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Business Expo a chance for businesses to shine Monday, April 24, 2023

Excitement is building for Business Expo 2023.   This popular trade show, which hasn’t been held since 2019, returns to Bingemans on May 10 and will feature more than 200 exhibitors and at least 1,500 attendees from throughout Cambridge, Kitchener-Waterloo, and Guelph.   “This has always been a great opportunity for local businesses to not only showcase what they do but meet and network with other business leaders,” says Cambridge Chamber of Commerce President and CEO Greg Durocher. “It also will provide job hunters, entrepreneurs and businesses the chance to make professional connections.”   Business Expo 2023, co-sponsored by the Cambridge, Kitchener-Waterloo, and Guelph Chambers of Commerce, is free for the public to attend and will also feature many local food and beverage vendors. It runs from 2 p.m. to 7 p.m., providing ample time to check out the displays.   “All three Chambers are pleased to have the chance once again to be able to work together on this event which gives attendees the opportunity to really learn about some of the great local businesses we have,” says Greg.   For businesses taking part in the trade show, he says the quality of their displays can make or break the experience for them.   “Exhibitors new to trade shows tend to focus on the flashy; they want to create displays that will draw crowds,” he says. “But that’s not the point. It’s not the number of people your display draws that matters; it’s whether or not your exhibit engages them when they’re there.”   To maximize your networking at Business Expo 2023, here are a few tips:​   Neatness and visibility - Keep your display neatly organized and clearly mark all your prices. Build Demand - Spark customers’ interest by placing a sold sign on a few items, or by leaving a display spot empty. Be Interactive - Contests, prizes, demonstrations, games, and quizzes will generate interest in your display. Offer Takeaways - Provide visitors with a small item they can take home with them. Clear Signage - Ensure basic information and prices are clearly visible for visitors. Literature - Stock up on brochures and fliers, as well as price sheets and business cards. Be Business Ready - Make sure you have pens and order forms ready to process potential sales. Engage With Visitors - A friendly welcome and the proper body language can go a long way. Always Be Open - Ensure your booth is never left empty. Follow Up Promptly - The faster you send out emails or make a call the better it is for your business.

Posted By: Brian Rodnick at 8:00 AM

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