local non-profits learn, grow, and connect.   All sessions were made available complimentary to our members, sponsored by Graham Mathew.

 

It’s beginning to feel like Christmas at the Chamber office as we get ready to host the Christmas Business After Hours.  We hope that you will mark December 9th on your calendar and join us!  Zoup and Strodes Meat & Deli will be providing the munchies this year and you will need to join me in the Scotiabank Photo Booth! It is also great opportunity to get reacquainted with the Chamber office.

 

The Business Development department will be soon selling two fantastic publications; The Relocation Guide is a very targeted magazine sent to people who are looking at relocating to our City and a brand new publication that will contain all the Chamber University online courses, which will be sent to 45,000 homes in Cambridge.  If you are

interested in promoting your business in one or both publications, touch base with Brandi or I at 519.622.2221.

 

We welcome the following members that join us in the past couple of weeks:  My Walk In Closet, Kids Alive international, Valet Car Wash, Bloomingdale Auto Sales and Leasing, Canada Heavy Equipment College, Your Advantage Insurance and Fuzion Fitness.   We hope that you will also welcome them.

 

Remember to support Chamber Members First!

 

Hope to see everyone sooner than later!!

 

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The last few weeks have been busy times at the Cambridge Chamber of Commerce ... and we are enjoying it.

 

I had the pleasure of attending the grand opening of Betroth Wedding Store.  What a great concept all in one wedding store including holding the wedding onsite .Congratulations Ron, we are looking forward to the Business After Hours at your location on January 13, 2014.

 

It was great to attend the  community lunch at Lang’s!  We are lucky to have such a great facility here in Cambridge.

 

A special thank you to all the sponsors that have supported our events and programs during the last couple of weeks; Social Media for Businesses was educational,the Inaugural Cambridge & North Dumfries Community Awards, Gary Goodyear’s European Free Trade Agreement Session was very informative and provided a room full of attendees with great information. Thank you for Knapp Fasteners, The City of Cambridge, Mitographics, Can-Technologies Inc. and Noah Jensen for support this session.

 

If you haven’t considered advertising in our publication Spectrum we are currently working on our Winter Edition that is 80 percent SOLD OUT it will hit our 1900 members in mid-January a great option to assist with that winter sales drive.

 

The three area Chambers were extremely excited with all the positive feedback that was received from exhibitors and attendees. Special thank you to the Catering Sponsors, Media Sponsors, Exhibitors and attendees for making the 2013 Business Expo such a success.  This is one of my favourite events of the year as I get to reconnect with old and new friends.  It is networking at its best!!

 

New members continue to make the Cambridge Chamber a part of their business plan.  We welcome the following members : Belmar Roofing, Wozniak Denture Clinic, Batteries Expert Cambridge, The Gardener Landscape Maintenance, KC Yard Care and Snow Removal, Kate’s Katering and Bakery, Worldlynx Wireless Bell Store, First Choice Computers DiPietro Fresh Meats.

 

Make a point to support our Members first!

See you soon!
 

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