Blog - Cambridge Chamber of Commerce

The word ‘diversity’ has become commonplace in most workplaces.

 

But according to a local expert in the field, the definition of that concept may be difficult and even confusing to pin down.

 

“Diversity is like the big buzz word right now and it’s a big topic that’s on everyone’s mindset,” says Dr. Nada Basir, Assistant Professor at the Conrad School of Entrepreneurship and Business at Waterloo University. “Companies are putting money into it because we all know that it’s important. But business leaders, when they think about diversity, tend to think of it on the surface level.”

 

As a result, she says the deep level of diversity, not just the observable points relating to gender, race, and nationality, often get overlooked.

 

“While we understand diversity is about differences, we sometimes narrowly focus on one type, and I think that’s where there is confusion and that’s where we need to think a little bit more outside the box.”

 

Dr. Basir will delve into this subject even deeper at our Women Leadership Collective Series event entitled: ‘Collaboration Between Men and Women to Empower Each Other, Inspire Each Other, and Lead Together’. During this in-person event Oct. 21 at Langdon Hall, she will explore what kind of diversity matters when it comes to producing benefits in the workplace.

 

“But I don’t want to make a case as to why diversity is important because we already know it’s important,” she says, noting introducing diversity in the workplace is not just about hiring or collaborating with diverse people. “It’s about the context that diversity is in and how do we make sure the teams or companies we are building are harnessing that diversity. What does it mean to have people come to the table and feel engaged and welcomed, and how do we tap into their identity-related knowledge?”

 

Dr. Basir says many companies may have a 50/50 split between male and female employees and feel they are doing well when it comes to promoting diversity, but this is not always the case.

 

“Who is making the decisions in that company? Who are in the leadership roles?” she says, explaining research surrounding motherhood show that women tend to leave the workforce more than men because they may not feel supported enough when it comes to such things as childcare or fertility issues. “We can have a diverse workplace but if the environment does not cater to it and leverage it, then what’s the point?”

 

When it comes to creating a diverse and collaborative workforce in a post-COVID-19 environment, Dr. Basir says companies have learned about the importance of being more agile.

 

“The world is complex and complicated, and things change very quickly in business since customers and stakeholders are involved in everything that’s happened and we have to keep them engaged, and it can be really costly if we don’t pay to attention to diversity,” she says.

 

Dr. Basir says relying on different perspectives and lived experiences can help the decision-making process at any company and hopes to convey that to participants at the Oct. 21 event.

 

“I hope it’s a workshop of reflection in terms of what people thought diversity was and why it’s important and maybe when they leave, they’ll have a different perspective on what diversity should look like,” she says, referring to the research she will also introduce to build a business case for diversity. “I want to talk about what do we know about diversity in terms of ROI (Return on Investment).”

 

To find out more, visit our Events Calendar.

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Cloudy morning skies gave way to afternoon sunshine which paved the way for a fun day at our recent Golf Classic.

 

The annual tournament, the first ‘official’ large golfing event held at the Galt Country Club since the pandemic began, brought out more than 80 participants July 12, many of whom couldn’t wait to hit the links again and reconnect with others outside of a virtual setting.

 

“It’s so nice to see camaraderie and nice to actually see people and faces,” said Energy+ CFO Sarah Hughes, after taking a swing mid-course during the day-long event.

 

She had already been golfing for a couple of weeks with her women’s league prior to our event but relished the chance to golf with members of her corporate team.

 

“One of the gentlemen is new to our team so this is a nice onboarding. And another gentlemen on my team I haven’t seen in-person in a year and half,” said Sarah. “It’s just so great to be able to see people.”

 

That same sentiment was shared by many of the participants as they made their way around the 18-hole course, and visited the sponsored holes spread throughout.

 

“I find it very energizing to see people and reconnect,” said Kristen Danson, Managing Partner at Mitographics Inc./Swift Components Corp., adding the tournament is a great way for operators of the businesses that sponsored holes to network. “It’s neat for them to have the chance to engage with Chamber Members. A virtual setting is hard for small businesses, and they really need to be here in-person talking to people.”

 

Networking and having the chance to meet people was something Anthony Gignac, an Associate at Racolta Jensen LLP Chartered Accountant, said he welcomed as a first-time participant at the Golf Classic.

 

“It’s great to have the chance to socialize and say hi to new people,” he said, while finishing his boxed lunch after a busy morning of golf.

 

Lunch and a take home dinner ‘kit’ created by the talented kitchen staff at Galt Country Club were provided to all the participants in keeping with Stage 2 safety protocols regarding indoor dining. (Waterloo Region was scheduled to move into Stage 3 of the province’s reopening plan on Friday, July 16).

 

In terms of the COVID-19 protocols, participants said they felt very safe.

 

“People are just so glad to be outside. I don’t think there’s as much apprehension or hesitation considering vaccination rates,” said John Tyrrell, Sales Manager at TD Commercial Banking.

 

Erica Tennenbaum, Wealth Advisor at RBC Dominion Securities, agreed and said she felt comfortable with people’s mask etiquette.

 

“It’s just so nice and refreshing and heartwarming to see everybody,” she said.

John echoed that same feeling.

 

“It’s just nice to be out of the office and see people’s faces again and golf is really the only thing you can do in a larger group setting, so it’s nice to see some familiar faces again,” he said.

 

Having the opportunity to not only reconnect with both familiar and new Members helped make the day a success said Cambridge Chamber CEO and President Greg Durocher.

 

“We’re thrilled we could provide our Members and their guests with the chance to not only meet safely but have a great time doing something that’s familiar and fun. We all can use it considering how tough the last year and half has been,” he said. “We also appreciate the support of our many sponsors for helping to create such a memorable event for everyone.”

 

Plans are in the works for our annual Fall Scramble, so please keep an eye on our Events calendar for more.

 

For a look at photos from our Golf Classic and a list of prize winners, please visit: https://bit.ly/3AEyTkB

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