Tariffs and Trade Updates and Information, visit www.chambercheck.ca
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To succeed in the unpredictable world of start-ups and business, entrepreneurs need more than just a good idea—they need strong leadership traits.
Effective leadership is one of the most critical ingredients in an entrepreneur’s success. Without strong leadership, even the best ideas can fail due to lack of direction, poor team performance, or weak organizational culture.
Fortunately, leadership is not an inborn trait; it can be learned and developed, something Frank Newman, founder and CEO of Newman Human Resources Consulting, says can be done by promoting the ‘5Cs’ - connect, clarify, coach, courage and compassion.
“These are the five elements that really make a great leader and they're more important now than ever,” he says.
Connection “By connection what I mean is building meaningful relationships with your team because without that emotional component, people are not going to follow the leader, they're not going to respect them. And more importantly, they're not going to trust them,” says Frank. “It’s really getting to know them on a more personal level; if we feel our bosses care about us, we will care more about our bosses and then we will care more about the company itself.” He says leaders must also consider ways to connect with employees who may be working virtually and recommends using various tools, including employee surveys, to understand what people are thinking about. “It’s about finding other ways to connect and get information back because the more exchange of information you have, the more powerful that connection is going to be.”
Clarify “What I have found in my experience is that so much of discomfort or lack of success in the world is because people are not clarifying expectations or goals or missions, so if employees are unclear on where the business is going, particularly right now, they're not going to be as effective,” says Frank, adding employees will make assumptions without clarification. “They'll have different expectations and then, sadly, we will disappoint them because we don't know what they want. It’s about taking time, particularly with all the chaos around us, to verify when it comes to objectives or roles.”
Coaching “More and more we’re seeing the role of coaching is different from being a manager. A manager tells people what to do, a coach gives them the tools to do it,” says Frank, noting the importance to develop and support employees. “This is something that most people really appreciate when their boss takes the time connect with them. Obviously the more you coach, the more your staff are going to grow and it's going to be easier on the boss.”
Courage “Leaders need to have the courage to make tough decisions, and decisions to change the team and the courage to ask for feedback. So often in business I see people who are afraid to make tough decisions and that has a lingering effect,” says Frank, adding it can be challenging. “It takes courage to ask for feedback and sadly I don't ask for very much myself because I don't like the story sometimes. I think in this day and age for a leader to be connected with the people to ask for that feedback is going to make a huge difference and sometimes, quite frankly, most people don't like to get feedback.” He says when it comes to asking for feedback, it must be done in a positive way. “It’s about creating connections and dialogue and being authentic leaders,” says Frank.
Compassion “We’re living in a very anxious and very fragile world these days, so people are naturally on edge. They're upset, they may be worried about their financial futures,” says Frank. “A compassionate leader will create that emotional bond with people and will be able to guide them wisely if they're doing some coaching. I think that's really going to make a difference if you can create a compassionate organization.” He says for many people, work has become a ‘sanctuary’ away from the stress or pressures of home. “If you can create a compassionate workplace that has a little bit of a sanctuary feeling so people feel safe there, that's important. I've had people that were having struggles at home, and say ‘I just want to come to work because work is sane’. Work is logical and there's no drama.”
Good leadership is not a fixed trait but a continuous practice. For entrepreneurs, developing strong leadership abilities is essential for building successful businesses, inspiring teams, and achieving long-term goals.
By cultivating self-awareness, improving communication, leading by example, building emotional intelligence, and committing to lifelong learning, entrepreneurs can grow into the leaders their ventures need. With persistence and humility, any entrepreneur can transform into a confident, capable, and ethical leader.
Steps towards developing good leadership traits
Cultivate self-awareness Entrepreneurs must understand their own strengths, weaknesses, values, and motivations. By reflecting on their behaviours and decision-making patterns, they can identify areas for improvement. Entrepreneurs who know themselves well are better able to regulate their emotions, make authentic decisions, and inspire trust in others.
Develop clear communication skills Entrepreneurs must communicate their vision, goals, and expectations clearly to employees, partners, investors, and customers. This includes not only speaking clearly, but also listening actively. Good leaders are able to adapt their communication style to different audiences, making sure everyone understands the mission and their role in it.
Lead by example Entrepreneurs should demonstrate a strong work ethic, integrity, accountability, and resilience. If an entrepreneur expects their team to be committed and enthusiastic, they must show that same passion and dedication themselves. By consistently walking the talk, entrepreneurs gain credibility and respect. This inspires employees to follow their lead, creating a strong, values-driven company culture.
Build emotional intelligence High-EQ leaders can handle interpersonal relationships judiciously and empathetically. They can manage conflict, give constructive feedback, and motivate diverse personalities. Entrepreneurs can develop their emotional intelligence by practicing empathy, becoming better at reading nonverbal cues, managing their stress levels, and reflecting on how their behaviour affects others. Learning to pause before reacting in difficult situations is one practical habit that can boost EQ over time.
Invest in continuous learning Entrepreneurs face new challenges at every stage of growth — from launching a product to scaling a team to navigating market shifts. A commitment to lifelong learning helps entrepreneurs stay agile and effective. Entrepreneurs should actively seek out knowledge on leadership strategies, industry trends, and management techniques. They should also be open to learning from their own failures and mistakes.
Foster a collaborative mindset Instead of trying to control every aspect of the business, they build strong teams, delegate effectively, and empower others to contribute their talents. Entrepreneurs can foster a collaborative mindset by hiring people with diverse skills and perspectives, encouraging open dialogue, and creating an environment where innovation and experimentation are welcomed.
Practice resilience and adaptability Strong leaders are resilient — they recover from setbacks quickly and use them as opportunities to grow. Entrepreneurs can strengthen resilience by developing a growth mindset, which means viewing challenges as learning experiences rather than failures. Building a support system of peers, mentors, and advisors can also help entrepreneurs navigate tough times with greater strength and perspective.
Focus on ethical leadership Entrepreneurs must commit to acting with honesty, fairness, and transparency in all their dealings. Ethical leaders build trust with employees, customers, and investors — and that trust becomes a powerful competitive advantage. To develop ethical leadership, entrepreneurs should define their core values, create clear ethical standards for their companies, and hold themselves accountable. When mistakes happen, ethical leaders take responsibility, make amends, and use the experience to improve.
Develop decision-making skills Good leaders can gather relevant information, weigh options, anticipate risks, and make timely, confident choices. To improve decision-making, entrepreneurs can use techniques like SWOT analysis (strengths, weaknesses, opportunities, threats), seek input from trusted advisors, and practice making decisions with incomplete information. Learning to balance intuition with data is also an important leadership skill.
Seek mentorship and build a network By building relationships with experienced mentors, peers, and industry leaders, entrepreneurs can gain valuable insights, guidance, and support. Entrepreneurs should actively seek out mentors, join professional associations, attend industry events, and cultivate relationships over time. Learning from the successes and failures of others accelerates leadership growth.
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The outstanding accomplishments of the local business community was in the spotlight at the Cambridge Chamber of Commerce’s 2025 Business Excellence Awards. The awards were presented in front of a sold-out crowd of more than 300 business leaders and Cambridge/Township of North Dumfries officials at Tapestry Hall on May 22. The Business Excellence Awards is the Chamber’s premier event and has honoured the contributions and achievements of business leaders in the City of Cambridge and Township of North Dumfries since 2000, and features 11 award categories, nine of whom require nominations. In total, nearly 70 nominations were received.
Award recipients
Community Impact award: John D. Wright, developer and community builder
A successful business leader for many years, John D. Wright is one of those individuals who often flies under the radar but has managed to play a significant role in the evolution of Cambridge becoming a great community to live, work and play. He was the driving force in the success of the legendary South Works Mall, which following extensive restoration work in the mid 1990s, became one of Cambridge’s most valued tourist attractions. Along with his late father (Ken), the pair became big proponents of Drayton Entertainment to bring a professional theatre to town after paving the way by starting a professional community theatre company themselves. John also played a key role in bringing together a consortium of business leaders in the early 2000s who raised millions of dollars towards bringing the University of Waterloo School of Architecture to town. His commitment to creating opportunity and prosperity also reached beyond the downtown core by being a strong proponent of the creation of the Cambridge Butterfly Conservatory as well as a champion for the Chamber’s own Toyota Tour initiative at TMMC.
Chair’s Award: Linton Window & Door
For 50 years, Linton Window & Door has stayed ahead by combining old-fashioned integrity with forward-thinking innovation. For this company, customer service isn't about making a sale—it's about creating relationships built on trust. Its commitment to quality goes beyond the industry standard, ensuring full labor coverage on its manufactured items for up to 25 years and offers a full-time service team—something no one else in the Cambridge area does. Linton is also an expert at employee retention offering not only competitive wages, strong health benefits and real career growth, but by supporting their team beyond the workplace. It is committed to ensuring its team feels valued and has created a work culture like no other by providing a gym and massage chairs to ensure their staff is well looked after. This is a company that builds to last.
Business of the Year 1-10 employees: Home Cleaning KWC Inc.
Professionalism and excellence are the key ingredients in the recipe of success at Home Cleaning KWC. It’s founder jokingly credits her ‘picky mom’ for instilling values that celebrated exceptionally high standards of precision and attention to detail, something this company holds dear since it began in 2022. In that time, Home Cleaning KWC has quickly gained a growing list of satisfied clients who relish the unmatched service it provides which is designed to offer peace of mind, allowing them to focus on what truly matters—spending quality time with loved ones. Creating a healthy, stress-free environment for clients is a priority for this company. Their approach has resulted in not only a 40% growth in its client base sparking a massive sales leap but has allowed it to grow from a one-person operation to a 10-person team in less than three years.
Business of the Year 11-49 employees: VIG Computers
VIG Computers is driven by commitment to innovation, industry leadership, and community impact. Through a combination of sustainable business practices, technological innovation, and unwavering commitment to community development, this is a company that continues to lead in its industry while making a meaningful impact in the world. This commitment has seen it grow from a small local operation to a global leader in sustainable IT solutions, expanding its reach into the U.S., Mexico, and the Middle East. VIG Computers is a company that fosters an inclusive and dynamic workplace, ensuring that its team remains motivated and at the forefront of industry advancements. It’s also a company that gives back to the community in many ways, including by funding a fully equipped post-surgery recovery room at CMH, as well as providing low-cost refurbished computers to school boards provincewide.
Business of the Year 50 employees & over: Ayer Welding
For nearly 60 years, Ayer Welding has continued to build a strong reputation for outstanding craftsmanship and exceptional customer service. Starting as a small family-owned business in 1967, it has continually diversified its services while staying true to its founding values and now operates from three locations. It has continually broadened its capabilities entering the U.S. market in 2017 and its dedicated team has continued to achieve success by exceeding its customers’ expectations and by taking pride in collaboration with various industries, providing innovative solutions and high-quality work. Its continued success can be attributed to its competent and knowledgeable staff, who thrive in the company’s positive work environment. Ayer Welding is an organization that treats each employee with kindness and compassion. Their staff is their family which make this a great place to work.
Outstanding Workplace – Employer of the Year: Canadian Western Bank
Developing a dynamic and healthy workplace is essential for boosting employee morale and is something Canadian Western Bank (CWB) does very well. Creating a culture through innovative programming and ensuring all employees are valued and appreciated is its forte. This is a company that listens to its people and hires those who share its values of diversity, innovation, and excellence which in turn has made it a beacon for talented individuals as well as boosting creativity and collaboration. Employees are provided with tools to foster a positive team environment. These include the Teal Champion Recognition program that allows employees to honour colleagues who exemplify the company’s values, and its quarterly Pillars of Excellence Awards which results in cash awards and gift cards for the winners. CWB is a company that truly recognizes that everyone has different needs and finds ways to seamlessly accommodate them all.
Marketing Excellence: From Farm to Table Canada
Creating innovative partnerships has been key to the success for From to Table Canada. Three years ago, a very successful partnership with the Hamilton Tiger-Cats & Tim Hortons Field to distribute a cobranded popcorn and its focus on differing markets - stadium sales, retail, and e-commerce – resulted in phenomenal gains for this local company. However, it took things one step further this past year by creating a custom cobranded bag of kettle corn for the CNE – highlighting vintage rides and the famous Princess Gates. On the back, a QR Code brought buyers to the CNE's website where tickets could be purchased. As well, by providing samples to more than 30 media outlets, social media influencers, and even shipping cases of kettle corn to Toronto Mayor Olivia Chow's office who distributed the bags to staff at City Hall, this move resulted even more excitement for the historic fair and created credibility for From Farm to Table in the tourism industry.
Spirit of Cambridge: New Hope Properties
Creating an even better community means a great deal to New Hope Properties. For more than 30 years, this company has taken corporate leadership and the notion of social responsibility to new heights. Their interest was first ignited in 1997 after purchasing the former Artex Woolen Mill in Hespeler and then undertaking a nearly two-year campaign to completely rejuvenate the plant which now employs more than 100 people. Since then, New Hope Properties has brought new life to more than 20 derelict or near derelict industrial/commercial and residential properties creating a major impact on the Cambridge community. But their commitment to community extends beyond revamping buildings. Also, this company has made significant donations to Cambridge Memorial Hospital to support the WeCareCMH Campaign to support the capital and equipment needs of the hospital, the Royal Canadian Legion, and Lisaard House, along with donations to the local Salvation Army and Red Cross several times a year.
Young Entrepreneur of the Year: Cole and Kortnie Wigboldus of Doggie Stay N Play
Combining creativity, vision, and a love for animals has been key for Cole and Kortnie Wigboldus of Doggie Stay N Play. They have transformed a standard business idea into something unique by introducing a ‘kennel free’ environment in their dog daycare and boarding operation. Allowing their furry ‘guests’ the chance to socialize in wide-open spaces has created a stress-free environment that’s good for their health and they are constantly finding ways to improve their service. Doggie Stay N Play has a business vision where every dog feels loved and part of a community and continues to do everything it can to build strong relationships with pet owners, promoting responsible pet ownership. This vision inspires the daycare to be a leader in the pet care industry.
New Venture of the Year: Syed Health & Wellness Clinic
A commitment to compassion, and community impact has resulted in continued success for Syed Health & Wellness Clinic. This business prides itself on the unique technologies it offers, which are designed to address a wide range of health and aesthetic needs pertaining to many things, including hair removal, acene and scar therapy, as well as non-surgical facelifts. These technologies have ensured its clients benefit from safe, precise, and highly effective care. But its impact extends beyond treating clients and into the community through the establishment of meaningful partnerships with local healthcare providers, including a skin cancer screening clinic in Guelph and the Family Dental Centre. These collaborations enable Syed Health & Wellness Clinic to provide holistic and comprehensive care, ensuring its clients receive support that extends far beyond the clinic’s doors.
WoW Cambridge of the Year: Dr. Kevin Waddell at Townline Animal Hospital
Providing exceptional customer service is something Dr. Kevin Waddell and his staff at Townline Animal Hospital has always taken to heart, which isn’t easy considering their clients do not speak. But their clients’ owners have been doing a great deal of talking about the wonderful treatment their beloved pets receive. We all know that pets often become ‘part of the family’ and when it comes to ensuring they stay healthy, the recipient of this award is known for always going that extra mile for clients. According to one very satisfied customer whose dog – after having a very bad experience elsewhere – has blossomed by the treatment she continues to receive and now actually looks forward to every visit. The owner is also grateful for the extra time Dr. Waddell takes during every appointment to address concerns.
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An open-door policy is a vital tool for business leaders who want to foster transparency, trust, and effective communication within their organizations.
When managed correctly, it can boost morale, improve collaboration, and increase productivity. However, it must be implemented thoughtfully to avoid potential pitfalls such as misuse, leader burnout, or undermining formal processes.
“One of the main things that leaders need is information to make decisions. So, an open-door policy is good in terms of acquiring information or getting the knowledge that you need,” says Professor Douglas Brown of the Faculty of Arts Department of Psychology at the University of Waterloo. “But then the downside is if you take the open-door policy too far that it potentially makes your employees less able to engage in problem solving themselves. Potentially, it creates a bottleneck in terms of decision making. If everyone's bringing every decision to you, you become essentially a choke point in getting things done.”
When employees feel that they can approach their leaders at any time for advice, feedback, or to voice concerns, it can lead to a high frequency of meetings or conversations, many of which may be trivial or not urgent.
Leaders may find themselves bogged down with constant disruptions, which can detract from their ability to focus on high-priority tasks. This not only affects their productivity but may lead to burnout, as leaders struggle to juggle management responsibilities with being constantly available.
Micromanaging can derail leaders
“Managers and leaders have their own jobs to do and if they're being inundated constantly with having to make all kinds of decisions in the short run then that's distracting them from doing things that are more strategic that need to get done,” says Professor Brown, adding delegating responsibilities is key for business leaders. “But one of the biggest derailers of managers is being a micromanager and being unable to delegate.”
When employees are constantly encouraged to approach their leader with every issue or concern, it can lead to dependency and over time, employees may begin to rely on their leader to make decisions for them, rather than fostering independence and critical thinking. This dependency can stifle innovation and initiative, as team members may not feel empowered to solve problems on their own.
Leaders may find themselves spending more time providing solutions to issues that their team should be capable of handling independently, leading to inefficiency and slower decision-making.
“So, is your open-door policy a symptom of something more problematic about your own leadership style?” asks Professor Brown, adding the first thing a leader should ask is if an open-door policy is working for them. “They have to reflect on information that they're getting themselves as well as through observing their teams. Do you feel stretched as an individual? Do you feel stressed out and is this a consequence of these constant interruptions that you're getting because you're being asked to make all kinds of small insignificant decisions?”
He says hybrid work situations can exacerbate the situation.
Clear boundaries needed
“I think in these virtual environments in many ways it's psychologically hard because you don't have control and information and so you have this level of uncertainty of what are people doing which makes it psychologically hard on you,” says Professor Brown, adding leaders must move away from the mentality that leadership isn’t about walking around keeping tabs on employees but creating structures that allow leaders to collect the information they need. “But you also can’t give people free control to do anything they want. It’s kind of a balancing act because you don’t want to completely rob people of their freedom and autonomy.”
To mitigate these risks, leaders should establish clear boundaries, encourage independent problem-solving, and ensure that they are still focusing on long-term strategic goals. With the right balance and structure, an open-door policy can be a powerful tool for fostering a healthy, communicative, and productive work environment.
Professor Brown says structural changes may be required to achieve a more productive environment.
“Maybe I don’t provide enough role clarity for people as a leader? Or maybe I’m very inconsistent in my delegation? Or maybe I have a decision-making process where everything must run through me?” he says. “Those are all structural things I think are easy to change if they accept this may be the source of the problem.”
How a business leader should effectively deal with an open-door policy:
Clearly define the policy Leaders should communicate the purpose of the policy—encouraging open communication, quick resolution of concerns, and building stronger relationships. It should also include guidelines on what types of issues are appropriate for open-door discussions (e.g., ideas, feedback, ethical concerns) and when more formal channels should be used (e.g., HR complaints or legal issues).
Maintain availability, but set boundaries Leaders need to strike a balance between being accessible and staying productive. While it’s important to be approachable, setting realistic boundaries around availability helps prevent disruptions. For example, a leader might designate specific times for walk-ins or encourage scheduling brief check-ins to manage time more effectively. This also signals that while the door is open, time and focus are respected on both sides.
Be fully present When employees do come through the door, leaders must give them their full attention. Listening actively and without judgment builds trust and encourages honest dialogue. It’s important to acknowledge concerns and follow up with appropriate actions. Even if the answer is “no” or change isn't possible, employees will appreciate transparency and sincerity.
Encourage a culture of communication An open-door policy should complement—not replace—a broader culture of communication. Leaders should regularly engage with employees at all levels, foster team dialogue, and promote peer-to-peer communication. Encouraging open dialogue in meetings, anonymous feedback channels, and regular one-on-ones can support the policy and make employees feel heard beyond just the “open door.”
Avoid micromanagement or bypassing hierarchies One challenge of an open-door policy is that it can unintentionally bypass middle managers or create confusion around decision-making authority. Leaders must reinforce the importance of chain-of-command and support managers rather than undercutting them. When appropriate, employees should be encouraged to resolve issues at the closest level before escalating them.
Act on feedback The effectiveness of an open-door policy depends heavily on what happens after the conversation. If employees regularly share concerns or ideas and nothing changes—or worse, there's retaliation—trust erodes quickly. Leaders should document key themes from conversations, follow up, and implement improvements where feasible. Even small changes based on employee input can reinforce the value of the policy.
Model openness and integrity Finally, leaders should model the values they want to see—honesty, humility, and openness to feedback. If leaders are defensive, dismissive, or inaccessible, the policy becomes symbolic rather than functional. Being authentic and approachable sets the tone for the entire organization. |
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Corporate social responsibility (CSR) has become a critical aspect of modern business strategy, transcending the traditional goal of profit maximization. It represents a company's commitment to ethical practices, environmental stewardship, and positive contributions to society.
In an increasingly interconnected world, stakeholders—from consumers to investors and employees—are placing higher expectations on businesses to operate responsibly.
“In today’s world, social responsibility continues to play a bigger role in consumers’ decision making of where and who they want to shop from or work with,” says Brittany Silveira, Marketing Manager at Grosche International Inc. “However, for some organizations, social responsibility remains a checkbox rather than a core value.”
For more than a dozen years the Cambridge-based kitchenware company which has operated as a social enterprise not only offers quality products but has provided thousands of people worldwide with clean drinking water through its Safe Water Project.
“Businesses that integrate social responsibility into their DNA—like Grosche does—see long-term benefits. It's about creating shared value and using your business as a force for good: positively impacting society while fostering brand loyalty and resilience,” says Brittany, who shared some of her insights at our annual Small Business Summit held this past fall at The Tap Room in Tapestry Hall.
Workers seek purpose-driven employment
It’s a mindset that has become more prevalent for many businesses.
Some do it, according to Daniel Waeger, Associate Professor, Canada Research Chair in Corporate Governance at Lazaridis School of Business and Economics Policy, because they are a consumer facing business and realize it’s important to their clientele, and others see it as a way to charge a higher price.
“Often times it’s also just the values of the leadership,” he says, adding employees themselves are also a driving force for many businesses to become more socially responsible.
Today's workforce values purpose-driven employment. Employees, particularly younger generations, prefer to work for organizations that align with their values. CSR initiatives, such as community engagement programs or efforts to promote diversity and inclusion, create a sense of pride and belonging among employees.
Moreover, companies that demonstrate social responsibility often experience higher retention rates, as employees are more likely to stay with employers who contribute to the greater good.
“I would say over the last five to ten years, it has shifted quite a bit more to the employee side,” says Daniel, noting employees are also willing to hold a business accountable when it comes to upholding their CSR commitments even more so than the public. “As you soon as you make commitments towards your employees, they know what’s going on inside the firm, so they are in a better position than the media to hold you to your words and to hold you accountable to a certain extent.”
CSR strategies attract investors
While CSR requires investment, it often leads to long-term financial benefits.
Studies have shown that socially responsible companies tend to perform better financially over time. Ethical practices reduce risks, such as legal issues or reputational damage, which can be costly.
Additionally, CSR initiatives can open new revenue streams, such as eco-friendly product lines or partnerships with like-minded organizations. Investors also favour companies with robust CSR strategies, as these are seen as more sustainable and resilient in the long run.
For the next generation of business leaders, Daniel says he has seen a difference in the attitude among the people he instructs when it comes to putting CSR at the forefront of their business ambitions.
“People used to go to business school to become rich,” he says. “I think the considerations of the public good or of the common good are more central today than they were before. And I do think that it’s overall a good thing if there is a civic attitude.”
Brittany agrees and believes the notion of social responsibility is not a foreign concept anymore, but that its implementation still widely varies.
“The challenge lies in shifting it from an afterthought to a strategic priority,” she says. “I believe this transition is crucial for businesses aiming to stay relevant and meaningful.”
Reflect on company values
In terms of taking that first step to CSR, Brittany says a business must reflect on its values and the values of its consumers.
“Basically, what do you want to stand for beyond profitability? Brainstorm and identify causes that align with your mission and resonate with your team and customers,” she says. “From there it’s about creating a plan, starting small and measuring your efforts. Begin with one or two meaningful projects rather than spreading yourself too thin. Whether it’s reducing waste in your operations, launching a give-back program, or volunteering in your community, ensure your efforts are manageable and measurable.”
From there, Brittany says a company can then embed these values into its business model and share its efforts with the community both internally and externally.
For some businesses, like Grosche, becoming a Certified B Corporation may become the next logical step. Being one signals a business's commitment to balancing purpose and profit. B Corps are companies verified to meet high standards of social and environmental performance, accountability, and transparency.
“This certification assures employees, customers and stakeholders that you’re not just talking the talk. You’re actually making a real difference,” says Brittany. “This credibility and the give back component to your business is a great competitive advantage that can also attract top talent and increase customer loyalty.”
10 ways a business can actively embrace CSR:
Promote Environmental Sustainability Reduce waste through recycling programs and sustainable packaging. Transition to renewable energy sources and improve energy efficiency. Implement water conservation initiatives and reduce carbon emissions.
Practice Ethical Sourcing Ensure suppliers follow fair labor practices and humane working conditions. Source raw materials sustainably to avoid environmental degradation. Partner with vendors who share the company’s ethical standards.
Encourage Diversity and Inclusion Establish equitable hiring practices to foster a diverse workforce. Support underrepresented groups through mentorship or leadership programs. Create a workplace culture that celebrates inclusivity and equity.
Support Community Initiatives Sponsor local events or donate to community programs. Encourage employees to volunteer by providing paid time off for service. Partner with non-profit organizations to address local social issues.
Invest in Employee Well-being Offer competitive wages, comprehensive benefits, and work-life balance initiatives. Provide professional development and training opportunities. Prioritize mental health through access to resources and support systems.
Champion Ethical Business Practices Adopt anti-corruption policies and ensure transparency in operations. Uphold consumer rights by delivering honest advertising and high-quality products. Maintain strict compliance with labor and safety regulations.
Educate and Raise Awareness Create campaigns to educate employees and customers about social or environmental issues. Collaborate with schools and universities to promote sustainability or ethics education. Use social media to amplify causes aligned with the company’s CSR goals.
Develop Sustainable Products and Services Innovate products that are environmentally friendly or socially beneficial. Reduce the environmental impact of production processes. Offer services that address societal challenges, such as renewable energy solutions.
Engage in Fair Trade Practices Support fair trade-certified products and suppliers. Promote economic growth in developing regions by purchasing goods directly from small-scale producers. Ensure fair compensation throughout the supply chain.
Measure and Report CSR Impact Regularly assess the effectiveness of CSR initiatives using KPIs. Share progress and achievements through transparent reports. Use feedback to continuously improve CSR strategies. |
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As businesses navigate an era of rapid technological evolution, shifting workplace dynamics, and global interconnectedness, preparing your workforce for 2025 demands strategic foresight.
The key to success lies in fostering adaptability, embracing technological advancements, cultivating a culture of continuous learning, and prioritizing employee well-being.
“Whether it's the benefits program, whether it's salaries, the expectations of employees have gone up and I think also to the expectation of the business culture,” says Frank Newman, owner of Newman Human Resources Consulting. “I think people are making more and more decisions based on workplace culture.”
He says since the pandemic, the continuing trend of creating a strong workplace will become even more apparent in 2025 and beyond as potential employees look for reasons why they should work for a particular company.
Strong communication
“If a business owner can't answer positively what it's like to work there, then that’s going to be a problem,” says Frank. “As an employer, you have to look at your internal culture and determine what is it like. Are we behaving as we say we are? What are our values? And because it's still a competitive world out there, how do we differentiate ourselves?”
Ensuring your company brand is on target is key when it comes to navigating the current hiring environment, which he believes has become less civil since the pandemic in terms of the way some potential employees disrespect a company’s time, in some cases by not even showing up for a scheduled interview.
“I think as people we've got used to a little bit lower standard. So, as an organization, if you want to be the preferred employer or even the preferred partner to work with as a business partner, you need to up your game a bit because that's going to put you in good stead for the long run,” says Frank, adding sending a ‘thank you’ response to potential candidates just for applying is one way to make a positive impression.
“You want to make sure you increase your communication standards because everything is now subject to online reviews. The whole review concept is important - whether it's employee reviews or whether it's customer reviews – and to be aware and make sure you check them monthly because you don't know what people are going to say about your business.”
Safe environment needed
Good communication with employees also remains key, he says, noting in wake of the pandemic mental health issues continue to be an ongoing issue for many companies.
“The latest trend now is to make sure you have an employee assistance plan that can help with mental health and other counseling needs people have,” says Frank. “We live in an age of stress. It’s about having some tools for people to access, such as mental health professionals, or even just making sure that employees feel comfortable sharing.”
Creating a psychologically safe environment is a big part of developing a mental health strategy that works, taking into consideration the various pressures employees are under at work and at home.
Frank recommends conducting a pulse survey as a way to quickly collect feedback from employees to gauge their impressions of where the company stands at the moment. Depending on the size of your workforce, he says sitting down for a coffee and an informal chat can also be just as effective.
“It’s about keeping an ear to the ground in terms of what your employees are feeling and facing,” he says. “We don’t want tone deaf business owners; that’s not going to cut it these days and I think people are looking for more humanity from their business leaders.”
A continued trends towards hybrid work situations could also play into that sense of humanity as employers look for ways to engage with their online workforce.
“You’ve got to make sure you are finding ways to leverage that and build those connections when people are isolated at home,” says Frank, noting that many employers continue to see a surge in potential applicants when it comes to offering hybrid work. “Managers must think about that and what it does to their recruiting.”
Investing in leaders
He says trusting your employees promotes growth and productivity, and that mistrust erodes confidence.
“What companies should be thinking of now is really investing in leaders. So, it’s important to make sure your leaders are connecting with their people and being authentic,” says Frank. “Most people leave an organization not because of work, but because of the boss.”
He says trust also works in both directions, especially when it comes to companies maneuvering through the current economic and political turmoil facing businesses in North America.
“It’s really about planning ahead and also letting your employees know that you’re taking things seriously and have plans in place to deal with these issues, because sometimes they are not aware of what management is doing and that may create some uncertainty,” says Frank, noting when it comes to the future, a strong AI strategy to assist employees boost their productivity is also a key consideration. “Companies should be leveraging that as much as possible.”
How businesses can prepare their workforce for the challenges of the near future:
1. Embrace Technological Integration The workforce of 2025 will operate in a tech-driven environment. Businesses should:
2. Prioritize Employee Well-Being The pandemic highlighted the importance of mental health and well-being. A healthy workforce is a productive workforce. Companies should:
3. Focus on Reskilling and Upskilling As technology advances, certain skills will become obsolete while others gain prominence. To stay ahead:
4. Foster Agility and Innovation The ability to adapt to change and innovate will be critical in 2025. Encourage:
5. Leverage Workforce Analytics Data-driven decisions can significantly enhance workforce management. Businesses should:
6. Commit to Sustainability The workforce increasingly values companies that prioritize environmental and social responsibility. Businesses should:
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Effective communication is the cornerstone of a successful workplace.
Whether collaborating on a project, resolving a conflict, or simply exchanging ideas, the ability to communicate effectively can significantly impact productivity, morale, and relationships. One of the most crucial aspects of effective communication is understanding the diverse communication styles present among colleagues.
At the Chamber’s Dec. 12 Business Growth Series session, entitled Understanding Your Workforce to Unleash Their True Superpowers, leadership development consultant Andrew Leith will examine this topic by diving into the psychology of self-perception and how well we understand those around us, especially in the workplace.
Workplaces are often composed of individuals with varied personalities, cultural backgrounds, and professional experiences. These differences influence how people express themselves, interpret messages, and respond to others. By understanding these preferences, teams can reduce misunderstandings, foster mutual respect, and create an environment where everyone feels heard and valued.
“If we can understand how certain people like to communicate, and understand that certain people, including some that are neurodivergent, communicate in certain ways we can then start to isolate which ways are best to communicate with the people in our company,” says Andrew, President of Octant Executive Advisory Group.
Neurodivergent communication refers to the ways those with neurodiverse conditions, such as autism, ADHD, dyslexia, or other cognitive differences, express and process language, and interaction.
Thinking ‘outside the box’
“But this is about being accommodating to people, whether they’re neurodivergent or not, and hopefully understanding our organizations better and understanding the ‘superpowers’ of the people that work with us and how we can unlock their potential," he says.
To accomplish this, Andrew will lead participants through a few activities to help them to start thinking ‘outside the box’ when it comes to their own communication styles and those around them.
“I’m not going to diagnose people. We’re not here to tell anyone that they are neurodivergent,” he says. “But if we can understand how certain people like to communicate, we can start to isolate which ways are best to communicate to the people in our company.”
As an example, Andrew says a company may have employees who prefer communicating through emails or text messages, rather than Zoom meetings or even face-to-face, while there may be others who do their best work when faced with either longer or shorter deadlines. He says many employers are realizing they can’t paint all employees with the same ‘brush’ when it comes to communication.
“Many have been communicating with the same expectations from day one and now all of sudden they realize they have a diverse group of thinkers and communicators in their company that require a little bit of accommodation,” says Andrew. “We always think of accommodation as being inconvenient, but it doesn’t have to be inconvenient.”
Accommodation can help bottom line
Instead, he says accommodating an employee’s specific communication needs can yield exponential dividends for an organization and can increase the bottom line, as well as strengthen employee retention.
“Acquiring new employees is an arduous task in Ontario right now and retaining employees is top of mind for everyone,” says Andrew, noting that many Gen X employees have become more focused on quality of life rather than achieving promotions at work.
In fact, a recent Randstad survey showed that 42% of Americans say promotions in the corporate world are no longer a priority.
“Go back 20 years and was there anyone in the corporate world that didn’t want a promotion?” quips Andrew. “I think that speaks volumes about quality of life and employee retention.”
But understanding communication styles goes beyond day-to-day tasks; it also strengthens interpersonal relationships. When colleagues feel understood and respected, trust grows. For example, some individuals may value frequent check-ins and verbal affirmation, while others might prioritize autonomy and written communication. Recognizing and honouring these preferences demonstrates empathy and consideration, which are foundational to positive workplace relationships.
Andrew hopes this Business Growth session will help employers gain more insight in creating a more diverse and productive workforce.
“If there’s one thing that I hope people will get out of this session is, depending on how large your organization, there’s a good chance you may already have someone working for you that has a lot of the answers you need,” he says. “You just need to create the environment for them to be able to do that.”
The Business Growth Series session ‘Understanding Your Workforce to Unleash Their True Superpowers’ takes place Dec. 12 at the Chamber office from 9- 11 a.m.
Click here to learn more. |
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The holiday shopping season is a bustling time for many businesses, but it also attracts increased criminal activity.
With higher foot traffic, extended hours, and valuable inventory on display, businesses can become prime targets for theft, fraud, and other crimes.
“It really is going to depend on the type of what business you have,” says Const. Chris Iden, Public Information Officer with the Waterloo Regional Police Service, explaining that putting promotional material or displays at the front of the business often limits visibility inside the store. “Business operators should make sure things are well visible from the outside since a criminal ultimately doesn’t want to be seen when they’re doing their act.”
Also, he says having security cameras is a plus for businesses, noting feasibility is often a big issue especially for smaller ones.
“If people are going to invest in a camera system, which I heavily encourage, just be aware that it’s not always a deterrent. But it does assist in the investigation quite heavily,” says Const. Iden, adding it’s become common for some businesses to be targeted multiple times by thieves. “What’s important is to make sure that you’re not setting yourself up again and you learn how a crime can be prevented from happening again.”
Break and enters a focal point
He recommends communicating with staff when it comes to strengthening your security measures, especially this time of year.
“Your staff is normally the eyes and ears of your business,” says Const. Iden. “They see what is happening.”
In terms of local crime overall, Const. Iden says a key focal point for WRPS is break and enters as well as robberies involving violence and weapons.
Data shows that the Crime Severity Index (CSI) in the Waterloo Region decreased by 4.4% in 2023, with violent crime severity dropping by 5.7% and non-violent crime severity by 3.7%. These reductions suggest some success in addressing key public safety issues. However, despite this improvement, the region remains the second highest among major Ontario cities for severe crime, surpassed only by Thunder Bay.
“It goes without saying that gun violence throughout the region is a big focal point,” says Const. Iden.
Economic strains, organized crime, and the opioid crisis have been identified as significant contributors to crime in the region, which is why he says community engagement is pivotal. This includes having business owners or their employees immediately report incidents, depending on the situation, which may require a 911 call or by filing an online report.
“We take all that information in, and it helps dictate our strategized policing model,” says Const. Iden, noting the Galt core due its transient population and the commercial area around Hespeler and Pinebush roads due to its proximity to Highway 401 remain ‘hotspots’ for criminal activity in Cambridge.
Police reactively responding
“We have our (WRPS) direct action response team that’s constantly working in these two areas,” he says, adding the WRPS’ community engagement unit works closely with The Bridges shelter when it comes to the city’s unhoused population. “If we can get people to the resources they need and hopefully get them into some kind of subsidized housing, it will address these issues in the long term.”
But in the meantime, Const. Iden says the WRPS continues to reactively respond to calls from businesses, whether it’s a property crime or reports of unwanted persons.
“Businesses are reaching out and they’re curious since things are always changing. It’s hard to forecast how things are going to look in the future, especially since we’ve had such a social dynamic change in the last few years,” he says. “Our call volume is going up every year and it’s one of the challenges we have, but we’re definitely doing our best with what we’ve got, and I can tell you we are aware of the issues happening and are not turning a blind eye.”
Crime by the numbers
Regional stats compiled by the WRPS from Jan. 1-Nov. 14, 2023, and Jan. 1 to Nov. 14, 2024:
Commercial Property Damage 2023: 114 calls 2024: 93 calls
Unwanted persons (Commercial) 2023: 682 calls 2024: 711 calls
Commercial Thefts (Under $5,000) 2023: 322 Calls 2024: 272 calls
Shoplifting (Under $5,000) 2023: 819 calls 2024: 1223 calls
Implementing preventive measures can reduce risks and help your business operate securely. Here are some tips:
1. Secure Your Premises Install High-Quality Locks: Use deadbolts and reinforced locks on all doors and windows. Use Security Cameras: Install visible surveillance cameras both inside and outside the premises. Adequate Lighting: Ensure all areas around your property, including entrances, exits, and parking lots, are well-lit to discourage criminal activity.
2. Control Access Restrict Employee Access: Limit who can access sensitive areas such as cash registers, safes, or stockrooms. Key Management: Implement a key control system to track who has access to keys and change locks if keys are lost. Electronic Access Systems: Consider using swipe cards or biometric systems for added security.
3. Train Your Staff Recognize Suspicious Behaviour: Educate employees on how to spot and respond to suspicious individuals or activities. Handle Cash Safely: Train staff to minimize the amount of cash on hand and make bank deposits at varying times to reduce predictability. Emergency Procedures: Conduct regular drills so employees know what to do in case of robbery or other emergencies.
4. Invest in Technology Alarm Systems: Install a reliable alarm system with motion detectors and glass break sensors. Inventory Tracking: Use inventory management software to detect discrepancies that may indicate theft. Remote Monitoring: Enable remote access to security systems so you can monitor your business anytime.
5. Collaborate with Police Build Relationships: Develop a rapport with local law enforcement and participate in community crime prevention programs. Report Suspicious Activity: Inform the authorities immediately if you notice unusual behaviour or suspect criminal intent.
6. Create a Community Network Neighbouring Businesses: Share crime prevention strategies with nearby businesses to keep the area secure. Join Business Watch Programs: Participate in local programs where businesses collaborate to deter criminal activity.
7. Insure Your Business Adequate Coverage: Ensure your insurance policy covers theft, vandalism, and other potential losses. Review Regularly: Update your policy as your business grows or changes to maintain adequate protection. |
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Small to medium-sized businesses generate big returns for the Canadian economy.
Defined as businesses with fewer than 100 employees, SMEs constitute about 98% of all businesses in Canada providing employment opportunities to millions of Canadians and make up 48% of our gross domestic product.
According to Statistics Canada, businesses with one to 19 employees provide employment for nearly 30% of the country’s working population and three out of four Canadian businesses have less than 10 employees. Locally, 70% of the workforce in Cambridge is employed by small businesses with less than 10 employees, according to the City of Cambridge website.
Taking this into consideration it is fitting that Oct. 20-26 has been deemed Small Business Week to coincide with Small Business Month, providing the Cambridge Chamber of Commerce the chance to not only celebrate SMEs but offer them a unique learning opportunity thanks to our Small Business Summit: Embracing Transformation for Future Success.
“Local SMEs play such a significant role in the economic fabric of our community and this summit is a great way to provide their operators with actionable insights and strategies to create even more success,” says Cambridge Chamber President and CEO Greg Durocher. “The summit will focus on embracing transformation which is something all businesses need to consider given the current economic climate.”
The Small Business Summit – being held Oct. 23 at Tapestry Hall - features three expert speakers who will explore a variety of topics, including AI and automation, diversification strategies, as well as community engagement and corporate social responsibility.
Also featured is a 90-minute virtual experience entitled ‘Spark’ that outlines for viewers the stages surrounding transforming an idea into action.
Summit speakers and topics include:
Building a Resilient Business Model: Diversification strategies to withstand market fluctuations Yohaan Tommy, MNP partner, will share his knowledge surrounding delivering measurable financial results, revenue growth and sales, and supply chain management as well as how to conduct business process reviews to improve operations.
Adopting AI and Automation: Practical applications of AI in small business operations and automation tools to streamline workflows Atif Khan, Vice President, AI & Data Science at Messagepoint, has extensive experience in cutting edge AI research and big data technologies regarding solving challenges and will share his expertise on AI, information systems as well as data privacy and security.
Community Engagement and Corporate Social Responsibility: Building a business that gives back to the community Brittany Silveira, Marketing Manager at Grosche International Inc., will share her insights on this topic and the impact of CSR on brand reputation and customer loyalty.
'Spark’ Spark is a 90-minute virtual experience that will highlight for participants the five stages of transforming an idea into action, including a critical component that is the difference between failure and success on a new goal. The presentation features teaching and interactive exercises that will serve participants’ newest goal or project.
Click here to attend our Small Business Summit: Embracing Transformation for Future Success. The summit runs from 9 a.m. to 2 p.m. Wednesday, Oct. 23 at Tapestry Hall. |
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In business, teamwork is more crucial than ever. When employees work together effectively, they not only enhance productivity but also foster innovation and create a positive work atmosphere.
For business leaders, inspiring employees to function as a cohesive unit requires a blend of vision, communication, interpersonal skills, and more importantly, the ability to identify when work is needed to ensure this cohesion is maintained.
“When you begin to notice more people are spending time talking about each other, rather than to each other, it’s a sign there is trouble on the team,” says leadership expert Julie Dupont of Reimagine Leadership, adding not all work colleagues are going to get along, despite the fact it creates a more positive working environment. “Ideally, they still need to respect each other and work together productively.”
She says a lack of trust plays a key part of creating an inefficient work situation as employees begin to direct more time and energy at protecting themselves, rather than focusing on doing their best work.
“They may start to spend all their time thinking ‘How am I going to say this in the meeting?’, rather than ‘How am I going to move this meeting forward?’,” says Julie. “When people aren’t on high impact teams or interested in their team’s success so much as they are protecting themselves, then you’re not getting the same level performance. That’s very inefficient and productivity and profitability suffers.”
Transparent communication
Inspiring employees to work as a team is in ongoing process that requires dedication, empathy, and strategic planning, especially at the beginning.
“If you’re lucky enough to build your team, you want to hire for those emotional intelligence skills right off the bat,” recommends Julie. “So often, when we’re looking at resumes, we look at all those technical skills and abilities and past experiences, but we’re not thinking about ‘Do they have the social skills to fit well on this team? Are they a pleasure to be around?’.”
Effective teamwork hinges on open and transparent communication and leaders should encourage a culture where team members feel comfortable sharing ideas, feedback, and concerns. Regular team meetings, open-door policies, and collaborative tools can facilitate better communication. Also, listening actively and valuing each member’s input not only improves decision-making but also builds trust and mutual respect among team members.
Julie encourages leaders to ensure their employees learn to ‘fight fair’ by giving them the skills they need to engage with each other proactively and productively.
“This can prevent the blowouts and the spread of underground toxins because you’re dealing with things and teaching them to deal with things right away, instead of noticing something that seems ‘off’ and ignoring it.”
Ongoing training important
Leadership is not just about giving orders; it’s about setting an example. When leaders demonstrate the values and behaviours they expect from their team, they build credibility and respect.
For instance, showing a collaborative spirit, being open to feedback, and displaying a strong work ethic can inspire employees to mirror these traits. Authenticity and consistency in actions are vital - employees are more likely to follow a leader who walks the talk.
This may require ongoing training for leaders, says Julie, noting there are many resources available to assist them in developing their leadership skills and that asking for feedback – either anonymously or via a third-party interview - is a great way to ensure they are on the right path.
“How are you perceived? How do people see you as a leader? What are those skills strengths you have that you should really leverage?” she says. “There are different ways to get the feedback safely and that’s going to be important.”
Key strategies to build an effective team:
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The Cambridge Chamber of Commerce has unveiled the nominees for its 2024 annual Cambridge & North Dumfries Community Awards.
The awards celebrate the successes and accomplishments made by the dedicated volunteers and staff of local not-for-profits and services clubs throughout the last year by recognizing the impact they’ve made in the community through collaboration and outstanding leadership.
This year, more than 50 nominees representing nearly 40 groups are being recognized by the Chamber in nine award categories. An additional award, the prestigious Lifetime Achievement Award, will be presented to one individual who during the past 15 years or more, has made significant contributions to the community and whose accomplishments have brought recognition to Waterloo Region.
“We created these awards as a way to acknowledge how much we appreciate and admire these organizations and individuals and what they do to make our community a great place to call home,” said Cambridge Chamber of Commerce President & CEO Greg Durocher. “These awards are an important way to show these dedicated individuals who operate in the non-profit community that their commitment has not gone unnoticed.”
The awards represent a wide spectrum of categories highlighting the great work undertaken by these individuals and organizations. These include the Community Leadership Award, which is given to an individual who stands out because of their exceptional professional and/or volunteer achievements in the community, as well as the Arts and Culture Award, recognizing an individual or organization that has contributed significantly to the local cultural scene in the past year.
Several hundred community leaders and guests will attend the awards event on Thursday, Nov. 14, at Hamilton Family Theatre Cambridge. The ceremony is one of the Chamber’s most popular events and has honoured the contributions and achievements of these community builders for more than a decade.
Learn more about the Cambridge & North Dumfries Community Awards.
The nominees and award categories include:
Community Collaboration Award
Community Leadership Award
Arts and Culture Award
Best Event of the Year Award
Volunteer of the Year Award
Organization of the Year - Under 10 Employees
Organization of the Year- 11 and Over Employees
Lifetime Achievement Award
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Brian Rodnick 247 June 5, 2025 |
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Greg Durocher 41 July 28, 2023 |
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Canadian Chamber of Commerce 24 January 29, 2021 |
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Cambridge Chamber 2 March 27, 2020 |