The Greater Kitchener Waterloo and Cambridge Chambers of Commerce have been approved to receive a federal grant to fund a shop local campaign. With these funds, the chambers of commerce are work together to create an awareness campaign for businesses in the Waterloo Region, while working with community partners to create a stronger community presence.
The #YouGottaShopHereWR campaign is comprised of several initiatives designed to help raise awareness around the importance of shopping local and increase spending at businesses in Waterloo Region.
Businesses in the Region are encouraged to submit one-minute videos, which will be shared through the YouGottaShopHereWR.ca website and across other digital channels such as Instagram and TikTok. The purpose of these videos are to encourage residents to shop local while generating brand awareness for businesses in Waterloo Region.
The Ontario Chamber of Commerce and Ontario Chamber Network have partnered with the Government of Canada to support small businesses through a new initiative, Shop Local. This $33 million dollar investment across Canada will encourage Canadians to shop local.